Richer Soul

Rocky Lalvani

Life beyond money! You got rich, now what? Welcome to Richer Soul. Your journey to a more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. Freedom!!! Living Baby Step 7 to the max!

  1. 5d ago

    Why Working Less Increased His Profit by 492 Percent with John Briggs

    Why Working Less Increased His Profit by 492 Percent   John Briggs's firm got 492 percent more profitable after he started working less, not more. It began the night his wife met him at the door, waiting up, and told him she felt like a single parent. He thought he was providing. He learned that night he was only funding the household, not living in it. That conversation sent him looking for the actual science of burnout, and what he found rebuilt how his firm works. If you've ever measured your worth as a provider by hours logged instead of by who noticed you were gone, this conversation is for you. John and Rocky trace the line from a restaurant owner who thought he was rich to a firm that grew 492 percent more profitable by working less, on purpose.   What was covered: Why a business owner can be pulling in thirty thousand dollars a month and quietly going broke The night in 2011 that ended John's eighty-hour weeks, in his own words The actual neuroscience behind the brain's three-hour focus cycle, and why most workdays fight it instead of working with it The 3.3 Rule: three hours of real focus, followed by a real recovery break, and what recovery actually requires Why some of John's own employees thought he was setting a trap when he first told them to take breaks Where AI genuinely helps in accounting today, and where it is still dangerously unreliable   About John Briggs: John Briggs is a CPA and the founder and CEO of Incite Tax, a tax and accounting firm he launched in 2009. What started as a solo practice with a contrarian idea, that the tax industry treats business owners as an afterthought, has grown into a nationwide firm of roughly 300 employees serving about 18,000 clients. Briggs built Incite Tax around a client-first philosophy and a willingness to challenge how the industry and the IRS operate. That stance became the firm's identity and set it apart from the big traditional players. Today he leads a buy-and-build strategy, acquiring owner-operated tax, bookkeeping, and payroll firms and integrating them into an operation designed to run on systems rather than on any single founder. For sellers, that means a real transition and a professional home for the business they built.                                                                                He holds a Master of Accountancy in Tax and a B.S. in Accounting from Brigham Young University, and he spent years as a partner at other tax and accounting firms before building his own. Briggs is also an author and speaker. His book Take Breaks, Work Better introduces the 3.3 Rule, his framework for measuring impact instead of hours, built on the idea that deliberate rest produces better work than grinding longer days."   Links: Website: https://therealjohnbriggs.com/   LinkedIn: https://www.linkedin.com/in/therealjohnbriggs/ Facebook: https://www.facebook.com/profile.php?id=61587661719945 Instagram: https://www.instagram.com/therealjohnbriggs/ YouTube: https://www.youtube.com/@therealjohnbriggs Substack: https://therealjohnbriggs.substack.com/   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  2. Oct 20

    They Are Lying to You. The Self-Help Delusion with Federico Malatesta

    They Are Lying to You. The Self-Help Delusion   Federico Malatesta spent fifteen years in the energy business, the last four running operations in Russia, before he walked away to do something nobody who knew him expected: coach people through the parts of life no protocol can fix. His argument is that self-help never had the tools for the job it promised to do, because it treats a human life like an engineering problem instead of a question of wisdom and judgment. If you have ever finished a routine, a protocol, or a book that was supposed to fix something and quietly blamed yourself when it did not work, this conversation names the actual reason. The problem was never your execution.   What was covered: Why sports scoreboards do not translate to a life that has no referee, and why money becomes the default scoreboard anyway The psychoanalytic idea of "lack," and why a jacket, a routine, or a protocol can never deliver the identity it was quietly asked to provide What gets lost when the West imports fragments of Buddhism, Hinduism, or Stoicism without their full context Why people rarely do what they say they want, and the gap between how we want to be seen and what we actually value What an alpha-type CEO learns about his own leadership style the moment a horse refuses to cooperate with him The three interlocking theses behind Federico's forthcoming book, including why the self-help industry depends on the customer failing   About Federico Malatesta: Federico Malatesta is the founder of FM Transformational Coaching™ and the author of the forthcoming They Are Lying to You: The Self-Help Delusion, a critical examination of what the self-help industry gets wrong, and what it consistently leaves out. He works with executives and senior leaders who have hit the ceiling of what performance can deliver: people who are competent, accomplished, and quietly stuck. His approach draws on narrative theory, neuroscience, and contemporary psychoanalytic thought rather than slogans and protocols. He writes regularly on identity, leadership transitions, and narrative collapse, and his newsletter "(Almost) Everything Is Context" has built a following among readers who find most coaching content intellectually thin. Before coaching, Federico spent fifteen years in the energy sector, last as Chief Investment Officer of a $40B portfolio across four continents. Originally from Rome, he is now based in Texas, where in-person clients work with him at The Artha Ranch through equine-assisted sessions.   Links: Website: https://www.federicomalatesta.com/ Podcast episode unique link: https://www.federicomalatesta.com/podcast/richer-soul  LinkedIn: https://www.linkedin.com/in/federicomalatesta/ Instagram: https://www.instagram.com/federicomalatesta_coaching/ Substack: https://federicomalatesta.substack.com/   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  3. Oct 13

