The Leadership Podcast Jan Rutherford and Jim Vaselopulos, experts on leadership development
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- Business
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We interview great leaders, review the books they read, and speak with highly influential authors who study them.
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TLP400: Showcasing Contributions versus Blatant Self-Promotion with Karen Tiber Leland
Karen Tiber Leland, an author, coach, and Sterling Marketing Group's founder, emphasizes the importance of a strategic and thoughtful approach in personal and business branding. She notes the evolution of personal branding, highlighting its shift towards responsibly showcasing contributions rather than mere self-promotion. Karen provides expert strategies for attracting ideal clients and effectively creating branding, especially in business. She underlines the significance of CEOs actively participating in social media to foster consumer trust. Advising CEOs, she recommends focusing on practical experience and skills rather than just certifications, to better demonstrate expertise and attract suitable clients. Additionally, Karen underscores the lifelong significance of learning and the necessity of an open mindset, asserting that the capacity to learn is not limited to any age group. Key Takeaways: [03:06] Karen shares the importance of a strategic, thoughtful approach in personal and business branding, cautioning against one-size-fits-all methods. There is a caution against the tendency to confuse tactics with strategy, urging a clear understanding of brand definition, strategy, and tactics as distinct components. She mentions that defining a brand involves more than just a logo or tagline, with various facets to consider, and asserts that understanding the business and customer is the crucial first step in this process. [07:38] She mentions that with technological advancements, especially in the realms of the internet and AI, executives, and entrepreneurs are compelled to build a robust personal brand. Karen notes the broad impact of a strong personal brand on investor relations, talent retention and recruitment, and customer trust. She stresses the CEO's need to be active on social media, as it is likely to build trust in the company among customers. Karen highlights proactive reputation management in the AI age, emphasizing the need to train platforms like Google about identity and values. [10:35] Karen tackles the issue of false expertise claims in inaccessible fields like marketing, coaching, and sales, recognizing the challenge consumers encounter in discerning genuine experts from those making false claims. Even with tools like ChatGPT, Karen highlights the importance of maintaining a unique voice and perspective in content creation. She stresses educating consumers about valuing experience over certificates and short-term programs. She believes taking a stand for one's knowledge is crucial, attracting the right clients and deterring those who may not appreciate true expertise. [15:33] She mentions the unrealistic expectation of completing an entire to-do list in a day, instead, prioritizing the two or three top tasks that will define a successful day, considering additional tasks as a bonus. She challenges the illusion of completing everything and advocates for realistic prioritization. Additionally, Karen notes a common issue among CEOs and entrepreneurs, where they engage in tasks that could be delegated, often driven by a need for control. [19:50] Karen talks about the changing work expectations for Gen X and Gen Z individuals, emphasizing the importance for companies to adapt by redefining work to include remote options, stressing the need for leaders to acquire or refine skills for effective remote team management. Discussing remote work challenges and benefits enables global hiring but poses issues with time zones and cultures. With this, she suggests boosting online meeting interactivity, maintaining efficiency, and fostering connections through emails and calls. [25:06] She shares her passion for trail riding and how engaging in such activities contributes to their happiness and overall well-being, highlighting that there are valuable lessons she had learned from horseback riding, theater, and art, which they integrate into their coaching sessions as analogies or metaphors. Karen e
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TLP399: Lead Don’t Manage with Mark Williams
Mark Williams, CEO and managing partner of Brokers International shares insights from his book, "Lead, Don't Manage: 12 Lessons in Creating a Leadership Culture Based on Core Values," which addresses gaps in leadership attributes. Mark shares the top three leadership mistakes and their root causes, including issues related to hiring and the impact of technology on workload and burnout prevention. He also discusses complexities of managing productivity in a technology-driven world, featuring a quirky theory of assigning numbers based on project-handling abilities. Key Takeaways: [02:10] Mark shares a crucial lesson he learned from his military days: the difference between respecting a leader and personally liking them. Jim and Jan asked him if today's younger workforce would willingly work for someone they respect but don't necessarily like. Drawing on his experience as a professional and parent, Mark shared insightful perspectives. He also reflected on whether the current generation is ready for challenges, comparing their experiences with the resilience of past generations. [06:16] He shares his career journey from stockbroker to CEO and discusses his motivation to write his book, "Lead Don't Manage". He identifies a gap in leadership skills, inspiring him to compile twelve essential lessons in "Lead, Don't Manage: 12 Lessons in Creating a Leadership Culture Based on Core Values." He also talks about the challenges of middle management in today's streamlined companies. [15:40] Mark shares the top three leadership mistakes we're all making. Jim raises a big-picture question on the root cause behind these mistakes. Mark identifies the wrong person in the right seat as a common issue, often originating