Future of Fitness

Eric Malzone
  • 5.0 (63)
  • Fitness
  • Weekly

Future of Fitness is where the fitness, health and wellness industry talks. Host Eric Malzone sits down with the founders, operators, scientists and investors shaping what comes next: gym and studio operators, HYROX and connected fitness, longevity and health tech, deals and capital. 580+ conversations with leaders from Planet Fitness, Equinox, Peloton, EGYM, Eight Sleep, WHOOP and more. New episodes weekly. Watch, listen and ask the industry at futureoffitness.co.

  1. 14h ago ·  Video

    David Stewart of Super Age at 67 and 11.4% Body Fat: What Real Longevity Looks Like

    David Harry Stewart is 67, sits at 11.4% body fat, and is putting 960 athletes through the first Super Age Games. His most powerful longevity tool costs nothing. FREE REPORT: Get the Future of Fitness quarterly industry report → https://q2-report.future-of-fitness.info Eric Malzone sits down with David Harry Stewart (founder of AGEIST and Super Age, and a former fashion and advertising photographer) to separate real longevity science from the noise. Inside: the eight trials of the Super Age Games at Manhattan's Armory Track, including a horizontal 40-foot cargo net and a balance beam walked with a half-filled water tube. David explains why your number of friends can matter more than your LDL, and why a $150K-a-year longevity setup misses the basics. Plus how Super Age keeps AI slop out of a newsletter with a 50% open rate, and his one rule for anyone using peptides. WHAT YOU'LL LEARN • Why social connection may predict healthspan better than some blood markers • How the Super Age Games turn healthspan markers into eight testable trials • What 50+ members want from your gym, and why lowering the bar backfires • Why plyometrics and stick holds belong in a program built for resilience • The safe way to use peptides: licensed pharmacy, physician oversight, monitored labs "Sleep is free. Most powerful thing you can do." (David Harry Stewart) "Cool is ageless. I'm sorry, Laird Hamilton is cool." (David Harry Stewart) CHAPTERS 0:00 "Sleep is free": the $0 longevity stack 0:50 Something is very wrong with longevity science 1:39 From fashion photographer to AGEIST founder 7:18 Fitness has never claimed its health role 7:58 "The number one longevity drug is fitness" 10:16 A 78-year-old hacked the ticket site 13:53 Is "longevity" even the right word? 15:23 Inside the trials: Inferno, Net, Tightrope 19:39 How do you measure friendship? 20:38 Wearables as "well-ertainment" 22:54 Longevity isn't just for rich guys 23:54 Why Brian Johnson fails the ROI test 27:06 Is this just a standard training plan? 28:06 Training for resilience, not looking hot 31:46 How Super Age avoids AI slop 33:48 The tells that give AI writing away 34:33 Where gyms miss the 50+ member 35:53 "Cool is ageless": stop dumbing it down 41:42 Mountain towns and raising your game 42:47 Fitness, medicine and a peptide warning GUESTS David Harry Stewart, Founder (AGEIST and Super Age) https://www.linkedin.com/in/david-harry-stewart-0127466/ Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ ABOUT FUTURE OF FITNESS Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness. #FutureOfFitness #FitnessBusiness #Longevity

