Rain or Shine | Marketing & Entrepreneurship Podcast

Kelsey Reidl | Business & Marketing Coach
  • 5.0 (14)
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Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

  1. 22H AGO

    390 She Works 2 Hours a Week and Her Business Still Grows—Here's How

    Building a Business That Honors Your Energy: Emily Fraser's Journey from Burnout to Balance Quick Summary Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest. In This EpisodeHow Emily's car accident and brain injury led to the creation of The Spoonie MentorThe concept of "bright lines" (boundaries) and how they shaped her entire business modelBuilding an evergreen group program that runs with minimal weekly involvementWhy Emily eliminated a profitable business coaching program (and what that taught her)The truth about expansion and contraction cycles in businessHow her business continued generating revenue during IVF, pregnancy loss, and family griefRedefining consistency: what it means when you're not posting on social media for monthsThe danger of jumping from guru to guru and constantly changing your business modelWhy "desperation repels dollars" and how to build from abundance insteadKey TakeawaysDesign for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.Memorable Quotes"The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire.""Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive.""Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."Resources MentionedEmily's Website: thespooniementor.comKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidlSpoon Theory (energy management framework)Internal Family Systems (IFS) by Dr. Richard SchwartzTime-based pacing strategiesCustom mobile app for community buildingThe Thriving Spoonie Pathway (signature program) About Emily FraserEmily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.

    49 min

  2. 1D AGO

    389 STOP Hiding Behind PLANNING & PERFECTION! (Do This Instead!)

    In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move. Key Takeaways:Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.Thanks for tuning into this episode. All links, events & offers can be found below. Episode show notes can be found on my website | https://www.kelseyreidl.com/podcast The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind Work with me 1:1 as your Marketing Consultant | https://www.kelseyreidl.com/visionary-marketing-coaching Rank on Page # 1 of Google with Everyday SEO™ | https://kelseyreidl.lpages.co/seo/  Subscribe to our Email Newsletter | www.kelseyreidl.com/dose

    1h 3m

  3. 6D AGO

    388 Kelsey's In The HOT SEAT! Wasting 10 Hours a Week on Instagram? Here's What to Do Instead

    Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth. In This Episode How Kelsey went from HR certification to traveling the world as a fitness instructor and nutritionistThe evolution from nutrition coaching to becoming a marketing consultantWhy Instagram might be wasting your time (and how to know if it's actually working)The Two-Pronged Approach to choosing your marketing channelsBreaking down the Three M's of Marketing: Mission, Mindset, and Main IngredientsWhy influencer and micro-influencer marketing is more powerful than celebrity endorsementsThe two pillars every business needs: saying things about yourself AND having others say things about youPractical advice for starting a business without the desperate energyHow to create a 90-day marketing plan that actually works Key Takeaways Don't assume social media is your golden ticket. If you're spending 8-10 hours a week on Instagram and getting zero clients, it's time to reassess. Marketing requires experimentation and giving strategies at least 90 days before making judgments. Start where you have energy. Choose marketing channels based on what excites you AND where your ideal clients are paying attention. Introverts might thrive with podcasting while extroverts excel at networking events. The Three M's of Marketing: Mission (know your goal), Mindset (play the long game and experiment), and Main Ingredients (your 3-5 core marketing channels). This framework keeps you focused and prevents burnout. Mitigate risk when starting out. Keep a side income stream while building your business. Wake up early to give your best hours to your dream, but maintain financial security to remove desperate energy from your entrepreneurship. Build visibility through two pillars: Say things about yourself (website, social media, networking) and have others say things about you (podcast features, Google reviews, collaborations, speaking engagements). Memorable Quotes "I'm being influenced in the best possible way because I want to know what somebody else's experience is. I want to be influenced so that I can make informed purchases." "The number one question to ask is, am I having a good time? Because if the answer is no, no, no, no, no, I worry about that business." "Business doesn't just grow by accident—it takes time and nurturing and energy and patience as well." About the Guest Kelsey Reidl is a full-stack marketing strategist, fractional CMO, and founder of WAVE Events. Based in Paris, Ontario, she helps service-based entrepreneurs build custom marketing strategies that actually work. With 15 seasons and 350+ episodes of her podcast she's interviewed everyone from the founder of 1-800-GOT-JUNK to NHL players and small-town content creators. Kelsey is passionate about bringing entrepreneurs together in small towns and helping them scale to consistent six-figure years without the burnout. Thanks for tuning into this episode of the Rain or Shine Podcast. All links, events & offers can be found below! Episode show notes can be found on my website | https://www.kelseyreidl.com/podcast The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind Work with me 1:1 as your Marketing Consultant | https://www.kelseyreidl.com/visionary-marketing-coaching Subscribe to my personal Email Newsletter | www.kelseyreidl.com/dose  Join the next WAVE Live Event in Ontario, Canada | https://www.kelseyreidl.com/waterloo