from hiring missteps. He also shares his insights about the impact of technology on workload and the challenge of finding the right pace to prevent burnout. [24:35] Marks talks about the complexities of managing productivity in the evolving landscape of technology and data-driven decision-making. He also talks about the struggle of finding the sweet spot between individual productivity and management capability. He discusses a quirky theory of assigning people numbers based on their project-handling abilities. [33:41] He share a personal experiences of repeating mistakes and discusses the intersection of effort, grace, and the desire for change. [37:47] Mark expresses his desire to make a positive impact on people's lives and shares a guiding personal quote: 'If I can help you get where you want to go, I end up getting where I want to go.' It's the ripple effect of positive influence and how small acts of kindness or guidance can lead to impactful outcomes. [39:41] Mark talks about the realities of work-life balance and leadership. He shares insights on burnout, emphasizing the importance of setting boundaries. He also discusses the impact of technology on our lives, and Mark leaves listeners with a powerful challenge: know your strengths and be open to seeking help where needed. [41:28] Closing Quote: Remember, the test of leadership is not to put great into humanity, but to elicit it, for the greatness is already there. - James Buchanan Quotable Quotes: "As leaders, sometimes you have to make difficult decisions, and they're not always liked, but that doesn't mean everyone's going to like it." "I think today people expect everything to be warm and fuzzy, and oftentimes as leaders, sometimes you have to make difficult decisions." "It's harder to be a middle manager today than it used to be." "There's a lot to navigate in a company, especially the larger the company, the more opportunities, usually for internal growth." "If you're not making mistakes, you're not working. Just don't make the same mistake twice." "Communication is incredibly important, and a lack of communication can be horrible." "Technology has made people's jobs harder. Instead of accepting all the adv
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TLP398: 15 Keys to Driving Employee Engagement with Stan Phelps
Stan Phelps, an author and speaker, uses color symbolism in his 'The Goldfish' series to represent marketplace dynamics. He suggests goldfish as a metaphor for market growth, emphasizing the importance of internal growth in a business. Stan advises companies to differentiate themselves from competitors through unique characteristics and stresses the importance of managing remote teams and setting clear expectations. He underscores the role of purpose and intent in delivering superior customer experiences, advocating for small, value-driven actions and balanced messaging to build trust without seeming inauthentic. Key Takeaways: [05:23] Stan Phelps shares the difficulty organizations face, emphasizing differentiating through the "why" and "how" of their operations. Customer experience becomes paramount, asserting that a brand is now defined by customer perceptions and recommendations. He advises centers on providing added value and ensuring a streamlined, low-maintenance experience for customers. This approach, derived from studying numerous organizations, is likened to a dating theory of seeking high value and low maintenance. He also suggests strategic brand strategies as a means of standing out in the marketplace. [09:46] He emphasizes the interdependence of brand, customer, and employee experiences, prioritizing employees for a positive workplace culture. Stan mentions that engaged and happy employees are crucial for creating enthusiastic customer advocates. He also introduces the concept of the "Green goldfish," symbolizing that, especially for younger generations, monetary compensation is important but not the sole focus. Beyond financial rewards, creating an environment that fosters a sense of belonging and personal growth is deemed crucial for employee satisfaction and career fulfillment. [16:36] Stan Phelps emphasizes that effective leaders grant freedom and flexibility while managing expectations and establishing guardrails to ensure a unified direction. Acknowledging the benefits of flexibility for both employees and the company, he suggests finding a balance by setting boundaries. Additionally, regarding compensation, Stan advises against solely focusing on this factor, emphasizing the importance of a holistic approach to employee satisfaction, including onboarding and continuous support in their new roles. [18:51] He acknowledges that in the era of remote work via Zoom, the challenge for leaders is to cultivate company culture when physical presence is limited. He proposes a nuanced approach, suggesting occasional in-person gatherings, balancing mindful togetherness with individual flexibility. Stan highlights the importance of these moments for fostering serendipity, mentoring opportunities, and strengthening bonds. [21:22] Stan Phelps draws parallels between the growth factors of goldfish and organizations, highlighting five key reasons for their growth. Firstly, the size of the bowl or pond correlates with the market size in business—the larger the market, the greater the growth potential. Secondly, growth is impacted by the number of competitors, with an inverse relationship—fewer competitors often lead to more growth. The third factor, previously challenging but influenced by external events, is the quality of the surrounding environment, akin to economic factors in business. The fourth reason relates to a goldfish's early months, mirroring an organization's critical initial period. Lastly, he mentions the large number of siblings a baby goldfish has, connecting it to organizational growth dynamics. [25:38] He explores the human dynamic of intent and competence, explaining that people instinctively assess others by asking two questions: the intent towards them (friend or foe) and the ability to carry out that intent. He also mentions the overuse of discussing "why" in business, asserting that actions speak louder than words. [36:00] Closing Quote: Remember, he who learns but does not think is lo
