The Ecomcrew Ecommerce Podcast

Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

  1. May 26

    E646: From Garage to Shark Tank - The Story of Bucket Golf

    Dave interviews Tyler Simmons, the CEO of Bucket Golf and how he turned a DIY backyard game into an eight-figure business that caught the attention of Shark Tank. He covers his initial setup struggles, how he evolved the business through his marketing strategies, and how he persisted through it all.  Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage. Timestamps 00:00 - Introduction  02:29 - What Bucket Golf is and how the business started 04:07 - Turning a homemade into a scalable product 04:48 - Learning from initial manufacturing failures 06:37 - BucketGolf's first attempt to sell online and early marketing channels 08:11 - Why the game did so well and resonated with customers 09:43 - Partnering with Chinese suppliers and MOQs 11:33 - How Tyler built his supplier relationships 14:13 - Bucket Golf's approach to marketing  16:30 - How Bucket Golf evolved their ad strategies  19:14 - How Bucket Golf appeared on Shark Tank after years of applying 23:23 - Tips on how to get picked for the final selection 24:41 - How Shark Tank grew Bucket Golf's revenue  27:23 - Managing inventory and stock during the airing season 28:51 - Projections vs. actual sales bump from Shark Tank 30:16 - Cash flow and inventory challenges during holiday peak 31:00 - Building win-win partnerships overseas 36:36 - Bucket Golf's deal with Mark Cuban 44:37 - Success with TikTok shops and advertising insights 45:22 - Strategies for maintaining profitability on TikTok Shop  48:28 - Expanding into Canadian retail stores and overall distribution 50:07 - How to connect with Bucket Golf and Tyler Simmons Resources & Links Bucket Golf Official Website Bucket Golf Instagram Bucket Golf TikTok Connect with Tyler Simmons LinkedIn

    51 min
  2. May 20

    E645: Building a Million Dollar Business With Minimal Inventory

    Florence Morin shares her journey from a math teacher and engineer to a successful art educator. Learn how she uses authenticity, targeted marketing, and smart strategies to build a scalable business that aligns passion with profit. In this episode, Dave delves into the entrepreneurial journey of Florence Morin, who transformed her passion for art into a thriving business. She combines digital courses with small physical products to build her million dollar business with a recurring revenue model. If you're interested in making money without buying inventory, this episode is perfect for you. Timestamps 00:00 - Florence's art business and background 00:45 - How Florence runs her business 01:41 - Business revenue 02:49 - Business growth and team dynamics 03:25 - Transitioning to recurring revenue 03:44 - Her business' logistics plan 04:35 - Innovating with small physical products 05:23 - Entrepreneurial journey during COVID 06:09 - Florence's career path and founding story 07:12 - Early ventures and market fit lessons 08:32 - Experimenting with ebooks and trade shows 10:50 - Learning sales skills from conventions  12:14 - Exploring dropshipping and Facebook ads 13:40 - Overcoming dropshipping challenges 14:38 - Online drawing education through webinars 16:00 - Building an audience with Facebook Live 17:02 - Basics of ad targeting for beginners 18:23 - Cost-effective ad campaigns during COVID 19:53 - Scaling workshops to large audiences 21:18 - Aligning offers with customer trust 22:35 - Structuring magazine and course upsells 23:36 - Engaging through live online events 24:25 - Transitioning from free to premium content 26:45 - Using physical products to introduce digital education 28:34 - Targeting different artist skill levels 30:18 - Scaling teaching and content creation with a team 32:44 - Maintaining authenticity in branding 34:51 - Replicating the model across niches 37:33 - Challenges of social media reliance 41:04 - Measuring ad performance and customer value 44:44 - Creating effective sales pages 45:44 - Extending business reach online Resources Flo Morin's Facebook Page Florence Morin's Instagram

