Seller Sessions Amazon FBA and Private Label

Danny McMillan
  • 4.8 (62)
  • MARKETING
  • UPDATED MONTHLY

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

  1. 5D AGO

    Broad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026

    Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026 Episode Overview In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strategies, search algorithm evolution with practical insights for immediate implementation. Key Takeaways Sellers need to rethink traditional SEO practices in light of new individualized search results. Embracing change and new technologies is essential for remaining competitive in the evolving marketplace. Chapter Markers Time Chapter Description 00:00 Reflections on the Past Year Adam Heist reflects on 2025, stressing the importance of taking time for strategic planning after the holiday season. 05:30 The Shift in Search Dynamics Discussion on how Amazon search results are becoming more individualized, reducing sellers' control over visibility. 10:15 The Impact of Rufus on Seller Strategies Adam shares insights on the Rufus algorithm and its significant effect on conversion rates and product discovery. 15:00 Adapting to the New Normal Danny emphasizes the need for sellers to rethink their approaches as customer behavior changes. 20:45 Embracing Change and Opportunity Both hosts encourage sellers to embrace technological changes as opportunities for growth. Notable Quotes "The successful sellers of the future will be those who can navigate the evolving landscape." Resources Mentioned 🔧 Tools & Platforms: Rufus Algorithm: A new algorithm that significantly alters the way search engine results pages operate on Amazon, affecting sellers' strategies. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    51 min

  2. 12/15/2025

    Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill

    Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill Episode Overview In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements for product listings and customer expectations in a competitive beauty market. This episode explores beauty product formulation and challenges, strategies for visual optimization in e-commerce with practical insights for immediate implementation. Key Takeaways Customer education is essential to address concerns and improve conversion rates, especially for niche products like beef tallow lotion. Visual aesthetics in product listings significantly impact customer perception and purchasing decisions. Chapter Markers Time Chapter Description 00:00 Introduction Danny McMillan introduces Aaron Graybill and the discussion around her beauty product. 01:15 Product Backstory Aaron shares the backstory of her whipped beef tallow lotion and challenges faced with product formulation. 02:44 Managing Customer Expectations Discussion on balancing profitability while addressing customer concerns about product quality. 05:27 Understanding Product Differentiators Insights into the unique selling points of her product compared to competitors in the beauty niche. 06:15 Product Image Optimization Danny discusses the importance of optimizing product images using data analysis. 07:06 Visual Appeal vs. Informational Content Exploration of visual optimization strategies to stand out in online listings. 35:52 Key Takeaways and Next Steps Final thoughts on applying insights from the episode for product improvements. Notable Quotes "Pressure makes diamonds." Resources Mentioned 🔧 Tools & Platforms: Clickbait Thumbnail Generator: A tool developed to generate catchy thumbnails for video content to increase engagement. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    1h 1m

  3. 12/08/2025

    Images Outside The Echo Chamber: The Power of Product Opportunity Explorer

    Broad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer Episode Overview In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driven insights. This episode explores amazon business strategies, product optimization techniques with practical insights for immediate implementation. Key Takeaways Utilizing Amazon's Product Opportunity Explorer is crucial for identifying growth opportunities and optimizing existing product listings. The importance of clean, professional imagery cannot be overstated; it plays a significant role in customer perception and trust. Chapter Markers Time Chapter Description 00:01 Introduction and Updates Danny and Adam discuss the challenges of launching the episode and set the stage for the topics to be covered. 00:57 Exploring Product Opportunity Explorer Adam dives into the functionalities of Amazon's Product Opportunity Explorer and how it can uncover product growth opportunities. 07:08 Understanding Customer Needs A detailed examination of how Amazon's tool provides insights into customer needs, keywords, and the competitive landscape for product optimization. 08:35 Application of Insights for Image Optimization Adam discusses how to apply insights from the Product Opportunity Explorer to optimize images and listings, enhancing conversion rates. 16:44 Comparison of Different Marketing Strategies Danny raises the importance of evaluating different marketing approaches and how traditional methods may not always deliver results. 18:38 Analysis of Social Priming and Consumer Behavior The conversation shifts to social priming and its impact on consumer behavior, discussing how it relates to image strategy. 55:37 Conclusion and Final Thoughts Danny and Adam wrap up the discussion, emphasizing the need for sellers to adapt strategies based on data and market conditions. Notable Quotes "If you haven't checked out Product Opportunity Explorer, it could be one of the biggest hidden gems and the biggest data developments that I've seen within Amazon in years." Resources Mentioned 🔧 Tools & Platforms: Product Opportunity Explorer: A feature in Amazon Seller Central that helps sellers identify product opportunities based on consumer demand and competitive analysis. Google Docs: A tool used for organizing and extracting data from the Product Opportunity Explorer tool. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    1h 12m

