The Thought Leader Revolution Podcast

Nicky Billou
  • 4.8 (51)
  • Entrepreneurship
  • Updated Semiweekly

MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it. You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world. We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser. Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do." Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.

  1. 1d ago

    EP823: TL Nuggets #248 - Serve The Decided

    "Deciding isn't the same as wanting. Everybody in Iran who was in our position wanted to be safe. Wanting's easy. Wanting doesn't cost anything, but deciding — that's a whole different animal." — Nicky Billou This Thought Leader Nugget opens with a story Nicky has carried his entire life — the night a Molotov cocktail came through his family's living room window in Tehran when he was eleven years old. His father pulled out the burning wick and poured out the gasoline with his bare hands. The family could have waited, hoped, and watched like many others in their position. Instead, his parents looked at each other and made a decision. They left behind everything — a business, a home, a community — and started over in Canada. That story sets up a principle Nicky has seen confirmed in more than twenty years of coaching and more than a thousand conversations with high performers: the people who most need your help are rarely the ones who will take it. The ones who will are the ones who have already decided they need it. The Latin root of the word decide — to kill off the alternative — is the frame here. Real decision has no plan B. And when you understand that, it changes how you think about your clients, your sales process, and how you spend your energy. If you have ever had a prospect say "let me think about it" and then go silent, this one is worth your time. Learn more & connect: https://www.TheThoughtLeaderRevolution.com https://www.eCircleAcademy.com Resources mentioned: Marc Von Musser — referenced for his teaching on the Latin etymology of "decide": https://www.marcvonmusser.com Brian Tracy — https://www.briantracy.com Marie Forleo — https://www.marieforleo.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/823

    EP823: TL Nuggets #248 - Serve The Decided

  2. 4d ago

    EP822: Adriana Yuno - How To Build A Movement That Changes The World

    "The branch that holds the most fruit bows the lowest. People who have nothing to hide speak in a very simple language and act very humble." — Adriana Yuno Adriana Yuno left home at 10, raised herself in her grandmother's house, worked since she was 13 to support her family, and built a career in forensic accounting — all while carrying a label she never accepted. What she learned studying fraud and failing systems turned out to be exactly the training she needed for the mission that found her later: fixing the way children learn. When her son entered school, the reports said exceptional. The classroom said otherwise. Adriana watched a bright, high-functioning child get steadily broken by a system not built for how he thought. So she did what she had always done — she studied, tested, translated, and built. The result was the YUNO Method, developed at her kitchen table and now embedded across Slovenia's schools, hospital programs, and university faculty training. What makes this conversation worth sitting with is Adriana's scope. She's not describing a niche accommodation for neurodivergent kids. She's describing a global pattern: teachers reduced to administrators, classrooms too crowded for connection, curricula still grading memorization in a world where every fact lives in your pocket — and an irreplaceable generation of analog educators walking toward retirement with no one recording what they know. The problem is urgent. Her method is tested. And she is just getting started. Adriana closes with three practical steps any listener can take today — and they apply as much to how you lead and learn as to how you raise or teach a child. Learn more & connect: https://www.adrianayuno.com Resources mentioned: Joe Dispenza retreats — https://www.drjoedispenza.com Dragon's Den (CBC) — https://www.cbc.ca/dragonsden Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/822

    EP822: Adriana Yuno - How To Build A Movement That Changes The World

  3. Oct 2

    EP821: TL Nuggets #247 - Nicky's Immigrant Origin Story

    "My father believed everybody's self-belief wobbles once in a while. All they need when that happens is for someone to remind them who they are, someone to believe in them. That little spark of belief can turn into a roaring fire, and they're off into the races." — Nicky Billou Before there was a podcast, a coaching practice, or a philosophy of thought leadership, there was a boy in Tehran, standing in his living room with a Molotov cocktail at his feet. His father's quick thinking saved his life that day. Within a few years, that same father had moved the family from Iran to Athens to Toronto — giving up everyone and everything he had ever known so his sons could grow up in freedom. That sacrifice is the origin of everything Nicky Billou has built. This episode is his personal story: the Iranian Revolution, the immigrant journey, a teenage encounter with Ayn Rand, and most of all, a father who modelled a way of doing business that had nothing to do with transactions. A man who cleared his calendar for friends who needed work, who wrote personal checks and called them gifts, and who told his son that all business is solving problems for people for a profit — and that the person sitting across from you is a hero to somebody, and your job is to restore their faith in humanity. Nicky closes with the credential he is most proud of — not a revenue number or a title, but a simple description: professional believer in people. Learn more & connect: https://www.eCircleAcademy.com Resources mentioned: Ayn Rand — works include The Fountainhead and Atlas Shrugged: https://www.aynrand.org Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/821

