Boss Lady Bloggers: Make Money Blogging & Business

Genasys Asbury
  • 2.9 (33)
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Blogging 101 - Boss Lady Bloggers helps bloggers turn their expensive blogging hobby into a profitable blogging business that makes money. Here we talk about the best blogging tips for blogging beginners like how to start a blog, how to increase blog traffic, how to make money blogging, and the mindset you need to have as a blogger to succeed. Whether you're new to blogging or a seasoned pro, join as we explore the world of blogging and help you take your blog to the next level. Subscribe now to never miss an episode! https://anchor.fmbossladybloggers/subscribe

  1. HACE 6 DÍAS

    The invisible system behind every high-converting blog

    In this episode, we reveal the invisible architecture behind high-converting blogs and why traffic alone isn’t enough. Learn how building a strategic customer journey—beyond just content—is the key to consistent income. Discover the seven essential pieces of your business system, including audience research, website design, email marketing, sales funnels, and powerful offers. Stop wasting time on the wrong tasks and start constructing the infrastructure that actually drives sales. Perfect for bloggers ready to scale their business and turn passion into profit. What You’ll Learn in This Episode: Why most bloggers build content farms instead of conversion systemsThe difference between content creation and business architectureHow to understand your audience at a deep level for better messagingCreating a high-converting website that functions as a sales machineDesigning strategic blog posts that lead to conversionsBuilding relationships with email marketing that nurtures and sellsCrafting a seamless sales funnel that guides your blogging audience to buyHow to develop a clear, irresistible offer that solves real problemsWhy each piece of your system needs to work together for maximum resultsWhat to do if your current system is broken or missing key elements Resources & Links: Book a strategy call to build your business systemLearn more about transforming your blog into a profitable business Subscribe & Review: Loved this episode? Subscribe and leave a review to help more bloggers unlock their business potential! Takeaways: Many bloggers mistakenly believe their lack of income results from insufficient traffic or content creation. The fundamental issue lies in the absence of a cohesive sales system designed to convert visitors into customers. Understanding the audience's pain points is crucial in creating blog content that resonates and converts effectively. A high-converting website must not only be visually appealing but also strategically designed to facilitate sales progression.

    20 min

  2. 17 OCT

    The Blogging Lies We've Been Told - & What to Do Instead

    Most bloggers are building the wrong thing. They’re following strategies designed to keep them stuck—chasing traffic, learning endlessly, and hoping it’ll somehow turn into money. In this episode, I’m breaking down the biggest lies the blogging industry has sold us and showing you the truth about what actually creates income, momentum, and freedom. You’ll walk away knowing how to stop blogging for pennies and start building a real business that sells. Key TakeawaysBlogging isn’t a business. Your blog is the marketing engine, not the business itself. Stop building content first and start with an offer. Platform doesn’t equal success. WordPress, Showit, Squarespace—it doesn’t matter. What matters is conversion design. Your website should sell, not just publish. Affiliate marketing and ads aren’t real business models. You’re building income for others. Real growth happens when you sell your own offers. Traffic doesn’t equal money. Traffic without strategy is vanity. Focus on conversion, not pageviews. More courses won’t fix your problem. Information doesn’t equal transformation. Execution is where results happen. (Use the 50/20/15/10/5 rule: 50% execution, 20% persistence, 15% knowledge, 10% mindset, 5% systems.) AI can’t replace discernment. It can execute fast, but if you’re executing the wrong strategy, you’ll just get bad results faster. Design comes last, not first. Offer → Messaging → Website → Content. Build in the right order so everything connects. Resources Mentioned Free Resource: [Download The Blog Business Foundations Checklist →] The exact framework to turn your blog into a real business that sells. Would you rather read this epiosde? Read here: https://view.flodesk.com/emails/68f26c8d0769198b79a7d014 Listener HomeworkAsk yourself these five questions and write down your answers: What offer am I actually building toward?Who exactly am I serving?What problem do I solve for them?Does my website guide visitors toward that offer?Is my content connected to my business strategy? Then choose one next step from your answers and execute it this week. Don’t just plan. Act. Episode Quote“Your blog isn’t the business. It’s the marketing engine for your business. Build the business first, then let your blog sell it.”

