100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Business
    • 4.9 • 271 Ratings

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

    EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

    Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.
     
    Here are the resources mentioned in the show:
     
    Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/ 
     
    Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator 
     
    The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 21 min
    EP 358: How to Build Your Email List Using Etsy

    EP 358: How to Build Your Email List Using Etsy

    How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.
     
    Here are the resources mentioned in the show:
     
    Lauren Shaddow 👉 https://www.laurenshaddow.com/ 
     
    Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge 
     
    Book A FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/ 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 34 min
    How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

    How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

    It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not).
     
    Here are the resources mentioned in the show:
     
    Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge 
     
    Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ 
     
    Resources For Jewelry Designers 👉 http://flourishthriveacademy.com/programs 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 15 min
    EP 357: 5 Steps to More Online Sales This Summer

    EP 357: 5 Steps to More Online Sales This Summer

    Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.
     
    Here are the resources mentioned in the show:
     
    Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge
     
    The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ 
     
    Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 24 min
    EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

    EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

    Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.  
    Here are the resources mentioned in the show:
     
    Jane Win Jewelry 👉 https://janewin.com/ 
     
    Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy 
     
    The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 32 min
    EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

    EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

    Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed.    Here are the resources mentioned in the show:
     
    Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr 
     
    Wolf Craft 👉 https://wolf-craft.com/ 
     
    Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/ 
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 
     
    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations  
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    @tracymatthewsny
    @Flourish_Thrive
     
    Clubhouse:
     
    @tracymatthews
     
    YouTube:
     
    youtube.com/user/FandTAcademy

    • 26 min

Customer Reviews

4.9 out of 5
271 Ratings

271 Ratings

brensocial ,

Awesome, practical advice!

Even though I’m not a jewelry designer, Tracy gives so much practical info on the podcast that can be applied to any business. Not only does the podcast include tangible strategies, it also helps with the mental shifts needed for anyone trying to run a successful business!

Randi @kasandklostyle ,

AMAZING INFORMATION

Update - 4/20/22: Definitely a MUST listen to for product businesses. I make handmade jewelry, and also purchase her book, and EVERYTHING she shares on this podcast, in her book and in her courses is the TRUTH! This is my first time listening to this podcast and there is SO much information packed into just one episode. Highly recommend just based on the website and other communications I’ve read. I can’t wait to binge the other episodes!! Randi @kasandklostyle

candiceevep ,

A great source of guidence

This podcast is an amazing guide to owning a product base business. Anytime I feel like I’ve hit a wall with my business I’ll put an episode on and immidiately be motivated again. I also love hearing from other jewelry designers, it makes me feel like I’m not alone and gives me ideas on what I can implement in my business.

This show should definitly be a tool in your tool box for your business.

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