    47 min
  3. May 4

    E643: Dos and Don'ts for Amazon Imagery in 2026

    Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.  Timestamps 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller 00:18 - How poker shares mental models with online selling 00:56 - The risk and reward in gambling versus Amazon 2:20 - The importance of AI in Amazon image creation in 2026 2:29 - Do's and don'ts for Amazon main gallery images today 3:08 - How to test variations of main images effectively 3:37 - Creative ideas for image variations: packaging, lifestyle, environment 4:59 - Flexibility in Amazon's white background rule and embellishments 6:29 - Optimal image resolution and size considerations 7:10 - Mobile optimization and best practices 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools 9:16 - Strategies for high-ticket product testing with limited traffic 10:37 - Manual image switching schedule for more reliable tests 12:11 - Using PPC data to measure image performance 13:20 - The versatility of Prolific for custom surveys 14:08 - Secondary images: core types and customer objection handling 15:45 - Designing mobile-friendly, visual answer images 17:09 - Diminishing returns of lower-positioned listing images 19:09 - Image order placement for maximum impact 20:10 - Avoiding poor-quality images  21:14 - Tips for avoiding AI-generated "slop" 22:10 - The myth of JSON prompts 23:58 - Crafting effective prompts for product scenes 25:00 - Why reference images are important  26:32 - Issues with AI-generated images  28:53 - Ensuring realistic human figures 30:45 - Photoshop's new AI capabilities 31:26 - Introduction to generupt.com 34:10 - Gathering market data with extensions 37:11 - Staying ahead in Amazon Resources & Links generupt.com Prolific A/B testing tool Photoshop Firefly AI GPT Image 2 (search for latest tools) Market analysis & review scraping extension

    37 min
  4. Apr 29

    E642: Here's the SOP On How to Actually Make Millions with Supplements

    Discover key strategies to succeed in the booming supplements market via Amazon. John Smiddy shares expert insights on product formulation, marketing tactics, regulatory requirements, and how to leverage reviews and influencer collaborations for growth. Timestamps 00:00 - The massive opportunity in Amazon supplements industry 02:17 - What solo entrepreneurs need to succeed in supplement branding 03:50 - Understanding customer problems for supplement success 05:08 - Innovative delivery systems in the supplement industry  06:16 - How to choose ingredients without biochemical expertise 09:56 - Focus on problem-solving in Amazon search strategy 12:14 - Regulatory standards differences across countries and FDA compliance 13:06 - Requirements for selling supplements 16:00 - Building credibility with third-party testing 17:37 - Launching tactics—Amazon vs. Shopify  22:45 - Strategies for mid-sized supplement companies  25:03 - The potential of Amazon inserts 26:20 - When to shift focus from Amazon to your own site 27:23 - Starting with one flagship product  31:21 - Pricing strategies 35:52 - Influencer marketing and platform focus—why TikTok isn't prioritized yet 41:24 - Insights on Brian Johnson's supplement brand 44:11 - How to connect with John Smiddy and his agency for partnership opportunities Resources & Links Nutramarketers — John Smiddy's agency Eurofins — Third-party testing laboratory NSF — Certification body for supplement testing Helium 10 — Amazon research tool Social Cat — Influencer campaign platform Vine Voice Program — Amazon influencer review program Connect with John Smiddy on his LinkedIn here!

    45 min
  5. Apr 21

    E641: I tried to get my tariffs back today. Here's what happened.

    Dave breaks down the recent wins for e-commerce sellers: tariff refunds now being available and Amazon rolling back their credit card policy changes. He talks about why this is a bigger deal than it seems to be, how you as an e-commerce seller can start claiming your tariff refunds, and what this means for sellers moving forward. Sellers have gotten the biggest wins in the past week.  First, Amazon sellers have managed to get Amazon to take back their credit card policy changes where Amazon would not allow sellers to pay for advertising with their credit cards. Second, e-commerce sellers are now able to start collecting their tariff refunds after the tariffs were ruled illegal by the Supreme Court.  In this episode, Dave walks through how you can collect your tariff refunds from the US government and breaks down Amazon's response to the sellers who were organizing a protest.   Timestamps 00:00 - Recent big wins for Amazon and e-commerce sellers 00:58 - How to claim tariff refunds 03:08 - The problem with the tariff refunds  04:33 - The refund process and timing 05:30 - Why the US government moved fast to reimburse tariffs 06:26 - My previous experience getting audited by the CBP 12:40 - Amazon's policy change on credit card payments for advertising 13:10 - Seller backlash and protest on April 15th 14:38 - Amazon's PR response  16:31 - The importance of seller organization and collective action 17:29 - How seller protests influenced Amazon's messaging 19:23 - Final thoughts on organizing and pushing for e-commerce seller rights Resources & Links Quiet Light Brokerage ACE CBP System

    20 min
4.5
out of 5
297 Ratings

About

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

You Might Also Like