Right About Now - Legendary Business Advice

The Radcast Network
  • 4.1 (127)
  • Marketing
  • Updated Weekly

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

  1. 3d ago

    Building Wealth With Other People’s Money: Justin Brennan on Multifamily Real Estate

    Real estate investor Justin Brennan grew up around construction and watched his father’s business collapse during the 2008 financial crisis. He joins Ryan Alford on Right About Now to explain how that experience led him toward recurring-income assets, apartment investing, and a collaborative approach to raising capital. Ryan and Justin discuss real estate syndication, cash flow, bonus depreciation, and the two forms of value an investor can bring to a deal: check equity or sweat equity. Justin explains how someone with limited capital can become valuable by finding, analyzing, structuring, and managing promising multifamily properties. Beyond the financial strategies, they examine money as a tool for freedom, philanthropy, generational wealth, and greater control over your time. This conversation is educational and should not replace personalized financial, legal, or tax advice. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform. Explore GoHighLevel with Ryan Alford: gohighlevel.com/ryanalford TOPICS COVERED Justin Brennan’s third-generation real estate background Lessons from his family’s bankruptcy in 2008 Purchasing his first rental with partner capital Building recurring income through multifamily real estate Moving from owning a job to owning investments Raising capital through real estate syndication Other people’s money and strategic partnerships Bringing sweat equity when you lack capital Finding, underwriting, and managing apartment deals Potential tax advantages of real estate ownership The limits of passive-income promises Philanthropy, freedom, and generational wealth CONNECT WITH JUSTIN BRENNAN Justin Brennan: https://www.justincbrennan.com/ Brennan Pohle Group: https://www.brennanpohle.com/ Multifamily Schooled: https://www.multifamilyschooled.com/ Free Multifamily Playbook: https://www.multifamilyschooled.com/free-guide Instagram: https://www.instagram.com/officialjustinbrennan/ YouTube: https://www.youtube.com/@JustinBrennan LinkedIn: https://www.linkedin.com/in/justinbrennan CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    Building Wealth With Other People’s Money: Justin Brennan on Multifamily Real Estate

  2. 6d ago

    1 Million Worker Shortage: How Bad Job Marketing Is Killing the Trades

    The workforce shortage is not only a labor problem. According to Nicole Feenstra, it is also a storytelling and marketing problem created by companies that fail to make their opportunities meaningful. The DNA Agency founder joins Ryan Alford on Right About Now to discuss employer branding, workforce development, skilled trades, artificial intelligence, employee retention, and the changing expectations of younger workers. They explain why employers should communicate purpose, career growth, impact, and culture instead of relying on generic job descriptions. Nicole also shares how digital advertising, audience targeting, geofencing, customer journeys, and rapid campaign testing can help organizations reach the right candidates. This conversation gives business owners a practical framework for making their companies more attractive to the people they want to hire. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform. Explore GoHighLevel with Ryan Alford: https://www.gohighlevel.com/?fp_ref=ryanalford TOPICS COVERED Employer branding and recruitment marketing Why job descriptions have become “word salad” Communicating the value of work Marketing jobs as opportunities The construction and skilled-trades shortage How AI could reshape the workforce Careers that still require human skills Attracting candidates through storytelling Employee retention, training, and advancement Purpose-driven work and younger generations Improving the online application funnel Geofencing workforce-development events Measuring recruitment campaigns Niche marketing and audience identification Testing messages before perfecting campaigns CONNECT WITH NICOLE FEENSTRA The DNA Agency: https://thednagency.com/ LinkedIn: https://www.linkedin.com/in/nicolefeenstra Instagram: https://www.instagram.com/thenicolefeenstra/ The DNA Agency on LinkedIn: https://www.linkedin.com/company/the-dna-agency CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/

    1 Million Worker Shortage: How Bad Job Marketing Is Killing the Trades

  3. Sep 4

    From Broke to Six Figures and Back: Jason Brown on Options Trading, Risk and Rebuilding Wealth