    52 min
  4. 387 From Accountant to Seven-Figure Exit: Building Systems, Scaling Smart, and Starting Over with Staci Millard

    12/22/2025

    387 From Accountant to Seven-Figure Exit: Building Systems, Scaling Smart, and Starting Over with Staci Millard

    Quick Summary Staci Millard shares her journey from burned-out accountant to seven-figure business exit and back to entrepreneurship with Thrive Accounting. This conversation dives deep into the realities of scaling a service business, the identity shifts required to become a true entrepreneur, and why community and human connection are more critical than ever in our AI-saturated world. In This Episode • The pivotal hospital room moment that changed Staci's entire business philosophy • How to remove yourself from your business without losing quality or control • The real difference between being a service provider and being an entrepreneur • Why Staci sold her successful firm for seven figures and what happened during her year "off" • Building Thrive Accounting: Creating a values-aligned business the second time around • Balancing personal brand building with actual business growth • The referral strategy that brings in multiple clients from single sources • Why the future of marketing is community, not algorithms • The biggest money mistake entrepreneurs make (hint: it's about gross margin) • How to talk about money openly without it being weird or salesy Key Takeaways Remove yourself early: Building systems that allow your business to operate without you isn't just about scaling—it's about creating a sellable asset and protecting your mental health.Service provider vs. entrepreneur: There's a massive identity gap between "I do great work" and "I build businesses that do great work." Recognizing this shift is crucial for growth.Do what you say you'll do: The foundation of referrals isn't asking for them—it's consistently delivering on promises and overdelivering when possible.Lead with value: Whether it's coffee chats, networking events, or social media, always ask "how can I provide value?" rather than "what can I get?"Community over content: In an AI-generated world, genuine human connection and community are becoming the most powerful differentiators in business. Memorable Quotes "I've never been as depressed as I was in that year off. I thought it was gonna be freedom and it was not at all because I no longer had a way of using my gifts and contributing." — Staci on discovering that contribution is core to her identity "Your personal brand really has to coincide with what you're doing and be more about sharing what you're building than simply being about building you. It's gotta be about a business." — Staci on integrated personal branding "We cannot do business if we're not talking to people. Period. End of story." — Kelsey on the non-negotiable need for human connection Resources Mentioned• Book: Making Money is Killing Your Business • Book: 10x is Easier than 2x by Dan Sullivan • Book: The Almanac of Naval Ravikant • Vanessa Van Edwards - Body language and networking expert • Carly Ottaway / Web Awards - "Document, don't create" philosophy • Small Business School Podcast (Staci podcast) - Episode on gross margin and pillars of profit About the Guest Staci Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Staci returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success. Connect with Staci Instagram: @stacimillard Podcast: Small Business School https://podcasts.apple.com/ca/podcast/the-small-business-school-podcast/id1695210366 Business: Thrive Accounting https://thriveaccounting.co/ Thanks for tuning into this episode. All links, events & offers can be found below. Episode show notes can be found on my website | https://www.kelseyreidl.com/podcast The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind Work with me 1:1 as your Marketing Consultant | https://www.kelseyreidl.com/visionary-marketing-coaching Rank on Page # 1 of Google with Everyday SEO™ | https://kelseyreidl.lpages.co/seo/  Subscribe to our Email Newsletter | www.kelseyreidl.com/dose

