The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
  • 4.8 (17)
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

  1. 21h ago

    How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt  80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life.  In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it.  🎥 Watch the full episode: https://youtu.be/WGlussL7LIg  KEY CHAPTERS  00:00 - Introduction  01:56 - Meet Shayne Connolly  03:38 - Two Life-Changing Events at Once  04:38 - The Emotional Side of Selling a Business  06:43 - Knowing Your Exit Number  07:55 - From Business Owner to Asset Owner  09:48 - The Golden Handcuffs Problem  12:00 - Why He'd Rather Build Than Run  23:12 - The Conversation With His Wife  25:16 - Selling to Someone He Already Trusted  34:52 - Did He Even Need to Sell?  37:47 - Why Brokers Were a Waste of Time 45:11 - The First Chapter Is: Do You Really Want This?  46:26 - Closing Remarks and Resources  About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one.  Website: https://exitplan.au  Software (in beta): https://ownerhq.biz  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/  YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial  Instagram: https://www.instagram.com/tradiewebguys/  LinkedIn: https://au.linkedin.com/company/tradie-web-guys  Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  2. Jul 21

    The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt  Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is.  Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece.  🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4  KEY CHAPTERS  00:00 - Introduction  02:02 - Meet Justin Herald  02:23 - The Eight Invisible Things  04:21 - Expectation, Effort And Certainty  07:52 - Personalisation And The Phone Test  10:05 - Consistency Across Your Team  11:58 - From $1.25 To A Global Brand  16:18 - Why Service Rebellion Exists  19:13 - Say Something, Even Nothing  23:37 - The Reason Behind The Form  29:16 - Hiring For Personality  31:34 - Paying For Referrals  34:02 - The Market You're Not Tapping  37:21 - Letterbox Drops And QR Codes  45:22 - Websites Are For Storytelling  48:46 - The Emotional Bank Account  54:18 - Service Rebellion, The Book  55:52 - Closing Remarks and Resources  About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring.  Website: www.ServiceRebellion.com  Referral system mentioned in the episode: www.ReferUsNetwork.com  LinkedIn: https://www.linkedin.com/in/justinherald/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  3. Jul 14

    The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Free payment processing scorecard & consult: https://flobizsolutions.com/ Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year.  Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself.  🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk  KEY CHAPTERS 00:00 - Introduction  02:04 - Meet Jimmy Moore  02:29 - The Payment Topic Nobody Covers  05:26 - Still Keying Cards By Hand  08:10 - Pay Links Speed Up Cash Flow  09:08 - Surcharge, Discount or Dual Price  11:54 - The Compliance Crackdown  14:21 - Three Hands In The Cookie Jar  16:05 - The Million Dollar Fee Bill  16:56 - Know Your Effective Rate  23:53 - Staying PCI Compliant  26:55 - Card Not Present Risk  33:47 - Breaking Free From Software Lock-In  37:13 - Start With Your Statements  40:54 - The Rewards Card Maths  43:46 - Chargebacks And Friendly Fraud  49:42 - Jimmy's Free Scorecard  51:24 - Closing Remarks and Resources  About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay.  Website: https://flobizsolutions.com/ LinkedIn: https://www.linkedin.com/in/moorejimmy/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #paymentprocessing #cashflow #merchantfees #chargebacks #tradiebusiness Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  4. Jul 7

    Why AI Phone Answering Is Killing Your Conversions | ft. Shelby Anderson | Ep. 506

