Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
  • 4.6 (1.2K)
  • Marketing
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

  1. 1d ago

    AI Is Costing Companies More Than the Employees It Replaced

    Neil Patel and Eric Siu go deep on what's actually changing in business right now: why trading ideas faster (not a bigger brain) is the real unfair advantage, how AI agents like Hermes and OpenClaw break when you overload them, and the hidden token bill that's quietly eating the savings companies expected from replacing headcount. They also cover how to show up inside ChatGPT and AI search, where agencies still earn their fees, the comeback of Dell and on-prem AI infrastructure, and when reinventing (or even selling) a business is the highest-leverage move you can make. Chapters 00:00 Why trading ideas (not bigger brains) drove human progress 16:26 7 ways to show up in LLMs and AI search 17:28 Where agencies still earn their fees in the AI era 33:56 Using AI agents (Hermes, OpenClaw, Picasso) without overloading them 49:41 The hidden token bill eating your AI savings 50:10 The comeback of Dell and on-prem AI infrastructure 1:05:09 Reinventing your business by mode: startup, growth, mature 1:05:34 When selling a dying business is the smart move 1:15:27 Alexa, Amazon ads and the new AI search land grab

    1h 24m

  2. 2d ago

    Tokenmaxxing is DEAD

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Eric and Neil break down why token maxxing is dead. Cognition is betting that AI should be priced on outcomes rather than token usage, with adaptive routing, spend attribution, and an AI productivity guarantee that funds your usage if Devin delivers less value than you pay for. They unpack the rise of the forward-deployed marketer, the most valuable hire in marketing that almost nobody is staffing for, why AI only matters when it moves real KPIs, and the one question that compounds your results over a decade: what is the highest-leverage thing I can do with my time today? Key Takeaways: • Token usage is a poor way to measure productivity. Price AI on business outcomes instead. • The forward-deployed marketer owns the client outcome while agents do the labor, and it is the hire almost nobody is staffing for. • Ask one question every day: what is the highest-leverage thing I can do with my time? Compound that for 10 years. Chapters: 00:00 Token Maxxing Is Dead (Cognition) 02:17 The Forward-Deployed Marketer 04:06 AI Only Counts If It Moves KPIs 06:10 The Highest-Leverage Question 09:49 Reinventing A Dying Business 11:08 Neil's Brutal Travel Schedule 15:13 AI Fluency And The Wealth Gap 18:39 Search Is Going Conversational 21:26 Apple's Long Game On Hardware 23:15 The Steve Jobs NeXT Lesson 24:50 The AI Deception Eval 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    29 min

  3. 3d ago

    The Best AI Tools for Marketing in 2026

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil rank the latest AI tools they've tested for marketing, from autonomous agents like Hermes, OpenClaw, Codex, and Cloud Code to MCPs from HeyGen, Riverside, and Beehiiv. They break down why overloading agents makes them degrade fast, the real dollar value behind $200/month ChatGPT Pro vs Claude Max subscriptions, and how token costs are quietly blowing up company budgets. Plus the Anthropic IPO winners, smart token routing, and why selling AI services feels completely different from selling agency work. Key takeaways ◾Overloading AI agents makes them degrade fast ◾ChatGPT subsidizes far more value than Claude per dollar ◾Token costs are quietly wrecking company budgets Chapters 00:00 Ranking the latest AI tools 01:30 Forking agents to build cold outbound 03:20 Where Hermes and OpenClaw fail 04:30 ChatGPT Pro vs Claude Max value 07:40 Favorite MCPs: HeyGen, Riverside, Beehiiv 09:50 Why Anthropic stays quiet on disruption 11:30 Anthropic IPO winners 14:30 Betting on the Spurs 17:30 Karrot personalized LinkedIn ads break 18:30 The real cost of Pro subscriptions 22:00 Token routing and rising AI costs 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 📩Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅Subscribe for Daily Marketing Insights!

    25 min

  4. 4d ago

    The Pricing Model of The Future?

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric dig into McKinsey shifting a quarter of its fees to outcome-based pricing and what that means for agencies built on billable hours. Then they run through seven AI marketing trends for 2026: hiring AI-pilled marketers, optimizing for agents instead of just LLMs, AI-built sites and landing pages, integrating directly into LLMs over chasing their traffic, the documentation boom, the backlash against using AI to market to AI, and why HTML artifacts are becoming the new way to package and share ideas. Key takeaways ◾Outcome-based pricing is reshaping how agencies charge ◾Optimize for agents and integrations, not just LLM traffic ◾Using AI content to win inside LLMs will get discounted Chapters 00:00 McKinsey goes outcome-based pricing 01:01 How outcome-based deals get structured 02:51 Quantum Black savings example 03:35 Why performance-based deals get renegotiated 04:53 Seven AI marketing trends for 2026 04:58 Trend 1: Hiring AI-pilled marketers 05:45 Trend 2: Optimizing for agents 07:57 ClickFlow AI SEO break 08:36 Trend 3: AI-built sites and landing pages 10:07 Trend 4: Integrating directly into LLMs 11:35 Trend 5: The documentation boom 12:32 Trend 6: Backlash against AI marketing to AI 14:15 Trend 7: HTML as a marketing trend 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    18 min