    Achievement Addiction with Dr. Jack Groppel

    Achievement Addiction   Dr. Jack Groppel spent decades filming elite athletes, briefing Congress, and building a company he eventually sold to Johnson and Johnson, all without a single business or speech class. But the accomplishment that mattered most to him, a standing ovation in front of 20,000 people with his father in the crowd, got answered with a compliment about someone else on the program. This conversation names what was actually driving him, and what finally let him put it down. Most people who have built something real have, at some point, worked hard for approval that never quite landed the way they hoped. This episode is for anyone still running that pattern without knowing it has a name.   What was covered: Why neither Jack nor his business partner ever took a business class before building and selling a company to Johnson and Johnson. The three things you actually control in a tennis match, and why that maps directly onto business. Climbing Mount Kilimanjaro with his 12-year-old adopted son, including the moment 4,000 feet up when his son couldn't speak and lifted his pole instead. The single year that held his father's death, his son's adoption from China, and the sale of his company. The standing ovation that revealed what he calls "achievement addiction," and the confrontation with his father that followed it that same night. How a near-fatal hospitalization in 1996 became the start of his path to faith.   About Dr. Jack Groppel: Jack Groppel, PhD, is an internationally recognized authority in sport science and human performance. A Hall of Fame coach, scientist, and entrepreneur, he cofounded the Johnson & Johnson Human Performance Institute, where he helped leaders and Fortune 50 companies apply the same principles used to train world-class athletes. Groppel's pioneering research in biomechanics and performance training influenced generations of athletes, including the Chicago White Sox, and Nike, and he was the founding chair of the USTA Sports Science Committee. Honored with the Distinguished Alumni Award from the College of Applied Health Sciences at the University of Illinois in 2025, Groppel has spoken at the United Nations, U.S. Congress, and global conferences.   Links: Website: https://jackgroppel.net/  LinkedIn: https://www.linkedin.com/in/jackgroppel/ YouTube: https://www.youtube.com/@jackgroppel1   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  4. Oct 6

    Your Bank Account Is Your Subconscious with Lillian Eve Moore

    Your Bank Account Is Your Subconscious   Lillian Eve Moore spends her days telling successful people the same uncomfortable thing: your bank account is not a record of bad decisions. It is your subconscious, printed out in numbers. She has spent two decades helping people heal trauma fast, and she keeps finding the exact same law running underneath grief, chronic illness, and the finances people are most afraid to look at. If you have ever noticed a pattern in your bank balance, your relationships, or your health that you can't quite explain, this conversation gives you a way to actually read it, without turning it into another reason to punish yourself.   What was covered: Why the household you grew up in taught you a belief about money before you ever earned a dollar Why "it's all in your head" stops being an insult once you understand what the head actually is How the amygdala gets first access to a decision before your conscious mind ever weighs in Why an ancient story about forgiveness explains what actually unblocks money, not just guilt What anger is trying to correct, and why suppressing it usually backfires Why the fastest healing work is not complicated, and why almost nobody is willing to do it   About Lillian Eve Moore: Lillian Eve Moore is a trauma expert and teacher known for her surgical precision, radical love, and optimistic approach to transformation. With more than twenty years of experience, she helps clients resolve trauma with uncommon speed by blending somatics, nervous-system work, energy medicine, and mindset tools, teaching them to work with themselves so breakthroughs become fast and lasting. Her Treasure Hunting framework views every part of the psyche as precious material for creation. Trauma isn't something to move past, it's raw potential that, once alchemized, becomes the foundation for a life that wasn't possible before. Influenced by motherhood, entrepreneurship, global travel, and a deep relationship with nature, Lillian's work is both deeply human and profoundly efficient. Through mentoring and online programs, she guides clients into clarity, courage, and creative power.   Links: Websites: https://www.lillianevemoore.com/ https://themindlight.com/ LinkedIn: https://www.linkedin.com/in/lillianevemoore/ Facebook: https://www.facebook.com/Asklillianevemoore/  Instagram: https://www.instagram.com/asklillianevemoore/ YouTube: https://www.youtube.com/@lillianevemoore   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  5. Sep 29