    Jason Brown grew up sleeping in sleeping bags, entered the stock market with $500, and eventually transformed a $10,000 student loan into a six-figure trading account. After one emotional trade wiped out approximately $250,000, he was forced to move home and rebuild his finances and investment strategy from the beginning. On Right About Now, The Brown Report founder and Five-Year Millionaire author joins Ryan Alford to explain how that failure reshaped his approach to risk, options trading, and wealth accumulation. Together, Ryan and Jason discuss financial advisors, stock charts, paper trading, financial literacy, and the importance of knowing when to exit a losing position. Jason also outlines his Five-Year Millionaire framework while emphasizing the education, practice, and discipline required before risking real money. This episode is for educational purposes only and should not be considered financial advice. TOPICS COVERED Jason Brown’s childhood and early interest in wealth Losing most of his first professionally managed investment Making his first $100 trading Sprint stock Growing a student loan into a six-figure account The trade that wiped out approximately $250,000 Greed, ego, and emotional investing Risk management and predetermined exit points Stock charts, fundamentals, and market patterns Using options for leverage and portfolio protection Paper trading and practicing with realistic amounts Evaluating financial advisors and investment funds The Five-Year Millionaire wealth-building framework Teaching financial literacy at an earlier age CONNECT WITH JASON BROWN The Brown Report: https://thebrownreport.com/ Free Trading Resources: https://thebrownreport.com/account/ Five-Year Millionaire: https://fiveyearmillionaire.com/ Power Trades University: https://powertradesuniversity.com/ Instagram: https://www.instagram.com/brownreport/ LinkedIn: https://www.linkedin.com/in/jasonbrown1124/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    From Broke to Six Figures and Back: Jason Brown on Options Trading, Risk and Rebuilding Wealth

  4. Sep 1

    How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

    Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out. They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect journalists with verified experts while giving publishers greater control over AI-generated responses. The conversation offers a realistic strategy for building authority, earning backlinks, reaching customers, and becoming more visible across traditional search and AI platforms. TOPICS COVERED Brett Farmiloe’s journey from agency owner to Featured founder The difference between paid media and earned media How businesses can earn credible media coverage AI search optimization, AEO, and GEO Getting cited and recommended by large language models How ChatGPT is changing the customer journey Why PR results are difficult to measure Consistency, quality, and quantity in media outreach The acquisition and relaunch of Help a Reporter Out Connecting journalists with verified expert sources Using AI without removing human expertise Free and paid ways to begin using Featured and HARO CONNECT WITH BRETT FARMILOE Featured: https://featured.com/ Help a Reporter Out: https://www.helpareporter.com/ Brett on LinkedIn: https://www.linkedin.com/in/brettfarmiloe Brett on X: https://x.com/BrettFarmiloe CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/ Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

  5. Aug 28

    How Mercedes-Benz, Marriott, and TIGER 21 Build Brand Loyalty | Lisa Holladay

    Lisa Holladay has spent her career building loyalty for Mercedes-Benz, The Ritz-Carlton, St. Regis, and now TIGER 21. She joins Ryan Alford to explain how intentional customer experience turns transactions into lasting relationships and why product quality alone cannot create brand love. Their conversation covers customer journey mapping, experiential marketing, surprise-and-delight moments, community building, and the challenge of creating meaningful value for ultra-high-net-worth members. Lisa also takes Ryan inside TIGER 21’s peer-learning model, where entrepreneurs and executives connect around investing, family, philanthropy, health, and life after a major business exit. Lisa and Ryan discuss what changed when she moved from global corporations with massive sponsorship budgets to an entrepreneurial organization where ideas can be tested quickly and leaders are trusted to take risks. TOPICS COVERED Lisa Holladay’s career at Mercedes-Benz and Marriott Building luxury customer experiences The relationship between brand love and customer loyalty Why a strong product is only one part of retention Designing an intentional customer journey Creating memorable experiential marketing Building communities instead of customer lists TIGER 21’s peer-to-peer learning model Serving entrepreneurs after a major liquidity event Connecting wealth, family, philanthropy, and purpose Maintaining engagement through digital and in-person experiences Creating an entrepreneurial culture inside a growing organization CONNECT WITH LISA HOLLADAY TIGER 21: https://tiger21.com/ Lisa on LinkedIn: https://www.linkedin.com/in/lisaholladay01 Lisa on Instagram: https://www.instagram.com/holladaytime/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/ Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    How Mercedes-Benz, Marriott, and TIGER 21 Build Brand Loyalty | Lisa Holladay

  6. Aug 25

    Why Is Your Best-Selling Product Losing You Money?

