41 min
How To Use PR To Get More Cases, with Janet Falk Grow Law Firm
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- Marketing
Join Sasha Berson as he speaks with Janet Falk, Founder of Falk Communications and Research
👉Sasha and Janet explore:
— Janet's no-nonsense approach to PR for law firms focuses on building mutually beneficial relationships.
— The 5 key elements to growing your business are building a strong online presence, investing in your business, creating valuable content, establishing yourself as a thought leader, and setting up your website for maximum client turnover.
— 2 strategies to gain reporters' attention and get published in your target market: creating valuable content, providing educational resources, and establishing yourself as a credible and knowledgeable source in your industry.
— Investing in your business is important to stand out from the competition and earn social proof.
— The top ways to set up your website for maximum client turnover are creating a clear and concise website, including a call-to-action, and optimizing search engines.
— The importance of having a periodic legal newsletter to keep clients and other professionals informed and establish yourself as a credible source in your industry.
👉Main takeaways from the episode:
— The strategies for gaining reporters' attention and getting published, like pitching unique story angles in your target market.
— The importance of investing in your business to drive growth, such as through your website, social media presence, and client newsletter.
— Ways to stand out from competitors and earn social proof, including by sharing your expertise as a legal expert.
— Top tips for setting up your law firm website for high client turnover, like optimizing for lead generation and having clear calls to action.
📰About Janet Falk:
Janet Falk is a communications strategist and consultant with over 30 years of experience in public relations, marketing, media relations, and business communications. She has worked with a wide range of clients, including law firms, financial institutions, businesses, non-profits, and professional organizations.
Throughout her career, Janet has held in-house communications roles at major companies like Deutsche Bank and newsPRos, where she helped drive business objectives through strategic media outreach and marketing initiatives. She has also run her own consulting practice for the past 15 years, advising clients on branding, business development, and revenue growth.
In addition to her client work, Janet is a respected writer and speaker. She frequently authors and publishes articles on topics like media relations, networking, and marketing strategies. She also presents engaging workshops for professional groups on implementing communications best practices.
📞Connect with Janet Falk:
• Website: https://janetlfalk.com/the-five-ws-about-janet-l-falk-2/
• LinkedIn: http://www.linkedin.com/in/janetlfalk
• Facebook: https://www.facebook.com/falkcomms/
• Twitter: https://twitter.com/JanetLFalk
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/
Join Sasha Berson as he speaks with Janet Falk, Founder of Falk Communications and Research
👉Sasha and Janet explore:
— Janet's no-nonsense approach to PR for law firms focuses on building mutually beneficial relationships.
— The 5 key elements to growing your business are building a strong online presence, investing in your business, creating valuable content, establishing yourself as a thought leader, and setting up your website for maximum client turnover.
— 2 strategies to gain reporters' attention and get published in your target market: creating valuable content, providing educational resources, and establishing yourself as a credible and knowledgeable source in your industry.
— Investing in your business is important to stand out from the competition and earn social proof.
— The top ways to set up your website for maximum client turnover are creating a clear and concise website, including a call-to-action, and optimizing search engines.
— The importance of having a periodic legal newsletter to keep clients and other professionals informed and establish yourself as a credible source in your industry.
👉Main takeaways from the episode:
— The strategies for gaining reporters' attention and getting published, like pitching unique story angles in your target market.
— The importance of investing in your business to drive growth, such as through your website, social media presence, and client newsletter.
— Ways to stand out from competitors and earn social proof, including by sharing your expertise as a legal expert.
— Top tips for setting up your law firm website for high client turnover, like optimizing for lead generation and having clear calls to action.
📰About Janet Falk:
Janet Falk is a communications strategist and consultant with over 30 years of experience in public relations, marketing, media relations, and business communications. She has worked with a wide range of clients, including law firms, financial institutions, businesses, non-profits, and professional organizations.
Throughout her career, Janet has held in-house communications roles at major companies like Deutsche Bank and newsPRos, where she helped drive business objectives through strategic media outreach and marketing initiatives. She has also run her own consulting practice for the past 15 years, advising clients on branding, business development, and revenue growth.
In addition to her client work, Janet is a respected writer and speaker. She frequently authors and publishes articles on topics like media relations, networking, and marketing strategies. She also presents engaging workshops for professional groups on implementing communications best practices.
📞Connect with Janet Falk:
• Website: https://janetlfalk.com/the-five-ws-about-janet-l-falk-2/
• LinkedIn: http://www.linkedin.com/in/janetlfalk
• Facebook: https://www.facebook.com/falkcomms/
• Twitter: https://twitter.com/JanetLFalk
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/
41 min