    Navigating Crazy: How to Live and Work Sanely in an Insane World with Mike Staver

    Navigating Crazy: How to Live and Work Sanely in an Insane World   Most people trying to lead and live well are doing it without an anchor. Mike Staver has spent decades inside the rooms where leaders admit what they will not say out loud anywhere else, and he has reached a blunt conclusion: people do not rise to the level of their intentions. They live at the level of their behavior.   If you have ever explained yourself instead of fixing what actually happened, or if your own anxiety has become so normal you stopped noticing it, this conversation names both patterns and gives you a way out of each.   What was covered: Why one untested sentence from his father redirected Mike's entire life, and how he found out decades later it wasn't even true. The question a devout atheist asked him at dinner that changed how he examines every belief he holds. Why events are emotionally neutral and resentment lives in the replay, not the moment itself. The casket test: a present-tense way to know whether you are actually at peace with a relationship. Why intentions do not matter to the person standing across from the outcome, and what to do about it instead. Why "did I do my part today" is a more honest daily standard than "did I change the world."   About Mike Staver: Most people trying to lead and live well are doing it without an anchor. Today's guest, Mike Staver, has spent decades inside the rooms where leaders and others admit what they will not say out loud to anyone else, and he's reached a conclusion: people don't rise to the level of their intentions. They live at the level of their behavior. Mike is an executive advisor, Speaker Hall of Fame inductee, and author of the new book Navigating Crazy. Today we're talking about what actually keeps people steady when everything around them isn't.   Links: Website: https://mikestaver.com/ LinkedIn: https://www.linkedin.com/in/mike-staver/ Instagram: https://www.instagram.com/staver.mike YouTube: https://www.youtube.com/@mlstaver   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  6. Sep 22

    Escaping Optimization Culture to Restore Health, Meaning, and a Life That Fits with Ramona Roemer & Andreas Heigl

    Escaping Optimization Culture to Restore Health, Meaning, and a Life That Fits with Ramona Roemer & Andreas Heigl    Some of the healthiest-looking patients Ramona Roemer and Andreas Heigl have ever treated were also the most quietly falling apart. Two decades of running a private longevity clinic taught them something the wellness industry doesn't advertise: chasing perfect numbers can make people feel worse, not better.   If you've ever tracked every metric you could find and still didn't feel like you had answers, this conversation names exactly what's missing. Ramona and Andreas explain the pattern they see over and over in the patients who fly in from around the world to see them, and why the fix usually has less to do with adding another protocol and more to do with subtracting one.   What was covered: Why patients with textbook-perfect lab values are often the most depleted and disconnected people they treat A leaky gut case that standard medicine treated as a diet problem for over a year, until a very different root cause surfaced Why fragmented specialist care creates real clinical mistakes, and who ends up compiling the report nobody double-checks How they define purpose with clients as a "North Star," something that changes shape but not direction across a life Epigenetic patterns and inherited trauma that show up physically long before anyone can name where they came from Why the patients who track the least often seem the most at peace with themselves   About Ramona Roemer & Andreas Heigl: Ramona Roemer and Andreas Heigl are co-founders of VIMED CELL, a private longevity clinic based in Switzerland and Germany. Together, they work closely with high performing individuals across diverse cultural and personal contexts, combining advanced diagnostics and cell-based therapies with cognitive, emotional, energetic, and purpose-oriented perspectives. Their work is shaped by years of hands-on experience with highly individualized cases, revealing a recurring pattern: people doing more for their health, yet experiencing less clarity. Their book, Unlongevity, challenges the assumptions driving modern longevity culture and offers an integrative alternative. Rather than adding more protocols, their approach focuses on discernment, timing, and alignment - helping individuals move beyond fragmented health optimization toward a more integrated and sustainable state of coherence.   Links: Website: www.unlongevity.com (alternative: www.vimedcell.com ) LinkedIn: https://www.linkedin.com/in/ramona-roemer/  Instagram: https://www.instagram.com/unlongevity/   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  7. Sep 15

