100 episodes
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews
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- Business
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4.9 • 271 Ratings
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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.
Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
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EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan
Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.
Here are the resources mentioned in the show:
Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/
Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy -
EP 358: How to Build Your Email List Using Etsy
How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.
Here are the resources mentioned in the show:
Lauren Shaddow 👉 https://www.laurenshaddow.com/
Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge
Book A FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy -
How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)
It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not).
Here are the resources mentioned in the show:
Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge
Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Resources For Jewelry Designers 👉 http://flourishthriveacademy.com/programs
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy -
EP 357: 5 Steps to More Online Sales This Summer
Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.
Here are the resources mentioned in the show:
Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/
Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy -
EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis
Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.
Here are the resources mentioned in the show:
Jane Win Jewelry 👉 https://janewin.com/
Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy -
EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf
Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed. Here are the resources mentioned in the show:
Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr
Wolf Craft 👉 https://wolf-craft.com/
Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny
@Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy
Customer Reviews
Awesome, practical advice!
Even though I’m not a jewelry designer, Tracy gives so much practical info on the podcast that can be applied to any business. Not only does the podcast include tangible strategies, it also helps with the mental shifts needed for anyone trying to run a successful business!
AMAZING INFORMATION
Update - 4/20/22: Definitely a MUST listen to for product businesses. I make handmade jewelry, and also purchase her book, and EVERYTHING she shares on this podcast, in her book and in her courses is the TRUTH! This is my first time listening to this podcast and there is SO much information packed into just one episode. Highly recommend just based on the website and other communications I’ve read. I can’t wait to binge the other episodes!! Randi @kasandklostyle
A great source of guidence
This podcast is an amazing guide to owning a product base business. Anytime I feel like I’ve hit a wall with my business I’ll put an episode on and immidiately be motivated again. I also love hearing from other jewelry designers, it makes me feel like I’m not alone and gives me ideas on what I can implement in my business.
This show should definitly be a tool in your tool box for your business.