    Yarin Gaon started his first company at 14, built and sold Israel’s largest military-goods e-commerce platform, and now helps founder-led businesses make smarter decisions about growth. On Right About Now, he joins Ryan Alford to explain why so many companies stall after reaching $1 million to $5 million in revenue and how “growth by subtraction” can improve profitability. Their conversation covers profit mapping, unprofitable bestsellers, ideal customer profiles, leadership alignment, and the hidden risks of building custom technology. Yarin also explains why entrepreneurs should establish predictable cash flow before raising outside capital and why keeping equity can matter more than chasing a bigger revenue number. This episode offers a practical framework for business owners who want stronger margins, fewer distractions, and a company that actually pays them more. TOPICS COVERED Starting a software business at 14 Building and selling an Israeli e-commerce company Why custom-built technology can hurt a business exit The difference between revenue, profit, and EBITDA Why founder-led companies stall between $1 million and $5 million Growth by addition versus growth by subtraction Finding negative-margin products through profit mapping The plumbing company whose popular service lost hundreds of thousands Identifying the right customers, offers, and marketing channels Why hustle and operational systems are not substitutes for strategy Bootstrapping versus raising venture capital Preserving founder equity while building a profitable business CONNECT WITH YARIN GAON Fractional Partners: https://www.fractional.partners/ Growth Decisions Canvas: https://canvas.fractional.partners/ Growth Bottleneck Snapshot: https://snapshot.fractional.partners/ Free Profit Map: https://www.fractional.partners/free-tools/profit-map LinkedIn: https://www.linkedin.com/in/yaringaon/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    Why Is Your Best-Selling Product Losing You Money?

  7. Aug 21

    The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

    Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company. On Right About Now, Ryan Alford asks Moses what actually sustained that climb, from fierce competition and disciplined selling to honest relationships and customer-first leadership. They discuss starting from a pickup truck, taking the first financial hit as CEO, protecting employees during economic crises, and building a culture that keeps people for decades. Moses also shares why faith, service, and helping others advance matter more to him than the number in his bank account. TOPICS COVERED Moses Heredia’s immigrant family and agricultural upbringing Discipline, faith, competition, and the desire to win Entering the merchant-services industry Learning to sell on commission Identifying an underserved Spanish-speaking market Founding and scaling Global Processing Systems Human customer service in the payment-processing industry Servant leadership and the inverted-pyramid model Creating long-term employee loyalty Leading through recessions and the pandemic Honesty and accountability in business Redefining wealth, leadership, and success CONNECT WITH MOSES HEREDIA Official website: https://www.mosesheredia.com/ Fields to Fortune: https://www.mosesheredia.com/book Buy the book on Amazon: https://www.amazon.com/dp/B0F84H46R8 Global Processing Systems: https://globalprocessingsystems.com/ Instagram: https://www.instagram.com/mosesheredia_/ LinkedIn: https://www.linkedin.com/in/moses-heredia-17390098/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

  8. Aug 18

    Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

    Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business. Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into category leaders. They examine the risks hidden inside explosive growth, including pre-sold inventory, three enormous breweries built during COVID and excess capacity after demand peaked. Ryan and Tony also discuss building a company with family, creating an energy drink for adults and why founders must challenge the ideas they are most tempted to protect. TOPICS COVERED Tony Vieira’s 36-year beverage career Taking Blue Moon to number one in craft beer The product strategy behind Blue Moon’s drinkability White Claw’s rise and the creation of hard seltzer Consumer psychology and viral brand growth Scaling production during extreme demand The danger of overbuilding manufacturing capacity Separating pipeline fill from recurring sales Working with a family member and co-founder Developing an energy drink for adult consumers Challenging assumptions during product development Solving customer problems instead of protecting ideas CONNECT WITH TONY VIEIRA Mōcean: https://drinkmocean.energy/ Mōcean on Amazon: https://www.amazon.com/MOCEAN-Mandarin-Caffeine-Adaptogens-Sucralose/dp/B0FSDHYS4N Mōcean on Instagram: https://www.instagram.com/moceandrinkwerx/ Tony Vieira on LinkedIn: https://www.linkedin.com/in/tonyvieira1/ CONNECT WITH RYAN ALFORD Right About Now: https://www.ryanisright.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

    Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean
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4.1
out of 5
127 Ratings

About

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

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