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt  There is no shortage of people online telling you to let AI answer your phones. Matt Jones reckons it is quietly costing tradies jobs, and he has tested it enough to know. Matt sits down with Shelby Anderson from ServiceForge to unpack why a panicked customer with a flooded basement does not want to talk to a bot, and why the human touch still wins when it comes to closed jobs. They dig into where AI genuinely helps, where it falls over, and why so many trade businesses are leaving money on the table every time a call slips to voicemail.  You will walk away knowing how to qualify leads without burning your own hours, why the KPI most owners chase is the wrong one, and how to get your call handling ready for seasonal surges before they hit. Shelby breaks down what ServiceForge actually does with 24/7 live answering, booking and lead qualification, and Matt runs the old model versus new model maths on why a full-time in-house receptionist rarely stacks up. If you have ever lost a job to a missed call, this one is for you.  🎥 Watch the full episode: https://youtu.be/av3NCaE8SvQ  KEY CHAPTERS  00:00 - Introduction  02:02 - Meet Shelby Anderson  02:37 - The AI vs Human Debate  04:04 - Where AI Falls Short  05:04 - The New Sales Model  07:01 - How ServiceForge Qualifies Leads 1 0:48 - Why Discovery Wins Jobs  12:12 - The KPI Tradies Get Wrong  13:59 - In-House vs Outsourced Costs  15:27 - The True Cost of a Missed Call  16:18 - Preparing for Seasonal Surges  18:56 - Local Agents and Conversions  20:49 - Where AI Is Headed  23:17 - Using AI Without Losing Your Voice  28:51 - Managing Sales Pipelines  33:08 - Training Agents and AI Coaching  35:30 - Final Advice for Tradies  37:44 - Closing Remarks and Resources  About the Guest: Shelby Anderson Shelby Anderson is the Operations Leader at ServiceForge, an all-in-one service provider that helps trade and home service businesses get found, get booked and get paid. Based in Texas, her team handles 24/7 live answering, booking and payment solutions so no call goes unanswered and no opportunity is missed. She is passionate about building reliable customer experiences that turn inbound demand into booked jobs.  Website: https://www.serviceforge.com/ LinkedIn: https://www.linkedin.com/company/serviceforge/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #answeringservice #missedcalls #leadqualification #tradiebusiness #customerexperience  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  5. Jun 30

    Why 60% of Business Transitions Fail (And It's Not the Tax Strategy) | ft. Andrea Carpenter | Ep. 505

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt  60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family business successions fall apart, and what trade business owners can do to make sure theirs doesn't.  Whether you're thinking about stepping back in 2 years or 20, Andrea breaks down the three generations of transition thinking, the Transition Compass tool, and why starting the conversation 7 to 10 years out isn't too early — it's just smart. If you've ever thought about selling, handing down, or stepping away from your business, this one's for you.  🎥 Watch the full episode: https://youtu.be/LCu3zgBwLho  KEY CHAPTERS  00:00 - Introduction  00:55 - The Site Shed Hits 500 Episodes  02:00 - Meet Andrea Carpenter  02:20 - What Is a Business Transition?  03:20 - Internal vs External Transition Options  04:10 - Why Trade Businesses Are Now Sellable Assets  07:00 - The Real Reason Transitions Fail  10:30 - Transition 1.0, 2.0 and 3.0 Explained  14:00 - Fairness vs Equality in Family Business  19:00 - Designing the Transition With Your Successor  22:00 - The Transition Compass Tool  26:00 - How to Start the Conversation Early  30:00 - Working Yourself Out of Your Own Role  33:00 - How Long a Transition Really Takes  37:00 - Why 75% of Owners Regret Selling  41:00 - Closing Remarks and Resources  About the Guest: Andrea Carpenter Andrea Carpenter is the founder of The Transition Strategists and specialises in business succession and transition planning. She works with family-owned and privately held businesses — including trade and home service operators — to help owners design exits that actually work. Her focus is the human side of transition: the relationships, conversations, and structures that determine whether a handover succeeds or falls apart.  Website: https://transitionstrategists.com/ Free resource: https://beforebuysell.com/ LinkedIn: https://www.linkedin.com/in/andreakcarpenter/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review:  ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below:  ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #businesstransition #familybusiness #exitstrategy #successionplanning #tradiebusiness Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  6. Jun 23

    The Secret AI Weapon Top Contractors Are Using Right Now | ft. Paul Redman | Ep. 504

