Dental Practice Heroes

Dr. Paul Etchison
  • 4.9 (150)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. How to Work with your Spouse (Without Burning Out Your Marriage) with Dr. Trent and Hope Neisen

    4D AGO

    How to Work with your Spouse (Without Burning Out Your Marriage) with Dr. Trent and Hope Neisen

    Running a practice with your spouse can be your biggest advantage… or your biggest stressor. In this episode, husband and wife team Trent and Hope Neisen share how they've made it work through big transitions, burnout, and the day-to-day challenges of running a practice. You'll hear how they handle the hard days, maintain boundaries in the office, and stay aligned as leaders of the practice. Topics discussed: Defining your role of clinical vs. office managerHow they handle disagreements and stay alignedHow Trent reduced his clinical days and managed burnoutBoundaries that protect the relationship and prevent burnoutThe challenges and rewards of working with familyWhere spouse teams can get outside support This episode was produced by Podcast Boutique https://www.podcastboutique.com Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    43 min
  2. How to Make This Year Feel Different as a Practice Owner

    6D AGO

    How to Make This Year Feel Different as a Practice Owner

    You start the year with big intentions, but end up back in autopilot mode. Sound familiar? This episode breaks down why good goals fall apart, especially in growing practices. The DPH coaches share how you can reset, refocus, and make sure this year doesn’t end with you right back where you started. From setting the right goals to building a leadership team you can rely on, you'll learn how to turn big goals into clear, actionable steps that help you create the life and practice you actually want. Topics discussed: Why most practice owners' goals fall apartHow to plan intentionally and actually reach your goalsThe move that gets you out of autopilot6 questions that help you build a plan for the new yearHow to audit your progress throughout the yearWhy vision and values are non-negotiable leadership toolsHow to align personal goals with practice goalsThis episode was produced by Podcast Boutique https://www.podcastboutique.com Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    29 min
  3. The Dollar-Per-Hour Blueprint That Builds a Profitable Practice

    JAN 28

    The Dollar-Per-Hour Blueprint That Builds a Profitable Practice

    Ever set a production goal that felt exciting, then realized the math didn’t support it? We walk through a clear, no-fluff framework that turns revenue wishes into achievable targets by anchoring everything to one number: dollar per clinical hour. From there, we test whether your current systems can carry that load—diagnosis habits, treatment acceptance, and patient volume—and show how small, targeted adjustments create outsized gains without adding chaos to your week. We start by reverse-engineering annual revenue into a realistic hourly target and explain why that figure becomes your true north for scheduling, staffing, and time off. Then we dig into the three levers of growth. First, diagnosis: how to set ethical, consistent criteria, present risk clearly, and avoid the trap of under-diagnosing teeth at obvious risk of catastrophic fracture. Second, case acceptance: practical scripts and front-desk tactics for surfacing objections, clarifying value, and making financing easy so more patients say yes to care they need. Third, volume: when and how to expand through marketing, better phone conversion, airtight recall, and full hygiene capacity without burning out your team. The payoff is predictability. We show how to translate your dollar-per-hour into a block schedule that builds steady production days rather than volatile peaks and valleys. By aligning each provider—including hygiene—to a defined target and a purpose-built template, you reduce stress, hit goal consistently, and reclaim control of your calendar. You’ll walk away ready to set numbers that make sense, diagnose with confidence, lift acceptance with simple training, and choose whether to grow through volume—on your own terms. Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    15 min
  4. 4 Case Acceptance Conversations That Make “Yes” Easy Next Time

    JAN 26

    4 Case Acceptance Conversations That Make “Yes” Easy Next Time

    Most dentists push for a yes right now. We take a different path and show how planting a clear, respectful seed today leads to an easy yes at the next visit—no pressure, no awkward sales pitch, just a plan the patient helped shape. Using four common scenarios—SRP hesitation, x-ray refusal, cracked teeth without symptoms, and adult crowding—we walk through the exact words, visuals, and boundaries that turn doubt into acceptance. Enjoy the strategies? Subscribe, share with a colleague, and leave a quick review on Apple Podcasts. If you want personal guidance for your team, book a free strategy call at dentalpracticeheroes.com/strategy. Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    18 min
  5. The New Patient Mistake 90% of Practices Make

