158 episodes
Business of Software Podcast Business of Software
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- Business
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5.0 • 3 Ratings
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Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.
World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)
In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening!
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Ep. 114 How to Hire an Agency (with Lucy Heskins)
Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.
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Ep 113: Mergers and Acquisitions (with Christopher Moore)
Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software companies.
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Ep 112 Are You Recession Ready?
Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited him on the podcast to discuss how SaaS and software companies can prepare for, and take advantage of, a recession.
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Ep 111 JTBD in your Copy (with Claire Suellentrop)
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
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Ep 110 The Lost Art of Meaningful Content (with Dave Collins)
Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins
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