    32 min

  3. 14 OCT

    The Pivot: Boss Lady Bloggers is Evolving

    In this episode, I’m opening the curtain on the biggest shift Boss Lady Bloggers has ever made. This is not a “strategy” episode — it’s a founder update and a philosophy shift. After coaching and mentoring hundreds of women over the years, I started to see something powerful that changed how I think about success entirely: Knowledge doesn’t create success. Execution does. Most bloggers don’t struggle because they lack strategy — they struggle because they never learned how to consistently execute what they already know. This episode explains the deeper reasoning behind the new direction of Boss Lady Bloggers, the research that backs it, and the mission I’m building everything around moving forward. You’ll LearnWhy more information isn’t the answer (and what actually moves your business forward)The real reason bloggers struggle with consistency, clarity, and follow-throughThe five components of goal achievement and how they apply to your successWhy execution matters more than perfection — and how to start applying it nowWhat’s changing behind the scenes at Boss Lady Bloggers and why this matters for you Key TakeawaysExecution is everything. You don’t need more to-do lists or courses — you need focused, repeatable action that compounds.Knowledge isn’t power without motion. Most creators are trapped in learning loops that feel productive but stall results.Persistence beats talent. The women who win are the ones who keep showing up, refining, and executing over time.Systems create freedom. You don’t need to “get motivated” every day — you need a structure that keeps you consistent even when life happens.This pivot is an evolution, not a reset. Everything Boss Lady Bloggers has always stood for — clarity, confidence, and business through blogging — still exists, but now through the lens of execution, not overload. Memorable Quotes“Knowledge sets the direction. Execution moves the vehicle.”“You already know enough to be successful. What’s missing is a structure that makes consistency inevitable.”“The future belongs to the women who act faster on what they know.”“Most people don’t fail because they don’t care. They fail because they were taught to chase knowledge instead of mastering execution.”The Five Components of Goal AchievementExecution – 50%- Focused daily action that compounds over time. Persistence – 20%- Following through when things feel slow, uncertain, or messy. Knowledge – 15%- Enough to start — not enough to stall. Mindset – 10%- Believing improvement is possible through effort. Systems – 5%- Routines and tools that make progress sustainable. This isn’t theory. It’s how real progress works — and it’s the framework behind every future Boss Lady Bloggers offer and program. What’s Next for Boss Lady BloggersYou’ll see new programs, new frameworks, and new systems built entirely around this philosophy: turning knowledge into execution that drives real results. The offers you know and love — from coaching to website design — will remain, but with stronger implementation support, accountability, and structure. If you’ve ever said, “I know what to do; I just can’t seem to do it consistently,” this next season of Boss Lady Bloggers is for you. Resources & LinksJoin the Email List: a href="https://BossLadyBloggers.com" rel="noopener...

    11 min

  4. 2 SEP

    S1:E5- The #1 Core Problem Your Audience Wants Solved (and How to Find It)