  2. 5d ago ·  Video

    Karl Foster (Sport Alliance Head of AI) on Running Your Gym on Autopilot with AI

    TCU just launched a $10M institute to engineer human performance, and Spencer Tatum says your gym is already a research lab. Most operators have no idea what their data is worth. FREE REPORT: Get the Future of Fitness quarterly industry report → https://q2-report.future-of-fitness.info Eric Malzone sits down with Spencer Tatum (chief athlete liaison at TCU's Roach Institute of Athlete Engineering and longtime performance coach to Jon Rahm) for his third appearance on the show. Inside: how markerless motion capture showed an elite pitcher he could go from 89 to 93 mph just by moving his pelvis faster, why Spencer pulls wearables off athletes during competition, and how check-ins and equipment usage can feed research grants that pay for staff and new equipment. WHAT YOU'LL LEARN • Why your check-in and usage data can fund grants, staff and equipment • How off-the-shelf cameras now deliver research-grade biomechanics • Why a recovery score can mislead athletes right before competition • What to start tracking this year to run research out of your gym • How passive data beats adding another survey or wearable "We're drowning in data. We have more tech than we ever had before but our systems are still the same and we're not integrated." (Spencer Tatum) "Every health club is a research center." (Spencer Tatum) CHAPTERS 0:00 "Fatigue, sick and dying": when PRs happen 0:48 Sponsor: EGYM 2:10 What athlete engineering actually is 3:20 The real problem: nothing integrates 6:18 The ACL injury nobody could explain 9:20 A workers comp problem that was really heat 10:19 Inside the chief athlete liaison role 12:36 Understand the system before you fix it 14:16 An R&D center you don't pay for 14:46 Why athletes ditch wearables in competition 16:34 Sponsor: Perfect Gym 18:08 When low HRV means you're ready 20:37 "Death by a thousand paper cuts" 21:51 VR eye tracking that predicts readiness 24:56 Lab-grade biomechanics from off-the-shelf cameras 26:04 Catching Parkinson's early through gait 27:01 89 to 93 mph by moving the pelvis faster 28:18 Your gym is already a research center 30:02 What 2.3 gym visits a week could prove 33:14 Digital twins: Eric Malzone in five years 35:06 Where an operator starts this year 37:51 The three Es of behavior change 38:56 Passive data beats another survey 39:59 Lessons from the Global Human Performance Forum 43:39 The verdict: what Spencer needs from industry GUEST Spencer Tatum, Chief Athlete Liaison (Roach Institute of Athlete Engineering, Texas Christian University) https://www.linkedin.com/in/spencertatum/ Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ ABOUT FUTURE OF FITNESS Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness. #FutureOfFitness #FitnessBusiness #HumanPerformance

  3. Oct 22 ·  Video

    Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering

    TCU just launched a $10M institute to engineer human performance, and Spencer Tatum says your gym is already a research lab. Most operators have no idea what their data is worth. FREE REPORT: Get the Future of Fitness quarterly industry report → https://q2-report.future-of-fitness.info Eric Malzone sits down with Spencer Tatum (chief athlete liaison at TCU's Roach Institute of Athlete Engineering and longtime performance coach to Jon Rahm) for his third appearance on the show. Inside: how markerless motion capture showed an elite pitcher he could go from 89 to 93 mph just by moving his pelvis faster, why Spencer pulls wearables off athletes during competition, and how check-ins and equipment usage can feed research grants that pay for staff and new equipment. WHAT YOU'LL LEARN • Why your check-in and usage data can fund grants, staff and equipment • How off-the-shelf cameras now deliver research-grade biomechanics • Why a recovery score can mislead athletes right before competition • What to start tracking this year to run research out of your gym • How passive data beats adding another survey or wearable "We're drowning in data. We have more tech than we ever had before but our systems are still the same and we're not integrated." (Spencer Tatum) "Every health club is a research center." (Spencer Tatum) CHAPTERS 0:00 "Fatigue, sick and dying": when PRs happen 0:48 Sponsor: EGYM 2:10 What athlete engineering actually is 3:20 The real problem: nothing integrates 6:18 The ACL injury nobody could explain 9:20 A workers comp problem that was really heat 10:19 Inside the chief athlete liaison role 12:36 Understand the system before you fix it 14:16 An R&D center you don't pay for 14:46 Why athletes ditch wearables in competition 16:34 Sponsor: Perfect Gym 18:08 When low HRV means you're ready 20:37 "Death by a thousand paper cuts" 21:51 VR eye tracking that predicts readiness 24:56 Lab-grade biomechanics from off-the-shelf cameras 26:04 Catching Parkinson's early through gait 27:01 89 to 93 mph by moving the pelvis faster 28:18 Your gym is already a research center 30:02 What 2.3 gym visits a week could prove 33:14 Digital twins: Eric Malzone in five years 35:06 Where an operator starts this year 37:51 The three Es of behavior change 38:56 Passive data beats another survey 39:59 Lessons from the Global Human Performance Forum 43:39 The verdict: what Spencer needs from industry GUEST Spencer Tatum, Chief Athlete Liaison (Roach Institute of Athlete Engineering, Texas Christian University) https://www.linkedin.com/in/spencertatum/ Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ ABOUT FUTURE OF FITNESS Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness. #FutureOfFitness #FitnessBusiness #HumanPerformance

