GTM Made Simple

Sangram Vajre
  • 4.9 (162)
  • Management
  • Updated Weekly

I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries. Go-to-market doesn't have to be hard. We're here to make it simple. Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move.

  1. 18h ago

    You Don't Have a Sales Problem. You Have a GTM Problem.

    You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming. In this episode I break down what go-to-market actually means (most definitions are wrong), why the CEO is the only person who can own it, and the 8-question GTM Operating System I've used across Pardot, Terminus, and GTM Partners to help hundreds of companies get unstuck. If you're hiring to fix symptoms, this will change how you think about your business. ⏱ TIMESTAMPS(00:00) The problem most CEOs misdiagnose(01:45) Why hiring more salespeople doesn't fix it(03:30) What go-to-market actually means(05:00) The 3 pillars of a real GTM definition(07:15) Who owns go-to-market (and why it has to be the CEO)(09:00) The 8-question GTM Operating System(12:30) What to do this week 📌 Take the free GTM assessment and see where your go-to-market actually stands: runongtmos.com/move

  2. 3d ago

    The Simple Fix That Makes Context Switching Way Easier

    Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar before it ever starts. The strategy is simple: rate every meeting green, yellow, or red. When a hard meeting is sitting on your calendar days out, you're already thinking about it, solving for it, and walking in prepared. No more reactive back-to-back meetings with zero thinking in between. If you want to show up as a better leader, CEO, and person in every room you walk into, this one's for you. ⏱ TIMESTAMPS (00:00) Why context switching is so hard (00:30) The green, yellow, red calendar system (01:15) How seeing a hard meeting days early changes everything (02:00) Two things I do before every red meeting (02:45) What a great week actually looks like (03:15) How this makes you a better leader and person 📌 Subscribe for daily GTM OS strategy and leadership frameworks at runongtmos.com/move

  3. 4d ago

    How to Close $10k, $50k, and $300k Deals FAST

    Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones. In this video, I break down how the entire GTM strategy has to change based on deal size, why trust is the only currency that matters at $300K, and how an executive roundtable closes deals that a webinar never will. (00:00) Why most teams sell every deal size the same way(00:18) How to close a $10K deal on content alone(00:30) The $50K relationship rule: don't sell until they follow you back(00:45) Why $300K deals require a CEO introduction not a sales call(00:58) The executive roundtable format that builds trust fast(01:10) How to run all three strategies inside the GTM OS 📌 Subscribe for daily GTM OS strategy and leadership frameworksrunongtmos.com/move

  4. 5d ago

    Why I'm Bringing This Podcast Back After 1,000 Episodes

    Starting today, this show is Go-To-Market Made Simple. New episodes drop every weekday, pulling from CEO roundtables, founder hackathons, closed-room conversations, and the research 100,000+ people already read at runongtmos.com. The premise is simple: product isn't the moat anymore, anyone can copy it. Your go-to-market is what's actually yours. Welcome back if you were here for FlipMyFunnel or MOVE. Same feed, same mission, simpler than ever. Subscribe and share it with someone building something that deserves to be seen. Let's get moving. Learn more at runongtmos.com/move.

  5. Episode 1,001

    Go-To-Market Isn't Complicated. We Just Made It That Way.

    Go-to-market shouldn't be this complicated. But most businesses make it that way, and it's why most marketing campaigns fail, most launches flop, and most companies never land on a go-to-market motion that actually works. I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries. Go-to-market doesn’t have to be hard. We're here to make it simple. Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move.

  6. 06/20/2023

    [Replay] Product-First Marketing: Product Experience Is Your Brand

    Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.”  And most marketers would be wrong…  What you need to understand more than anything else is your product. In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing—an approach that creates more cross-team collaboration and, ultimately, more successful marketing. They discuss: • Why writing about your product is not the same as understanding it • Why marketers need to work more closely with product development teams • Practical ways to shift to a product-first mindset Additional Resources: You can find Amber on LinkedIn and on her website, repurposeden.com MOVE: The 4-Question Go-To-Market Framework Key Takeaways: “Go to market is not just the sales channel.” Small departments can make a big impact—with intentional strategy. Good relationships between each team and department in your GTM strategy are the keys to success.

  7. 06/23/2022

    [Replay] From CMO to CEO: A Conversation with Jeff Perkins

    With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there? In this replay episode, we speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO. What we discussed: A background on Park Mobile & how Jeff became a CMOWhat compelled Jeff to become CEO & relationship buildingThe timeline to become a CEOThe power of networking This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster. Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player. Additional Resources: MOVE: The 4-Question Go-To-Market Framework

  8. 06/16/2022

    GTM is a group effort with Muhammad Yasin

    Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy? In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success. This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster. Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player. Additional Resources: MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways: “Go to market is not just the sales channel.”Small departments can make a big impact—with intentional strategy.Good relationships between each team and department in your GTM strategy are the keys to success.

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Trailer

4.9
out of 5
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About

I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries. Go-to-market doesn't have to be hard. We're here to make it simple. Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move.

Information

  • Creator
    Sangram Vajre
  • Years Active
    2016 - 2026
  • Episodes
    1K
  • Rating
    Explicit
  • Copyright
    © 2023 GTM Partners
  • Show Website
    GTM Made Simple

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