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TLP397: How to Control Your Attention with Nir Eyal
Nir Eyal, a consultant, educator, and author of "Indistractable: How to Control Your Attention and Choose Your Life," delves into his personal journey with distractions and parenting. He highlights the crucial role of mastering distraction control for success in various life aspects. Eyal points out that despite the vast availability of information in today's world, the real challenge is to overcome personal distractions. He advocates against a generic approach, suggesting instead that individuals make deliberate choices that reflect their personal values. A key focus of his discussion is on internal triggers, noting that about 90% of distractions are self-originated. Eyal identifies discomfort as a primary cause of distraction and underscores the importance of becoming aware of and managing these emotional states for better self-regulation. Key Takeaways: [06:45] Nir Eyal shares that he published the "Indistractable" book before COVID-19, grateful for completing it amid global chaos. Criticizing simplistic advice blaming technology for distractions, he stresses its integral role in the modern world. He also shares that the book covers distractions, especially while working from home, emphasizing that 90% come from within. Nir Eyal challenges the idea that distraction is a recent issue, citing Plato's writings 2500 years ago. Distractions are not solely due to technology, but a longstanding, complex challenge with deeper roots, requiring a more empowering solution. [12:15] He shares his realization that the power to be "indistractable" is crucial in every aspect of life, including mental health, physical health, business, and relationships. Nir Eyal argues that controlling attention is essential for acquiring new skills and being productive. The title of the book, "Indistractable," reflects this focus on mastering attention to shape one's life. He then addresses the concept of being "hooked" and clarifies that it's not in opposition to being "indistractable", believing that it's possible to leverage psychological tools to create positive habits. He also acknowledges the potential risks of overusing well-designed products, particularly in the realm of media and social platforms. [18:08] Nir Eyal emphasizes the difficulty in building addictive products and highlights his book's contribution to applying consumer psychology to habit-forming products. He also discusses his goal of helping individuals turn their values into time and execute their priorities effectively, clarifying that their focus is not on dictating how people should spend their time, but on assisting them in aligning their actions with their values. He argues that the most dangerous distraction is the one unnoticed by individuals, illustrated by personal experiences of getting sidetracked by seemingly productive tasks that deviate from the original plan. [26:23] Nir Eyal clarifies that the issue with to-do lists is not in using them, but in the way people traditionally use them. He also talks about the importance of moving beyond simply listing tasks and emphasizes the need for a prioritization process. The problems with traditional to-do lists are the lack of constraints, leading to an endless list, and the tendency for people to measure their self-worth based on completed tasks. Nir Eyal challenges the notion of measuring productivity by what is finished, suggesting that the key metric is whether individuals do what they said they would do without distraction. He promotes the "indistractable" method, advocating for focused, distraction-free work in specific time intervals. [36:56] He introduces the technique of schedule syncing, especially beneficial for those dealing with interruptions from superiors. Nir Eyal describes the process of creating a time box calendar, allowing individuals to physically show their boss how they plan to spend their time. This proactive approach seeks the boss's assistance in prioritizing tasks rather than bluntly saying no. H
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TLP396: The Action Fallacy with Martin Gutmann
Martin Gutmann, an author and professor at the Lucerne School of Business, challenges traditional views on leadership with his concept of the "action fallacy." He argues that effective leadership often involves subtle, unnoticed actions rather than just visible, dramatic ones. Gutmann emphasizes the importance of historical skills in the digital era, particularly in scrutinizing and distilling information. He also highlights the value of strategic inaction in leadership, as exemplified by Churchill's delay of the Normandy invasions. Additionally, he notes that while emotional intelligence is important, not all impactful leaders visibly exhibit it. His perspective broadens the understanding of leadership, recognizing the significance of quieter, less conspicuous contributions. Key Takeaways [03:57] Martin sheds light on his intriguing book, "The Unseen Leader: How History Can Help Us Rethink Leadership." He talks about the concept of the "action fallacy," challenging the common misconception that effective leaders are defined by dramatic actions. He shares insights into the disconnect between historical scholarship and contemporary leadership narratives. Using examples like Churchill, he highlights the importance of recognizing unseen leaders who strategically navigate challenges rather than creating chaos. Martin also explores the less-known explorer Roald Amundsen, emphasizing his overlooked achievements due to a lack of sensational crises. [11:07] Martin discusses the intriguing dynamics of crisis management and leadership recognition. He draws parallels between special operations and the business world, exploring the tendency to reward leaders when situations go awry. He emphasizes the need to celebrate those who adeptly navigate and mitigate crises, challenging the prevailing culture that often glorifies crisis-oriented behavior. Martin also touches on the paradox of success going unnoticed and reflects on the story of Lawrence of Arabia, exploring misconceptions and contrasting narratives