Thrive Radio ™

Aimee Montgomery

Thrive Radio delivers expert, visionary insight on business, life, and relationships for people who want to do the impossible. Hosted by Amy Montgomery, the show explores real challenges, hidden obstacles, and practical strategies for creating meaningful progress—personally and professionally.

  1. 1d ago

    Turning a Creative Idea Into a Business Customers Understand Ep 282

    How do you market a new product when customers haven’t seen anything quite like it? A creative idea can catch someone’s attention, but helping them understand why they would buy it is a different challenge. In this episode of Thrive Radio, I sit down with Lisa Bastian, an award-winning journalist, longtime entrepreneur, former federal background investigator, and founder of Tropics Lifestyle Coffee. Lisa shares how she combined specialty coffee with tropical artwork and gift-ready packaging, then began learning which customers understood the idea and what made it valuable to them. We talk about what happened when she brought her products to a coffee festival, how genuine business relationships start with listening, and why the reason customers buy may be different from the explanation a founder wants to give. Lisa also shares how she uses AI for artwork, research, and editing while keeping her own judgment and voice in the process. If you’re building a distinctive product or trying to explain an offer people don’t immediately understand, this conversation will help you think more clearly about your customers, your message, and where to focus your effort. WHAT YOU’LL LEARN How Lisa connected her career experience and creative interests to a new coffee and gifting brand. Why a unique product can require customer education even in a familiar market. What customer conversations at a coffee festival revealed about potential buyers. How a gifting use case can change the way someone understands a product’s value. Why listening and curiosity matter before you make a sales pitch. How to learn from the outcomes customers want rather than leading with your methodology. How Lisa uses AI to support creative work, research, and editing without handing over her voice. What to research before pitching a publication or gift guide. Explore Lisa’s business: https://tropicslifestylecoffee.com/ For more Thrive Radio episodes and information about A Call To Thrive, visit https://acalltothrive.com/.

  2. Oct 1

    Why B2B Sales Stall, Even When Buyers See the Value Ep 281

    B2B sales can stall even when buyers understand the value of your solution. What keeps them from moving forward, and how can you help them make a confident decision? In this episode of Thrive Radio, I sit down with Art Fromm, sales development and enablement expert and author of Making SEAMless Sales, to explore buyer psychology, buyer enablement, and the relationship between sales and presales. Art explains why doing nothing can become your strongest competition, how buyers weigh value against perceived risk and total cost, and why an enthusiastic contact may still need help getting internal approval. We also discuss how account executives and sales engineers can work together to connect technical capabilities with business outcomes and create a clearer path to customer success. I bring in a challenge I see with business owners: assuming more marketing will solve a growth problem before understanding what is actually preventing customers from buying. Sometimes the missing piece is trust, a clearer business case, or confidence that the change can be implemented successfully. If you’re a business owner, sales leader, account executive, or presales professional, this conversation will help you look beneath the stalled sale and understand what your buyer needs next. What You’ll Learn How to shift from selling a solution to helping the buyer make a decision. Why sales and presales need a shared understanding of the customer. How to connect technical capabilities to business and personal outcomes. Why your internal champion may need help making the case to other stakeholders. How perceived risk and total cost influence the decision to change. What discovery questions can reveal about frustrations, motivation, and the status quo. Why implementation support can build confidence instead of simply adding cost. How understanding the buying process can reveal constraints that more marketing won’t resolve. Follow Thrive Radio for more conversations about the real problems behind business growth.

  3. Sep 21

    How to Grow Your Business: Find the Bottleneck Holding Back Your Revenue Ep 280

    How to grow a business? Do you really need more marketing, more leads, more social media, or more traffic to grow your business? Maybe. But before you spend another dollar or another month chasing more attention, you need to know what's actually preventing your business from growing. In this episode of Thrive Radio, I break down why business owners often jump to a solution before identifying the real problem. More marketing won't fix a weak offer, poor conversion, broken sales process, revenue leak, unclear messaging, or an operational bottleneck. I share real examples from businesses I've worked with, including a company that increased revenue after turning off ineffective ads, a dental business that discovered it had lost millions in potential revenue because of a breakdown in its sales process, and an established business owner who didn't need to become an influencer or build a course to reach her growth goals. I'll also walk you through the process I use to look beyond the obvious symptoms, follow the customer journey, identify what's actually holding a business back, and determine which actions have the greatest potential to move it forward. Because growth doesn't always require doing more. Sometimes the fastest path forward is figuring out what actually matters and focusing on that. What You'll Learn in This Podcast -Why more marketing isn't always the answer to increasing revenue -How to distinguish the symptom of a business problem from its actual cause -Why you need to define exactly what “growth” means before choosing a strategy -How to use your business data to uncover revenue leaks and overlooked opportunities -How to follow the customer journey and identify where potential buyers are dropping off -Why more traffic won't solve a conversion, messaging, offer, or sales-process problem -How the right positioning and messaging can generate sales without a massive audience -Why your strategy should fit your business model, goals, strengths, and preferences -How focusing on too many ideas can prevent otherwise strong businesses from gaining traction -How to prioritize the two or three actions that matter most instead of constantly adding more tactics -Why building a sustainable customer and revenue system is better than continually chasing new -buyers -How to identify the shortest, strongest path between where your business is today and where you want it to go