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Your customers are already using ChatGPT to research contractors before they ever call you, and if you're not showing up in those results, you're handing jobs to your competitors.  In this episode, Matt Jones sits down with Paul Redman from Contractor Commerce to break down exactly how AI is reshaping the quoting and lead generation process for tradies worldwide. Discover the tools and strategies top contractors are using right now to get found, build trust online, and close more work without ever picking up the phone. KEY CHAPTERS 00:00 - Introduction 01:54 - Meet Paul Redman 02:23 - The Shift in Consumer Behavior 03:04 - Overcoming the Fear of Online Pricing 04:17 - The Growth of Contractor Commerce 06:22 - Positioning Yourself as the Go-To Expert 09:29 - The Strategy of Upfront Pricing 11:56 - Improving Conversion Rates with Transparency 14:07 - Competitive Pricing vs. Dealership Models 16:45 - Shifting KPIs for Better Business Results 19:02 - The Impact of AI and LLMs on Search 22:01 - Optimizing for AI Search Results 25:16 - AI as the Ultimate Virtual Salesperson 28:45 - The Future of High-Touch vs. AI Interactions 33:23 - The Value of Human Connection in Sales 37:46 - Educating Customers Through Transparent Pricing 41:43 - Closing Remarks and Resources About the Guest: Paul Redman Paul Redman is the founder of Contractor Commerce, a platform that helps home service businesses and contractors sell fully installed pricing, memberships, and services directly online, including through AI-powered buying journeys on their websites. Based in Charlotte, North Carolina, Paul grew up around the trades and has spent years helping contractors adapt to the shift in consumer behaviour, from in-home sales to fully digital, self-serve purchasing experiences. LinkedIn: https://www.linkedin.com/in/paul-j-redman/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  7. Jun 16

    Build It Like You're Selling It, Even If You Never Will | ft. Greg McElroy & Jon Fisk | Ep. 503

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 📲 Watch On YouTube! https://youtu.be/6q0pRBBdreU 🎙 About Our Guest: Greg McElroy and Jon Fisk Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that stop growth from destroying a business from the inside out. CONNECT WITH GREG & JON Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/ Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/ Website: https://www.crystalliq.com.au/ CONNECT WITH THE SITE SHED! Website: https://www.thesiteshed.com YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1 Facebook: https://www.facebook.com/thesiteshed Instagram: https://www.instagram.com/thesiteshed/ LinkedIn: https://www.linkedin.com/company/the-site-shed/ Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  8. Jun 9

    You Don't Know Your Numbers; That's Why You're Broke | ft. Greg McElroy & Jon Fisk | Ep. 502

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt More jobs, more staff, more revenue; and you're still growing broke? In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankrupt you, and the accountability framework that separates profitable tradies from busy ones. KEY CHAPTERS 00:00 - Introduction 01:57 - Growth Traps and the Scaling Dilemma 04:42 - Case Study: High Revenue vs. High Debt 07:41 - The Foundation: Accurate P&Ls 10:48 - Financial Literacy for Business Owners 14:03 - The Profit First Business Model 17:41 - Dangers of Hands-off Bookkeeping 21:02 - Building Truth in Numbers 22:31 - Hiring and Strategic Capacity 25:21 - Employee Scorecards and Outcomes 27:54 - Accountability and the Business Entity 30:34 - Example: Managing New Inquiries 32:58 - The Reality of Rapid Growth 35:22 - Key Takeaways and Margin Focus 39:02 - Adjusting Pricing During Scaling 41:22 - Strategic Outlook and Culture 42:39 - Wrap-up and Next Episode Tease 📲 Watch the video version! https://youtu.be/kEyXMAtLMg4 🎙 About Our Guest: Greg McElroy and Jon Fisk Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that prevent growth from harming a business internally. CONNECT WITH GREG & JON Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/ Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/ Website: https://www.crystalliq.com.au/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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About

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

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