Huge Transformations

The Huge

Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!

  1. 6D AGO

    41: The Lev Golosov Episode

    On this episode of the Huge Transformations Podcast, Sid Graef sits down with Lev Golosov, founder of Garage Floor Masters, to talk about what it really takes to build a successful home service business from nothing. Lev immigrated from Russia, started in pressure washing with no experience, and eventually grew into multiple service lines, multiple locations, and a more systemized business built around people, persistence, and constant improvement. This conversation is especially valuable for home service owners who are still in the messy middle of growth. Lev shares lessons from losing $30,000 worth of equipment before Garage Floor Masters ever really got off the ground, why he believes taking care of employees comes before taking care of customers, and how referral systems, reviews, Google, yard signs, and multiple marketing touches all work together. Sid and Lev also talk about AI, entrepreneurship, immigrant mindset, financial discipline, and why the people who win in business are usually the ones who refuse to quit.   Resources: The Huge Insider Newsletter Signup The Huge Insider Podcast Action Guide The Huge Mastermind Info Page Facebook Group The Huge Convention Garage Floor Masters Garage Floor Masters Facebook The Dream Manager by Matthew Kelly   Transcript:    Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show. Just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders. And every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Welcome back to the Huge Transformations podcast. I am really glad to see you here. Today's gonna be fun, whereas they all are, but this is really cool because we get to interview a good friend of mine. His name is Lev Golo. Lev in Russian means lion. So you're gonna meet my friend, Lev the Lion. We've known each other for about six years, and currently we're in the same. Mastermind together, the huge Mastermind, which is a mastermind that is, that is ideally situated for home service business owners that are at or above that $1 million threshold in annual revenue and want to five x 10 x their business in the next few years. And it's a very. Deliberate Mastermind. It's not just a bunch of guys sharing ideas, but there's a curriculum. We've got leaders and uh, co-host or owners that have grown businesses to. 2 million, 5 million, 40 million. And if you are on a growth trajectory or you want to grow and you feel stuck, you gotta check out the huge mastermind because getting in the room with like-minded business builders that are all at seven figures, eight figures and above, like if you wanna grow to that point, that's the room you need to be in. So with that, let's talk about Lev. Lev and I have known each other for six years. He immigrated from Russia. Over a decade ago and started a home service business with no experience, no money, and no connections. It now operates a almost completely automated multi seven figure business in Knoxville, Tennessee, also Atlanta, Georgia, and they're soon to open a third location. I don't think it's public yet, so I won't say it. You know, love is quiet, spoken, and very modest. But if you listen carefully, you're gonna get nuggets and takeaways and wisdom that could shave years off your learning curve as a small business owner. With that, everything that we talk about, if there all the resources that we mention, um, as well as the huge mastermind, all of that's gonna be in the show notes. You can just poke and click and hit the resource page so you can get all the links. And we made it easy for you. There's a tunnel learning here. Enjoy the conversation with my friend Lev, Lev the Lion. Hey everyone, it's Sid with the Huge Transformation Podcast, and I have my good friend Lev Golo on as a guest today for, to interview. And I'm really excited because Lev, um, we were chatting about something recently by text, and you sent me a photo from six years ago. It was at Responsive Con in Arizona in February of 2000, and I always refer to that event as the day before the world changed. It was the last live event that I was at before COVID hit and everything shut down. Yeah, so it was kind of a momentous. Time and I was really glad you reminded me. Lev has, uh, you, he's got a couple businesses. He's got garage floor masters we're gonna talk about a lot, and also a power washing business out of Knoxville, Tennessee with a partner. And you've been at it for a good while. Everybody, welcome. Lev. Lev, thank you for being here. How are you this afternoon? Hey Syd. Thank you so much. I am honored to be on your podcast. Thank you for inviting me. I'm doing good. Appreciate. Yeah. Everything you said is correct. We met first time, 2020 of, uh, February in Phoenix, Arizona. It was, it was a beautiful, beautiful time, beautiful day. I met a lot of good people, including you. Yeah. Thank you. And that was, it was a ton of fun, um, in a good event. But here, here's what I would like to ask you is like, at that time, put yourself back six years ago where at that conference you have. I don't know how long you'd been in business at the time, but Right. Then you had the power wash business and that was all correct. Yes. Kind of describe it to me, like where were you in business six years ago? What were your, your biggest challenges? How big was your business? Um, what things were you working on? Just kind of paint a picture for everybody. Yes. Um, I actually, me and my partner Eugene, we just started, uh, year prior. 2019 officially we opened in September of 2019. When we start our pressure washing business, we had zero knowledge. Um, I didn't even know that that kind of service exists at this kind of business. So we started doing, you know, old school, grabbing the wand and blasting the all that PSI on a siding and, um. After the first job, which was awful, right? I, I, I start thinking like, this is not correct. Like, how will people make money if we spend two of us with ladder and one pressure washer? It took us like, I don't know, uh, three hours to do one side of the house and how people make that money, you know? And client was asking very cheap, like $150 or something. So then we start. From get go. That was a good experience. It's actually turning point for me. I would say that, uh, I realized that running business is not just, you know, physically running around, um, doing things with your hands. It's about gaining knowledge and, um, you know, becoming better and improve yourself. So that's why same year, 2019, we decided to go to, um, there was another training. At Nashville. Uh, pressure washing training was absolutely free, but back then we could not afford anything else. Mm-hmm. And it was amazing and we were amazed how, uh, what people were talking, uh, about pressure washing and, uh, you know, they make so much money. Back then, it was like a lot of money for us. First time we met, uh, Rob Anderson, he was a speaker there and, uh, also Pat Clark was there. So, and that's where we. You know, took a journey of learning, um, not working on business, but, uh, not working in the business, but working on it. So, and, uh, soon as I learned there's other places that you can go out and, uh, learned from experienced guys. Um, I, you know, jumped on it, and that's where I first time I met you in February, that following year in, uh, Phoenix, Arizona. Yeah. So when, when, uh, you and your partner Eugene first started, what was your, what was your biggest goal? Like when you just, you, you guys spent, you know, three hours on one side of the house. What was your biggest goal at that time? So at that time, it was no goal. Uh, we would just, okay, let's try, let's start. Uh, that was the, the whole, the, the biggest goal was to start it and then, uh, when. We went to Nashville training when people were talking that, oh, they do a million in revenue per year. And that's where our, you know, reality shattered basically saying, oh, by doing pressure washing you can do that much so, and um, that's was our first financial goal is, uh, million dollars in revenue. Yeah. Okay, good. And you answered my next question was like, after you met Rob and, and Pat Clark and listened to, you know, met somebody who is further just, they're not smarter, they're just further down the road and you go, oh, here's an opportunity that you didn't see. So at that point then you started you getting hungry and looking for more education to, to shorten your learning curve, right? Yeah. Then, um, did, did you guys get to that seven figure mark in that business? I know you, you added another business and shifted a few years down the road. Yes. Uh, not in pressure washing, but because as soon as we, you know, start growing learning, we start adding new services and, and the same year we just added, uh, Christmas slides. Okay. And, um. Because the winter time here for us in Knoxville is not the best for pressure washing. So that's why we, you know, instead of staying at home, you know, for Christmas season, we're like, okay, we need to do something else and, uh, let's figure out what we can do. And then we learn about Christmas