  4. Oct 20 ·  Video

    Why HYROX Is the Best Business Opportunity in Fitness Right Now

    Is HYROX just a fad? Centr CEO Andrew Sugerman says the data says no: across 100+ HYROX race cities, not one has shrunk. Here's why gym owners can't afford to wait. Bring the official HYROX competition equipment to your gym with Centr: https://commercial.centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep01_andrew_sugerman_top Eric Malzone sits down with Andrew Sugerman, CEO of Centr, the official equipment partner of HYROX, to make the business case for HYROX. HYROX has 1.5 million athletes and more than 100 races across 300+ race days in 2026, and HYROX New York alone grew from about 10,000 athletes to 25,000 to 50,000 in three years. Andrew expects it to be bigger than the New York City Marathon in 2027. He explains why Centr chose to become the infrastructure of the sport instead of just a sponsor, what early-mover gyms are seeing now (from retention flywheels to class waitlists), and what HYROX athletes actually want from a gym. They also get into why waiting on the sidelines is the real risk, how gyms are bringing HYROX in without betting the farm, and the pitch Andrew would give any gym owner on the fence. 0:00 Trend, yes. Fad, no. 1:17 Welcome Andrew Sugerman 2:47 From Disney to Centr 3:39 Why Centr bet on HYROX as infrastructure 6:28 Inside HYROX New York City 8:41 Bigger than the NYC Marathon by 2027? 9:53 Racing HYROX with his son 10:50 What early-mover gyms are seeing now 13:27 The HYROX retention flywheel 14:31 HYROX doubling its US cities 15:41 How Centr helps gyms bring HYROX in 17:31 Layout and build-out planning 18:49 Is HYROX a fad? 22:04 Why waiting on the sidelines is risky 22:27 Lessons from CrossFit's early days 23:43 How gyms have transformed with HYROX 25:38 Elite athletes and HYROX careers 28:05 Why race equipment creates an emotional connection 28:37 You can still be you within HYROX 29:35 The pitch to a gym owner on the fence 31:40 Wrap up Questions answered in this episode: Is HYROX a fad? Andrew says it's a trend, not a fad. Of the more than 100 cities that host HYROX races, zero have shrunk.How fast is HYROX growing? HYROX New York grew from about 10,000 athletes to 50,000 in three years, and Andrew expects HYROX to double its US race cities from 10 to 20.What do HYROX athletes want from a gym? A like-minded community, a space built for HYROX training, equipment that replicates race day, and programming from coaches who know the sport.Do you have to convert your whole gym? No. Centr helps gyms design anything from a single HYROX corner to a full HYROX Training Zone, including layouts and class flow.What happens to gyms that get in early? Andrew has seen early movers grow membership steadily over 15 to 18 months, to the point of waitlists for classes. Andrew Sugerman is the CEO of Centr, the health and fitness company founded by Chris Hemsworth and the official equipment partner of HYROX. Before Centr, he spent 12 years at The Walt Disney Company running global publishing and digital media. He races HYROX himself, completing three events in four months, including one with his son. This is episode 1 of the HYROX Authority Series, presented by Centr. Connect with Andrew Follow Andrew Sugerman, CEO of Centr, on LinkedIn: https://www.linkedin.com/in/andrew-sugerman/ Equip your facility with Centr commercial equipment and the HYROX Training Zone: https://commercial.centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep01_andrew_sugerman_connect Shop the Centr x HYROX Official Competition Equipment: https://shop.centr.com/collections/hyrox?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep01_andrew_sugerman_shop Learn more about Centr: https://centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep01_andrew_sugerman_home ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info/ ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ This Future of Fitness interview with Centr CEO Andrew Sugerman covers HYROX growth, early-mover advantage for gyms, Centr's role as the official HYROX equipment partner, and how operators can bring HYROX into their facilities, with practical takeaways for gym owners on the fence.

  5. Oct 17 ·  Video

    Inside the $7.5B Merger Behind Mindbody, ClassPass and EGYM with Fritz Lanman & Philipp Roesch-Schlanderer