    Most bloggers waste years chasing surface problems — traffic, followers, posting consistency — while completely missing the deeper frustration their audience actually wants solved. In this episode of Boss Lady Bloggers, Genasys breaks down how to uncover your audience’s true core problem — the one they’ll actually pay you to solve. Once you nail this, your messaging sharpens, your content resonates, and your blog finally becomes the sales engine it was meant to be. What You’ll Learn in This Episode: Why chasing traffic, followers, or generic content tips keeps you stuck in hobby-blogger mode.The psychology of problem-solving — and why people buy relief from pain, not random “tips.”How to identify your audience’s real problem using a five-step framework: Immerse in conversations: Listen to your audience in groups, comments, and reviews.Capture their words: Collect their exact phrases in a “problem log.”Find the emotional driver: Go deeper than logic — find the frustration beneath the surface.Test and validate: Use content to see what gets engagement and “That’s me!” moments.Build around it: Position your offers as the solution, and let your blog market them. How industry leaders like Seth Godin, Donald Miller, and Marcus Sheridan use problem-first messaging to build authority.The three levels of a problem: surface, hidden frustration, and ultimate consequence.Why empathy and authority go hand in hand — and how to reflect your audience’s struggle better than they can. Key Quotes from the Episode: “People don’t buy the best products. They buy the products they can understand the fastest.” — Donald Miller“Don’t find customers for your products. Find products for your customers.” — Seth Godin“They ask, you answer.” — Marcus Sheridan Why This Matters for You If you don’t know your audience’s #1 problem, you’re wasting time creating offers, content, and strategies that won’t convert. When you find it — and solve it — your business transforms. You stop guessing. You stop spinning. And your blog finally does what it’s meant to do: sell. Next Step This is exactly what I do inside my Blog-to-Business™ Buildout. We start with the problem, then build your entire business around solving it — complete with your brand, your messaging, your professional website, and your first offers. No guessing. No wasted time. 👉 Apply today for blog coaching + website design— https://bossladybloggers.com/application

    19 min

  5. 29 AGO

    S1:E4 - The Most Important Piece of Starting a Blog - Your Ideal Blog Reader

    Hey there blogging lady. Welcome back to another episode of the Boss Lady Bloggers Podcast. My name is Genasys — I’m a blogging coach and website designer for lady bloggers who are ready to turn their content into a real business. In today’s episode, we’re getting into something every blogger thinks they’ve already done… but most haven’t done deeply enough. That’s defining your ideal blog reader. If you’ve ever said, “I just want to help women,” or, “My blog is for anyone who’s interested in what I write,” this episode is going to shift everything. Because a blog that converts doesn’t speak to “everyone.” It speaks to someone specific — someone with real struggles, real desires, and a real life. Today, I’m going to walk you through how to figure out exactly who that is. And don’t worry — I’ve got something to help you implement everything you’re going to learn today. Be sure to grab the episode workbook: https://doc.clickup.com/9017179117/d/h/8cqeezd-63617/484e4c48ec020fd Inside you’ll find: Deep-dive prompts for understanding your reader’s beliefs, behaviors, and buying habitsA fillable persona builderStep-by-step audience research tasksA content + monetization alignment checklistThis isn’t just a worksheet — it’s a strategy workbook that will guide your entire blog-to-business journey. 👉 Book your FREE Blog Monetization Fast Track Call using the link below to turn your blog into a client-generating business. Book now: https://bossladybloggers198915.hbportal.co/schedule/683dbf537dbb0a002af075b7 If you're tired of wondering why your content isn’t converting — or why your audience is quiet, this call will show you what’s missing. You don’t need more traffic. You need better strategy. Let’s fix it — starting with who your blog is really for. 💥 What You’ll Learn in This Episode:Why “age and gender” are not enough when defining your audienceThe difference between demographics vs. psychographics — and why the latter drives conversionsHow to uncover your reader’s real motivations, fears, and desiresThe #1 research method most bloggers skip — that could change everythingHow to create a content strategy that speaks to your reader’s buying behaviorWhy your reader is likely a past version of YOU — and how to use that to your advantageHow to build a blog that leads into offers that actually sellA proven framework for creating your blog reader persona without getting stuck in fluff ✨ Keywords Included: how to define your ideal blog readerblogging for profitblog content strategyturning blog into a businessblog monetization strategyaudience research for bloggersblogging tips for womenblog reader persona templatecontent that convertsblog to business coachblogging coach for womenbusiness strategy for bloggers 🔗 Resources Mentioned:Download the FREE Episode WorkbookBook a Blog Monetization Fast Track Calla href="https://bossladybloggers.com/blog-coaching-services#/"...

