The Modern Retail Podcast

Digiday
The Modern Retail Podcast

The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more

  1. Touchland gets acquired, what's gone wrong with Target & the secret sauce behind brand pop culture collaborations

    5月17日

    Touchland gets acquired, what's gone wrong with Target & the secret sauce behind brand pop culture collaborations

    On this week’s Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho discuss the acquisition of sanitizer brand Touchland. The startup was bought by Church & Dwight, the personal care group that owns Nair and Arm & Hammer, in an $880 million deal. The staff also discusses the rise and fall of Target in the past couple of years, with the retailer marred by pullback in consumer spending and boycotts. In this episode, Daniels and Barkho also welcome Michelle Gabe (18:40), the director of marketing and partnerships at IFG, the parent company of King's Hawaiian, Grillo's Pickles, and Killer Brownie. Gabe joins the show to discuss what goes into brands’ collaborations with entertainment franchises and other pop culture moments, especially in film and television. The trend was kicked into high gear during 2023’s summer of “Barbie,” when brands of all sizes went pink. Last year, a similar wave was brought on by the “Wicked” movie. Even prestige TV series are getting in on product tie-ins through brand collaborations, as this past season of “White Lotus” showed. During her previous role at truffle sauce startup Truff, Gabe helped bring these types of partnerships to life, such as a collectibles collaboration with the “Super Mario Bros. Movie,” which garnered a waitlist of 20,000. Here is what she had to say about the best way to approach major IP tie-ins.

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The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more

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