    The Mindbody, ClassPass and EGYM merger created a $7.5B fitness giant. Its two co-founders explain why GLP-1s will hit gyms before AI does, and who really wins. FREE REPORT: Get the Future of Fitness quarterly industry report → https://q2-report.future-of-fitness.info/ Recorded live at Playlist Summit in Boulder, Eric Malzone sits down with Fritz Lanman (Playlist, parent of Mindbody, ClassPass and Booker) and Philipp Roesch-Schlanderer (EGYM), the co-founders of the combined company, a few months after the deal cleared regulators. Inside: why they're refusing to "integrate for integration's sake," why scale is what finally makes fitness investable, and the $8M clinical study EGYM is funding to prove strength training can help people on GLP-1s keep their muscle. WHAT YOU'LL LEARN - Why employers are about to become the biggest new source of money for gyms and studios - The GLP-1 problem companies are paying for, and how fitness can solve it - How Mindbody, ClassPass, Wellpass and EGYM fit together from the buyer's point of view - Why AI makes scale matter more, not less - How to get your staff to actually adopt AI "Rule number one is don't f*** up the other person's business." (Fritz Lanman) "When an employer decides to work with us, we want 100% of the workforce to do at least five minutes of strength training per week." (Philipp Roesch-Schlanderer) CHAPTERS 0:00 Rule #1 of a $7.5B merger 0:27 What happened between the announcement and approval 2:34 "Two alphas won't last a year" 5:07 ClassPass's first big wins in Europe 6:33 Why they're refusing to integrate 10:10 Why every operator should care about this deal 14:21 What $785M in new capital means for the industry 17:27 Fitness as preventative health by 2035 18:26 Why most people still don't work out (and the $8M GLP-1 study) 26:34 Sponsor: EGYM 27:54 Why employers will pay for your members' workouts 29:38 How Mindbody, ClassPass, Wellpass and EGYM fit together 32:04 The benefits manager is the real customer 36:11 Do GLP-1 users actually join gyms? 39:47 Why strength, Pilates and HYROX are booming 40:57 "Most people will be on a GLP-1 one day" 43:11 Why data is the real AI advantage 46:49 Why vibe-coded software is a security trap 51:21 How to get your team to actually use AI 56:59 How two strong-willed founders fight fair 1:02:47 What they need from operators 1:06:12 GLP-1s vs. AI: the final verdict GUESTS Fritz Lanman, CEO of Playlist (parent company of Mindbody, ClassPass and Booker) https://www.linkedin.com/in/fritzlanman/ Philipp Roesch-Schlanderer, co-founder and CEO of EGYM https://www.linkedin.com/in/philipp-roesch-schlanderer-bb33137/ Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info/ ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ ABOUT FUTURE OF FITNESS Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness. #FutureOfFitness #FitnessBusiness #GLP1

  6. Oct 12 ·  Video

    Dr. Nicole Moyen (Eight Sleep) on Temperature, Women's Sleep, and Menopause

    Why does almost everyone wake up at 2:30 AM? The scientist with data from millions of nights on Eight Sleep says the usual explanation doesn't hold up. Get Eric's free Q2 State of Fitness Report: → https://q2-report.future-of-fitness.info/ Eric Malzone sits down with Dr. Nicole Moyen, Senior Director of Science and Clinical Research at Eight Sleep, to talk about what close to 200,000 members and millions of nights of sleep data actually show. She walks through Eight Sleep's women's sleep research, including a 56% average drop in hot flashes for postmenopausal women and data from over 100 pregnancies tracked from before conception through six months postpartum. They also get into why most people lose interest in their wearable around the three-month mark, how GLP-1s affect sleep, why sleep apnea is harder to solve than it looks, and how trainers can start asking clients about sleep. 0:00 Intro 1:38 Why Eric swears by Eight Sleep 2:49 Does Eight Sleep actually work? 3:40 From D1 soccer to sleep science 6:08 How the Pod tracks your sleep 7:27 The ceiling effect on sleep 9:40 Women's sleep and temperature data 11:20 The wearable "now what" problem 15:23 How much deep sleep is good? 15:55 Menopause and hot flash findings 18:08 Why core temperature matters 19:00 The 2:30 AM wake-up 21:41 Physiology vs psychology of sleep 22:35 Pregnancy and postpartum data 27:40 Sleep environment and consistency 29:33 Sponsor: Perfect Gym 31:12 Sleep outside the wellness bubble 32:54 GLP-1s and sleep 35:22 Why sleep apnea is complicated 38:08 Can sleep data prove exercise works? 41:25 How trainers can coach sleep 45:23 Collaborations and hiring Dr. Nicole Moyen is Senior Director of Science and Clinical Research at Eight Sleep, a former D1 soccer player with a PhD from Stanford who previously worked in research at Fitbit and WHOOP. Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info/ ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Connect with Dr. Nicole Moyen Website: https://www.eightsleep.com LinkedIn: https://www.linkedin.com/in/nicolemoyen This Future of Fitness interview with Dr. Nicole Moyen of Eight Sleep covers sleep science, temperature regulation, women's health, and sleep tracking, with practical takeaways for gym owners, personal trainers, and fitness business leaders. It's worth a listen for anyone working where fitness technology, recovery, and member health meet. #FutureOfFitness #EightSleep #SleepScience #WomensHealth #FitnessIndustry

  7. Oct 2 ·  Video

    Adam Shane (Yoga Joint New York) on Why a Suburban Fitness Brand Is Betting on Manhattan