  4. 12/03/2025

    Go With The Flow: Unlocking the Future of Video Creation with AI Tools

    Go With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing engaging video content. This episode explores ai in video creation, creative workflows and automation with practical insights for immediate implementation. Key Takeaways Understanding how to storyboard effectively can greatly enhance the output quality of AI-generated videos. Navigating the limitations of AI tools is essential to maximizing their potential in video production. Chapter Markers Time Chapter Description 00:00 Introduction Danny welcomes Ritu back to the show and introduces the topic of video creation and its possibilities using AI. 02:17 AI in Video Production Ritu discusses her experiences with AI-generated videos, highlighting advancements seen at the Unboxed event and Coca-Cola's use of AI for advertising. 07:23 Building a Video Ad Ritu outlines the importance of storyboarding in video production and how to work within the limitations of AI tools. 11:21 Challenges in AI Video Danny and Ritu explore common challenges in AI video generation, discussing the complexity of maintaining character consistency and the importance of compelling video editing. 30:56 Design Loop Introduction Danny introduces Design Loop as a tool for simplifying video production, allowing users to generate concepts and prompts effectively. Notable Quotes "We eat with our eyes." Resources Mentioned 🔧 Tools & Platforms: Nano Banana: An AI tool for generating consistent visuals from sketches and templates, praised for its performance in recent iterations. LoRa: A tool that helps maintain character consistency by allowing users to upload multiple photos for reference. Design Loop: A creative studio designed to streamline the video production process by generating asset ideas and scenes based on user input. 🔗 Guest Links: Ritu Java: LinkedIn Profile 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    51 min

  5. 11/24/2025

    Why Your Affiliate Style Images Might Be Killing Your Amazon Business

    Why Your Affiliate Style Images Might Be Killing Your Amazon Business In just 10 minutes, I'll challenge most of what you believe—and show you why the opposite might be true. Watch to the end for 99 scroll-stopping techniques from the world's top three product photographers. Watch here on YouTube for the full experience.    "Pretty doesn't convert." - Affiliate Marketers What happens when hammer-and-nail marketing doesn't work? Everyone's favourite dog, Rufus, seems to have a different opinion when it comes to images and stopping the scroll. Text on Images Cluttered images make your brand appear unprofessional or cheap. Impact of busy images: Too many elements distract from the product. Visual focus and clarity: Eliminates distractions, letting customers focus on your product. Pattern interrupt: Stops the scroll. Reduced cognitive load: Easy for customers to process and understand. Professional aesthetic: Clean layouts convey luxury and quality. The Paradox of Dense Images Information overload: Excessive visual details cause faster scrolling. Cognitive fatigue: Complex images demand more mental effort, prompting quick dismissal. Lost focus: When everything competes, nothing stands out. What Actually Stops the Scroll? Clean contrast: Single element against clean background. Less-is-more: Pattern break through simplicity. Simple images stand out in cluttered feeds. The most effective scroll-stoppers are the cleanest, most focused images. The Low-Price Paradox Trust barrier: Customers are naturally sceptical of cheap products. Poor images confirm their worst fears. The Outliers Outliers are statistically insignificant compared to what drives success. The 99% reality: 97% of customers respond positively to clean, well-lit, professional images. Cherry Picking and Moonshots Avoid cherry-picking outliers as universal truths. If so, everyone would have proven strategies and no failed products. Why Outliers Get Disproportionate Attention Survival bias: We notice the 1% that succeed unusually, not the 99% that fail. Marketing case studies: Unusual success stories are interesting. Confirmation bias: People remember exceptions that validate rule-breaking. Also in the video: 99 techniques for stopping the scroll, by three of the world's best, working with multi-million-dollar and billion-dollar brands. 99 image principles used by three of the world's top product photographers: Peter Belanger - Apple's product photographer since 2007 Tim Tadder - Nike, Adidas, and NFL campaign photographer Jonathan Knowles - Coca-Cola, Guinness, and major beverage brands As a thank you for everything this industry has given me over the past decade, DesignLoop is my gift to you. No subscriptions—just add your API keys and you're ready to compete with major brands with innovative images and video. No one ever stopped the scroll by imitation. It's time to get back to winning. If you want to get access to Design Loop, you can join the waitlist here. https://sellersessions.com/sp/ai-workshop/