    57 min

  2. MAY 4

    40: The Daniel Dixon Episode

    On this episode of the Huge Transformations Podcast, Sheila Smeltzer sits down with Daniel Dixon, CEO of SendJim, for a high-level but highly practical conversation about modern marketing, targeting, and the real drivers of growth in home service businesses.   What makes this episode stand out is how it reframes marketing from “getting more leads” to building a system that consistently generates the right leads—and converts them. Daniel breaks down the concept of being a “big fish in a small pond,” explaining why most companies waste money by marketing too broadly instead of dialing in on their ideal customer avatar. He introduces predictive targeting as a game-changing approach that uses data to identify the small percentage of homeowners most likely to buy, dramatically increasing efficiency and ROI.   Beyond lead generation, the conversation dives into the full lifecycle of a job: generating leads, converting them, and delivering the service. Daniel and Sheila explore the often-overlooked tension between sales/marketing and operations, and why growth requires both sides to stay balanced. They also emphasize that the most overlooked opportunity for growth is a company’s existing customer list—where trust is already built and conversion is significantly easier.   This episode is especially valuable for newer business owners because it simplifies what can feel overwhelming. Instead of chasing every marketing trend, the focus is on fundamentals: know your market, stay in front of your customers consistently, use multiple channels, and build systems that follow up long after your sales team stops. It’s a strategic, no-BS conversation that helps business owners think smarter about how they spend their marketing dollars and how they scale sustainably.   Resources: The Huge Insider newsletter signup The Huge Convention The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook SendJim (marketing automation platform) Automate Motivate (employee engagement / gamification platform) Daniel Dixon — CEO of SendJim   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in.   The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience.   0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship.   Let's dive in.   Hello listeners. I'm your host, Sheila Smeltzer and contributor to the Huge Transformations podcast. Thank you so much for joining us today. I have a kick butt interview with Daniel Dixon. Daniel is the CEO of Send. Jim, if you don't know what Send Jim is, send, Jim is a. Marketing product that can absolutely help you be a big fish in a small pond.   This is targeting market targeted marketing folks, and Daniel and I, you know, Daniel's got a huge passion for small business. He came out of the corporate world. Uh, we don't even really talk a lot about that, but he came out of the corporate world and his passion is helping small businesses grow. Um, he actually grew up in a family.   His mom and dad owned a carpet cleaning company, so you see why he's passionate about home services and small business. But, um, we are gonna talk a lot about marketing today and this stuff is gold. You guys, I learned so much. That I am so excited to share this information with you. Um, we talk about how to really dial into your target market and how to market and spend your marketing dollars to that target of who is your ideal customer avatar.   Um, we talk about how to convert. We talk about the lead gen. The conversion. And then we even talk about, yeah, now we have to go deliver the service. And that natural tension between sales and marketing and operations. Um, there's so much that we cover today in just 40, 43 minutes. Um, you are gonna wanna listen to this.   So thank you so much for joining us. My wish today is that you'll be an active listener because we are excited each and every interview to help you grow. Enjoy the show. Hello. Hello everyone. This is Sheila Smeltzer, huge, huge podcast contributor, and today we are here with Daniel Dixon. Hey Daniel. Hey, thanks for having me 100%.   I am very excited. We were chatting a little bit and I know that we've known each other in the home service space and through the huge convention and other for a long time, but I've never really gotten to know you. And I love a platform on a podcast that we can get to know each other and share some good insights with our listeners today.   Yeah, absolutely. Thanks for having me. I'm really excited to, uh, to dive in also. So, Daniel, tell the audience, just everybody who's listening, let 'em know who you are. Yeah. So Daniel Dixon, I'm currently, uh, I would say an entrepreneur. I, uh, I'm currently the CEO at Syn j. Um, and I own and operate a, uh, garage floor coating company.   I live in Nashville, Tennessee. I've got, uh, a beautiful wife and two children that are in elementary and middle school. And, uh, life couldn't be any better. It's, it's, uh, I'm super lucky. I love that you're grateful. I can tell. I am very grateful. I love it. Um, so I, I definitely wanna talk about Send Jim, 'cause uh, I know that this is a fantastic, uh, marketing product and um, definitely can help small businesses of all kinds.   And so I'd like to talk about that. Um, I really do wanna, I'm hoping that we can dive into some sales and marketing chat in general. Mm-hmm. Um. Because I know that I think some, a lot of companies are either really good at sales and marketing and other companies are just really good at operations. Um, it's very difficult to be good at both, I think.   Um, and one thing that I've really been thinking about, um, leading into and thinking about what I wanted to talk to you about today on the podcast is. One thing that I've noticed in my years in business is, you know, we have all of our different roles in the company from admin, sales and marketing operations, right?   Yes. And so there's that sales and operat, sales, marketing, and operations. There's just always this constant tension that's. It's supposed to be healthy, right? We want a healthy, like the ideal is that we have this healthy tension between the both. Meaning if sales and marketing is crushing it, then we need operations to meet that demand, right?   Yes, we've got all the leads coming in. Leads coming in, great. We gotta go out and we have to fulfill the services that that, that the leads. Need. Right, right. And then vice versa, operations. We can build up operations and have all the trucks, and have all the people and the equipment and all the stuff. But if we sales is lagging, then you're gonna lose, you're gonna lose those employees.   'cause they're like, I can't make any money here. Right. Yes. So I'd really like to talk about that today, but tell me, just to get started, I wanna know more about what you do in the marketing space with Send Gym and Automate Motivate. Yeah. So, uh, syn Gem is a marketing automation platform. Um, what we do, we've kind of flipped, uh, old school marketing on its head, and, uh, we've got very, we've brought like technology to old school marketing.   What I mean by that are things like. Making sure we convert every single lead, um, and making sure the neighbors of our customers know about us, uh, as a home service company and marketing to those people. Um, and making sure that, uh, we understand who in the market is buying home services and. An only market to those people.   So a lot of that we do through postcards, um, handwritten cards, um, we do some text messaging, but it's a lot of physical goods. Mm-hmm. And instead of like the, the old school spray and pray method, where it's like the more cards you get out, the better, let's try to get out a hundred thousand postcards. Um, we've said, Hey, what if we could only send a thousand postcards, but they're 10 times more effective.   Right. So how do we reduce the cost, uh, of your marketing? Um, and get the same or better, uh, result or revenue generated from that. So that's the product. Go ahead. So this is, is this what we call predictive targeting? Predictive targeting. I'm surprised you heard about that. So when the podcast goes live, it'll probably be out in the universe.   Um, but right now we have a beta group called Predictive Targeting. Um, I'd love to get into that. If I could explain a little bit about that. I would love to talk to you about that. Um, but I don't want to take up all your show. No, I'm, I'm very interested, um, because I really wanna, I really wanna stay on this topic, so I, I've always been a, a very.   Big support like I have found. So I think it depends. I think first of all, we're all in different markets, right? Yes. And for example, my market is lots and lots and lots of retirees. Mm-hmm. Homes valued 600,000 and above. So as we learn at the huge and in the Mastermind, we wanna be big fish in a small pond, right?   Yes. We wanna really target into the that target market. Who is it that we really generate our highest ticket from? Yes. And we want to, we w