    Most boutique studios think their product is what sets them apart. A Barry's veteran with 13 years of scaling studios thinks the real edge is whether your staff will plunge the toilet. Get Eric's free Q2 State of Fitness Report: → https://q2-report.future-of-fitness.info/ Adam Shane, former chief development officer at Barry's and now franchise owner of Yoga Joint New York, joins Eric Malzone to explain why he's taking a suburban Florida brand into Manhattan and Brooklyn. Yoga Joint's studios in markets like Boca Raton regularly fill classes with 55 to 60 people, numbers Shane says he usually only sees in urban boutique fitness. He's signing 3,500 to 5,000 square foot spaces while most new boutique product shrinks to 1,500 to 2,500, starting with two studios on Park Avenue South and in Williamsburg. He also gets into why the boutique market feels frothy, how real estate shapes member experience, and why internal culture outlasts product differentiation. 0:00 Intro 2:42 Yoga Numbers Eric Ignored 4:37 From Barry's to Yoga Joint 7:00 How Darkness Kills Yoga Intimidation 11:56 55 People Per Suburban Class 15:19 Going Bigger While Others Shrink 16:38 Why Prove It in New York 19:09 The Elevator Problem Operators Miss 24:55 Who's Backing Yoga Joint NY 29:09 Is Boutique Fitness Too Frothy? 33:13 Did CrossFit Invent Anything? 37:12 Complementary, Not Competitive 38:52 Two NYC Openings, National Vision 41:11 Winning Attention in 2026 44:19 No Snooze Button Anymore Adam Shane is the franchise owner of Yoga Joint New York and spent 13 years with Barry's, where he started in 2011 as the brand's last domestic franchisee and rose to chief development officer. Thanks to Our Sponsors EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: https://engage.egym.com/6GTrUv7?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=egym&utm_content=show_notes Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: https://www.perfectgym.com/en?utm_source=futureoffitness&utm_medium=podcast&utm_campaign=perfectgym&utm_content=show_notes ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info/ ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Connect with Adam Shane Website: https://yogajoint.com/ LinkedIn: https://www.linkedin.com/in/adam-shane14/ Adam Shane of Yoga Joint New York and Barry's joins Eric Malzone on the Future of Fitness podcast to talk boutique fitness expansion, fitness franchise development, and gym real estate in New York City. The conversation covers infrared hot yoga, FIIT and Flow classes, unit economics, fitness investing with backers like Jon Canarick of North Castle Partners, and why club operations and staff culture decide which fitness businesses survive. #FutureOfFitness #YogaJoint #BoutiqueFitness #FitnessFranchise #FitnessBusiness

  8. Sep 27 ·  Video

    Dr. Heather McKee, PhD Behavioral Scientist, on Habit Formation and Fitness Motivation

    Dr. Heather McKee, PhD behavioral scientist and motivation science advisor at MyZone, joins Eric Malzone to explain why motivation is the wrong thing to chase first and what actually gets members to stick around past January. Dr. McKee argues that action creates motivation, not the other way around, and that operators should design for a member's ordinary Tuesday rather than their idealized best day. She breaks down why six week challenges quietly fail most members, citing Eric's own experience retaining just 4 percent of a 50 person challenge cohort six months later, and introduces the concept of competence matching, or stage matching people to exercise based on their actual confidence level rather than their ambition. The conversation also covers how AI can extend a trainer's reach from a few hours a week into dozens of touchpoints without replacing the human relationship. Dr. Heather McKee is a PhD behavioral scientist, motivation science advisor at MyZone, and Europe-based habit formation specialist who has consulted for lululemon, Starbucks, Unilever, and HSBC. Website: https://www.drheathermckee.co.uk | LinkedIn: linkedin.com/in/drheathermckee Get Eric's weekly industry newsletter: https://futureoffitness.co Watch full episodes on YouTube: https://www.youtube.com/@futureofofitnesspod OUR SPONSORS: 🔗 Perfect Gym: https://www.perfectgym.com/en 🔗 EGYM: https://egym.com/

See All (585)

5
out of 5
63 Ratings

About

Future of Fitness is where the fitness, health and wellness industry talks. Host Eric Malzone sits down with the founders, operators, scientists and investors shaping what comes next: gym and studio operators, HYROX and connected fitness, longevity and health tech, deals and capital. 580+ conversations with leaders from Planet Fitness, Equinox, Peloton, EGYM, Eight Sleep, WHOOP and more. New episodes weekly. Watch, listen and ask the industry at futureoffitness.co.

Information

  • Creator
    Eric Malzone
  • Years Active
    2017 - 2026
  • Episodes
    585
  • Rating
    Explicit
  • Copyright
    © 2026 Future of Fitness
  • Show Website
    Future of Fitness

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