Industry Relations

Rob Hahn and Greg Robertson
  • 4.7 (38)
  • Technology
  • Updated Weekly

This is Industry Relations, a podcast that is at the intersection of real estate and technology from an insider's perspective. Hosted weekly by Rob Hahn (The Notorious ROB) and Greg Robertson.

  1. 3d ago

    Whose MLS Is It, Anyway?

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Greg calls in from CMLS in Fort Lauderdale, while Rob stays home enjoying some "joy of missing out." Greg recaps the Click-Through Conference for MLS marketing professionals, where his keynote turned into a vendor's candid pitch for how MLSs could structure and monetize vendor marketing. That leads Rob to ask why local monopolies need marketing departments at all, and the conversation widens into MLS competition, Sam DeBord's Real Estate News piece on data monetization, and the question Rob says sits under all of it: who actually owns the MLS, and what does that ownership mean? Key Takeaways The Click-Through Conference brings MLS marketing and communications teams together, with sessions on plain-English messaging and AI in marketing. Vendors are often barred from contacting MLS members, then blamed when adoption is low. Greg proposes bronze, silver, and gold vendor marketing packages so vendors know exactly what they're paying for. Structured vendor programs could turn MLS marketing into a real revenue line. Rob questions why MLSs, as local monopolies, need marketing rather than member communications. Rob and Greg debate whether MLSs truly compete, citing Metrolist's expansion as an example. Sam DeBord argues that MLSs should use financial incentives to encourage complete data and should license data to AI companies. Rob asks what happens to the money if data monetization succeeds, given nonprofit association ownership. MLS shares held by associations rarely pay dividends or transfer, which limits their economic value. Ownership debates tend to center on board seats instead of enterprise value. Greg suggests alternatives like negotiated member benefits with Zillow or Homes.com. Cooperative models, such as REI, are one path, but members would then own the MLS, not associations. Rob warns MLS leaders not to assume they have unlimited time to address ownership. Choosing a tech platform isn't bold strategy; tackling ownership is.   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  2. Sep 23

    Walking Dead

    The Industry Relations Podcast is now available on your favorite podcast player! Overview The court has denied Zillow's motion for a preliminary injunction against MRED, and the case now moves to arbitration. Rob stands by calling the ruling a "fatality" for Zillow's Listing Access Standards. Greg argues the fight is far from over and points to PLS v. NAR, which came back after a string of losses. The hosts also debate whether other MLSs will follow MRED's lead, whether a national MLS can handle compliance, and what Zillow does next. Key Takeaways The court denied Zillow's preliminary injunction against MRED and sent the dispute to arbitration. Rob calls the ruling a "fatality" for Zillow's Listing Access Standards; Greg says nothing Zillow argued was proven wrong. Greg cites PLS v. NAR (2020–2025) as proof that "dead" cases can come back. Rob credits the DOJ's intervention for PLS's appellate win and notes that the DOJ also shaped this judge's opinion. The judge treated MRED's policy update as a clarification, not a new rule. Rob expects MLSs that paused similar rules during the lawsuit to move forward now. The court called MRED going national pro-competitive, which Rob says introduces real MLS competition. Greg questions how Compass listings were rushed onto MRED and whether that data is kept accurate. The hosts debate whether a national MLS can do compliance when most enforcement relies on local member reports. Greg points to Metrolist as evidence that MLSs already compete; Rob says every MLS is still a local monopoly. Rob's thought experiment: if Zillow required direct listing entry, would 96% of listings still show up there? Greg estimates only about 50% would, and says Zillow will work within the system rather than blow it up. Zillow is already testing a new angle, with previews shared with Realtor.com and RealScout. Rob points out that Zillow itself called private listings an existential threat, citing Howard Hanna and Real as brokerages following Compass. The Hagens Berman buyer-side inquiry gets a brief debate, including whether sellers are the more likely plaintiffs. Greg will debate the MLS's pro-consumer case on stage at CMLS. Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  3. Sep 16