    EP821: TL Nuggets #247 - Nicky's Immigrant Origin Story

  4. Sep 29

    EP820: Cody Sturgess - Loyalty & Love

    "She's basically my best friend. I've had this horse for 21 years. If we do nothing, she's going to die — so it's one of those decisions you just have to make for them." — Cody Sturgess Cody Sturgess was shortlisted for the Canadian Olympic team in 3-day eventing — an equestrian triathlon that includes cross-country riding at nearly 600 meters per minute over solid, immovable fences. He broke his back in two places during a fall and spent nine months relearning how to walk. He came back. That same refusal to quit became the foundation for everything he built afterward: a real estate business, a Director of Sales role at a North American SaaS company, and an AI company for real estate agents. The conversation covers what elite sport teaches you about business that nobody else will — the discipline of doing the unglamorous work when nobody is watching, the absurdity of trying to build a company without a coach, and the honest math behind self-investment. Nicky shares how Robin Sharma challenged him to triple his personal development spending, and how that single decision took his income from $75,000 to $210,000 in one year. But the emotional center of this episode is Imperial Melody — Melly — the off-the-track thoroughbred Cody bought as a 2-year-old, kept for 21 years, and took to the top of the sport. Melly has now colicked three times in seven months. A large abdominal mass has been found. Cody is taking her to the New Bolton Equine Hospital in Pennsylvania for surgery, and everything raised beyond the $30,000 surgical goal goes directly to equine cancer research — with the goal of building the kind of early screening for horses that already exists for dogs, cats, and humans. A GoFundMe has been set up. Every contribution helps — and every dollar beyond the target goes toward research that could save thousands of other horses from the same fate. Learn more & connect: GoFundMe for Imperial Melody's surgery and equine cancer research: https://www.gofundme.com/f/help-bring-the-queen-home Follow Cody's documentation of Melly's journey on his social channels Resources mentioned: New Bolton Center Equine Hospital — https://www.vet.upenn.edu/hospitals/newbolton Horse Sport Magazine — https://www.horsesport.com Think and Grow Rich by Napoleon Hill Robin Sharma, The Monk Who Sold His Ferrari — https://www.robinsharma.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP820: Cody Sturgess - Loyalty & Love

  5. Sep 24

    EP819: TL Nuggets #246 - Your Brain Goes Where Your Questions Lead

    "The quality of your life depends on the quality of the questions you ask." — Nicky Billou Most of us never deliberately choose the questions we ask ourselves. We drift into worry, distraction, and scarcity — not because we're undisciplined, but because we never decided what to ask instead. Drawing on Tony Robbins' Personal Power 2 course, I walk through a practice I've been using to take control of where my brain goes each day: designing my questions on purpose, before the day designs them for me. In this short episode, I share the full list I've developed — fifteen questions covering client enrollment, peak state, relationships, screen time, joy, gratitude, and pride — and I answer each one live, in real time. The exercise takes five minutes. The shift in energy is immediate. And the principle behind it is straightforward: your brain moves in the direction of the questions you ask it. Choose better questions, and your focus — and your life — follows. Come up with your own list. Try it tomorrow morning. See what happens. Learn more and connect: https://www.eCircleAcademy.com https://www.TheThoughtLeaderRevolution.com Resources mentioned: Tony Robbins — Personal Power 2: https://www.tonyrobbins.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP819: TL Nuggets #246 - Your Brain Goes Where Your Questions Lead