    52 min

  6. 28 AGO

    S1:E3 - Why Picking a Niche is Keeping You Broke (And What to Do Instead)

    Are you stuck trying to pick the “perfect niche” for your blog — and secretly scared you’ll choose the wrong one? In this episode, I’m flipping the script on the outdated “riches are in the niches” advice that’s keeping so many women overwhelmed, underpaid, and stuck in content creation burnout. If you’ve ever felt creatively trapped, confused about your direction, or frustrated that you’re getting traffic but not making money — this episode is your wake-up call. 💥 You’ll learn how to build a blog around your identity, not just your interests 💥 Why “niching back” (instead of niching down) makes you irreplaceable 💥 How to use your blog as a client-generating machine — not just a content platform 💥 What to do if you have too many ideas and can’t pick a single focus 💥 My 8-part identity-first blog monetization framework 💥 And how to speak to one person so clearly that she can’t help but convert This episode is not more of the same. It’s the freedom-focused blog strategy you’ve been craving. 📥 Be sure to download your free episode workbook - https://doc.clickup.com/9017179117/d/h/8cqeezd-63577/4bcd5953b262777 You’ll get: Belief-shifting journal prompts to discover your brand premiseMy skill stack mapping frameworkAn umbrella content planner to clarify your blog structureAction steps to help you shift from “topic confusion” to strategic clarity ✨ Featured Topics: Why niching too early can actually kill your momentumThe difference between a topic and a premiseWhat it means to stack your skills and become a “category of one”Real-world client examples of multi-passionate bloggers who got paidHow to create offers, freebies, and content that all serve one transformationWhy your blog is the marketing tool, not the business itself 🎯 Ready to turn your blog into a business? 👉 Book your FREE Blog Monetization Fast Track Call Inside this 1:1 strategy session, we’ll map out how to: Clarify your identity-based brandStructure your blog for monetizationCreate irresistible offers (without being boxed into a niche)Design a funnel that turns blog readers into paying clients No more second-guessing your direction. No more blogging into the void. No more “figure it out later” energy. This is your blueprint — and we’ll build it together. 📅 Reserve your free call now → https://bossladybloggers198915.hbportal.co/schedule/683dbf537dbb0a002af075b7 🛠️ Resources Mentioned: [FREE Workbook: Build Your Blog Around You (Not a Topic)] 🔥 Keywords optimized in this episode: how to pick a blog nichemulti-passionate bloggersblog monetization strategyblog content that convertsnicheless personal brandprofitable blog without adsblog-to-business frameworkblog coaching for women

    42 min

  7. 26 AGO

    S1:E2 – Your Blog Isn’t Your Business: Why Most Blogging Beginners Stay Stuck | Anti-Blog Plan Series

    If you’ve been blogging your heart out, wondering why the money isn’t coming in — this episode is going to flip the switch. Today, we’re breaking down the #1 mindset shift that turns stuck bloggers into business owners: your blog isn’t your business — it’s the marketing tool for the business you haven’t built yet. If you’re tired of writing for traffic that doesn’t convert, hoping affiliate links or ads will finally pay off, or questioning if your blog is ever going to make you real money… this episode is your wake-up call and your breakthrough moment. 💡 What You’ll Learn in This Episode:✔️ Why the traditional “make money blogging” advice is keeping you stuck ✔️ The key mindset shift that helped me go from $0 to $4K in 4 months ✔️ Why your blog isn’t the business (and what actually IS) ✔️ The 5 biggest reasons beginner bloggers stay stuck and broke ✔️ A clear roadmap to start monetizing your blog like a CEO ✔️ The difference between blogging for traffic vs. blogging for income ✔️ How to stop relying on ads + affiliate links (and what to do instead) ✔️ The strategy I use with my clients to build scalable blog-based businesses 🧠 Free Companion Resource🎁 Download the FREE Workbook: “Blog vs. Business Clarity Map” This episode comes with a FREE downloadable workbook to help you shift from content creator to business owner. You’ll get journal prompts, a monetization audit, clarity-building exercises, and a starter plan to help you turn your blog into a lead-converting machine. ➡️ Get your workbook here → https://doc.clickup.com/9017179117/d/h/8cqeezd-63397/d453697748e99a3 🚀 Book Your FREE Blog Monetization Fast Track Call👉 Ready to stop spinning your wheels and finally monetize with clarity? Book your FREE Blog Monetization Fast Track Call to uncover the strategy, structure, and systems that will turn your blog into a client-generating machine. We’ll map out your business-first approach — whether you’re just starting or already creating content with no conversions. These calls are perfect if you’re in the START phase and need help getting clear on what to sell, how to package it, and what your blog actually needs to convert. ⚡ This is for you if: You’re stuck creating content that doesn’t lead to incomeYou don’t know what to offer (or how to sell it)You’re tired of hoping traffic = incomeYou want a real business strategy that works without relying on ads or affiliate links 📲 Book your free call now → https://bossladybloggers198915.hbportal.co/schedule/683dbf537dbb0a002af075b7