    51 min

  3. APR 27

    39: The Jonathan Henderson Episode

    On this episode of the Huge Transformations Podcast, Sheila Smeltzer sits down with Jonathon Henderson of Pressure Washing Marketing Pros for a practical conversation about what it really takes to grow a home service business from startup mode into a scalable operation. Cutting through the usual marketing fluff, Jonathon explains why most companies between $0 and $500,000 do not actually have a lead problem. They usually have a sales process, admin, or follow-up problem. He breaks down the difference between referral leads and digital leads, why trust has to be built differently with each, and how reviews, CRM systems, boots-on-the-ground marketing, and better lead handling all play a major role in growth. Sheila and Jonathon also dig into how AI is changing search behavior, why website content now needs to be more specific and useful instead of stuffed with keywords, and how companies can stand out in increasingly crowded markets. For exterior cleaning and other home service owners, this episode is a strong reminder that sustainable growth comes from mastering the fundamentals: knowing your market, building trust, creating repeat business, and tightening your internal systems before throwing more money at marketing.   Resources: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook The Huge Convention Pressure Washing Marketing Pros Pressure Washing Marketing Pros free strategy session Pressure Washing Marketing Pros Facebook   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in.   The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show. Just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders.   And every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild.   Journey of entrepreneurship. Let's dive in.   Hello. Hello, this is Sheila Smelter, your host and contributor for the Huge Transformations podcast. Thank you so much for joining us today. I have a great interview with Jonathan Henderson, pressure Washing marketing pros. He's a seven year digital marketing company and we dive into, really most of our discussion is talking about if we're a company that's trying to scale from zero to 500,000.   We do a lot of discussion around this and where we need to focus on marketing and how. He's able to help companies kind of get to the next level. The thing that I love about this conversation with Jonathan today is that it is so incredibly practical, and even though we're talking about marketing and digital marketing and AI and a marketing checklist and current marketing trends, and you know how to close a customer, we're talking about all these things in this, in this show today.   But you know, really, if you're a zero to 500 or if you're a. Million to 2 million to $3 million company. It's all the same stuff. It all applies. I learned so much from listening and talking to Jonathan today. Um, this is just really good conversation. He completely speaks our language in the ex exterior cleaning space, and I just, this is so gold.   I love it. I am so glad that you're here to join us today. I hope you'll be an active listener, and I thank you so much for listening to the show. Hey everybody. This is Sheila Smeltzer, your host and contributor for the Huge Transformations podcast. Today I have Jonathan Henderson with us. Hey, Jonathan.   How you doing, Sheila? I'm doing great, man. How are you? I'm doing good. Thank you for having me on. Yeah. Well, thank you for joining us. We get to dive into marketing today, don't we? Yes, we do. Yes, we do. Uh, tell our listeners who you are, what you do, and, and so we'll get started. Yeah. So my name is Jonathan Henderson, as Sheila alluded to pressure washing Marketing pros.   We're a digital marketing agency that exclusively works with exterior cleaning businesses, whether it's pressure washing, gutter cleaning, paper, ceiling, and even Christmas sign installation. So we have over 145 plus clients in the US, Canada. So we've seen, not all, but we've seen a lot of what goes on in the industry.   Very cool. So you're, you have a digital marketing company and it, it's not all digital, right? Is that incorrect to say that it's digital? Yeah. So SCA website design ads. Mm-hmm. Okay, great. And your, like your niche is an exterior cleaning? Yes. Cool. Exclusively exterior cleaning only. All right, well we've got the right guy on the show today then.   'cause we've got a lot of listeners that are in the exterior cleaning space. But really a lot of what we talk about would go into other verticals, right? With garage floor coatings or any, any type of home service business. Of course, of course. I have experience in the home service industry. I used to be a part owner of a junk removal company as well, so I kind of know how it is to run a home service business also.   Okay. Well, Jonathan, I just wanna start, how did you, how did you, how did you learn what you know, how did you become an expert in the space? Trial and error. Right? That's just probably how everybody is when they say YouTube University trial and error. I first started off. About seven, eight years ago, and I was in the military at the time and I wanted to find a way to supplement my income, kind of make more impact with what I was doing.   And so while I was deployed, I just wanted to pick up another skill. 'cause I had so much free time on my hand hand. So I was like, you know what? I'm gonna learn how to run Facebook ads. And so I bought a course that I saw on Facebook and I dove into that, started implementing some of the strategies, cold calling businesses in my local area while I was, you know, deployed with that.   So it was like a 12 hour difference, like seven to 12 hour difference. So I'm cold calling those businesses, landing a couple of clients that were restaurants, and I started doing Facebook ads for them. Then after I did Facebook ads with them, I eventually, one, one of my best friends had a digital marketing agency that he was starting at the time, and he was doing more website design, SEO stuff.   So I was like, Hey man, can you teach me how to do that? So he taught me how to do that. I started implementing that for local clients. Once I got back from my deployment, I started implementing that for, I had about seven or eight people in my local area. Roofers, plumbers, floral shop. Right? One lawyer too.   So I was doing digital marketing for them, and I, a pressure washing guy. He's still a client of ours today. Jesse Meister. Shout out to you. Uh, propel Pressure Cleaning Warner Robins. Right. But, uh, he had hit me up and he said, Hey man, do you, have you ever done any, uh, marketing for pressure washing businesses?   I didn't, at the time. I didn't even know what it was. That was around 2000. End of 2018. Beginning of 2019. And I was like. I don't know what pressure washing is, but I know that I can definitely help you out. 'cause there's not as much competition now, you know, now we know eight years later there's way more competition.   Right. But, uh, at the time we got him ranked, we said, you know, we did really good for him. And I asked him if there was anybody else that was in his industry or there, if there was anybody else that was in this industry. And there was, and so. I just began, you know, cold calling. I began doing these video audits and uh, that's how I got like the first 15 to 20 clients.   And in 20, like in basically beginning of 2020, I just decided to take it full time and uh, start pressure washing marketing pros. So that's how I learned at first. I just bought a bunch of courses, executed it myself, and yeah. So, and I'm assuming, because you and I met in the huge mastermind group, so I'm assuming that when, what was your first huge convention?   My first huge convention. Funny enough, my first huge convention was in 2000, which, which one was the one that was in Atlanta? What year was that? Atlanta. That's going back a bit. Yeah. I think that was like 20, was that like 2019 Maybe I can tell you that was, that was, yeah, that was a minute ago. Um, I know that most of them have been, have been in Nashville.   There was Atlanta and there was Washington DC at one point too. Mm-hmm. Um, that's going back probably more like 20. 13, 15, something like that. But um, but yeah. So Atlanta was your first show? Atlanta was my first one. I think that was probably right before COVID. 'cause I think in 2021 it was in Nashville, I think in 2021.   It may, it may have been in Nashville, but I think my first one was like 2019 maybe. I didn't know anybody in industry just, and I already lived in Georgia, so it was just like a. It was literally just a drive up from there. So it was either 2020, the one in Atlanta? Yeah. 20 20, 20 19. One of those. Okay. That was my first huge convention.   Okay. And I've been going every single one, every year. That definitely gets you in the network of exterior cleaners. Yep, it does. Yeah, it definitely does. Okay. So yeah. So if a company came to you and they were, I don't know, exclusively a, I know garage floor coatings are v

