Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick
  • 4.9 (61)
  • Entrepreneurship
  • Updated Biweekly

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

  1. 10h ago

    Why Your Client’s 'Aha Moment' Isn’t Enough: Coaching at the Level of Identity

    Your most self-aware clients can already see what isn’t working and they know they want to change - that’s why they’re coaching with you! So how frustrating is it when you have one of those glorious “Oh my God, that’s it” sessions together… and then nothing really changes for them? In this episode, I’m breaking down why your client’s resistance to applying their insight and making actual changes is always useful information, and what it might be pointing to.  We’ll explore the difference between coaching the beliefs and behaviours a client can already see and working with the organising identity underneath them. Want to learn how to do this in your coaching conversations?   🌼 Beyond the Story FREE MASTERCLASS: all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!] 📚 PLUS: Beyond the Story is one doorway into the deeper coaching work we do inside Self-Belief Coaching Academy → enrolment is open NOW for the waitlist (with juicy bonuses!)  *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  2. Aug 15

    How to double your coaching revenue without finding more clients

    What if doubling your coaching revenue didn’t require more followers, more sales calls, another offer or squeezing more clients into your already-full week? Most coaches default to six sessions or three months without ever really questioning why. Beneath that arbitrary ending are often some very human doubts: What if I run out of tools? What if the client stops getting value? What if I can’t justify asking them to stay?  But the business you want may already be hiding inside the depth of work you’re capable of offering. This is an invitation to think differently about what makes longer-term coaching valuable, ethical and genuinely developmental. Because when you trust your capacity to offer both meaningful support and meaningful challenge, brilliant coaching becomes your greatest business strategy. FREE MASTERCLASS: 🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!] 📚 Join the waitlist for Self-belief Coaching Academy (for early access and juicy waitlist-only bonuses!) *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  3. Aug 9

    Behind the Scenes of a Group Coaching Programme Launch with Stephanie Mackinnon

    What actually happens when you launch your heart's work into the world?  We've all heard about the emotional rollercoaster of launching, but what if you designed this around the ways you naturally connect, promote your work in a values-led way, and allow yourself to be supported?  This is such a candid, joyful conversation about launching - with fab returning guest (and Ripen mentoring client), Stephanie McKinnon.  If you are carrying an idea that matters deeply, but still wondering - Who am I to do this? Will anybody want it? And can I bring it into the world without exhausting/abandoning myself in the process? - this episode is totally for you! Connect with Stephanie: Stephanie MacKinnon is a certified coach and community facilitator, dedicated to supporting people who give a shit as they navigate the tension between their values and the realities of living under late-stage capitalism.  For over 15 years, across community spaces and coaching rooms, she's created space for people to slow down, think clearly, and dream beyond this moment toward what could be. She supports artists, care workers, public servants, and ethical business owners — people who refuse to give up on a better future but also refuse to abandon themselves in the process. Having supported more than 100 clients over the years, she's now channelled that work into ROOTED, a leadership programme for people who want to ground in their values, resist the pressures of capitalism, and take small, steady steps toward a future they believe in. Find out more about RootedGlimmers PodcastStephanie on Instagram FREE TO YOU: 🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!] *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  4. Aug 2

    How to Build a Boring Business (that makes expansion feel safe + doable)

    Does your business feel a bit noisy and complicated, with a collection of loosely related offers you’re constantly trying to market? Or maybe you're feeling overwhelmed by all the things you could be doing, so you aren’t doing very much at all? Perhaps you’re longing for a business that feels simpler, but there's also a lot of resistance to this - the spacious business we say we want can feel surprisingly unsafe... In this episode, I’m taking you behind the scenes of my very boring business (nb: this has been years in the making: let's massively shortcut this for you!). We are talking about the structure, the seasons and the self-belief involved in building your client-centred offer ecosystem that supports your people, your preferences, and the practice you are dreaming of. FREE TO YOU: 🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!] *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  5. Jul 26

    The First Six Months of a Coaching Business with Laura Benad

    If you’re at the start of building your coaching practice (or perhaps still in pre-contemplation mode!), I know you’ll love this episode. I’m chatting with Laura Bernard, the Midlife Women’s Coach and a very fab human. Laura is building her practice while holding down her day job as a registered nurse and parenting two ace kids. She shares so generously about what her first six months in business have really involved: the wobbles, the visibility, the experimentation and the joy of finding work that feels like hers. If you’re wondering whether you can build a coaching practice alongside the rest of your life, this conversation will leave you feeling far less alone, and hopefully rather more possible. Get to know Laura here:  @laurabenadcoachingwww.laurabenadcoaching.comLaura's Free Workshop: Five things HRT won't touch Tuesday 28th July 7pm UK time*** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  6. Jul 19

    Signal + Noise: Five things coaches can stop paying attention to

    Anyone exhausted from the never-ending conveyor belt of advice about what coaches should be doing?!  Start a Substack. Build a funnel. Use this *one magical caoching tool*. I reckon instead of asking: “What else should I be doing?” we should start thinking about what it's safe to stop paying attention to. In this episode, I’m exploring five seductive distractions that can pull thoughtful coaches away from the work that actually matters, and how to tell the signal from the noise in your business and your coaching. Mentioned in this ep: 🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!] *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  7. Jul 12

    How to get brilliant at playing the business game

    I'm sharing the five questions I come back to whenever my own business feels wobbly, or when I'm supporting coaches inside Ripen. They're not quick fixes or growth hacks. They're the questions that help you understand what's actually happening in your business, so you can stop catastrophising, start paying attention, and focus your energy where it will make the biggest difference. Whether you're just getting started or you've been coaching for years, I hope this episode reminds you that building a business isn't about finding certainty. It's about becoming more adaptable. You don't need to have it all figured out. You just need to keep asking better questions. *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

  8. Jul 6

    Coaching & AI: What you need to know with Nivek Harrison

    Everyone's talking about using AI to create more content and we think that's the least interesting way to use it! In this episode, Nivek Harrison joins me to explore why AI doesn't have to make your coaching practice feel less human.  We talk about where it can genuinely save you time, where it absolutely can never replace you, and how to use it without handing over your judgment, creativity or values. Three reasons to listen: Forget churning out soulless content - AI can become an extra member of your team.Learn why your coaching is becoming more valuable, not less. And of course we talk about some of the ethical questions: the hype, the built-in bias, and the weirdass hallucinations, so you can make thoughtful decisions about where AI might support you (or not).Meet Niv: thevirtualchapter.co@thevirtualchapter on Instagram and ThreadsEffortless Online Systems Podcast https://thevirtualchapter.buzzsprout.com/*** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy waitlist is OPEN - sign up here. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

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About

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

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