Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
  • 4.6 (1.3K)
  • Marketing
  • Updated Daily

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

  1. 13h ago

    Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Reddit's citations in ChatGPT have collapsed to almost nothing, and so have the review sites. Eric pulls up the PromptWatch data live and Neil reads what it means for anyone who built a strategy on those placements. Then they turn to the money side: how to underwrite a deal, what a creative agency is really worth, and what Sequoia's 'services are the new software' thesis does to agency valuations. Key takeaways◾Reddit and the big review sites have been almost entirely cut out of ChatGPT's citations.◾The marketer's job is shifting from ranking pages to being the source an AI quotes.◾Founder retention is not one structure. Name which model each founder is actually in before you buy. Chapters00:00 Reddit’s Decline01:57 The Marketer’s Shift04:14 Deal Underwriting Logic07:36 Valuing Creative Agencies12:56 M&A Patience Pays18:01 Eric's Agency M&A Thesis

  2. 1d ago

    Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on Travis Kalanick's take on founders, and end up somewhere much less comfortable: the research says the people pushed hardest early on are rarely the ones who end up best. They get into what founder drive actually is, why the two of them handle being crossed differently, how first-principles thinking changes a deal, and the Four Seasons founder's brutal one-line definition of excellence. Key takeaways ◾Being a founder is about pushing, not driving. The title on the org chart is not what makes it work. ◾Across 34,000 top performers, early standouts and eventual world-class performers are almost never the same people. ◾Excellence, per the Four Seasons founder, is the capacity to take pain. Suffering is built into the job. Chapters 00:00 Founder Drive 04:20 Seasons of Work 08:32 What Actually Makes Them Angry 11:53 First Principles Dealmaking 13:58 Protein and Macros 16:25 Trade-Offs Everywhere 17:55 Tiger Parent Pressure 20:27 Raising Without Resentment 24:01 Defining Excellence 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  3. 4d ago

    How To Rank #1 On ChatGPT By... Gaming It?

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A cafe in San Francisco lets startups pay to brand the drinks, so you can order an ElevenLatte or a MongoDB Greens. Eric thinks it is genius and cheap. Then the segment everyone will argue about: an Instagram reel showing a brand that does not exist ranked number one on ChatGPT for a real query. Neil and Eric take apart how it was done, why AEO is still SEO underneath, what Kimi's download and DAU curve says about Chinese model adoption, and why the Philippines back office grew instead of collapsing after ChatGPT. Key takeaways◾Brand in the places your buyer already stands, not just the feed◾If you can game it, it is a ranking system, and ranking systems are SEO◾AI made offshore work more valuable, employment is up 20% and revenue up 30% Chapters00:00 Intro Etiquette Matters00:07 Branding in Public Places03:22 Ranking on ChatGPT05:34 AEO Is Still SEO06:16 Kimi’s Growth Surge08:41 Marketable Moments Matter12:19 AI Creates More Jobs

  4. 5d ago

    WD-40 Turned AI Ad Production Into A Growth Lever

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire China is releasing models that are not as good and are good enough, at a fraction of the cost, and getting real penetration in the United States. Neil and Eric work through what that does to pricing, then get to WD-40, which used Amazon's generative video ads to triple daily unit volume with an 86% new-to-brand rate and a 45% higher click-through rate. Eric's answer to every founder asking whether this kills agencies is the same question back: who is going to maintain it. He had that exact conversation with a multi-billion dollar hospitality company this week. Key takeaways◾Good enough at a tenth of the price is a pricing event, not a quality debate◾AI ad production collapses cost per asset, it does not manage the account◾Every founder building agents for each team member is telling you they are understaffed Chapters00:00 China’s Price Disruption03:55 Raising the AI Bar05:10 Marketing Needs Adaptability08:43 Singapore’s AI Optimism11:05 WD-40’s AI Ad Win15:13 Why Agencies Still Matter15:37 Agentic Web Future

  5. 6d ago

    Will This Be The Info Marketer's Decade In Software?

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Clay Collins predicts the indie hacker is about to get crushed by the direct response marketer who learned to ship software, and Neil and Eric react as two people who have straddled both sides. Their generation sold ebooks and courses because that was the only thing you could build without engineers, and the wall was never talent, it was operational. That wall is gone. They also cover the SBA loan changes worth watching, and then the harder question underneath all of it: if AI does the thinking, what happens to the people who stop wanting to think. Key takeaways◾The engineering advantage evaporated, the marketing advantage did not◾Twenty years of learning how to make strangers care now ships in a weekend◾Cognitive polarization is the real risk, not job replacement Chapters00:00 Content, Careers, and Time04:22 SBA Loan Changes05:29 Direct Marketers in Software11:29 Intelligence and Volition17:48 AI Sentiment Divide19:16 Wealth Preservation Fears

  6. Aug 17

    Why We Start SEO With The Customer, Not The Keyword

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most SEO starts with keyword research. Neil and Eric start somewhere else entirely: the customer. Neil breaks down audience-first SEO, the approach Single Grain's Nicky Lamb wrote up and the one they have been quietly running for clients. Take wealth management: 2.7 million monthly searches in the US, and almost none of them are one audience. Someone trying to understand the term, someone saving for retirement, a business owner preparing for a sale and an ultra high net worth family are four different buyers behind the same keyword. Then Eric walks through the company brain he is rolling into ClickFlow, and what Atlassian's numbers say about where a SaaS moat actually sits. Key takeaways ◾Start with the ICP, not the keyword list, and the queries sort themselves ◾One high-volume term usually hides four buyers who need four different pages ◾A software moat is context and workflow, not the model underneath Chapters 00:00 Audience First SEO 02:19 ClickFlow Content Workflow 07:48 Atlassian and SaaS Moats 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  7. Aug 13

    PLG Is Dead. It's Now About ALG

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Vercel's Guillermo Rauch says agent-led growth replaces product-led growth: let agents adopt your product first, take meetings only if you have to, and treat months of meetings as the signal that this was never your customer. Eric runs it against the Higgsfield playbook, zero to $400M ARR in fourteen months on daily X launches and thousands of creators posting every day. It closes on Leopold's LP letter, Charlie Munger's three ways to go broke, and what four turns of leverage does to a 20% drawdown. Key takeaways◾If an agent cannot discover, read, and use your product, you are invisible to the next buyer◾Distribution at Higgsfield's pace is a daily habit, not a campaign◾Leverage turns a recoverable drawdown into an unrecoverable one Chapters00:00 From PLG to ALG02:48 AI Distribution Machines10:35 Leverage, Risk, and Scale

  8. Aug 12

    The Best Marketers Are Becoming Part-Time Engineers

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A Procter & Gamble study shows every single role is now part marketing and part engineering, whatever the job title says. Eric maps it to the Coinbase pot-of-one idea and admits he builds more than he used to. From there: how Palantir landed and expanded on the cheap with forward-deployed engineers, why today's wow is tomorrow's average, and a long practical walkthrough of running ChatGPT Voice as a hands-free agent that controls the other agents on his machine. Key takeaways◾Every role is converging on part marketer, part builder, regardless of title◾Forward-deployed engineering is a sales motion, not an engineering one◾Voice is the interface that makes an agent stack usable while you do other things Chapters00:00 Everyone Becomes a Builder07:50 AI Changes Workflows12:47 Voice Agents at Work

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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