    52 min

  4. APR 20

    38: The Jon Eastty Episode

    On this episode of the Huge Transformations Podcast, Sid Graef sits down with John Eastty of Perfect Angle Studios, a videographer and visual storyteller whose career started in high school when he took a video production class, got a business permit, and immediately began booking wedding videos. Over the past two decades, John has grown that early hustle into a professional video business serving clients in both the Northeast and South Florida, with work spanning weddings, conferences, expos, and commercial projects.    What makes this episode especially useful for home service owners is that the conversation is not really about weddings or cameras. It is about marketing, trust, and showing up in a way that helps customers choose you faster. John and Sid dig into why video matters so much now, how even simple phone-shot content can outperform polished but empty marketing, and why owners should stop overthinking social media and start answering real customer questions on camera. They also talk about AI versus real content, how to think about authenticity, and why the best marketing comes from genuinely wanting to help the customer win. It is a practical episode for any business owner who wants to build trust, stand out online, and create better content without making it more complicated than it needs to be.    Resources Perfect Angle Studios Light It Up Expo The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience. 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the Wild Journey of Entrepreneurship. Let's dive in. Hey, my friends, it's Sid with the huge Transformation Show. Thanks for taking your time to listen. This one's, this one's interesting and fun. I'm talking to somebody that's not in the home service industry at all. Matter of fact, they started their career as a wedding photographer, wedding videographer. Now they have a professional video crew. But the way John thinks my guest is John Easty, the way he thinks and his bias for action and his very focused desire to serve his customer at a very high level is gonna be very insightful. To everybody and well, I'll tell you the rest on the episode. I hope you enjoy this conversation with John and learn a ton from it. There's some great practical takeaways that'll help your business. With that, let's jump into our episode and conversation. Meet John Easty. Hey everybody, it's Sid with the Huge Transformations podcast, and we've got another great episode today. I've got my friend John East Easty, Easty, I'm saying it right, right, Easty. Exactly, yes. Okay. Cool. In my head, I'm, I'm slightly dyslexic and I always wanna say Etsy and I know that's not right 'cause it's not Etsy Easty. Um, but John's got a professional videography company. He is Perfect Angle Studios, and he's in the South Florida area. I know you go back and forth for the, you know, the northeast, um, to South Florida. But I, before we go any further, I know one of you guys listening or you're thinking. Sid, this is a show about home service businesses and power washers and doing that stuff. Why do you have a wedding photographer on or a photography company? Guy and I, and I will tell you why in advance and then we're gonna get into the conversation is number one, uh, John has been to the huge convention a couple of times. John has done video work for some of our industry leaders like Ryan Lee that does, uh, lighting secrets and. Also, John, you've got some really keen insight into visual storytelling that we can all use, and then mostly your mindset and your bias for action. And I take it from the very first conversation we had. So that's where we're gonna start. If I recall correctly, we talked about a year, maybe a year and a half ago, we were looking at coming to the huge convention. We were talking about different videography needs, and I asked you how you got started and you're like, Hey, I took a videography class in high school. And most people that would take a class like that would go, oh, this is a cool camera. I'm gonna go start shooting stuff. And you said, I went immediately and registered a business license so I could shoot wedding videography. And so that's where I want you to start. And tell me about like, why did you start a business right away? Why were you thinking that and how did you even learn how to run a business in high school? Yeah, good questions. And uh, you have a fantastic memory for that. Uh, it, all of that is correct. So when I was 16, I took a video production class. Uh, wasn't sure what I wanted to do with my life, uh, as far as my career. Like most 16 year olds. 16, yeah. Yeah. Uh, but I always had an entrepreneurial. Mindset When I was a little kid, uh, I started writing business cards, printing business cards for neighbors, and I had it in my head that this was gonna be a great business. And, uh, I employed my grandfather, uh, my grandmother, my brother, and my babysitter. Uh, that was when I was about seven or eight. And, uh, it, it didn't last that long. I had to fire my grandmother. Um, she had dementia and, uh, it just wasn't working out. And then my mom told me, look, you really can't fire your grandmother with dementia. Uh, so I learned a great business lesson right from there. You gotta be kind to your employees. So I hired her back on, but the business didn't last too long. So years later, you know, at 16, uh, I just always wanted to work for myself. So I was working at typical high school. Job. I was a busboy in a restaurant and uh, the first day of this production class, the teacher told us, look, you guys can make a thousand dollars a pop filming people's wedding videos. And I thought, man, you know, how many nights at the restaurant I'd have to grind to be able to make a thousand dollars? You know, at that age it sounds like an impractical number. Yeah. So I went to the town hall. I got a business permit, which I didn't really need. But, uh, I started advertising, wedding videography, uh, and that teacher was so kind. He let me use the school's equipment even when we went home for the summer, use the school's equipment. Uh, and I had a hundred percent, uh, free, no overhead. The first two years, uh, all the school's equipment was mine to. Uh, I started contacting people whose engagement announcements were in newspapers back then. That would be announced. Yeah. I'd write them letters. I'd send them a DVD. Uh, and that had a couple videos that I had filmed, uh, just as a practice, a teacher's wedding, a friend's wedding, a friend of my brother's. And so I had a portfolio told 'em, look. 250 bucks. I'll film your wedding. Uh, I'm working closely with a school advisor. It'll help you. You're getting a cheap video. I'm working with an advisor, helps me, people wanna help out a kid. Uh, and so that's how I did my first view. And then after that, I just stopped telling people I was 16 and it helped that I looked older and. You know, my parents had to drop me off I think for my first wedding. And then after that I got my license and I just, you know, it was actually kind of irritating to me how young I was because I wanted people, I always wanted to be older, Uhhuh. And so in April of this year, it'll be 20 years in business, 20 years since I started that business. No kidding. Okay. Great job. That's cool. So I think, so there's so many things about that that are interesting to me. Not that you started business in high school, but that you actually. Looked for a, like a really good lead source. I mean, what's a better lead source than people putting their wedding announcement in the paper or wherever they post 'em now and just, and just calling them. Did you, did anybody suggest this? Did you just come up with it? Like, I don't know, how do you find people getting married? No, I, I used to like to read the newspaper actually as a kid, which I think gives you some insight now into, uh, what a nerdy, uh, student I was reading the newspaper and going to apply for business permits. Uh, I also liked to have fun, but, uh, I really was business minded. I, in fact, I convinced all the, all my friends in school, particularly in study hall, said, look, I've got a business you all are going to need. College business credit for working, you know, some type of job, an internship. Yeah. Why don't you work for me, uh, unpaid as interns and I need you to mass mail out all these envelopes. You know, I'd start with the local paper and then it was like all, any newspaper I could get my hands on. Then the online editions, look up their addresses and have all these other kids stuff the envelopes for me and mail them out. Um, and I think it just came from happening to notice, look, people are engaged. They're announcing it in the newspaper. I don't even know if they do that anymore, but 20 years ago they did. Yeah. Uh, and it kind of launched from there. Uh, but you know, the, the key in this I think

