The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks
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The Spin Sucks Podcast with Gini Dietrich

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

  1. DEC 17

    The Importance of Friction

    Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.

    17 min

  2. DEC 10

    Succeeding In The New Earned Media Landscape

    Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.

    17 min

  3. DEC 3

    Winning Your Seat at the Strategic Table

    To create a truly effective communications program, you need to understand how the organization you're working with measure success - that is going to be the foundation of how you communicate the results of your work. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the best ways to demonstrate the results of your work and become a part of the strategic team.

    16 min

  4. NOV 19

    How to Prove the Worth of Your Work

    Linking PR and communications work directly to business outcomes has always been a challenge, but a shocking percentage of us are not using all of the tools available, or are not using them correctly, to make it easier. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how important it is to have your results tied with other key data about the business.

    17 min

  5. NOV 12

    Flexible Frameworks are the Key to Your Communications Success

    The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.

    16 min

  6. NOV 5

    What is your Role in Post-Truth America?

    If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation and malinformation using regular truth audits on this week's episode of the Spin Sucks Podcast.

    16 min

  7. OCT 29

    Telling the Truth when Lies are Everywhere

    Disinformation is everywhere, and it reflects a fundamental shift in how information is shared. The challenge of maintaining truth in the public sphere is is more difficult - and more important - than ever. Gini Dietrich is talking about how to do it this week on the Spin Sucks Podcast.

    16 min

  8. OCT 22

    The Future of PR is Here

    AI is here, and if you're not using it to make your work more efficient, you're going to be left behind. There are tools available that can help you take whole days worth of work off of your desk - and Gini Dietrich is talking about them on this week's episode of the Spin Sucks Podcast.

    16 min
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4.9
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About

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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