    1h 3m
  5. 386 How to Know If You Have a Business Opportunity (Not Just an Idea)

    12/15/2025

    386 How to Know If You Have a Business Opportunity (Not Just an Idea)

    What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years. In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product in a college convenience store to watching 75% of their customers disappear overnight during COVID. He breaks down the critical difference between having an idea and having a viable business opportunity, reveals how a persistent team member saved the company by pushing for e-commerce (when the founders resisted), and explains why resilience isn't just helpful for entrepreneurs—it's a prerequisite for survival. This conversation is for anyone wrestling with the "golden handcuffs" of a stable career, wondering if their side hustle could become a real business, or looking for honest insight into what it actually takes to stay alive as an entrepreneur when everything falls apart. In This Episode The pivotal lunch conversation that sparked Awake Chocolate's foundingWhy "golden handcuffs" kept Adam at the breaking point—and how he broke freeThe crucial difference between having an idea and having a business opportunityHow a college convenience store test proved Awake had product-market fitSurviving COVID: Losing 75% of customers in one week and the fight to stay aliveThe team member who persistently pushed for e-commerce (and saved the company)Building a culture where ideas are welcomed and continuous improvement is the standardWhy resilience is the most unglamorized secret of entrepreneurial success Key Takeaways Start before you're ready: If you're waiting for the perfect moment to leave corporate, allocate time on the side to test your idea. The journey of 1,000 miles begins with a single step.Ideas vs. opportunities: An idea becomes a business opportunity when people will pay for it AND you can turn a profit. Market test early and often.Use digital research tools: Concept testing through apps costs just a few hundred dollars and provides feedback in under 24 hours. Awake uses this multiple times per year.Break big problems into small ones: During COVID, Adam and his team focused on solving the problem right in front of them—this week, this month, this quarter—rather than being overwhelmed by the enormity of the challenge.Listen to your team: The marketing manager who persistently advocated for Amazon and e-commerce ultimately helped save the business during the pandemic when all physical locations closed. Memorable Quotes "I think the hardest regret for me to carry for the rest of my life would be if I didn't try this. A regret of inaction.""There's no substitute for executing an actual market test. When we found out we were selling 20 bars in a week, it was euphoric.""Are you a quitter? Quitters are losers. If no, then it doesn't look good today, but you've gotta find a way to solve this problem.""I haven't heard a single story that was all sunshine and rainbows. Everybody's had adversity. Resilience isn't just a nice attribute for an entrepreneur, it's a prerequisite.""The biggest strength of our partnership is that we know what we don't know. It's liberating to go find people who have that knowledge and capability."About the Guest Adam D'Eramo is the co-founder of Awake Caffeinated Chocolate, a functional snack brand that launched in 2012. After leaving PepsiCo with his co-founders Matt and Dan, Adam has spent over 12 years building Awake from a campus-exclusive product to a nationally distributed brand available in major retailers across Canada including Costco, Shoppers Drug Mart, Loblaws, and more. Adam is passionate about entrepreneurship, continuous improvement, and building teams with an entrepreneurial mindset. Connect Awake Chocolate Website: AwakeChocolate.caInstagram: @AwakeChocolateLinkedIn: Adam D'Eramo Thanks for tuning into this episode. All links, events & offers can be found below. Episode show notes can be found on my website | https://www.kelseyreidl.com/podcast The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind Work with me 1:1 as your Marketing Consultant | https://www.kelseyreidl.com/visionary-marketing-coaching Rank on Page # 1 of Google with Everyday SEO™ | https://kelseyreidl.lpages.co/seo/  Subscribe to our Email Newsletter | www.kelseyreidl.com/dose