    41 min

  5. APR 13

    37: The James Riley Episode

    On this episode of the Huge Transformations Podcast, Sheila Smeltzer sits down with James Riley of Upper Cumberland Window Cleaning, a 13-year business owner in rural Tennessee who is pushing to break through the million-dollar mark. James shares one of the more honest and heartfelt growth stories in the series, explaining how he got into window cleaning almost by accident, bought a struggling route with barely any real customers, burned through his savings, and had to take a janitor job just to keep his family afloat while rebuilding the company from the ground up. What makes his story stand out is not just the grind, but the conviction behind it: James built the business with a long-term vision of creating one of the best places to work in his area and leaving behind something bigger than himself.   James and Sheila talk through the realities of scaling in a smaller market, dealing with new competitors, improving systems, and making the shift from owner-operator to actual business leader. They also get into employee retention, company culture, transparency, performance pay, coaching, and the challenge of not letting the owner become the bottleneck. Throughout the conversation, James makes it clear that his business is driven by faith, family, and service to people, and that perspective shapes everything from leadership to hiring to how he defines success. It is a strong episode for owners trying to push past a revenue ceiling while building a company with real heart.   Resources Upper Cumberland Window Cleaning Upper Cumberland Window Cleaning Facebook Upper Cumberland Window Cleaning Instagram The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in.   The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience.   0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the Wild Journey of Entrepreneurship.   Let's dive in.   Welcome to the Huge Transformations podcast. I am Sheila Smeltzer, your host and contributor. Today I'm interviewing James Riley. James Riley is from Upper Cumberland Window Cleaning, and he is a 13 year company that is aiming to go to, aiming to hit a million dollars this year. So if you are in that space, if you are in that realm of size of business and you're looking to break through the ceiling of a million dollars, you wanna listen to this.   The cool part about this interview today is this is a little bit different. We talk about operations, we talk about sales, we talk about systems, but what you're gonna find from listening to this wonderful person, James Riley, is how much heart we should all aspire to have for our own companies. He 100% wants to just.   His goal is to just have the best place to work. He loves providing opportunities for people. And he loves people. Um, he's a very spiritual man. Um, and you'll see how that comes through to him, really crushing it in business. This is so cool. I love this stuff. You know, we all have our own individual and unique contributions and we can play that out however we want in our own companies, and I think it's really neat to, to experience the way that.   We're all doing it. So be an active listener. That is my, that is my wish for you today is to be an active listener. Listen to what we can learn from James Riley, and we are just here in every single interview to help you grow. Enjoy the show. Hey listeners, this is Sheila Smeltzer with the Huge Transformations Podcast.   Thank you for joining us today. Um, we're gonna have a nice conversation with James Riley out of Tennessee. Uh, James owns Upper Cumberland Window Cleaning, and he's been in the business for about 13 years, and, uh, just by getting a little soft opening with him before the recording today. Um, I really wanna get into James, uh, life in his 13 years.   He's right at that breaking the ceiling from 800,000 to a million dollars. And we wanna dive deep and see what's good, what's difficult, and what he thinks that he could have done differently so that we can help all of our listeners, um, avoid any pitfalls and, and learn from the show. So, hey, welcome James.   Well thanks. Thanks for having me. You are quite welcome. I'm excited for this. So we've met each other in the Mastermind and um, but we've never really gotten to know each other, so this is a great opportunity. Yeah. What better than this? Let's share with a lot of people. Yeah, sure. So James, tell us about Upper Cumberland and how you got started in the window cleaning business.   Okay. And all the other services that you do too, please. Okay. Yeah, sure. Well, how we got started about 13 years ago, I had a job. And I had a friend that, uh, acquired other businesses and, and everything, um, that I went to church with. And, and he approached me about window cleaning. I mean, where I'm at. Like I said, and I'm, I'm in the sticks of Tennessee.   I mean, we have served seven counties just to make up for not being the metro area. And two of those counties are probably one of the poorest counties. Well, anyway, he approached me and I turned him down window cleaning. I have fun at that. And well, he's very persistent. He offered me a free lunch. You know, I'm not a free Will Baptist, but I am a free Meal Baptist, so, okay.   I took him up on that free lunch and uh, he kind of talked me, he said, just go out with me and see what you think and anything. You know what, just go out with us and see what you think about it. And so I did that. I met him on a Saturday. Saturday morning. Really, really early. So we met about, um, I'd be at his house probably at three 30 in the morning.   Wow. From the get go. Okay. So we met up with people who were selling it, you know, they wanted to get an early start and, um, we went out on a route with them and, and I felt like the word gimme a commercial storefront, commercial storefront route, it was storefront routes at that time. All. And so I felt like Noah, when the Lord gave Noah a blueprint on how to build the art, he's given me one on how to, um, on this business.   He gave me a vision of about this business and where it's going to go. Um, so we met with him. We accepted it. I didn't have enough money to get him in, so he, he vows for me. Um, he actually bought the whole thing, so I was in debt to him. I thought this was something I could do on the weekends with my girls.   Okay. You know, um, to build work ethic and everything. And then, and, um, it didn't work out that way. I went to call one customers. I mean, they had a lot of ghost customers. I mean, they had about 200 something customers on, on file. We was lucky to have a hundred of them. Ah, I went to call 'em. They, we fired.   They had a bad reputation. Didn't know anything about it. Um, like I said, I've never bought anything like this before and he says, I'm out. I'm out of this. And. He gave me his portion. I had to pay him back. So you all heard about sids, um, eat macaroni and cheese and everything like that? Yeah. I had no money.   I, my savings count was empty. Nothing coming in. So, excuse my bil analogy. I ate beans and taters for, for six months. We got tired of that. We ate taters and beans. I mean, it was, it was that bad. And, um, but anyway, um. My wife was worried. Um, we got two girls at home and, you know, losing our insurance and everything, it, it was just a big mess.   Um, so it all worked out. I mean, I had some background in some, um, when I used to work in the dealership industry of, of, I started a big parts connection in the area and, um, from Knoxville to Nashville. Um, it's called Middle Tennessee Parks Connection. And I, you know, so I was always good at PR and. With customers and, and building that way.   But, um, never had my own business. Okay. And again, I just went with the, the vision the Lord's given me. We're still going through and I always tell my competitors until God stops, gimme visions, that's when I'll worry. And, but he's still, you know, I got a DD so I'm not one of those can read a book and, and, and really understand it without having to read it 10 times.   You know what I mean? So it's, it kind of makes it a little bit more difficult for me in the, in the business industry, um, on that end. Um, yeah, there's a lot of, a lot of failures. We done. I mean, a lot of, a lot of wins and some losses of getting to this point. 13 years. Not everything is best. The struggle's real, Sheila.   It's real. The struggle is real is real. So, you know, I could see why my language, James, you're speaking my language. Yeah. I don't, I don't now I don't understand why businesses do not make it in the first five years. Yeah. You know, um, if you, if you're going to open up business. You can't be a know-it-all.   That's why, you know, that's one of the biggest rules. You can't think you have all the answers. Mm-hmm. Always. There's a scripture in the Bible says, surround yourself by men of oath. For they know the way of judgment. It's because the