  4. Sep 11

    Beyond Fine: The Power of Human Connection in Life and Leadership Ep 279

    What happens when your life looks perfectly fine on the outside—but deep down, you know fine isn’t enough? In this episode of Thrive Radio, I sit down with Lori Saitz, host of Fine is a Four Letter Word and a communication strategist who helps mid-sized companies strengthen culture and connection through internal podcasts. After losing her mother, Lori found herself asking a life-changing question: Do I want the next 20 years to look like the last 20? That question eventually led her to leave a 30-year marriage, reinvent her life, build a new community, and rethink what meaningful connection really looks like. We talk about why “fine” can be such a comfortable—and dangerous—place to stay, how getting quiet can help you figure out what you actually want, and what Lori has learned from more than 240 conversations with people who have reinvented their lives. We also bring those lessons into business. Lori shares how communication shapes company culture, why employees need genuine appreciation, and how internal podcasts can help leaders build trust and connection—especially during growth, mergers, acquisitions, and leadership transitions. And as AI makes it increasingly difficult to know what’s authentic, we explore why real human connection may become more valuable than ever. What You’ll Learn: * Why “fine” isn’t necessarily the same as happy or thriving * How to recognize when it’s time to make a change in your life * Why getting quiet can help you uncover what you actually want * What Lori has learned about reinvention from more than 240 podcast conversations * Why unprocessed emotions can influence your decisions, relationships, and well-being * How gratitude can strengthen relationships and leadership * Why communication is critical to a healthy company culture * How internal podcasts can humanize leadership and strengthen employee connection * Why communication becomes even more important during periods of growth and uncertainty * How leaders can make employees feel genuinely valued without spending more money * Why authentic human connection becomes more valuable as AI-generated content increases Whether you’re reevaluating your own life or leading a business through change, this conversation is a reminder that you don’t have to settle for “fine.”

  5. Aug 31

    How to Turn an Idea Into a Profitable Invention with Brian Fried Ep278

    Have a great idea—but aren’t sure whether it can actually become a profitable business? In this episode of Thrive Radio, I sit down with inventor, entrepreneur, author, and innovation expert Brian Fried to talk about what it really takes to move an idea from your head into the marketplace. With 15 patents and more than 20 years of experience working with inventors and entrepreneurs, Brian shares how to evaluate an idea before investing significant time and money, research the competitive landscape, protect intellectual property, develop a prototype, and decide whether licensing or manufacturing is the right path. We also dig into one of the most important—and often overlooked—parts of innovation: determining whether customers actually want what you’re creating. Brian explains why customer discovery and honest market feedback can save entrepreneurs from expensive mistakes, and how AI is making it easier to research, visualize, evaluate, and improve new ideas. We also discuss how entrepreneurs can create a competitive advantage, build a brand around an initial product, and turn innovation into sustainable revenue. What You’ll Learn * How to determine whether an invention is worth pursuing before investing heavily in it * The first steps to take when you think you have a million-dollar idea * Why researching existing products and intellectual property should happen early * How customer discovery can prevent costly product-development mistakes * The differences between licensing an invention and manufacturing it yourself * How to create a competitive advantage that makes your product harder to copy * Where inventors commonly get stuck between having an idea and making money from it * How AI can help inventors research, visualize, evaluate, and improve their ideas * Why getting brutally honest customer feedback is more valuable than asking friends and family * How one successful invention can become the foundation for a larger brand and business

