Digital Public Relations

Digital PR Podcast
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The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

  1. Musicians and their Album Rollouts & Social Media Strategies

    11/26/2025

    Musicians and their Album Rollouts & Social Media Strategies

    The Best Social Media Album Rollouts/Best Artists Social Media Strategies 00:00 – 00:47: Introduction and explanation on the podcast content. 00:47 - 01:15: Doechii introduction. 01:15 - 06:55: Doechii's social media content outline. 06:55 - 08:06: Doechii's audience and understanding strategy. 08:06 - 08:32: Addison Rae introduction. 08:32 - 10:09: Breaking out of the "TikTok" influencer mold. 10:09 - 12:12: Addison Rae's post strategy. 12:12 - 12:46: Addison Rae's single releases. 12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media. 16:42 - 17:24: Wrap up and outro.

    18 min
  2. How Musicals Went Viral

    11/19/2025

    How Musicals Went Viral

    In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation. 00:00 Introduction to the Digital Public Relations Podcast 00:33 How Musicals Went Viral: The Case of Hamilton 03:13 The Rise of Little Miss Perfect 09:01 Ratatouille: The TikTok Musical Phenomenon 11:50 Epic: A Greek Mythology Musical Journey 15:53 The Legal and Ethical Challenges of TikTok Musicals 18:27 AI in the Entertainment Industry 24:37 The Impact of Social Media on Musicals 25:44 Conclusion and Wrap-Up

    27 min
  3. Pr Behind The Mirrorball

    11/10/2025

    Pr Behind The Mirrorball

    Digital Public Relations Podcast – Show Notes 00:00–00:30 – Introduction Podcast and episode overview. 00:30–02:00 – Hosts & Contestants Meet the hosts and rundown of remaining contestants. 02:00–04:00 – Favorites & Predictions Hosts’ picks and who might win. 04:00–06:00 – Casting & PR How casting and PR strategies shape the show. 06:00–08:00 – Themes & Memorable Moments Themed weeks and standout performances. 08:00–10:00 – Influencers & Athletes Impact of social media stars and athletes. 10:00–12:00 – Partnerships & Chemistry How pairings affect performances. 12:00–14:00 – Drama & Fairness Show drama and fairness in competition. 14:00–15:22 – Wrap-Up Final thoughts and outro.

    16 min
  4. 2025 Beauty Campaigns in Digital PR

    11/10/2025

    2025 Beauty Campaigns in Digital PR

    It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025. Intro: 0:00 – 1:15 Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08 Rhode, social listening, and sensory marketing: 2:09 – 3:30 Rhode, influencers, and user-generated content: 3:31 – 5:07 Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37 Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40 Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40 Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44 Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47 Kylie Cosmetics and social listening: 10:48 – 11:45 EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07 Common themes within campaigns: 14:08 – 15:11 Outro: 15:12 – 15:51 Sources: https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/ https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/ https://shortyawards.com/17th/ms

    16 min
  5. This Didn't Age Well - Crisis Communication and Cancel Culture

    11/06/2025

    This Didn't Age Well - Crisis Communication and Cancel Culture

    Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years. Sources: www.forbes.com/sites/richardkest…sweeney-campaign/ people.com/tarte-cosmetics-pr-…plained-8714022?utm www.usatoday.com/story/entertainm…rsy/85673993007/ people.com/andy-byron-seen-wif…ontroversy-11822421

    27 min
  6. Examining Taylor Swift's New Album

    11/03/2025

    Examining Taylor Swift's New Album

    In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics. 0:00 – 0:35: Intro 0:36 – 2:20: Engagement Announcement Strategy 2:21 – 5:00: Fan Involvement and Easter Eggs 5:01 – 7:40: Cross-Fanbase and Media Power 7:41 – 10:15: Authentic Storytelling and Two-Way Communication 10:16 – 12:30: Social Media’s Role in the Campaign 12:31 – 14:15: Classroom Connection & Takeaways 14:16 – 15:00: Closing & Outro Resources: Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education. Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge. Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158. www.billboard.com/music/music-news…cord-1236052814/ www.businessinsider.com/taylor-swift-…-promo-2025-8 www.billboard.com/music/pop/swifti…wift-1235846630/

    15 min
  7. The Use of Social Media in Sports Marketing

    10/28/2025

    The Use of Social Media in Sports Marketing

    Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

    15 min
  8. The Moods Around Movies: 2025

    04/30/2025

    The Moods Around Movies: 2025

    Calling all film fanatics! In this week’s episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more! Timestamps: 00:30 - Intro 00:49 - #1: Minecraft Movie 01:12 - Minecraft Online Conversation 03:23 - #2: Lilo & Stitch 03:28 - L&S Super Bowl Advertisement 04:22 - L&S Advertising/ Interviews 05:30 - #3: How to Train Your Dragon 05:47 - HTTYD Media Attention 06:13 - HTTYD Our Social Media Feed/ Algorithms 07:31 - HTTYD Suggestions 08:21 - #4: Snow White 08:58 - SW Movie the Flop 10:14 - SW Interviews 11:24 - SW: PR Team…? 14:04 - Final Recap/ Outro Resources: https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4 https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D https://www.imdb.com/title/tt6208148/ https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0 https://www.youtube.com/watch?v=W-QGMqCVqPA

    15 min
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About

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

Information

  • Creator
    Digital PR Podcast
  • Years Active
    2017 - 2025
  • Episodes
    104
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Digital Public Relations