    54 min

  6. APR 6

    36: The Brandon Smith Episode

    On this episode of the Huge Transformations Podcast, host Sheila Smeltzer sits down with Brandon Smith, a retired Army First Sergeant turned first-time franchise owner of M1 Epoxy Floors in the Nashville area. Brandon shares what it really looks like to jump into entrepreneurship after 23 years in the military—trading structure and support systems for the chaos of wearing every hat in a small business. From sales and marketing to installation, bookkeeping, and hiring, Brandon gives a raw, honest look at his first 18 months in business and how his military mindset—especially adaptability and resilience—has helped him navigate the pressure.   Brandon and Sheila also break down the realities of running a high-ticket, non-recurring service business. They talk about the challenges of cash flow, managing large project costs, learning financial forecasting the hard way, and why closing sales is critical when every job is a one-time opportunity. Brandon shares key lessons on hiring for character over skill, building an install team, and leveraging systems like CRMs to stay organized. They also explore how joining the Huge Mastermind shifted his thinking—especially around understanding market size, opportunity, and simplifying growth. It’s a valuable episode for newer entrepreneurs and anyone trying to turn early momentum into a sustainable, scalable business. Resources M1 Epoxy Floors Veteran Service Brands Housecall Pro QuickBooks The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hello? Hello, listeners. It's Sheila Smeltzer, a plus Pro Services and huge transformations podcast contributor. I am very excited today I introduce an interview. Brandon Smith with M1 Epoxy Floors, who is an 18 month new franchise owner, franchisee owner, uh, who shares a lot of his new entrepreneurial experiences with us. We talk about the good, the difficult, what we would do different. We talk about how his. Retired army, uh, experience has landed into his leadership skills and, uh, entrepreneur entrepreneurial skills, how he's wearing so many hats. We cover everything from tactical work and the details about epoxy floors, fixed revenue to recurring revenue. We talk about wearing all the hats. Um, this is just an awesome, authentic interview that I know that all of our listeners will gain something from. Um, I really enjoyed getting to know Brandon today, and I thank all of you for listening. Let's dive in. Hello everyone, this is Sheila Smeltzer with the Huge Transformations Podcast and I have Brandon Smith with Mach one Epoxy Floris here joining us today. Hey Brandon, good morning. Thank you for having me. I love this. This is gonna be super fun. Uh, Brandon is retired army sergeant and he is a first year franchise e owner of Mock One Epoxy Floors based outta West Nashville. And we're gonna have a lot of fun today and really insightful conversation about the correlation between your background and how, you know, your serving in the Army has helped you with, you know, starting as an entrepreneur. Um, I love that you're pretty new in the entrepreneurial journey, so this is gonna be great. Um, and I, you know, I wanna first start and just get to know you, but Brandon, introduce yourself. Uh, tell us a little bit about yourself and your family and a little bit about Mach One. Okay. Um, so yes, I am, uh, just under 18 months business owner. Uh, I bought a franchise Wan Epoxy. Um, we do operate in the greater Nashville area, Nashville West based. Um, I've been, like I said, I've been doing that for about 18 months, but prior to that I spent 23 years in the Army. I retired as a senior enlisted advisor or a first and a, uh, first sergeant. Um, over a counter drug task force. Um. In that is vastly different, but a lot of the same, going from that role, transitioning to a business owner, um, a little more chaos in the, in the small business world, trying to manage all of the hats instead of having the supporting framework. But, uh, we're figuring it out. Um, I'm a father. I have two children, 11 and eight, grace and Madeline, and, uh, they're my other side of chaos. So there's no rest. And I understand, I understand you're handyman to your wife as well. Yes. If there is a project I am responsible for doing said project, um, probably not the best at getting them done any, any timely, but, uh. We, uh, we do a lot. We live out here, uh, just south of Clarksville and north of Dixon in almost no man's land. A little county of Houston County that, uh, has about 8,000 people in total. So we got a couple of stoplights that we don't really need. Uhhuh, it's quiet out here, but there's lots of projects. That's great. Well, she's lucky to have you, Brandon. Thank you. Thank you. So, wearing all of these hats, um, how has your experience and, you know, just 23 years in the Army, how, how, what are these skill sets that have helped you navigate, um, your 18 months, starting out with the franchise? Well. In the military, we said a lot of things like embrace the suck. Mm-hmm. So when things got chaotic and it just wasn't going well and there's lots of regulations, there's lots of guidance, um, but sometimes things just don't fit in that framework. And being able to think outside the box and being able to, um, mold to the situation you're in has helped me tremendously. Um, coming over to the entrepreneurial side and opening Mock one Epoxy, um, was exciting and fun is still exciting and fun, but it does not come easy. There's still a lot of stress. There's still, I am the salesman. I am the owner, I am the installer. I am the maintenance guy. I, I do all of the things. I do the bookkeeping and the manage our accounting and the accounting. So. That's a lot. It is a lot. Um, yep. Been there and trying to make sure that you do it right. And I can tell you that, uh, there's, there's nights that I wake up and I'm still stressed about the business and stressed that, uh, I'm making the right decisions for us. But, uh, overall turning in here in our second year now, um, things are really looking up and business is going really well. My employees are doing great. They're installing floors like crazy. And, uh, we're booked up for a couple of months. And I, I, I gotta say that, uh, that's not without the score of the huge, it's not without the score of the community that, uh, I'm in at Mach one or Better Service brands, but, uh, we're doing really, really well. I love to hear that. Um, such a success on, on the, you know, coming out of the gate, it sounds like, um, Brandon, tell, tell me about hiring. So how did you. You know, uh, I, I do not, I'm not part of a franchise. Um, but how does that work when you're starting out? You've got a brand new location, um, you're the franchisee. How did you know who to hire first? How did you know, how did you start filling in the roles? Roles, and what does, what is the size of your organization after 18 months? So, when I opened, my intention was to go slow. Um, I wanted to understand the business I, from, from the base level all the way up. So I wanted to install floors on my own. I wanted to manage all the risk within my two hands. Okay. Um, I did that for about three months. My goal was to do it for a year, and after about three months, I realized that it was impossible. There's no way that I could turn a true profit, um, manage the entire business and go out and do floors. Tennessee is a great place and Nashville is fairly, fairly metropolitan, so there is a lot of work there. But I was traveling a couple of hours to job sites on a daily, so I'm losing those couple of hours that the business needed for me or that I needed to work on the business rather. Um, so about three months in, I decided that it was time to start looking for a laborer. Um, we put out an add or two. Um, I took a couple of interviews, had a couple of coffees. I'm not a, coming from the military, I've done a lot of boards that are very regimented and I've always found that anybody can study in passive board. You can, you can be prepared and seem as if you know what you're doing. I like to have a conversation. I like to talk to people and really get a feel for who they are, especially if I'm gonna work with them or trust them on a daily basis. Sure. So I tend to take people to coffee. I tend to invite potential employees out for. On the job, uh, training or on the job, uh, interviews. Let them put their hands on tools, talk me through their processes, and, uh, help validate some of their experience. Excuse me. Help validate some of their experiences. And, um, that has done me very, very well since I've opened the business. So we are, we have two employees now. Okay. I was very fortunate. My lead installer has about 20 years of experience in industrial epoxy work. Wow. Great pi