  6. Aug 21

    People-First Leadership in the Age of AI: Building a Culture That Thrives Ep 277

    In this episode of Thrive Radio, I sit down with Duncan Brand, executive coach, leadership consultant, founder of Intrinsic Leader, and author of Mind the Gap. Duncan has spent decades leading organizational transformation and helping companies develop stronger leaders, healthier cultures, and workplaces where people can reach their full potential. We talk about what Duncan calls the “gap”the distance between the values leaders say they believe in and what employees actually experience inside an organization. As Duncan explains, people don't leave because of the values written on the wall; they leave because of the gap between those words and reality. We also dive into the future of leadership as AI transforms the workplace. Duncan believes the organizations that thrive won't simply be those that adopt AI the fastest. They'll be the companies that use technology to make their people more effective while continuing to invest in leadership, emotional intelligence, trust, and human potential. Duncan and I also explore why leadership starts below the surface—with your purpose, beliefs, values, and self-awareness—and why a company's culture can only grow as far as its leaders are willing to grow. In this episode, you'll learn: Why good business strategies can fail because of leadership and culture. How to identify the gap between your company's stated values and employees' actual experience. The difference between being people-first and simply being employee-centric. Why AI may make emotional intelligence and human leadership more valuable. How a leader's beliefs, values, purpose, and self-awareness influence an entire organization. Why culture isn't an HR initiative—it's an ongoing leadership practice. The three leadership capabilities Duncan believes CEOs need to develop for the next five years: self-awareness, trust-building, and comfort with uncertainty.

  7. Aug 12

    The Power of Authentic Communication Ep 276

    Learning how to communicate with confidence can change the way people perceive you, your expertise, and your business. In this episode of Thrive Radio, I sit down with Vanessa Wasche, communication coach and founder of On Point Speaking, to talk about what it really takes to become a clear, confident, and memorable communicator. Vanessa works with professionals, leaders, teams, and business owners to strengthen their public speaking and everyday communication skills. We discuss why clarity is often more important than confidence, how to organize your thoughts without rambling, and why the best communicators don’t suddenly become a different person when they step in front of an audience. We also dive into something I’m passionate about: visibility and personal branding. Vanessa and I talk about why business owners need to understand what makes them different, why authenticity matters when you’re building a brand, and how becoming comfortable being seen can dramatically change how people perceive your value. And yes—we talk about nerves, haters, awkward videos, putting yourself online, and why sometimes the only way to become confident is to keep showing up until being visible becomes normal. What You’ll Learn * How to organize your thoughts so you communicate clearly and get to the point. * Why authenticity is one of the most important elements of powerful communication. * How to manage nerves instead of trying to eliminate them. * Why clarity can be more valuable than confidence when you’re speaking. * How business owners can become more comfortable being visible online and in person. * Why understanding your competitive advantage is essential to communicating your value. * How your communication style and personal brand work together to make you more memorable.

  8. Aug 6

    Transforming Fear into Fuel: Lessons from a Hollywood Stunt Performer Ep 275

    How to overcome fear, build confidence, and create lasting success starts with changing the way you think. In this episode of Thrive Radio, I sit down with former Hollywood stunt performer turned performance coach Brett Solomano to explore the mindset that separates people who stay stuck from those who consistently grow. Brett shares how performing stunts on productions like The Walking Dead and Stranger Things taught him that fear isn't something to avoid—it's often a sign you're stepping into your next level of growth. We dive into the psychology behind confidence, why entrepreneurs must continually push beyond their comfort zones, and how persistence, focus, and self-awareness create extraordinary results. Along the way, I share lessons from my own entrepreneurial journey, including building businesses through innovation, overcoming dyslexia, and why identifying the highest-leverage opportunities is often the fastest path to growth. Whether you're building a business, pursuing a dream, or simply trying to become the best version of yourself, this conversation will challenge you to think differently about fear, confidence, and what it truly means to thrive. What You'll Learn in This Podcast Why fear is often a sign that you're growing, not a reason to stop. How entrepreneurs can build confidence by taking consistent action. The difference between confidence and self-esteem, and why both matter. How to identify the highest-leverage opportunities instead of staying busy. Why persistence is often more valuable than talent when building success. How your childhood strengths may reveal your life's greatest purpose. Practical strategies for getting comfortable with discomfort and creating lasting personal transformation.

4.9
out of 5
65 Ratings

About

Thrive Radio delivers expert, visionary insight on business, life, and relationships for people who want to do the impossible. Hosted by Amy Montgomery, the show explores real challenges, hidden obstacles, and practical strategies for creating meaningful progress—personally and professionally.