Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
  • 4.6 (1.3K)
  • Marketing
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

  1. 2d ago

    I Tested Sol 5.6 vs Fable 5 on Real Marketing Work (Clear Winner)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric ran Sol 5.6 against Fable 5 on real marketing work: an Amazon investment analysis, one-shot website builds, YouTube thumbnails that hit 6-7% CTR, and clip selection with hooks. His verdict: Sol finishes jobs with less back and forth. Neil's rule: never marry one model. Then why 62% direct traffic means brand is working, the AI-native org structure Eric's team published, and both hosts' hiring anti-pitch: passion, standards, and moving fast on people. Key takeaways ◾Judge models on finished jobs, not clever answers ◾Direct traffic is the scoreboard for brand strength ◾Hire people who tell you what to do, and move quickly when it's not working Chapters 00:00 Testing AI Models for Marketing 07:09 Brand Power Drives Direct Traffic 09:29 Building AI-Native Teams 21:04 Hiring, Standards, and Anti-Selling 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  2. 3d ago

    Ben Affleck Sold His AI Startup to Netflix for $587M (Here's the Real Lesson)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A VC asked Eric the classic question about SingleBrain: if anyone can build it, what's the moat? His answer: maintenance, optimization, and upgrades are the real business. Then Ben Affleck sells InterPositive to Netflix for $587M in cash: a 16-person team that taught AI how real films are made. Chamath's warning on restricting Chinese AI models, and a full masterclass on networks: the double opt-in, Neil's box-derby story that led to a Hearst introduction, and why you build a network by not trying to. Key takeaways ◾Industry craft is the moat: vertical tools built by people who know the work win ◾Target buyers who pay for outcomes, not tech teams who build in-house ◾Networks compound through genuine relationships, not business cards Chapters 00:00 Netflix Buys AI Startup 07:08 AI Tools and Industry Craft 09:00 How Real Networks Grow 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  3. 4d ago

    AI Token Spend Just Matched Payroll at This Company (This Is the Future)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shares Sahil Lavingia's chart: June 2026 was the first month Gumroad spent as much on AI tokens as on human payroll. They debate what that means at scale, then dig into Elon's Economist interview: AI timelines, universal income, fear marketing, and why 87% of Chinese respondents are net positive on AI while most Americans are afraid. Eric closes on open-source models catching the frontier and why regulation can't put the genie back. Key takeaways ◾AI spend matching payroll is coming for more companies; the only question is speed ◾Fear is a marketing choice: how leaders talk about AI shapes adoption ◾Open-source models catching up changes the whole regulatory debate Chapters 00:00 Gumroad's AI Payroll Shift 01:59 Elon's AI Future Debate 07:48 Free Markets vs Regulation 08:33 Home Base and New Deals 11:11 Organic Growth and Enterprise Sales 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  4. 5d ago

    The Most Popular Brand Isn't the Most Profitable (Beckham, Claude & a $1B Raise)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings marketing lessons from Lake Como: a fourth-generation craftsman selling $1,000-quality shoes for $150, and why a couple of grand a month on a hotel display case beats most ad spend. Then the World Cup: Haaland won the brand game, and Beckham proves popularity is not the same thing as profit. Neil shows ChatGPT at 77 on Google Trends vs Claude at 19, while Anthropic wins on revenue. They close on Junior Bridgman's quiet path from NBA bench to $1.4 billion and IM8's billion from General Catalyst's Customer Value Fund. Key takeaways ◾The best-known brand is not automatically the most profitable business ◾Compounding beats stardom: interest plus time wins ◾Sometimes the right move is not scaling Chapters 00:00 Marketing Lessons from a Lake Como Conference 03:10 World Cup Brand Power 08:27 Compute and AI Constraints 13:12 Behind the Scenes at Events 14:43 Beckham and Business Compounding 17:12 Raising a Billion for Growth 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  5. Jul 23

    GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric tested GPT Sol 5.6 against Claude Fable 5 on real marketing jobs: websites, thumbnails, clips, recruiting, and growth analysis. Final score: Sol 4, Fable 0 - even though Fable had better ideas and design. They also unpack Anthropic and Blackstone's $1.5B bet that implementation is the next trillion-dollar AI business, model wars, valuations, and why marketing pressure is finally easing. Key takeaways ◾The new model benchmark is finishing jobs, not sounding smart ◾Implementation, not models, is the next AI gold rush ◾Expectations are normalizing: marketing pressure is easing Chapters 00:00 Sol 5.6 vs Fable 5 and the model wars 08:24 Chips, bottlenecks, and AI demand 09:41 Valuations, PE, and services 18:19 Marketing pressure is easing 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  6. Jul 22

    AI Marketing Loops That You Should Build Today

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shows Neil the AI marketing loops Single Grain actually has live: a CRO loop, an AEO/SEO loop that drafts TOFU-MOFU-BOFU content straight to the CMS, and a sponsorship loop that negotiates $25k minimums on its own. Plus why you should stop using LLMs for math and route tokens to cheap deterministic systems, and how compounding loops beat one-off prompts. Key takeaways ◾Loops that report back and improve beat one-off prompts ◾Route math to deterministic systems, not LLMs ◾A sponsorship loop can handle the back and forth for you Chapters 00:00 Stop using LLMs for math: token routing 03:50 AI marketing loops you should build today 07:05 Travel, recruiting, and follow-up 11:48 Cold calling and the brand payoff 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  7. Jul 21

    What Part Of Your Company Would You Rebuild From Scratch With AI?

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric answer the question Eric asked a room of 9-10 figure operators: what part of your company would you rebuild from scratch if AI were native from day one? They dig into fully automated recruiting funnels, the dentist model for agencies where seniors diagnose and agents do the repetitive work, and why SEO conferences feel like they are lagging the actual market. Key takeaways ◾Almost every operator would rebuild recruiting first ◾The new agency model: humans diagnose, agents execute ◾SEO is lagging: AEO and agents are where attention is going Chapters 00:00 What would you rebuild from scratch with AI? 02:28 AI-powered recruiting and deals 05:32 The new agency model: everyone as a dentist 08:15 MozCon and why SEO is lagging 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

  8. Jul 20

    What Eric Learned From Hosting A 9-10 Figure AI Operators Dinner

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down what Eric learned hosting a dinner of 9-10 figure AI operators, and why AI is forcing companies to redesign compensation. They get into AI margin expansion showing up in boring workflows, the burnout wave hitting tech, and how to keep pay fair when AI-native A-players produce 5-10x output. A candid episode on incentives, culture, and looking after your team while everything changes. Key takeaways ◾9-10 figure operators would rebuild recruiting and ops AI-native first ◾AI-native A-players break same-title salary bands ◾Margin wins are hiding in boring workflows, not sexy demos Chapters 00:00 What a 9-10 figure AI operators dinner revealed 03:07 AI margins and compensation 07:32 Burnout and the tech survey 15:18 AI productivity and fair pay 17:30 Fairness, sacrifice, and culture 21:45 Supporting sick team members 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

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4.6
out of 5
1,250 Ratings

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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