    10 min

  6. 11/21/2025

    Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights

    Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights Episode Overview In this episode, the team explores innovative strategies to optimise a bandana product listing, focusing on visual appeal and conversion tactics. The discussion highlights the importance of addressing customer concerns about size and quality while generating creative imagery to enhance click-through rates. This episode explores visual optimisation techniques, conversion strategies for fashion products with practical insights for immediate implementation. Key Takeaways Effective imagery and emotional engagement are crucial for improving conversion rates and attracting consumers. Testing different main images and variations can lead to significant improvements in click-through rates and overall sales. Chapter Markers Time Chapter Description 00:01 Introduction and Product Challenge Danny welcomes listeners and introduces the challenge of optimising a trendy bandana product amidst various competitors. 01:12 Exploring Product Analysis Dorian shares insights on product analysis and the necessity of understanding the target audience's needs and purchase barriers. 04:40 Testing Concepts and Imagery Matt emphasizes the baseline analysis of competitors and discusses potential ideas for new imagery to improve the product listing's performance. 12:00 Concept Development Dorian describes his approach to generating multiple image concepts and emphasising versatility and quality concerns for consumers. 20:17 Testing New Main Images The team discusses various concepts for new main images and the importance of testing these concepts to determine what works best. 40:47 Visual Optimization Strategies Danny shares innovative ideas for visual optimisation, using angles and spacing to enhance customer engagement with the product images. 54:00 Final Strategies and Wrap-Up The team wraps up the discussion by reiterating the importance of differentiating in the market and the strategy of testing imagery for improved conversion. Notable Quotes "Customers eat with their eyes." Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Resources Mentioned 🔧 Tools & Platforms: Tools and resources mentioned in the episode 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration

    53 min

  7. 11/05/2025

    Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions

    Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions Episode Overview In this episode, Danny and Ritu delve into creative methods for automating data scraping from Amazon pages using bookmarklets and Chrome extensions. They explore different approaches to gather valuable insights while emphasizing the importance of viewing challenges from multiple perspectives. This episode explores automation and data scraping techniques, creative approaches to workflow optimization with practical insights for immediate implementation. Key Takeaways Automation of Amazon data extraction can be achieved through bookmarklets and Chrome extensions, enhancing workflow efficiency. Understanding the structure of Amazon product pages and applying creative coding techniques can result in more efficient data scraping. Chapter Markers Time Chapter Description 00:01 Introduction Danny welcomes listeners and introduces the theme of the episode, highlighting a shared experience in automation. 01:40 Understanding Amazon's Taxonomy Database Danny discusses the complexities of Amazon's taxonomy database and how content in listings impacts product types. 05:00 Automation in Data Collection Ritu and Danny explain different ways to automate mundane tasks of scraping data from Amazon product pages. 09:11 Scraping Mechanics Explained Ritu breaks down the mechanics of how scraping works, particularly focusing on the Document Object Model (DOM). 18:20 Introduction to Bookmarklets Ritu explains bookmarklets and their function as JavaScript executing buttons on browser pages. 25:21 Creating a Chrome Extension Ritu discusses the creation of a Chrome plugin to automate checking the arrival date of multiple products on Amazon. 30:05 Advanced Scraping Techniques Danny discusses the depth of information available on Amazon product pages and the importance of efficient data extraction. 49:01 Developing a Storyboard Generator Danny reveals the development of a storyboard generator that aids in creating compelling visual content. 57:12 Conclusion and Future Directions Danny and Ritu summarize the episode's insights and encourage listeners to experiment with their scraping techniques. Notable Quotes "If you can be as creative as possible and then you've got people around you that put guard rails in place, you'll be surprised at the level of skill set needed." Resources Mentioned 🔧 Tools & Platforms: Bookmarklets: A bookmark that runs JavaScript code to automate interactions with web pages. Chrome Extensions: A small software program for Chrome that allows for enhanced functionality on various web pages. Claude: An AI tool utilized to help generate JavaScript code for bookmarklets and automate tasks. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    55 min

  8. 11/05/2025

    Harnessing the Power of DesignLoop: VEO 3.1 and Sora 2 - Free For Amazon Sellers

    Harnessing the Power of DesignLoop: Elevating Your Amazon Listing Strategy Episode Overview In this episode, Danny McMillan discusses the pitfalls of relying solely on AI for design automation, emphasizing the importance of human creativity in the design process. He introduces DesignLoop, a tool designed to help sellers generate high-quality images and videos while maintaining a human touch. This episode explores ai in design automation, importance of human creativity in marketing with practical insights for immediate implementation. We've been building DesignLoop, a human-in-the-loop creative studio for images and video. I'll roll it out to the community soon - you just plug in your API keys and pay for what you use. No subscriptions, and here's the bonus: it's actually a lot cheaper than plugging directly into OpenAI and Google.       We have had a few delays, scrapping it three times in the last few weeks and then building it again.       The upside? We've built in a video storyboard Framework with rhythm-based pacing and multi-shot sequences, image recognition with Claude Vision, system logic level prompts tuned to each model, slash commands with a prompt library, and plenty of guardrails reducing expensive sling - shot slop, all while being significantly cheaper per second. Key Takeaways Design cannot be fully automated; human creativity and judgment are crucial in the design process, especially for marketing effectiveness. Having a breadth of quality assets can significantly enhance the design and marketing processes, reducing costs and improving results. Chapter Markers Time Chapter Description 00:01 Introduction to DesignLoop Danny introduces DesignLoop, highlighting its purpose to avoid generic designs often produced by AI, and stresses the need for human expertise in the creative process. 02:17 The Importance of Human Involvement Danny discusses the critical role humans play in design, particularly for creating effective marketing assets that convert customers. 04:27 Critiques of Current Marketing Strategies Danny critiques the common approach of saturating listings with visuals, arguing for more thoughtful design that resonates with customers. 06:32 Why DesignLoop is Free Danny explains his motivation for offering DesignLoop for free, focusing on supporting sellers and enhancing the overall industry. 10:42 Demonstration of Outputs Danny demonstrates the capabilities of DesignLoop, showcasing the assets generated and discussing the process behind creating effective videos. 24:14 Pacing and Dynamics in Video Creation Danny elaborates on the aspects of pacing and dynamics in video production, emphasizing their significance in delivering impactful content. 49:39 Final Thoughts on Automation Danny wraps up by discussing the future of automation in design and the importance of retaining a human element for quality outcomes. Notable Quotes "The heartbeat of the industry is the seller; we need to support you." Resources Mentioned 🔧 Tools & Platforms: CapCut: A video editing tool used by Danny for creating and editing his video assets, allowing for easy manipulation of timing and pacing. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    48 min
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4.8
out of 5
62 Ratings

About

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

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