Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick
  • 4.9 (61)
  • Entrepreneurship
  • Updated Biweekly

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

  1. Apr 20

    Scatter Your Seeds: Ways to market your Coaching Offer right now (without social media)

    Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight away.  AND if you would prefer to never market in public, you can still have a full practice of clients - I'll share how.  🌱 PLUS: all the ideas (including links) are available in a free download here: https://saspetherick.myflodesk.com/seeds 🌱 *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    27 min

  2. Apr 12

    Let's talk about the most underrated skill of coaching

    Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it. But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance? In this episode, I’m exploring how our work as coaches and business owners is full of nuance, but this is a rarely commented-on skill! If you want to know why you feel overwhelmed by decisions and why you might be seeking out the wrong answers, this is a fun conversation.  We’ll look at:  – why our familiar ways of thinking feel so compelling   – how different ways of making meaning create different kinds of decisions  – and what becomes possible when you stop trying to solve problems - for yourself and clients! *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    27 min

  3. Apr 5

    How to Build a Coaching Business from a €35 Workshop with Vicky Schilling

    If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you! I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade. What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people actually needed.  Vicky generously shares her experience of what it really looks like to build a coaching practice over time, including the doubts, the pivots, and the moment where it all starts to hum! I know you are going to love this one. Connect with Vicky: WebsiteSubstack & PodcastInstagram *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    36 min

  4. Mar 30

    How Do You Know If You’re Ready to Go All In on Coaching?

    Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time: “How will I know when I’m ready to go all in on Coaching?” And I’ve been thinking about it ever since! Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for. In this episode, I’m sharing a personal story about my own “all in” moment, the psychology of regret (and why it keeps us stuck), and the subtle self-doubt patterns that make thoughtful coaches hover just on the edge of beginning. If you’ve ever felt almost ready… come and listen! *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    28 min

  5. Mar 23

    Five reasons you need some sexy biz goals (even if you hate goals!)

    Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take? In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through.  We’ll explore the five things that make a goal actually doable - from choosing something juicy, to the research-backed truth about why being hard on yourself is a terrible strategy. If you’re ready to stop half-assing your goals (with a perfect plan you don’t follow) and start building real momentum in a way that feels sustainable, supported, and genuinely satisfying - listen in. *** Inside Ripen, we’ve just kicked off a round of Courage-based Goals, and the momentum already building is so fun! Want to join in?  Apply now: www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    27 min

  6. Mar 16

    You’re Not 'Just a Coach' You’re a Leader

    Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like? In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and step into a bigger relationship with their own lives. That’s a profound form of leadership — even if it’s quiet. We’ll explore a non-hierarchical model of leadership (that I learned from a horse!) and why self-employed coaches are in a particularly powerful leadership practice. I’ll also share a few ways you can experiment with embracing your leadership in grounded, practical ways. *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    23 min

  7. Mar 8

    The Fall of the Coachfluencer with Lianne Raymond + Bridgette Boudreau

    Something a little different for you today! This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette.  21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluencer pyramid. As we see “gurus” being named in The Files, being sued, or hanging up their shingle, we chat about what this means for our work, our industry and for us as practitioners. Spoiler: it’s really bloody hopeful. Resources: Three OG Coaches Talking Shop (now hosted on Substack) Brene Brown NYT interview 'Blowing The Whistle On Deepak Chopra, The Epstein Files, Cancel Culture, & Holding My Influencer Peers (& Myself) Accountable' by Dr Lissa Rankin *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    57 min

  8. Mar 2

    Operationalising Hope: what the Green Party win can teach us about successful launches

    What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully. If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a campaign. The most successful launches are rooted in your values and a bigger future that your clients actually want.  *** Apply now for Ripen www.saspetherick.com/ripen  FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Join The Coaching Well for Group Supervision here Website: www.saspetherick.com | Instagram:  @saspetherick *** Apply now for Ripen www.saspetherick.com/ripen  Join The Coaching Well for Group Supervision here Self-belief Coaching Academy will open later this year - register your interest. FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here Website: www.saspetherick.com | Instagram:  @saspetherick If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

    26 min
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4.9
out of 5
61 Ratings

About

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

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