  6. Sep 22

    EP818: Mark Organ - The Key To Scaling A Billion Dollar Business

    "Have the cojones to focus. Be willing to take some things off the table in order to double and triple down on the things that really work. If you want to grow a tree full of fruit, you've got to prune some of those branches." — Mark Organ Mark Organ has done what very few founders ever manage once, let alone twice. He co-founded Eloqua, built it into the defining marketing automation platform of its era, and watched Oracle acquire it for approximately $1 billion. Then he did it again with Influitive. The strategy behind both exits is not what most entrepreneurs expect — and that's exactly why it's worth paying close attention. The framework at the centre of this conversation is what Mark calls the "bullseye of the bullseye": the discipline of going so narrow on your target customer, your geography, and your use cases that repeatability becomes almost inevitable. At Eloqua, that meant limiting sales outreach to just two U.S. cities in the early days. At Influitive, it meant owning six of the top nine cybersecurity identity management companies before expanding anywhere else. Mark also walks through how he applied the exact same framework to a Mennonite farmer's compost side business — and it worked there too. The deeper principle underneath the targeting work is customer intimacy: knowing your market better than any competitor is willing to. Mark traces this to Scott Cook of Intuit, who beat Microsoft in its prime not through technology but by sitting at kitchen tables watching ordinary people manage their finances. That level of understanding, Mark argues, is what makes a founder's instincts reliable — and what separates the companies that scale from the ones that plateau. Mark closes with three concrete steps any entrepreneur can put to work — and the third one, on building a business that doesn't cost you your health and relationships, may be the one most founders need to hear. Expert Action Steps: 1. Study your target customer in more depth than your competitors are willing to. Understand how they think about the problem you solve — their mental models, motivations, and environment. That knowledge compounds into every advantage you build. 2. Have the courage to cut. Take things off the table — markets, use cases, features — so your energy concentrates where it matters most. A tree produces more fruit when you prune the branches. 3. Build a business that lets you keep the rest of your life intact. Scaling exists partly so you can sustain yourself — your health, your relationships, your presence. The people around you, customers and team alike, respond to a leader who looks genuinely well. Learn more & connect: Category Knots: https://www.categoryknots.com Mark Organ on LinkedIn: https://www.linkedin.com/in/markorgan Resources mentioned: Category Knots — Mark Organ's advisory and coaching firm: https://www.categoryknots.com Eloqua — marketing automation company co-founded by Mark Organ, acquired by Oracle: https://www.oracle.com/marketingcloud/ Influitive — customer advocacy platform co-founded by Mark Organ: https://www.influitive.com Intuit — software company whose customer-intimacy strategy Mark cites as a model: https://www.intuit.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP818: Mark Organ - The Key To Scaling A Billion Dollar Business

  7. Sep 18

    EP817: TL Nuggets #245 - An Objection Is Just the Soul Saying Yes

    "When I get an objection, I know that the soul is saying yes to moving forward with me. It's just that the brain is scared, and all I've got to do is reach the soul." — Nicky Billou There is a reframe in this episode that will change how you feel the next time a prospect pushes back in a sales conversation. It came from Matthieu Mehuys, a client inside eCircle Academy's weekly mastermind, and it is as simple as it is powerful: an objection is not a no. It is the soul saying yes while the brain panics. The moment someone says "I need to think about it," they have already decided — somewhere deeper than logic — that their problem is real, that it can be solved, and that you might be the one to do it. The objection is fear. And underneath every version of it — "it costs too much," "I need to talk to my spouse," "I need more time" — is a single question: Will this work for me? That is not resistance. That is someone asking you to help them past their fear. Once you see objections that way, you stop bracing and start engaging. Your job in the conversation is not to win an argument. It is to walk the person back to what their soul already knows. Learn more & connect: https://www.eCircleAcademy.com Resources mentioned: eCircle Academy — https://www.eCircleAcademy.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP817: TL Nuggets #245 - An Objection Is Just the Soul Saying Yes

  8. Sep 15

    EP816: Rick Rosenfield - How To Scale to 9 Figures

    "The minimum standard is excellence. If you have to ask me whether you should serve a burnt pizza, you've already answered the question." — Rick Rosenfield Rick Rosenfield didn't set out to build a restaurant empire. He was a federal prosecutor who put mob bosses in prison, then left the Department of Justice to open a pizza restaurant in Beverly Hills with his law partner — no restaurant experience, a mortgaged home, and a business plan written on a word processor that declared California-style pizza would become the third great pizza tradition in America. It happened. California Pizza Kitchen grew to 285 locations, over 14,000 employees, and pioneered what the industry came to call polished casual dining. But Rick's telling of that story is not about barbecue chicken pizza or real estate strategy. It's about a culture framework called ROCK — Respect, Opportunity, Communication, Kindness — and why the minimum standard for staying in the organization was excellence, not effort. In this conversation, Rick and Nicky dig into the specific mechanics of building a people-first business: how CPK set written standards before it was fashionable, why they required every server to pass a menu test before being hired, what Ray Kroc's autobiography taught two lawyers about letting the wrong people go, and the moment they fired their star chef one month into opening — and cried on the office floor — before empowering someone from the kitchen who stayed for 12 years. Rick also shares the expensive lesson of growing too fast when PepsiCo pushed them to open 50 to 100 restaurants a year, and why Navy SEAL sniper and bestselling author Jack Carr's advice — trust your instincts, slow is smooth, smooth is fast — turns out to apply just as well to building a business as it does to a combat mission. Learn more and connect: Find Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rick-rosenfield-9185933a9/ Resources mentioned: The California Pizza Kitchen Story — Rick Rosenfield (available wherever books are sold) Grinding It Out: The Making of McDonald's — Ray Kroc Terminal List series (Amazon) — Jack Carr Chez Panisse — https://www.chezpanisse.com Spago Beverly Hills — https://www.wolfgangpuck.com/dining/spago Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/816

    EP816: Rick Rosenfield - How To Scale to 9 Figures
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4.8
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51 Ratings

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MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it. You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world. We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser. Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do." Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.

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