Nerd Marketing

Nerd Marketing
  • 4.7 (56)
  • MARKETING
  • UPDATED WEEKLY

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

  1. NOV 17

    PostPilot Fall Editions 2025

    In this special Nerd Marketing episode, Drew Sanocki and Michael Epstein break down everything new in PostPilot's Fall Editions, the biggest feature drop yet. Featuring AI Benchmarks, Halo (Amazon attribution), and AcquisitionAI, the automation tool transforming how brands acquire customers. Learn how PostPilot is making direct mail smarter, more measurable, and fully multichannel.

    14 min

  2. NOV 6

    Direct Mail Goes Multichannel

    In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact—not just on Shopify, but on Amazon too.  They share how PostPilot Halo brings true multichannel attribution to life, why direct mail performs best when digital CPAs spike, and how leading brands are using it to win Black Friday and Cyber Monday.

    41 min

  3. OCT 7

    The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang

    Harvard-published marketing professor Jonathan Zhang joins Drew and Mike to unpack research showing how direct mail drives lower CAC and higher lifetime value than digital channels. They dig into the psychology of touch, why Gen Z actually loves mail, and how brands like Amazon and Warby Parker proved it first. A data-driven roadmap for the next five years of marketing.

    40 min

  4. JUL 2

    How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford

    Preston Rutherford, Cofounder of Chubbies, joins Drew and Michael to share how the brand went from the brink of bankruptcy to a nine-figure exit. They dive into the dangers of ROAS obsession, the shift to a 50/50 brand vs. performance strategy, aligning teams around contribution, and the hard lessons that turned Chubbies into a durable, beloved brand.

    32 min

  5. JUN 18

    NM Live: Back to School Campaigns and How to Leverage Them for Black Friday

    Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable strategies you can launch this summer to identify your most profitable customer segments, validate your creative, and lower acquisition costs—before the holiday rush drives up competition and ad prices.

    20 min

  6. JUN 5

    NM Live: Leadership Lessons from the Navy and What We've Learned Along the Way

    Recorded on Memorial Day, Drew opens up about the top lessons he learned as a Navy intelligence officer - lessons that shape how he leads today. He and Michael also reflect on personal regrets, from family and risk-taking to life metrics that matter most.

    24 min

  7. MAY 27

    NM Live: Turn Retention into Your Most Profitable Channel with Zak Cassady-Dorion, CEO of ECD Digital Strategy

    After auditing hundreds of Shopify brands, Zak Cassady-Dorion has a clear message: You're missing easy revenue. He joins Drew to reveal his retention-first approach, killer Klaviyo playbook, and why PostPilot is his secret weapon.

    22 min

  8. MAY 21

    NM Live: Touchland's Big Exit, Meta's Future, and What Brands Can Learn from Aviator Nation

    This week, Drew and Michael unpack the latest tariff relief and what it means for DTC operators, break down Zuck's vision for Meta as a fully automated ad platform, and explore the tension between brand and performance marketing. Plus, a deep dive into Aviator Nation's remarkable rise—from Venice Beach to Forbes' richest list.

    23 min
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4.7
out of 5
56 Ratings

About

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

Information

  • Creator
    Nerd Marketing
  • Years Active
    2016 - 2025
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    © 2023

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