    11 min

  8. 25 AGO

    S1:E1 - What Kind of Blog Should You Start? (Hobby, Business, Portfolio, or Authority)

    So… what kind of blog should you start? This question keeps so many beginner bloggers stuck — spinning in confusion, second-guessing every niche idea, and wasting months (or years) trying to turn a passion project into profit. In this powerful, gut-honest episode, Genasys pulls back the curtain on her own story — how she blogged for two whole years and made $0 — and the moment everything changed. You’ll learn why most blogging advice is outdated, broken, and designed to keep you broke… and why the key to a profitable blog is to stop trying to make your blog the business, and instead start with the business first. This is the kickoff to the Anti-Blog Plan Series — 18 episodes designed to help you build a real, income-generating business using your blog as a strategic marketing tool. If you’ve ever asked: “What kind of blog should I start?"“Why isn’t my blog making money?”“How do I actually make blogging my job?” This episode is for you. 🔥 Inside This Episode, You’ll Learn:Why hobby blogs feel fun… until they become soul-crushingThe 4 types of blogs — and which one you need to avoid at all costsThe real reason traffic ≠ incomeThe gut-wrenching mistake Genasys made for 2 years — and how she flipped it in 4 monthsHow to stop writing for free and start building a client-attracting brandWhat kind of blog turns your message into money in 2025 (no ads or affiliate links required) 💣 Quote-Worthy Moments:“You’re not building a blog. You’re building a business. And the blog is just the way people find it.”“Traffic doesn’t matter if there’s nothing to sell.”“You’re not a broke blogger. You’re a business owner in the making.”💬 Listener Love Moment:Let’s be real — you didn’t Google “how to start a blog” because you wanted a hobby. You wanted a way out. A way up. A way to create freedom. You’re not behind. You’re right on time. This episode is your starting line. 🎯 Your Next Step — Book Your Free Call:Ready to stop guessing and finally build a blog that sells? 👉 Book your FREE Blog Monetization Fast Track Call now: Click here to book This call is for the woman who: Is done spinning her wheels on advice that doesn’t workWants to build a real business — not just get blog trafficIs ready to map out a strategy that brings in income, not just pageviewsIs craving a clear plan that works without relying on affiliate links or ads We’ll uncover: What kind of business you’re really buildingHow to use your blog as a marketing machineThe blocks holding you back from monetizing NOW 📲 Don’t waste another month wondering what to do. Book your call and let’s map it out together.

    9 min
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Blogging 101 - Boss Lady Bloggers helps bloggers turn their expensive blogging hobby into a profitable blogging business that makes money. Here we talk about the best blogging tips for blogging beginners like how to start a blog, how to increase blog traffic, how to make money blogging, and the mindset you need to have as a blogger to succeed. Whether you're new to blogging or a seasoned pro, join as we explore the world of blogging and help you take your blog to the next level. Subscribe now to never miss an episode! https://anchor.fmbossladybloggers/subscribe

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