Creative Juice

Indepreneur
  • 4.9 (192)
  • Music
  • Updated Weekly

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

  1. 11h ago

    EP446: Should You Even Care About Black Friday As An Artist?

    Is Black Friday a secret weapon for artists or just a shiny object to ignore?   In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to leverage the shopping frenzy of Black Friday to boost their music careers. Learn about the ins and outs of executing sales promotions, understanding the consumer mentality during this massive sales event, and how artists can make the most of this period by driving serious e-commerce revenue.   Whether you're planning to launch your first merch line or aiming to maximize your existing store, this episode will equip you with the tactics to crush Black Friday and make it a growth milestone for your music career!   DISCOVER: Why You Should Care About Black Friday As An Artist How To Plan A Killer Black Friday Promotion From Scratch What Products Or Offers Could Work Best For Your Audience How COVID Has Shifted Black Friday Towards E-commerce And What That Means For You Why Offering Free Shipping Can Be A Game Changer For Your Sales How To Make Your Black Friday Promotions Simple Or Elaborate What Tech Tools You Need To Prepare For A Seamless Black Friday Sale   RESOURCES: Get Access To Our Black Friday Workshops Inside IndiePRO Planning Your Black Friday Strategy Black Friday Preparation and Countdown For Artists How To Add Value To Your BFCM Offers For Your Fans How To Segment Your Fan Base When Running A Black Friday Sale Where To Focus Your Black Friday Sale If You Have Limited Products Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    EP446: Should You Even Care About Black Friday As An Artist?

  2. Sep 22

    EP445: If You're An Artist Building A Team, Watch This

    Building a team around your music career isn't just about freeing up time, it's about smart growth and picking the right opportunities...   In this episode of Creative Juice, Jack and Circa tackle the dynamics of team building for artists from the ground up, straight from our experience joining artist teams at our agency IndieX! Learn about choosing between roles that supplement your skills versus those that amplify them, and how to strategically plan your first hires or collaborations.   Whether you're attracting industry attention or navigating the early stages of building a team, this episode lays out a path to make the right decisions that work with your career goals!   DISCOVER: Why Hiring Someone To Do Something You're Already Great At Backfires What It Means To Hire For Skill Supplements Vs. Skill Amplification How Communication And Responsiveness Keep Your Team On Track Why Specificity In Your Needs Separates Successful Teams From The REST How To Find Help To Grow When You're Early In Your Music Career Why You Should Let Experts Handle What They're Best At How Looking Outside The Industry For Team Members Can Bring Better Skills   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP445: If You're An Artist Building A Team, Watch This

  3. Sep 15

    EP444: 3 Things To Do When Heading Into A Release Cycle (And When To Do Them)

    Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available...   In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies.   If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape!   DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP444: 3 Things To Do When Heading Into A Release Cycle (And When To Do Them)

  4. Sep 8

    EP443: You Only Need One Offer To Crack Fan Base Monetization

    Struggling to figure out how to make your online store really work for monetization? The answer might be simpler than you think...   In this episode of Creative Juice, Jack and Circa break down how one killer offer helps artists unlock fan base monetization! Learn about the concept of a "hero product," what to do when you find it, and how you can stop the guesswork when it comes to merch~   If you're ready to turn one standout product into steady sales, this episode is your roadmap!   DISCOVER: Why Finding A Hero Product Can Transform Your Music Business How One Artist Turned A Film Release Into Massive Sales What Steps You Need To Take After Discovering Your Best Selling Offer How To Build An Ecosystem Around A Successful Product Why Storytelling Is Essential In Scaling Your Offers How To Avoid Competition Between Your Products     RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP443: You Only Need One Offer To Crack Fan Base Monetization

  5. Sep 1

    EP442: How To Win Back Fans To Your List

    Want to increase the number of engaged fans that end up on your list? Check this out...   In this episode of Creative Juice, Jack and Circa dig into an email marketing tactic to win back fans onto your email subscriber list even in a world of tight privacy rules, straight from our agency, IndieX! Learn about how to leverage transactional emails to boost your email list even when your fans miss the opt-in checkbox on checkout and watch your subscription rate grow!   If you're ready to grow your email list and make sure no fan misses out on hearing from you, this episode is a must-listen!   DISCOVER: Why Transactional Emails Matter More Than You Think How To Use "Thank You" And "Did You Get It" Emails To Regain Subscribers What Makes The Difference Between Transactional And Commercial Emails How To Strategically Handle Gdpr And Privacy Regulation Challenges Why A Small Tweak Could Lead To Big Email List Growth How Smart Email Tactics Translate To More Sales And Fan Engagement   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP442: How To Win Back Fans To Your List

  6. Aug 25

    EP441: Storytelling, Copywriting, and Your Career As An Artist

    Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder...   In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!   Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof!   DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP441: Storytelling, Copywriting, and Your Career As An Artist

  7. Aug 25

    EP441: Storytelling, Copywriting, and Your Career As An Artist

    Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder...   In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!   Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof!   DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP441: Storytelling, Copywriting, and Your Career As An Artist

  8. Aug 18

    EP440: Making Music, Marketing Music, and Managing Your Energy As A Creative

    Why does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to!   In this episode of Creative Juice, Jack and Circa dive into the common artist feeling that promoting your music is way more demanding than creating it. Learn about why artists feel this way, how this mindset can hold you back, and what you can do to turn marketing into a part of your creative process rather than a chore!   If you're struggling with the balance between making music and marketing it, this episode will help you connect the two processes into one!   DISCOVER: Why Artists Often Feel Overwhelmed By Marketing Tasks How Your Creative Skills Can Translate Into Effective Marketing What Questions To Ask When Seeking A Manager Or Label Why Putting Blind Faith In Others To Handle Your Marketing Is A Trap How To Break Negative Thought Patterns Around Marketing How To Embrace Marketing As A Natural Extension Of Your Music Creation Process   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    EP440: Making Music, Marketing Music, and Managing Your Energy As A Creative
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4.9
out of 5
192 Ratings

About

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Information

  • Creator
    Indepreneur
  • Years Active
    2017 - 2026
  • Episodes
    97
  • Rating
    Explicit
  • Show Website
    Creative Juice

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