    Roubini Redux

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg riff on Greg's stalled car search, then dig into real estate and macro conditions — new industry efforts to boost housing supply, mounting federal debt and mortgage rate pressure, AI's threat to service jobs, and whether multi-generational living could ease the affordability crisis. Key Takeaways Realtor.com and 13 housing advocacy groups launched LetAmericaBuild.org to educate on zoning, permitting, and housing supply. Realtor.com data puts the housing supply gap at roughly 4 million homes. Rob argues the federal government's interest payments now exceed defense spending, constraining any real rate hikes. Mortgage rates are tied to the 10-year Treasury yield, which is rising as foreign buyers (China, Gulf states) pull back from US bonds. Saudi Arabia's oil export disruptions mean less Gulf money flowing into US mortgage-backed securities. Rob's view: neither political party will touch Social Security or Medicare cuts, so structural fiscal problems go unresolved regardless of who's in power. AI poses a bigger threat to US service-based jobs (coding, law, banking, podcasting) than to manufacturing-heavy economies like China's. Rob's affordability math: either home prices need to fall ~40% or real incomes need to roughly double. Landlords currently own about 40% of US housing stock, which both hosts flag as a long-term political issue. Discussion of multi-generational living models (Korean, Japanese generational mortgages) as a possible adaptation, though both agree the US housing stock isn't built for it. Rob traces the "traditional" American homeownership path: condo → starter home → forever home → passed down or sold in retirement — calling it increasingly out of reach. Both hosts close by noting real estate and podcasting are themselves AI-exposed industries and stress the need for resilience. Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  4. Sep 9

    Who's Marketplace?

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg dig into the Northwest MLS settlement with Compass, unpacking what it signals for the industry beyond the specific deal terms. The core debate: has Northwest MLS quietly redefined "open marketplace" to mean the MLS itself (its paying subscribers) rather than the open internet — and if so, is that a genuine philosophical shift or just a pragmatic compromise to get lawyers off the clock? They dive into the "First Look" compromise, real numbers on how many listings actually go private, why Zillow treats this as an existential threat, and whether a bigger "grand compromise" between brokers and MLSs is still coming. Key Takeaways - Northwest MLS and Compass reached a settlement/compromise rather than continuing costly litigation. - Rob's central argument: NWMLS is effectively redefining "open marketplace" as its member agents/brokers, not the general public internet. - The compromise centers on "First Look" — a window where members can see listings before they hit the public MLS/internet. - Greg pushes back that this is more pragmatic business compromise than a deep philosophical shift. - Cited numbers: roughly 96% of listings still go straight to the MLS; of the remaining ~4% held privately, only about 10% actually sell. - Rob argues Zillow's aggressive opposition to private listings stems from fear the practice could scale dramatically due to competitive incentives for brokers. - Windermere reportedly has the most exclusive listings in Northwest MLS despite historically opposing this practice publicly. - New Northwest MLS rule requires listing agents get equal visibility to buyer agents on portals and websites. - Consumer advocates (Nick Aufenkamp, Wendy Gilch) argue this shift hurts buyers by fragmenting where listings are visible. - Rob floats a "grand compromise" concept: everything goes into the MLS, but brokers get full marketing freedom outside that requirement. - The conversation touches on Glenn Kelman/Redfin's more consumer-mission-driven leadership as a philosophical counterpoint to the "customer = agents" framing. - Both agree litigation risk (state inquiries, potential class actions) remains a live wildcard going forward. Links OpenAI Astra  Direction of Travel In the listing wars, consumers are a proxy for the real customer   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  5. Sep 2

    What is an MLS based on "First Principles"?

