Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  1. 256: She Closed the Doors and Added 3,000 Members in ONE Week - Ali Kay

    5D AGO

    256: She Closed the Doors and Added 3,000 Members in ONE Week - Ali Kay

    Ali Kay closed the doors on her membership and added 3,000 new members in a single week. In this episode, she breaks down the exact 5-day workshop launch, the $10 coupon that fills day one, and the charity day that turns cart close into her biggest sales moment. Ali Kay is a working artist who built a 6,300-member painting community by doing the opposite of what most online creators do. She closed the doors. She picked up the phone instead of running ads. She gave away her cart-close day to charity. And it worked. In this conversation, Ali reveals: - Why she went from an "always open" membership to a closed cart (and why it tripled her launch result) - The $10 coupon trick that makes day one of every workshop her biggest sales day - The charity-day strategy that turns hesitant buyers into confident members - Why the "wakeboarding while painting" ad worked when text-heavy creatives flopped - The exact moment she stopped feeling like she was "selling out" as an artist FREE RESOURCE: Get the full membership launch playbook → https://podcast.stu.me CONNECT WITH ALI: - Instagram: https://instagram.com/alikstudio  - Facebook: https://facebook.com/alikstudio  CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe for new episodes every week.

    41 min
  2. 255: 5 AI Shifts Changing How You Run Your Business

    MAY 1

    255: 5 AI Shifts Changing How You Run Your Business

    The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out. In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are practical. Some are still being figured out in real time. All of them are worth paying attention to. You will hear why audiences are now consuming content through AI summaries instead of watching all the way through, why small publishers have lost 60% of their search traffic in the last two years, and why most creators are actually working more hours with AI, not fewer. Stu also shares the story of what his teammate Rebecca did before a mastermind that AI could never replicate, plus the conversation he is still wrestling with about AI becoming the boss instead of the assistant. In this episode, you will learn: Why AI summaries are changing how people consume your content (and what to do about it) The one ingredient that flips AI from time-drain to time-saver How to use AI for volume without losing the human trust that builds a brand RESOURCE: Grab the resources from this episode at https://podcast.stu.me  CONNECT WITH STU: Website: https://stu.me  Book "Predictable Profits": https://a.co/d/4GIi1uz  Instagram: https://instagram.com/stumclaren  Podcast: https://podcast.stu.me  Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

    21 min
  3. 254: The STICK Test - Why Your Students Aren't Getting Results

    APR 29

    254: The STICK Test - Why Your Students Aren't Getting Results

    If you teach for a living and your students keep telling you your content is amazing, but six months later nothing's changed in their business... this episode might rattle you a little bit. And that's a good thing. A conversation with Scott Paley inside our Impact Mastermind cracked something open for me. Scott consumed all of our Summit content, but didn't show up live, didn't watch a single video. Instead, he ran the transcripts through Claude. And it made me ask a bigger question: what's actually happening to retention when people learn this way? The research is staggering. Students who used ChatGPT to study scored 57.5% on retention tests 45 days later. Traditional learners scored 68.5%. That's an 11-point gap, and it's not because AI is bad. It's because of cognitive offloading. In this episode, I'll share three things that stood out from the research, and then walk you through a simple five-letter test you can run your content through. I'm calling it the STICK test, and once you hear it, you'll see exactly where your courses, programs, and memberships are leaking transformation, and what to do about it. In this episode, you'll learn: Why AI summaries cause students to retain 11 points less than traditional learners (and the cognitive offloading effect behind it) The "passive learner trap": passive learners feel 62.5% prepared but only retain 79%, while active learners retain 94% The full STICK test — Space, Trigger, Illustrate, Community, Keep — and how to apply it to anything you teach Why the membership model naturally outperforms one-off courses for long-term student transformation The one shift that changes everything: you're not paid to teach, you're paid to make it stick   RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: Website: https://stu.me  Book "Predictable Profits": https://a.co/d/4GIi1uz  Instagram: https://instagram.com/stumclaren  Podcast: https://podcast.stu.me  Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

    19 min
  4. APR 27

    253: How a Pattern Designer Built a Multi-Million Dollar Business Without Art School (Bonnie Christine)

