IA Forward

Shane Tatum and Tonya Lied
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Independent Insurance Agency Playbook: The insurance business is all about playing an infinite game. Shane, Tonya, and Mike discuss how to play the long-term game of being a successful agent and creating a culture of freedom for yourself. Learn more at www.integrapartnernetwork.com

  1. Can Your Agency Run Without You?

    3D AGO

    Can Your Agency Run Without You?

    What really happens in your agency when you walk out the door? Do things keep moving? Or does everything stop and wait on you? Tonya and Mike look at what it means to build an agency that can actually function without the owner in the room. From vacations and conferences to unexpected time away, they discuss how culture, trust, and decision-making show up when leadership isn’t there. They talk about the habits that create owner dependency, the difference between busy and scalable, and why many agency owners struggle to let go even when they know they need to. You’ll hear practical ways to build a team that can think, act, and serve clients with confidence, along with the small shifts that turn task-takers into decision-makers. Because the truth is simple: If everything stops when you leave, you don’t own a business. You own a job with overhead. Learn more at IntegraPartnerNetwork.com.

    52 min
  2. Office, Hybrid, or Fully Remote: Designing Your Agency Your Way

    MAR 31

    Office, Hybrid, or Fully Remote: Designing Your Agency Your Way

    There’s no one-size-fits-all answer when it comes to agency structure (and that's the point of an independent insurance agency). It’s not about what’s "normal," it's about what works for you and your carriers. We discuss the real role of physical space in an agency, from training and culture to trust and perception. Whether you're building from scratch or rethinking your current setup, this conversation helps you build a business model that aligns with your strengths, your market, and your goals  Learn more at IntegraPartnerNetwork.com.

    50 min
  3. Start Now or Sit Still: Building Your Agency in Uncertain Times

    MAR 24

    Start Now or Sit Still: Building Your Agency in Uncertain Times

    In today’s unpredictable economic climate, many insurance professionals are asking the same question: Is now really the right time to start an independent agency?  We talk mindset, strategy, and the real-world realities of agency ownership during uncertain times, and why waiting for the “perfect moment” may actually be the biggest risk of all. We also discuss starting from scratch versus purchasing a book of business, how technology has lowered barriers to entry, and why readiness is more about mindset and relationships than economic conditions. If you’ve been considering independence (or wondering whether you should stay the course where you are), this conversation will challenge your assumptions and help you think differently about timing, risk tolerance, and long-term opportunity in the independent agency channel. Learn more at IntegraPartnerNetwork.com.

    52 min
  4. From Survival to Thriving

    MAR 17

    From Survival to Thriving

    Independent insurance agency owners balance tension between short-term pressure and long-term growth, trying to survive, scale, and stay sane. This episode challenges why so many owners overcommit early, how comparison can distort progress, and why real agency growth rarely happens in a straight line. From snowball effects to the danger of panic-driven decisions, this is a practical reminder that lasting success is usually built more slowly than we want, but bigger than we imagine. Learn more at IntegraPartnerNetwork.com.

    54 min
  5. Base Hits Build Better Agencies

    MAR 10

    Base Hits Build Better Agencies

    Everyone loves the home run. The viral moment. The massive account win. The big splash that makes headlines. But great agencies aren’t built on home runs. They’re built on base hits. In this episode, Shane and Tonya are joined by University of Kansas senior softball player Emma Tatum talks about the surprising parallels between competitive athletics and building a successful independent insurance agency. They explore why consistency, grit, and doing the small things well often matter more than chasing the big win. If you’re tired of chasing the "next big thing" and want to build something sustainable, this episode will change the way you think about growth. Learn more at IntegraPartnerNetwork.com.

    1h 3m
  6. Hire Your Weakness, Scale Your Strength

    MAR 3

    Hire Your Weakness, Scale Your Strength

    Growth isn’t about hiring more of you. It’s about building an agency that works without you. One of the most misunderstood growth decisions in independent agencies is hiring yourself versus hiring your weakness.Many owners stay stuck doing everything because “no one can do it like I can.” That mindset keeps you busy, but it doesn’t make you scalable.  Learn more at IntegraPartnerNetwork.com.

    41 min
  7. Random Revenue Versus Profit: Being A Strategic Dabbler

    FEB 24

    Random Revenue Versus Profit: Being A Strategic Dabbler

    For years, Shane has said don't dabble. Now, he is saying, "Do it smart." We discuss the difference between reckless dabbling and strategic expansion, and why being an informed dabbler may be the shift your agency needs for growth. Learn more at IntegraPartnerNetwork.com.

    53 min
  8. If Don't Tell Your Story, Someone Else Will

    FEB 17

    If Don't Tell Your Story, Someone Else Will

    Silence creates assumptions, and assumptions spread fast. In this four-year anniversary episode, we discuss how perception forms in the absence of communication, and if you don’t define who you are, your competition (or social media) will do it for you.  Learn more at IntegraPartnerNetwork.com.

    48 min
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Ratings & Reviews

5
out of 5
11 Ratings

About

The Independent Insurance Agency Playbook: The insurance business is all about playing an infinite game. Shane, Tonya, and Mike discuss how to play the long-term game of being a successful agent and creating a culture of freedom for yourself. Learn more at www.integrapartnernetwork.com

Information

  • Creator
    Shane Tatum and Tonya Lied
  • Years Active
    2022 - 2026
  • Episodes
    313
  • Rating
    Explicit
  • Copyright
    © 2026 IA Forward
  • Show Website
    IA Forward

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