Business Side of Music

The Business Side of Music Podcast

The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians. For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob's passing in 2023 left a lasting impact, and we continue to honor his legacy. Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.

  1. The Music Video Strategy Every Independent Artist Needs in 2026

    2d ago

    The Music Video Strategy Every Independent Artist Needs in 2026

    Music videos are no longer just promotional tools. In today's music industry, they are one of the most powerful ways to drive discovery, build fandom, and create new revenue streams. In this episode of The Business Side of Music, Sarah Fleshner sits down with Jordan Glickson, Vice President of Music and Talent at VEVO, to discuss how artists can use visual content to grow their careers in 2026 and beyond. Jordan shares how VEVO approaches artist development, why music videos remain at the center of successful release strategies, and how independent artists can compete without massive budgets. From short form content and YouTube algorithms to connected TV and fan engagement, this conversation is packed with practical advice artists can apply immediately. In this episode, you'll learn: • Why music videos are still essential for artist growth• How visual content turns casual listeners into loyal fans• The ideal content rollout strategy for a new release• How often artists should be releasing video content• Ways to create high impact visuals without spending a fortune• What VEVO looks for when spotlighting emerging artists• How to maximize discovery across YouTube, Shorts, TikTok, and connected TV• The biggest mistake artists make with visual marketing Whether you're an independent artist, manager, marketer, or music entrepreneur, this episode will help you build a smarter visual strategy that drives long term career growth. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

    30 min
  2. You Might Also Like: MrBallen Podcast: Strange, Dark & Mysterious Stories

    2d ago ·  Bonus

    You Might Also Like: MrBallen Podcast: Strange, Dark & Mysterious Stories

    Introducing Defies Explanation Vol. II from MrBallen Podcast: Strange, Dark & Mysterious Stories. Follow the show: MrBallen Podcast: Strange, Dark & Mysterious Stories Today’s podcast will feature 2 stories about unexplainable phenomena. The audio from both of these stories has been pulled from our main YouTube channel, which is just called "MrBallen," and has been remastered for today's podcast. Story names, previews & links to original YouTube videos: #2 -- "Two Faced" -- A man is filled with a deep sense of foreboding after a ghastly sight in his mirror (Original YouTube link -- https://www.youtube.com/watch?v=T6m1ImVG1MQ) #1 -- "Make It Rain" -- An inmate has an incredibly weird ability (Original YouTube link -- https://www.youtube.com/watch?v=BXd2m_4oBuY)   You can WATCH all new & exclusive MrBallen podcast episodes on my YouTube channel, just called "MrBallen" - https://www.youtube.com/c/MrBallen If you want to reach out to me, contact me on Instagram, Twitter or any other major social media platform, my username on all of them is @mrballen Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Jun 9

    Stop Giving Away Your Rights: Dina LaPolt on AI, Ownership & Artist Power

    What does it really take to build power in the music industry? In this episode of The Business Side of Music, host Sarah Fleshner sits down with renowned entertainment attorney, activist, author, and artist advocate Dina LaPolt for a candid conversation about the evolving music business and what artists need to know to protect their careers. From her unconventional journey as a musician-turned-lawyer to helping shape landmark legislation like the Music Modernization Act, Dina shares the experiences that made her one of the most influential voices in entertainment law. Together, Sarah and Dina discuss artist ownership, negotiating leverage, catalog sales, streaming royalties, the rise of artificial intelligence, and why business education is one of the most valuable investments any artist can make. Whether you're an independent artist, manager, songwriter, or music industry professional, this episode offers practical insights on building a sustainable career and maintaining control of your creative future. You'll also hear Dina's perspective on why artists should focus on creating great art before chasing deals, how to recognize when it's time to partner with a label, and what the next generation of creators needs to know about protecting their rights in an AI-driven world. If you're serious about understanding the business behind the music, this is an episode you won't want to miss. Street Smart - Dina LaPlolt: https://linktr.ee/streetsmartlapolt Watch the full episode on Youtube: https://youtu.be/DSB7inGE08A Topics Included: Music industry attorney Dina LaPolt, artist rights, music business education, AI in the music industry, artificial intelligence and copyright law, artist ownership, music publishing, songwriter royalties, streaming royalties, Music Modernization Act (MMA), Music Licensing Collective (MLC), mechanical royalties, music copyright law, intellectual property rights, No Fakes Act, AI voice cloning, artist advocacy, independent artist success, record label deals, music industry contracts, entertainment law, music business strategy, catalog sales, music catalog acquisitions, artist leverage, negotiating record deals, music industry trends, creator rights, songwriter compensation, independent music careers, artist development, music management, women in the music industry, building a sustainable music career, protecting your music rights, music industry leadership, future of the music business, digital streaming, music licensing, entrepreneurship for artists, music industry news and insights.

    28 min
  4. The Battle for the Future of Live Music

    May 19

    The Battle for the Future of Live Music

    In this episode of Business Side of Music, host Sarah Fleshner sits down with Stephen Parker, Executive Director of the National Independent Venue Association, for an in-depth conversation about the growing controversy surrounding concert industry monopolization, ticketing fees, artist touring control, and the future of independent music venues. From rising ticket prices and restrictive tour routing to venue consolidation and the challenges facing independent artists, this episode breaks down how today’s live music ecosystem impacts musicians, managers, promoters, venues, and fans alike. Stephen explains the ongoing antitrust lawsuit making headlines across the music industry, why independent venues are struggling to survive, and what changes could reshape the future of concert touring. Sarah and Stephen also discuss: How major concert companies control touring, ticketing, and venue accessWhy independent venues are critical for developing artistsThe impact of radius clauses and tour restrictions on musiciansThe future of concert ticket prices and resale marketsHow independent artists can build touring careers outside the major systemsWhy artist advocacy and industry transparency matter more than ever If you’re an independent artist, artist manager, venue owner, promoter, music industry professional, or live music fan, this episode gives a behind-the-scenes look at the business of touring and the fight for the future of independent music. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

    24 min
  5. Built to Last (Or Built to Break?)

    Apr 14

    Built to Last (Or Built to Break?)

    What does it really take to build a long-term career in the music industry? In this special anniversary solo episode of The Business Side of Music, host Sarah Fleshner reflects on one year behind the mic and dives into the realities of staying in the music business—beyond the highlights, viral moments, and sold-out shows. From artist development to tour life, this episode breaks down the three critical pillars of longevity: What most people get wrong about success in the music industryThe silent career killers (and how to avoid them)What actually keeps artists, managers, and teams in the game long-term Sarah shares real-world insight on: Why it’s always about the fans (not the artist)How execution beats ideas every timeThe importance of communication, leadership, and emotional intelligenceWhy your team can make or break your careerAnd how mental health, boundaries, and balance are essential for longevity Whether you’re an artist, manager, songwriter, or industry professional, this episode is your reminder that success isn’t just about getting in—it’s about staying in. If you’re in the middle of the grind, this one’s for you. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com© 362 Entertainment 2026. All rights reserved.

    10 min
4.9
out of 5
38 Ratings

About

The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians. For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob's passing in 2023 left a lasting impact, and we continue to honor his legacy. Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.

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