    Bonnie Christine bet $42,000 on a trade show booth with zero experience. What happened next changed her entire business. In this episode, she reveals the 10% ad budget rule, the 12-week nurture sequence that fills her course, and the moment in her workshops that makes her tear up every time. Bonnie Christine is a surface pattern designer who built a multi-million dollar business teaching creatives - without ever going to design school. In this conversation, Bonnie reveals: • The "gift wrap strategy" that introduces people to her world months before she sells • Why she allocates exactly 10% of revenue to ads (and how that removes the fear) • The $42,000 trade show bet that made 10 years of connections in 3 days • The 5 lies holding creatives back (and the moment that makes her cry) • Why she's going physical when everyone else goes digital 📚 FREE RESOURCE: Get Bonnie's 10% Ad Budget Framework + Gift Wrap Nurture Sequence Template → https://podcast.stu.me CONNECT WITH BONNIE: • Website: https://bonniechristine.com  • Instagram: https://instagram.com/bonniechristine  • Pattern Magazine: https://www.bonniechristine.com/patternmagazine  CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io Subscribe for new episodes every week.

    42 min
  5. 251: AI Can Copy Your Content, Not Your Care

    APR 22

    251: AI Can Copy Your Content, Not Your Care

    If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite. I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really. Because everything I do is based on relationships and AI can't replace relationships." That's when the light bulb went off. In this episode, I walk through three simple, intentional relationship touch points you can start using this week to deepen your connection with your best customers. The more the world automates, the rarer human connection becomes, and the more valuable it gets. In this episode, you'll learn: * Why a 5% increase in retention can boost profits by 25 to 95% (Bain research) * The experience touch point: why family-friendly beats "a nice night out" every time * The care touch point: how a two-sentence message during the hurricanes deepened customer loyalty * The intimate touch point: how we're running mini masterminds for our best customers this year * The one word that ties all three ideas together (and why efficiency is the wrong goal)   RESOURCE: Grab the resources from this episode at https://podcast.stu.me  CONNECT WITH STU: * Website: https://stu.me  * Book "Predictable Profits": https://a.co/d/4GIi1uz  * Instagram: https://instagram.com/stumclaren  * Podcast: https://podcast.stu.me  * Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

    14 min
  6. APR 20

    250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner

    Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan.   Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii.   In this conversation, Brandon reveals: • Why having a large personal brand is like being a "really hot girl" • The "cross point of two niches" strategy that built his audience • What happened when his Texas properties dropped 30% in value • His "this sucks, I'm sorry" leadership framework for crisis management • Why being down to your last dollar makes you play your best game • The $50 million company he needs to build in 3 years   📚 FREE RESOURCE: Get Brandon's Crisis Leadership Framework + Personal Brand Strategy Guide → https://podcast.stu.me    CONNECT WITH BRANDON: • Website: https://beardybrandon.com  • Instagram: https://instagram.com/beardybrandon  • BiggerPockets: https://biggerpockets.com  • Book "The Book on Rental Property Investing": https://a.co/d/6EWQ9Fm    CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

    35 min
  7. 249: Why Nobody's Buying (It's Not Your Product)

    APR 17

    249: Why Nobody's Buying (It's Not Your Product)

    Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today. I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to every single one. And at every stop, the rest of us bought stuff too. A free drink turned into snacks, skincare, smoothies. She was a walking case study in how a small reason to come in turns into multiple sales. In this episode, I break down three types of promotions you can run all year long, the one ingredient that makes any promotion actually work, and why running promotions isn't gimmicky, it's the most helpful thing you can do for your customers. In this episode, you'll learn: * The three buckets of promotions: seasonal, annual/signature, and unique story-driven * Why a promotion without a deadline is just a nice thing to read about * How I went from saving electric bike posts for months to buying two bikes in one night * The reframe from my friend Barry Baumgarner: "Sales is service" * A simple assignment you can run in the next 30 days   RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: * Website: https://stu.me * Book "Predictable Profits": https://a.co/d/4GIi1uz * Instagram: https://instagram.com/stumclaren * Podcast: https://podcast.stu.me * Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

    14 min

Trailer

4.9
out of 5
600 Ratings

About

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

You Might Also Like