    JAN 21

    The New Patient Mistake 90% of Practices Make

    Before you spend another dollar on marketing, look at this first: your phones. Most practices assume their staff has it handled because calls are coming in and the team feels busy, but missed calls and poor phone systems could be costing you more new patients than you realize. In this episode, the DPH coaches explain how to audit your phone systems, reduce missed calls, and get more new patients on the schedule. You'll get ideas for simple workflows and automation tools that keep calls from slipping through the cracks. Topics discussed: The most overlooked KPI in most practicesHow to use phone trees, auto-attendant, and automatic textsPhone training and the nine most common call scenariosWhy you should prioritize new patients and emergenciesKPI benchmarks and what every practice should trackHow to create a culture where phones are prioritizedWhy practices always need new patientsThis episode was produced by Podcast Boutique https://www.podcastboutique.com Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    28 min
  6. How Private Practice Owners Are Fighting Inflation With Group-Level Leverage with Jeff Cellucci

    JAN 19

    How Private Practice Owners Are Fighting Inflation With Group-Level Leverage with Jeff Cellucci

    Rising costs don’t have to automatically mean less profit. If your supply spend is sitting around 7–8%, this episode will show you how your practice can get group-level pricing and support without selling or partnering with a DSO. Jeff Cellucci of MB2 Dental introduces Carabelli Club as an option for people who want all the benefits of a group without the commitment. That means group-level pricing, vetted vendors, and a simpler way to order everything your practice needs! Topics discussed: How dentistry and the DSO space has changedWhy MB2 Dental’s partnership model differs from traditional groupsThe benefits of joining a DPO like MB2 DentalWhat Carabelli Club offers practice ownersHow you can reach 5% supply spend or less“Same-store” growth and why it mattersSign up for Carabelli Club today with code HEROES26 to get 4 FREE MONTHS with your membership! https://www.carabelliclub.com/ This episode was produced by Podcast Boutique https://www.podcastboutique.com Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    32 min
  7. The “Stop Doing” List That Makes Practices More Profitable

    JAN 14

    The “Stop Doing” List That Makes Practices More Profitable

    Ever feel like your practice is stuck on repeat, fighting the same fires while your stress keeps rising? We get honest about why that happens and how to stop it—by freeing your leaders from task overload, building systems that hold, and protecting the time required to actually lead. When owners and department heads operate in reactive mode, the practice can’t scale. The fix isn’t hustle; it’s structure. If you’re ready to set up a leadership team with clear roles, evaluations, and playbooks, let’s talk. Subscribe, share this with a colleague who’s stuck in reactive mode, and leave a review to tell us which task you’ll delegate first. Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    26 min
  8. Owners Only: What To Do When Things Get Weird

    JAN 12

    Owners Only: What To Do When Things Get Weird

    Sex questions, angry patients, and a staff meeting joke gone wrong — welcome to dentistry. In this episode, the DPH coaches share the weird, unexpected, and straight up awkward moments that have tested their leadership and their staff. Their stories highlight how you can respectfully handle uncomfortable situations in your practice and continue to lead even when things get messy. Topics discussed: Henry’s awkward break room momentHow to handle explicit questions from patientsThe joke that taught Paul a lessonHow to talk to employees about co-workers’ complaintsRunning into former employees outside the practiceWhat to do when a patient gets out of controlThe “nice to doctor, rude to staff” patientHoliday party chaos and how to control itThis episode was produced by Podcast Boutique https://www.podcastboutique.com Register for the 3 Day Virtual Event...THE DPH FREEDOM PRACTICE WORKSHOP (Seats are Limited!) Learn how to make more money on less days!  Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    27 min
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4.9
out of 5
150 Ratings

About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

Information

  • Creator
    Dr. Paul Etchison
  • Years Active
    2017 - 2026
  • Episodes
    641
  • Rating
    Clean
  • Copyright
    © 2026 Dental Practice Heroes
  • Show Website
    Dental Practice Heroes

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