of characters. [13:27] Martin shares the captivating story of Gertrude Bell, an often-overlooked leader in the post-World War I Middle East. Despite being the driving force behind the creation of Iraq and achieving remarkable feats in archaeology and translation, Bell's contributions have been overshadowed by the more cinematic narrative of Lawrence of Arabia. He delves into Bell's leadership style, emphasizing her pen-and-paper approach and strategic diplomacy in contrast to Lawrence's adventurous exploits. [17:22] Martin unveils the nuanced leadership of Winston Churchill during World War II, challenging common misconceptions. Jim and Jan also express amazement at discovering previously overlooked aspects of Churchill's role, emphasizing the deliberate crafting of the narrative portraying Britain standing alone in 1940. Martin highlights Churchill's strategic communication skills in influencing U.S. involvement and draws parallels to modern political strategies. He also touches on the power of storytelling in shaping history and explores how the Internet age has democratized historical perspectives. [19:24] Martin discusses the challenges historians face in navigating the vast sea of information, from scarcity in ancient times to the overwhelming abundance today. He talks about how emerging digital tools and AI are reshaping historical scholarship, emphasizing the need for historians to adapt their skill sets. He then shifts to talk about the relevance of historical disciplines for contemporary business professionals, highlighting the importance of adopting investigative mindsets and discernment in distilling relevant information. Martin underscores the significance of applying lessons from historical narratives to enhance decision-making in the modern business landscape. [25:31] Martin challenges the traditional notion that action is always the hallmark of effective leadership, arguing for the virtue of strategic inaction. Dra
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TLP395: AI Won't Take Your Job, but AI-Savvy Marketers Will with Chris Johnson
As CEO of LaneTerralever (LT), Chris Johnson views AI as a tool augmenting human roles, not replacing them. Chris observes a chasm in the business world - a divide between those who harness AI with clear intent and those who remain oblivious to its sweeping impact. He forewarns of potential unemployment for individuals who shy away from embracing AI and its learning curve. He recognizes AI's benefits but also stresses the need for strategic oversight due to concerns about explainability and accuracy. Discussing AI in hiring and employee resistance, Chris underlines the importance of change management strategies for successful AI integration. He also touches on the challenges of trust and authenticity in an AI-driven world and explores how AI can enhance skills in sales, emphasizing its role in complementing human abilities. Key Takeaways: [3:31] Chris discusses the current state of AI, particularly generative AI, within their team. They highlight both excitement and fear surrounding AI's capabilities. He stated that AI is not a threat to jobs, but rather it empowers those who know how to use it. Chris also shares the importance of learning to use AI tools strategically and creatively. While AI can handle repetitive tasks, individuals still need to understand how to leverage these tools for maximum efficiency. He shares the need for a continual learning mindset, as AI technology evolves rapidly, and younger individuals are more open to adopting new technologies, while older ones may be resistant due to established work habits. [7:03] He expresses concern about how the automation of tasks in professions like accounting and law might impact the learning curve for younger professionals. It is a question whether AI reliance could hinder the development of in-depth knowledge gained through hands-on experience and mistakes. Chris also shares the capabilities of large language models like GPT, highlighting their proficiency in processing contextual information. However, there is still need for verification, as these models may not recognize when they provide incorrect or misleading information. [12:37] Chris mentions that AI tools are affordable, with some versions even free. The real divide is in individuals' willingness to learn and adapt to these tools. He predicts a widening gap between those who embrace AI for efficiency and quality work and those who resist change. There is an impact on white-collar jobs is, emphasizing that AI is entering professions like accounting and marketing. In executive briefings, Chris observes a lack of investment in AI technologies and aims to raise awareness about their capabilities, such as coding, executing tasks, and data analysis. [17:00] He shares that he introduced ChatGPT 4 to their company, providing licenses for all employees. However, they faced challenges in adoption and realized it was a leadership issue. They are now focusing on change management through regular teaching sessions to help employees use the tool effectively. Chris also encourages others to try ChatGPT Plus and experiment with the tool before starting tasks. He mentions the importance of time-saving potential, especially for tasks like writing emails, where the tool can generate a substantial portion, allowing users to edit and refine the content. [21:28] Chris shares that AI champion as an empowering force for entrepreneurs, reducing barriers and facilitating independent business operations. However, he expresses concern about the surge in low-quality AI-generated content flooding the internet. This abundance poses challenges for reliable information, impacting search engines and customer reviews. Chris, then, advises caution, urging teams to cross-verify information from multiple sources to navigate the influx of potentially unreliable content. [28:37] He addresses AI concerns such as copyright and regulations, emphasizing open communication with clients and educating them about AI's benefits while respectin
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I’ve worked with Jim and enjoy being able to benefit from his insight (and Jan’s) and the great guests they bring on. Great show.