    1h 1m

  7. MAR 30

    35: The Jeffrey Scott Episode

    On this episode of the Huge Transformations Podcast, host Sheila Smeltzer sits down with Jeff Scott, a second-generation window cleaner from Wisconsin and the owner behind Green Window Cleaning, Green Building Maintenance Services, and Safety Green Training. Jeff shares how he started his company from scratch in 2009 after walking away from his family’s business sale, knocking on doors with little more than basic tools and experience. From there, he built a company that now leans heavily on recurring commercial work while also becoming deeply respected for its expertise in rope access, high-rise safety, and training.    Jeff and Sheila also go deep on something that rarely gets enough attention in home services: safety as a real operating system, not just a checklist. They talk through rope descent systems, SPRAT and IRATA training, rooftop risk, job hazard analyses, documented compliance, and the difference between doing dangerous work and doing skilled work safely. At the same time, Jeff opens up about rebuilding his company after major staffing losses, creating stronger culture, empowering his team, and stepping back into growth mode after years of living more passively. It is a sharp episode for service business owners who want to think bigger, lead better, and build a company that is both profitable and professionally run.    Resources Safety Green Training Green Window Cleaning Green Building Maintenance Services Jeff Scott on LinkedIn Jeff Scott / Safety Green Training on Facebook The Go-Giver by Bob Burg and John David Mann Extreme Ownership by Jocko Willink and Leif Babin The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention The Freedom Path   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience. 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hi, I'm Sheila Smeltzer with the Huge Transformations Podcast. Thank you for joining us today. I have a really special and unique interview with Jeff Scott. Uh, Jeff and I are longtime industry friends and colleagues, and we're gonna take it a little bit different today. We're gonna go a little bit different route and we're gonna be talking about. Yes, business. But we're also gonna be talking about high rise rope descent, rope access, safety audits, OSHA compliance, um, building JHAs residential rooftop safety. Um, but what we're gonna do is we're gonna get into Jeff Scott's head because he is a second generation window cleaner from Wisconsin. Uh, he was brought up in the high rise world, and this guy's got, um. He's got level three spr, um, training. He's, he's a wealth of knowledge when it comes to building access and safety training, so this is super cool. This is totally my thing. I love talking about this stuff and, uh, we're gonna bring it to you here. I hope you enjoy this podcast. Stick around and join us. Hey everybody. Welcome to the Huge Transformations podcast. I am Sheila Smeltzer. And today we have a super cool, uh, show because this is like a long time friend of mine, Jeff Scott. Hey Jeff. Hey Sheila. How you doing? I'm doing great. Uh, Jeff Scott is, uh, safety Green training. Also Green Building and maintenance services, green Building Maintenance services. Uh, also green window cleaning, which is residential company. Mm-hmm. Um, and Jeff, you and I have known each other for probably 18, 16, 18 years. God, that seems like a long time. It's true though. Um, I think we, we met originally through the IWCA. Um, Jeff is a second generation window cleaner. Um, you started as a window cleaner and now you have your companies, I mean, you are, um. Like when you say that you're a window cleaning professional, you have absolutely excelled in that. You've got your high rise expertise all the way down to your residential. This is gonna be a super fun conversation. Jeff, you wanna tell our audience about yourself? I can. Um, well, I'm Jeffrey. Hello everybody. Um, hello, Jeffrey. Um, I've been a window cleaner most of my life. I have stepped away from it from time to time to do some other things. I spent a long time in sales. But, um, I was kind of a late bloomer. I started my company up in, I guess it'd be oh nine. I think I was like 37. Um, so what is that, 17 years ago? Probably a little longer than I, or not quite as long as I've known Sheila. Yeah. Um, I think I met you Sheila through my father. Yeah. Kent. Yeah. And uh, you know, I think the first time I met you was probably in Oconomowoc. Ah. Um, at one of the window cleaner picnics that Gary Mauer used to put on. That's going way back. Yeah. Yeah. So, I mean, we were talking about timeframe, but I think that locks it into when we had met, uh, we had a mutual friend, um, at that time. Yep. Um, but, um, yeah, so that takes, that takes us back. So yeah, I started up in oh nine, um, without a dime in my pocket. Um, but I did have a lot of experience at the time. Okay. Uh, just knocking on doors, walking up and down the street. Can I clean your windows, you know, into residential? Yep. And, um, so I mean, but your dad, and so tell me, it was Madison window cleaning, right? Right. No, no, no. He was, he was bright way window cleaning. Um, they started up in central Wisconsin. Right when. Okay. And then, man, I think it was the late eighties, started moving down into the Madison area. Okay. Okay. Started getting on ropes slightly before then. Uh, just in the central Wisconsin area, running a, a spider stage before that. Um, but then, uh, yeah, I think it was the late eighties. They hired a salesman finally and started pushing into the Madison area into some mid-rise work. And then, um, they sold in, I think it was oh oh eight. Okay. Um, and it was kind of a, a shock, you know, to every, it was, it was kind of a secret sale. Nobody knew about it until it happened. Mm-hmm. Um, yeah. So at that time, I didn't want to go to work for the new owners. Uh, it was bought by a company called, um, jacks Maintenance. Okay. Uh, which was a large janitorial company outta the Fox Valley, which is basically runs from Green Bay down towards Madison. Okay. Um, and they, you know, they did the right thing. It was a goodbye for them. Um, you know, uh, Ken to my father sold very well. Um, we don't really even hear about sales of that capacity anymore, what he got for it. Um, but um, yeah, uh, when I walked out the door, um, I had to do something. I still had a bucket of moping. The squeegee went and bought a little giant ladder. So did you go from the high-rise working with your dad to residential because of like non-compete? Uh, no, I didn't have a non-compete. Okay. Um, so why did I did that? Because I didn't have the money to buy, you know, high-rise equipment. Okay. Um, I didn't, I didn't have a staff, you know, I couldn't go do it on my own. Um, when I started up, I basically didn't know how I was gonna, how I was gonna feed my daughter, who was five at the time. I didn't know how I was gonna, I didn't know how I was gonna pay the mortgage. I didn't know how I was gonna make the car payments, you know? Mm-hmm. So I just kind of went back to being a little kid and knocking on doors and walking up and down the street. Love it. So, um, green window cleaning today. What's the size of green window cleaning? What's it look like? Um, well we're kind of a three-headed beast with the green building Maintenance services, green window cleaning services and safety green training. Mm-hmm. Um, we're probably. 85% large commercial contracted work. That's all recurring revenue. Um, which leaves about, you know, 10 to 12% residential and then safety green training's really kind of a side project. Yeah, that's, what's that? That's you, that's you. I've got, um, two other trainers. Okay. All right. Um, one that, you know, my, my. Rope access trainer. He's RET certified. He's uh, a climbing gym trainer. Um, he's, uh, a lead trainer for Boulder's Climbing Gym, which is here in Madison. And then he does like a lot of excursions out to Devil's Lake and trains people out there. So he's got a lot of aptitude. Uh, and then we also have a young woman who is our aerial lift operator trainer. Um Okay. And does all of our in-house stuff and does some stuff like an add-on for our classes as well. But safety and green training, we keep priced as economical as possible. Um, we have to keep it sustainable, but that's really how we give back to the industry. Love that. I love that. Um, so do you have, just like from business structure standpoint, you, it is like one company, but these are three different business units? Yes. Right now it's, it's still, you know, we were, we've, we've dropped into one LLC, um Okay. And everything. The other two are DBAs. Okay. Um, we are separating our CRMs at this point. Um, but, um, we'll see what happens, you know? Um, we're keeping it all. Safety green will get broken off here in the near future as, 'cause everything else is gettin