    44 min

  6. 12/07/2025

    385 Building a Mental Performance Business: From Self-Doubt to Success with Cait Leavitt of Mind With Matter

    Quick Summary Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time. In This Episode Why Cait decided to leave full-time employment to start her own businessThe pivotal advice that changed her perspective: "The job you want might not exist yet"How she landed a contract with Canada Games (after thinking she'd "never get it")The difference between knowing your values and actually connecting with themPractical strategies for working through tough business daysHow to discern between fatigue and fear when motivation is lowBuilding community in a new city as an adult entrepreneurWhy curiosity and joy are essential tools for getting unstuck Key Takeaways Trust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur."Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest. Memorable Quotes "If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them." "There's a very big difference between knowing your value and connecting with your values." "Every car needs coolant. The more I try and push myself to be amazing on this s****y day, the harder it's going to be for me to show up tomorrow." Resources Mentioned Mind With Matter (Cait's business specializing in mental performance and concussion support) Canada Games (where Cait served as mental performance consultant for Team BC) Squamish, BC (Cait's current home base and community hub) About the Guest Cait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs. She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling. Connect Website: https://www.mindwithmatter.ca/ LinkedIn: https://www.linkedin.com/in/caitleavitt/

    41 min

  7. 11/30/2025

    384 Why I Disappeared for 2.5 Months (& FINALLY revealing a REBRAND after 350 episodes)

    Quick SummaryAfter a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant. In This EpisodeWhy Kelsey took an extended break and what she learned during the pauseThe origin story of the "Rain or Shine" philosophy and what it meansHow the 52 Pickup Method led to the podcast rebrandThe importance of showing up consistently, even when things are difficultWhy business owners are feeling collective heaviness right nowThe 90-day accountability framework for understanding your current resultsMaking November the best month ever with intentional planningSeasonal transitions and the gift of slower, more introspective seasonsBehind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhood Key TakeawaysYour marketing plan isn't static—when something stops feeling good, it's okay to pause and reassessThe "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy onesIf you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)Planting seeds during difficult seasons changes your relationship with those challengesSlowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planningChanging direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to take Memorable Quotes"Planting seeds inevitably changes my feelings about rain." —Lucy Shaw"The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee"I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season.""To kill time or to wish time away just feels like the biggest waste of life." Resources MentionedVisionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletterThe 52 Pickup Method: Kelsey's framework for setting weekly goalsMy First Million Podcast: Discussion on the importance of unscheduled thinking timeEd Mylett Show: 90-day accountability frameworkChris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaintsBandit Creative: Designed by Josie for the Rain or Shine rebrand About the HostKelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.  ConnectInstagram: @kelseyreidlWebsite: kelseyreidl.comNewsletter: kelseyreidl.com/newsletter

    38 min

  8. 09/09/2025

    383 Rebranding, Boundaries & Building a Business That Fits You

    Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter. In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create. I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities. Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck.  Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset. What you’ll learn in this episode: Why podcasting still feels like the deepest, most authentic way to connectHow to know when it’s time to reimagine your creative projectsThe “52 pick up” method I use for weekly goal-settingWhy September energy can make us overcommit (and how to check yourself before you say yes)The difference between going fast, going slow, and getting lost in the anxious middle  KEY TAKEAWAYS Stop loving in the Anxious Middle Your Business doesn’t have to look like everyone else’s  Isolation kills business It’s okay to rebrand and evolve Boundaries create freedom TIME STAMPS [04:23] The “seven-year itch” and reflecting on the podcast’s evolution [08:00] Weekly goal-setting with the “52 Pickup Method” [11:40] Behind-the-scenes of the rebrand process [16:09] Saying “hell yes” vs learning to say no [19:14] Join our WAVE Elora In-Person Event [22:12] The importance of in-person events & communities [25:29] Why you can’t build a business alone [28:19] Going fast vs going slow in work and life MENTIONED IN THE EPISODE: The 52 Pick UpWAVE Elora CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below. Episode show notes can be found on my website | https://www.kelseyreidl.com/podcast The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind Work with me 1:1 as your Marketing Consultant | https://www.kelseyreidl.com/visionary-marketing-coaching Rank on Page # 1 of Google with Everyday SEO™ | https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter | www.kelseyreidl.com/dose

    32 min
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About

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

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