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg are joined by Michael Wurzer, President and CEO of FBS, for a live continuation of the IDX/data-distribution debate that started at the Columbus Realtors event and continued in a series of dueling LinkedIn posts. Rob argues the MLS should get out of data distribution and marketing entirely; Wurzer defends a reformed, usage-based IDX system; Greg plays referee. The conversation ranges from first-principles arguments about what the MLS is actually for, to pricing and licensing models, to whether a national MLS is closer than anyone thinks. Key Takeaways Wurzer proposes keeping IDX but shifting to volume/usage-based licensing instead of blowing up the current system Rob argues the MLS's only legitimate first-principle purpose is brokerage cooperation, not data distribution or marketing Wurzer: licenses should follow use — display rights are separable from participation rights Rob compares reforming IDX incrementally to "improving slavery" rather than abolishing it — Greg pushes back hard Wurzer references Craig Cheatham's writing on shifting licensing focus to how data is used, not who's using it Discussion of whether non-broker companies (House Canary, Zillow, OpenAI) should get separate syndication licenses distinct from broker/participant data licenses Rob argues MLS "creates no data" — all data originates from brokers and agents (the "ultimate UGC") Wurzer counters that aggregation itself has independent value, distinct from the underlying listings Debate over whether a national MLS is realistic — Rob claims only ~25 MLSs are needed to reach 85% listing share Both agree clear cooperation as a nationwide mandate was likely a policy mistake Wurzer references Daniel Jones (Hive) as working on a formal "MLS constitution" concept   Links Riposte with Rob   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  6. Aug 26

    Aggregation Aggravation?

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg open with Greg's car breaking down in 112-degree heat outside Barstow, then dig into the FTC's settlement with Zillow and Redfin over their leasing business deal, which regulators viewed as an attempt to dodge merger review. From there, the two spend most of the episode debating a bigger question raised by Rob's recent exchange with Mike Wurzer: did the MLS create genuinely new value by aggregating listings, or was that value always meant for real estate professionals rather than consumers? The conversation ranges across aggregation theory, the history of IDX and portal dominance (Zillow, Redfin, realtor.com), whether companies like House Canary and paper brokerages even qualify as "brokerages," and the 2008 DOJ settlement's actual scope. It closes with a debate over how to legally define a broker at all. Key Takeaways The FTC pushed back on Zillow's attempt to acquire Redfin's leasing business without triggering merger review; the settlement requires Redfin to restart its own rental business, though it can still display Zillow rental listings. Rob calls the $100M settlement a "slap on the wrist" rather than a real penalty for either company. Rob's central argument: the MLS's aggregation of listings created value primarily for practitioners, comparable to Lexis Nexis and Westlaw's value to lawyers, not inherent value for consumers. Greg counters that aggregation itself creates new value regardless of who captures it, and that consumers clearly benefit from having listings in one place. The two trace the history of real estate going online — IDX, the rise of Zillow, Redfin, and realtor.com — and agree the portals won because they outspent brokerages on user experience. Rob argues the industry should unwind IDX in favor of straight data syndication to portals, separating "cooperation" (MLS's original purpose) from "data distribution" (a later add-on). Greg pushes back that most agents don't actually get leads from portals directly, but Rob argues that undercuts the case for IDX mattering to them at all. A long tangent debates whether entities like House Canary or paper brokerages qualify as "brokerages," and whether the 2008 DOJ settlement (about brokerage business-model discrimination) supports keeping IDX — Rob says no, Greg disagrees. The episode ends unresolved, with both agreeing to continue the debate and possibly bring Mike Wurzer on to discuss further. Links Debating Rob Hahn In Ohio: Are MLSs Killing Themselves? Continuing the Debate with Mike Wurzer Riposte with Rob   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  7. Aug 20

    What's a Broker, Anyway?

