The Florist's Table

Yvonne Ashton, Valerie McNichols
  • 4.9 (12)
  • DESIGN
  • UPDATED BIMONTHLY

Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.

  1. Boat Rides & Blooms: Our Holland Adventure

    12/08/2025

    Boat Rides & Blooms: Our Holland Adventure

    Join host Yvonne Ashton for a special Holland edition of Mornings with Mayesh! In this episode, we sit down with Natasha Barnhill, Charlotte Branch Manager, and Jenna Duncan, Raleigh Buyer, who recently returned from an unforgettable trip to the Netherlands. Natasha and Jenna take us behind the scenes of their floral adventure, from gliding through canals on a boat to visit stunning lilac farms, to touring world-class rose breeders, hydrangea growers, and lisianthus farms. They share their experience witnessing the organized chaos of the Dutch flower auction, exploring the trade show floor filled with incredible African-grown blooms, and visiting EZ and Holex to see their day-to-day operations. Whether you're a florist looking for inspiration, a grower curious about international trends, or simply a flower lover who wants to explore the flower capital of the world, this episode is packed with insights, beauty, and floral passion. This is our final episode of 2025 — thank you for an amazing year of Mornings with Mayesh. Happy holidays, and we'll see you in 2026!

    31 min
  2. Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity

    11/20/2025

    Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity

    What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out. Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates. From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz. Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion. In this episode, we discuss: How childhood wonder can help shape your design identity Why community is essential to business success Balancing client visions with your signature style Building trust through practice and portfolio work The importance of staying true to yourself as an artist   Show notes, photos, and video replay: https://www.mayesh.com/blog

    46 min
  3. Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know

    10/17/2025

    Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know

    Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids. These blooms fill the seasonal gap between New Zealand and Holland's availability, offering florists gorgeous fall colors including burgundies, golds, yellows, and two-tones—perfect for autumn weddings and events. With 8-11 blooms per stem and professional Dutch-style packaging, these orchids are a must-have for your designs. Then, David shares his hands-on review of OASIS® Renewal™ Floral Foam—the plant-based innovation the floral community has been waiting for. Made entirely from renewable resources with a 56% lower carbon footprint than traditional petroleum-based foam, this sustainable alternative hydrates faster, holds stems securely, and works with all stem types. David discusses its performance, compostability, and why this is an important step toward more sustainable floral design. Whether you're looking for beautiful new blooms or eco-conscious design solutions, this episode delivers practical insights and exciting new options for your floral business. Featured in this episode: Designer Cut Flowers Guatemala cymbidium orchids OASIS® Renewal™ plant-based floral foam review Fall color palette and varieties Sustainable floral design tips Product availability at Mayesh locations and on mayesh.com Show notes, photos, and video replay: https://www.mayesh.com/blog/cymbidium-farm-sustainable-floral-foam

    24 min
  4. From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

    09/03/2025

    From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

    Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom.  Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start.  In this episode, you'll discover: How to break free from the wedding-only cycle that's keeping you stuck The key difference between being profitable and just being busy Franceska's proven strategies for creating recurring revenue streams Why hotels are the untapped goldmine most florists are missing How to scale your business beyond your own physical limitations The mindset shifts that prevent burnout and build long-term sustainability Real strategies from the Hotel Florist® Profit Method that have helped florists generate over $8 million in contracts  Whether you're a seasoned florist feeling burned out or just starting to think beyond weddings, this conversation will completely shift how you approach building a sustainable floral business. Franceska shares practical, proven methods that are working right now for florists around the globe—this isn't just theory, it's a blueprint for transformation.  About Franceska McCaughan: Franceska McCaughan is an international floral strategist, hospitality consultant, and the visionary behind The Hotel Florist®. She has helped florists worldwide generate over $8 million in hotel floral contracts and consults with luxury brands on floral strategy. A multiple business founder, best-selling author, and survivor-turned-thought-leader, Franceska is passionate about helping creatives build profitable, purpose-driven businesses without burning out.  Don't forget to subscribe, rate, and review Mornings with Mayesh wherever you listen to podcasts! Show notes, photos, and video replay:  https://www.mayesh.com/blog/hotel-contracts-building-recurring-revenue-florists

    59 min
  5. Top 6 Flowers to Know Now

    08/11/2025

    Top 6 Flowers to Know Now

    What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about. David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall arrangements. Featured in This Episode: Carnation Opium Thrill (coming in 3 weeks) Carnation Petra with peachy pink tones and impressive 3-4 inch blooms New Jumbo Craspedia variety with nearly 2-inch diameter heads Limited edition Degas Roses in stunning gold bronze (Mayesh US exclusive) Cherry Caramel and Crème Brûlée Phlox varieties with excellent fall supply NOTE: this episode is best in video format.  Show notes, photos, and video replay:  https://www.mayesh.com/blog/mwm-top-6-flowers-to-know

    15 min
  6. New Varieties from Rosaprima and Floraprima with David Dahlson

    07/29/2025

    New Varieties from Rosaprima and Floraprima with David Dahlson

    Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus beautiful ranunculus varieties including Cloni Nuance and Cloni Nebbia. Get the insider perspective from a true floriculture expert, not just catalog descriptions. Essential listening for florists and flower lovers alike. **For best experience, we recommend watching the video replay.** Mornings with Mayesh | Originally aired live  Video replay & show notes: https://www.mayesh.com/blog/mwm-new-rosaprima-floraprima-roses-flowers-2025

    26 min
  7. Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'

    07/25/2025

    Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'

    What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season 1's most ambitious projects - from underwater mermaid gardens to professional treehouse reveals. But the real excitement comes when she discusses her open call for Season 2 submissions, actively seeking designers, growers, community planners, and artists who share her vision. In this energizing conversation, we explore Katie's dreams of floral flash mobs in subway stations, floral confetti at sporting events, and partnerships with sponsors who can see the massive potential for flowers as public art. Whether you're a seasoned floral professional or someone with a wild flower idea, Katie's infectious enthusiasm and call-to-action will inspire you to think bigger about blooms. Topics Covered: The making of PBS series "Follow the Blooms" Season 1 Behind-the-scenes stories from underwater gardens to treehouse reveals Season 2 submission process and collaboration opportunities Reaching new audiences beyond traditional floral markets The business of flowers as public art and community experiences How to get involved in the "flower revolution" Perfect for: Floral designers, event planners, PBS fans, community artists, entrepreneurs, and anyone curious about innovative approaches to floral design. Video replay & show notes:  https://www.mayesh.com/blog/mwm-katie-lila-of-follow-the-blooms

    52 min
  8. Inside AIFD's 60th Anniversary Symposium

    06/13/2025

    Inside AIFD's 60th Anniversary Symposium

    Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about AIFD's 60th anniversary celebration, standout programming, what first-time attendees can expect, and advice for aspiring symposium presenters. Whether you're planning to attend or curious about what makes these events so transformative for floral designers worldwide, this conversation has something for you. Topics covered: AIFD Symposium programming, Palm Springs venue highlights, registration tips, presenter selection process, and why this milestone anniversary event is generating industry-wide excitement. Visit our blog for the show notes and video replay: https://www.mayesh.com/blog/mornings-with-mayesh-inside-aifds-60th-anniversary-symposium

    40 min
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Ratings & Reviews

4.9
out of 5
12 Ratings

About

Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.

Information

  • Creator
    Yvonne Ashton, Valerie McNichols
  • Years Active
    2018 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    The Florist's Table

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