    He Almost Hit His Biggest Goal. Then Felt Nothing with Mike Brcic

    He Almost Hit His Biggest Goal. Then Felt Nothing.   Mike Brcic built a mountain bike adventure company toward a goal of operating in a hundred and fifty countries, and got close enough to see himself crossing the finish line. Then he felt nothing. What came after: selling the company, sitting with a therapist, and building a new career that takes entrepreneurs into the wilderness to meet the parts of themselves they have spent years avoiding. Most people who build something real eventually hit a version of Mike's morning: the goal in sight, the champagne imagined, and an emptiness nobody warned them about. This episode names the coping strategies, the "loyal soldiers," most driven people never examine, and offers a way to work with them instead of against them.   What was covered: Why an immigrant childhood built around "memories of memories" shaped Mike's earliest beliefs about money and belonging The soldier to soul framework, built from a true story about WWII holdouts who never got the message the war was over What happened the morning Mike could see himself hitting his biggest goal, and felt nothing Why wilderness works as a co-facilitator, and what changes after the first restless hours alone How Mike builds psychological safety for groups of strangers halfway around the world What the word "soul" means to Mike once the religious framing is stripped away   About Mike Brcic: A serial entrepreneur and global adventurer, Mike helps entrepreneurs live more connected and fulfilling lives through community and adventures in some of the wildest places on the planet, via his company Wayfinders.   Links: Website: https://www.mikebrcic.com/   Facebook: https://www.facebook.com/mikebrcic   LinkedIn: https://www.linkedin.com/in/mikebrcic/   Instagram: https://www.instagram.com/mikebrcic/     Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

  8. Sep 8

    The Belief That Built His Empire Nearly Broke Him with Art Blanchford

    He was lying in a hospital bed as one of the most senior executives at a public company, wealthy by any measure, when the first thought that crossed his mind was whether he could survive on food bank groceries. Art Blanchford had already built a fortune, lost it, and built it again. The fear never checked his bank statement before it showed up. Art grew up inside a religious cult where love and safety were conditional on performance. That belief followed him into a corporate career where he ran multibillion-dollar divisions of a global company, and it was still running the show even after he had rebuilt a fortune he had once lost entirely. This conversation traces what it actually took to see that belief clearly, and what changed once he did.   What was covered: Why a childhood survival pattern can hide inside decades of real professional success What it took to rebuild a fortune after losing nearly three quarters of a million dollars in a failed business The freedom gap between being an employee and being a business owner A plant medicine experience that led directly to a career pivot with no prior experience behind it Why a six-month depression in 2025 turned out to be part of the path, not a detour from it What Art's nature-based men's intensives are actually built to do   About Art Blanchford: Art Blanchford is an expert in midlife transition where he helps men find meaning after achieving what they thought would make them happy.  He is an devoted husband and father, spiritual seeker, avid adventurer and endurance athlete, executive coach, author, podcast host, speaker, and former senior, global business executive that lived and ran businesses on three continents.   Links: Website: https://lifeintransitionpodcast.com/ Facebook: https://www.facebook.com/people/Life-In-Transition/100095280279752/ LinkedIn: https://www.linkedin.com/in/art-blanchford/ Instagram: https://www.instagram.com/lifeintransitionpodcast/ YouTube: https://www.youtube.com/@LifeInTransitionPodcast   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro appointment 15 minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast

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Life beyond money! You got rich, now what? Welcome to Richer Soul. Your journey to a more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. Freedom!!! Living Baby Step 7 to the max!

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