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg open by unpacking the news that a federal judge has finally approved the Sitzer/Burnett settlement, tossing out remaining objections — officially closing that chapter for NAR and the industry. They debate whether this outcome was a "win" for NAR, discuss the power vacuum left in organized real estate's wake, and praise NAR's recent social media/PR efforts (specifically an Instagram explainer video). The bulk of the episode digs into Unlock MLS's new tiered participant framework (base service, direct service brokerage, platform brokerage) — sparked by an op-ed from Emily Gerrard — and what it means to legally and philosophically define "what is a broker" in a post-compensation, post-NAR-settlement world. Rob and Greg spar over whether MLSs should double down on being cooperatives of brokerages or pivot to being data-licensing utilities, using Zillow, Homes.com, and hypotheticals (including an adult-content site and a NJ lead-gen "broker") as test cases. Key Takeaways The Sitzer/Burnett settlement has been fully approved after the 8th Circuit rejected remaining objections NAR reportedly told lawyers to negotiate the maximum settlement amount it could actually afford, effectively avoiding insolvency Rob argues NAR is no longer the center of gravity in real estate, leaving a "power vacuum" in the industry Both hosts praised a recent NAR Instagram explainer (legal/stats update) as a strong new-media format worth other associations copying Rob floats the idea of NAR/MLS leadership doing authentic, unscripted weekly podcasts or livestreams to rebuild member trust Unlock MLS introduced a new three-tier participant structure: base service, direct service brokerage, and platform brokerage Emily Gerrard's op-ed on Real Estate News argues participant definitions should be reframed around data usage rather than identity Rob strongly supports Unlock's move, calling it the biggest MLS innovation in decades; Greg is more skeptical of redefining "participant" and prefers a pure data-licensing approach They debate whether Zillow, Homes.com, and similar platforms should be treated as "brokers" vs. licensed data users Rob predicts Unlock will likely face a lawsuit over the new rules but believes they'd win The 2008 DOJ/VOW settlement is revisited as historical context for why MLS participant rules can't discriminate by business model Discussion touches on AI/data governance, referencing a framework around who controls AI's access to listing data Episode closes with a running bet: Rob wagers Greg a steak dinner that fewer than 1% of brokers would define a broker as "a website that generates leads" Links Cooperation Article NAR Social Media Post Sitzer Settlement   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

  8. Aug 12

    Big Deep Topics

    The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg dig into Brian Boero's "enshittification" post about online home search getting worse, and spar over whether that's really the story — or a distraction from the bigger issues of affordability, potential fair-housing lawsuits, and how AI is about to upend the agent's role entirely. They debate what an "ideal" buyer experience even looks like, whether the industry should be fighting for lower home prices instead of easier loans, and close out with a wider conversation about AI, housing supply, and whether today's young people are actually worse off than past generations. Key Takeaways Brian Boero's Friday Flash on the "enshittification" of home search sparks the episode's central debate Rob argues no consumer uprising is coming — people absorb degraded experiences the same way they absorb worse airlines and shrinking candy bars NAACP president Derek Johnson's op-ed frames online listing access as a fair-housing issue, raising the specter of another Sitzer-Burnett-style lawsuit Rob and Greg disagree sharply on whether disparate-impact claims around online listings hold merit Rob pushes back that the real "enshittification" story is home prices outpacing wage growth — not search UX The two debate what an "ideal" buyer experience looks like, from full information disclosure to self-scheduled tours without agent involvement Rob argues the industry's political energy goes toward easier loans and lower rates instead of actually lobbying for lower home prices Discussion of Sitzer-Burnett's legacy: post-ruling, buyer commission behavior largely hasn't changed, suggesting culture — not rules — drives outcomes Rob predicts AI, MLS-only companies, and real estate lawyers could eliminate the need for listing agents; buyer agents may be more insulated for now Zelman & Associates' "Cradle to the Grave" research raises the question of whether the US has a housing supply problem or specifically an affordable-supply problem Rob draws a parallel to AI investment vs. the dot-com bubble, questioning whether current AI spending will pay off Both agree using AI directly — not just reading about it — is the only way to actually understand its impact on the business Connect with Rob and Greg Rob's Website  Greg's Website  Watch us on YouTube Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

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4.7
out of 5
38 Ratings

About

This is Industry Relations, a podcast that is at the intersection of real estate and technology from an insider's perspective. Hosted weekly by Rob Hahn (The Notorious ROB) and Greg Robertson.

Information

  • Creator
    Rob Hahn and Greg Robertson
  • Years Active
    2017 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Rob Hahn & Greg Robertson
  • Show Website
    Industry Relations

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