  5. 5d ago

    Your Brain Hasn't Changed in 190,000 Years

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric open with a fascinating look at how human progress accelerated 50,000 years ago — not because our brains got bigger, but because we started trading ideas. Key Takeaways ◾ Intelligence is a network property — the more ideas you trade, the smarter and faster you move ◾ 68% of Google searches now result in zero clicks, making brand citation the new ranking goal ◾ Seven AEO/SEO tactics still drive results: brand mentions, structured data, fresh content, longtail queries, third-party reviews, direct answers, and omnichannel Chapters 00:00 Human brains haven't changed in 200,000 years 02:30 Trading ideas as the engine of progress 05:10 AI accelerating idea exchange 07:20 Isolation regresses intelligence 09:45 Gatekeeping information kills momentum 11:00 Anthropic calls for AI slowdown 13:15 Claude's Fable 5 model breakdown 16:00 Microsoft's 100K engineers cautionary tale 18:10 Google zero-click searches hit 68% 21:00 Being cited vs. ranking — the new SEO goal 23:30 Fan-out queries and why SEO still matters 26:00 7 AEO and SEO tactics that work now 26:15 Tactic 1: Backlink gap for brand mentions 27:30 Tactic 2: Robust structured data 28:20 Tactic 3: Update top content frequently 29:30 Tactic 4: Target conversational longtail queries 31:00 Tactic 5: Third-party reviews and sentiment 32:30 Tactic 6: Lead with direct answers 33:30 Tactic 7: Go omnichannel 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    21 min

  6. Jun 11

    The Real AI Bottleneck Nobody Is Talking About

    Neil and Eric discuss the biggest AI bottleneck for companies: extracting internal knowledge and turning it into usable company context. They break down AI cost optimization, DeepSeek vs. frontier models, AI productivity guarantees, rising demand for AI implementation experts, and why channels like SEO, email marketing, SMS, direct mail, and live events still drive growth. They also cover how podcast mentions generate revenue and why AI is changing tasks more than eliminating jobs. Key Takeaways:• Company knowledge extraction is the next AI growth unlock.• AI adoption is shifting from token usage to measurable business output.• SEO, email, SMS, direct mail, and live events remain powerful marketing channels. Chapters:(00:00) AI’s Biggest Bottleneck(01:26) Knowledge Extraction Opportunity(02:09) AI Cost Optimization(04:43) AI Productivity Guarantee(06:02) AI Model Pricing Trends(08:48) Podcast Revenue Impact(10:21) AI Jobs And Hiring(12:37) Marketing Channels That Win(12:45) Direct Mail Marketing(13:11 Email) And SMS Marketing(13:51 Live) Events And Networking(14:17 SEO) And AI Overviews

    19 min

  7. Jun 10

    Why ChatGPT's Most Cited Pages Don't Rank on Google

    Neil and Eric break down Google’s latest AI search guidance, AEO and GEO myths, AI search optimization data from Ahrefs, ChatGPT citation trends, Google AI Overviews, and why YouTube visibility may matter more than traditional SEO signals. They also discuss the future of AI-powered shopping, agency growth opportunities, global marketing events, and lessons from international business travel. Learn what’s changing in SEO, how AI search is evolving, and where marketers should focus next. Key Takeaways:• SEO remains the foundation of AI search visibility.• YouTube mentions strongly correlate with AI brand visibility.• AI Overviews are reshaping informational search traffic. Chapters:(00:00) Google AI Search & SEO(02:01) AI Search Optimization Data(05:08) Schema Markup & AI Citations(05:43) YouTube Visibility Insights(06:18) AI Shopping Search Future(09:57) Jakarta Business Lessons(12:33) Web Summit & Agency Growth(13:06) Creative Agency Economics(15:43) Travel, Health & Productivity(17:08) Final Thoughts & Wrap-Up

    20 min

  8. Jun 9

    How 57% of Website Traffic Is Now Bots

    Neil and Eric discuss why AI may be creating more jobs than it replaces, breaking down new JOLTS job openings data, AI’s impact on engineering and marketing teams, the rise of AI-powered product development, and why businesses are hiring more to keep up with faster innovation. They also explore AI agents, bot traffic surpassing human traffic, and what marketers must do to optimize for the future of search and growth. Key Takeaways: • AI is creating new job categories while increasing productivity across teams. • Faster product development is driving demand for more engineers and marketers. • Businesses must optimize for AI agents, bots, and humans simultaneously. Chapters: (00:00) AI and the Job Market (01:40) AI Creating More Jobs (03:02) Free Tools Growth Strategy (05:04) Engineering Productivity with AI (06:34) Why AI Drives Hiring (07:35) AI and B2B Software Growth (09:11) Product Marketing Becomes Critical (11:09) AI-Powered Team Communication (12:33) Personality Tests and Team Alignment (16:30) Should CEOs Be Deep in AI? (20:03) Bot Traffic Surpasses Humans (21:07) Optimizing for AI Agents

    25 min
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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