    59 min

  8. MAR 26

    34: The Brad Davis Episode

    On this episode of the Huge Transformations Podcast, host Sheila Smeltzer sits down with Brad Davis of Best Exterior Cleaning in Seattle, Washington, to unpack one of the most honest kinds of growth stories in home services: rapid sales success followed by the hard reality of building operations that can actually support it. Brad shares his unconventional path from ironworker and crane operator to top-producing real estate agent and eventually exterior cleaning business owner, explaining how he helped grow the company from about $60,000 to $600,000 in a year through relentless networking, outreach, follow-up, and sheer volume of sales activity.   Brad and Sheila also dig into what happened after that explosive growth. Brad opens up about the breakdowns that came from scaling too fast without strong enough systems, including hiring issues, poor training, inconsistent job quality, operational chaos, and the financial pain of expensive mistakes. The conversation then shifts into what he is building now: clearer technician levels, stronger onboarding, better accountability, a more structured training process, and a roadmap for creating real career paths inside the business. Along the way, they talk about leadership, culture, recurring revenue, commercial versus residential work, and why long-term success in service businesses depends not just on selling hard, but on creating simple, scalable systems that help people win.   Resources: Brad Davis – Best Exterior Cleaning Brad Davis on LinkedIn The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook The Huge Convention   Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Welcome today to today's Huge Transformations podcast. I am Sheila Smeltzer here with you and I am interviewing Brad Davis. Best exterior cleaning outta Seattle Washington. Fascinating story about Brad. I met him recently in the huge mastermind group and I had the pleasure of interviewing him today. Um, this is a guy who was an iron worker journeyman, got his spine crushed, uh, moved into real estate, became a top producing real estate agent, um, rookie of the year, and ultimately started an exterior cleaning company. And sounds to me like he can sell like crazy and we're gonna talk a lot about that. But he also, 10 Xed his company. One year going from 60,000 to 600,000 and he shares the trials and tribulations and the really difficult things that came along the way of that type of rapid growth. And we dive into that today and, uh, we have a great conversation and talk a lot about training. We talk a lot about. Sales. And, um, by the way, he's an excellent, um, digital creator, has excellent video content. Highly suggest you check out his stuff on social media. Um, and yeah, we're learning together here at the Huge Transformations podcast and really enjoy you joining us and listening to Brad Davis's interview and promise. You're gonna find some gold and you're gonna learn some things that either A, you can relate to. Or B, can help you prevent making some of the same mistakes that we do as entrepreneurs. So welcome to the huge community, and thank you for listening to today's show. Hello. Hello everyone. This is Sheila Selzer with The Huge Transformations Podcast. And thank you for joining us today. We have Brad Davis, Brad's with Best Exterior Cleaning outta Seattle, Washington, and, uh, a new, um, attendee with our huge mastermind group. Brad, welcome. Thanks, uh, thanks for having me. Uh, yeah, I'm exterior cleaner out of Seattle, Washington. Uh, happy to be here. Really love the huge convention. Yeah. So Brad, I, uh, you and I got to know each other a little bit whenever, uh, at one of the recent masterminds and we connected on the safety topic. Don't know if we're gonna get into that today, but, um, happy to. But, um, I'm just really excited to be able to get to know you a little bit better and share, you know, your experiences with our, with our viewers. Um, you know, I see that you've done some real estate. I see that you've done some iron work and you're about two years into your, uh, company in the exterior cleaning space. So, c tell us, tell us a little bit of your background please. Yeah, so, uh. So like a lot of entrepreneurs, I, uh, didn't do well in high school, uh, A DHD and dyslexia. And so that was a struggle. So I became an iron worker outta high school, um, four year, four plus years. Um, after being an iron worker, I was nearly crushed to death at work. Um, I have four fuse vertebrae in my lower back. Had to learn how to walk again. Took multiple back surgeries and years of physical therapy. Um, and I say it like it's nonchalant, but you know, it's kind of normal for me, uh, now. And so then I, um, after that I got into construction cranes, uh, was doing like mobile cranes and, and tower cranes, um, for a while. And then got an opportunity to work at Boeing, was a overhead crane operator at Boeing for five years. And then, um, started a, uh, cannabis processing company out of Oregon. Um, we. They make marijuana products. Mm-hmm. Um, realized I was in over my head, but I was a part of like a group that started it and decided I just didn't want to be a part of it. So I left that, uh, got into real estate, got like a top, um, top producer, uh, one year and rookie of the year, my first year. And, um, rookie of the year. Yeah. So they gave like a rookie of the year for our office. There were like 200 agents. Um mm-hmm. There was like five, five, uh, five rookies, five new people. And so I, uh, I, I actually, uh, proudly won it by quite a bit. Um, and then I got, uh, top five, uh, real estate agents in my offices, um, the next year. And then my third year things just slowed way down and I was just, look, I, it just wasn't. What I wanted to do long term. And so I looked for something that I could, a machine that I could build. I wanted to build a business that I could slowly work my way through every single position to where I could then be able to, um, have a asset that works. And so I knew right away to get, you know, coaching and training and things like that. Um, my first, uh, we started in September of 24. Mm-hmm. Um, September, October, November, and then December. Um, that combined, I did about $60,000. Um, and then after, uh, and then, and then, so that was 20 24, 20 25, uh, we pushed really hard. I, uh, essentially like brought on a partner who had, um, a really small, like one man show business that did a lot of multifamily. Okay. And I, um, essentially what I say is I took what he had and I put gas on it, and we did. Um, and he did like about 200 or less a year. Um, but he had a lot of, like, his wife was going through cancer treatment and, um, had two small kids and just couldn't really grow it. Um, there's just too many hats for him to wear between the business and home. Mm-hmm. Um, and so he, he, we partnered up and we did 600 K last year. And so we just like, uh, and it was, and about three quarters of the way through it all started like falling. So, um, I thought this was going to, you know, like I was selling and things were going really great and we just didn't have systems that really made what, like made it work. It was just like we were going off of. Momentum and just trying to make everything happen. And about three quarters of the way through the year, I was getting pulled out a lot for, um, uh, about, actually probably about halfway through the year I was getting pulled out of, of selling to go and fix problems and deal with things. And we just, my focus couldn't be in, in sales and trying to make things happen. So, um, we were just having to, you know, try and, and we were, we weren't training people as well as we could. We didn't have as good expectations as we could. We weren't hiring that well. We were just kind of doing everything okay. But we were selling really well. Okay. So it was a lot coming in, a lot of problems. And then we were delivering, but the, but we'd have jobs that were big, that were like, oh, this is gonna take us a week. And then it took us a week and a half or two weeks because. The problems. Right. And can can I stop you for a second? Yeah. So I just heard you say that you 10 x your company in a year. Yeah. You did that through sales. So can you take us, can you take our listeners through your sales process? 'cause that's, that's pretty damn good. Thanks. Um, my sales process, yeah. Was, uh, what do you think was hardly a sales process? I felt like though it's, you know, there's something to it. Um, so like the main, so what I did was I looked for, I got lists of, of multifamily, um. Of like commercial slash like multifamily, um, contacts. And then I would, um, and so that's, that's phone numbers and emails. And then I also, um, got connected with, um, the, our local CI, um, and so I, which is like an organization that focuses on,

    1h 8m
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5
out of 5
10 Ratings

About

Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!

Information

  • Creator
    The Huge
  • Years Active
    2025 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Huge Transformations

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