Winning With Shopify

Winning With Shopify
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

  1. The World’s Biggest Shopify Summit Is Coming...

    18H AGO · BONUS

    The World’s Biggest Shopify Summit Is Coming...

    In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.This episode breaks down:• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)• Our goal to build the world’s biggest Shopify content library• How merchants, brands, agencies and app founders can get involvedWe also share the full structure of the summit, including seven dedicated stages:• Brand stories• Marketing & sales growth• Customer retention & lifetime value• Finance & back office• Warehouse & logistics• HR & legal• Shopify apps showcaseEvery stage is designed to give Shopify merchants practical, actionable insights — without the fluff.Plus, we cover key updates from:• Yoast — AI brand visibility tracking and Gemini mentions• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:• Site Kit by Google integration now available for all Yoast customers (WordPress only)https://yoast.com/yoast-seo-january-7-2026/• New Track Brand Visibility in Gemini with Yoast AI Brand Insightshttps://yoast.com/yoast-ai-brand-insights-january-13-2026/• My latest Search Engine Journal article on agentic commerce and UCP(https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.📅 Launching September 1st, 2026🎟️ Free to attend👉 Sign up now at wwspodcast.com and click Shopify Summit 2026

    20 min
  2. Doubling Revenue Every Year - How Ethical Schoolwear Are Scaling Their Shopify Store

    4D AGO

    Doubling Revenue Every Year - How Ethical Schoolwear Are Scaling Their Shopify Store

    What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO? You build a Shopify brand that’s doubling year on year! In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground. We cover: • How Ethical Schoolwear started (and why ethics became the mission) • The “playground marketplace” and how word of mouth really works • Why fast delivery creates 5-star reviews (and repeat customers) • The simple SEO approach that drives sales • What products sell best • How to scale without losing what makes the brand special • Plus: a teaser for the biggest online Shopify Summit launching September 2026 Visit Ethical Schoolwear: ethicalschoolwear.com EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠ Key Takeaways: 00:00 – Shopify’s CEO on Doing Good (and Why It Matters) 02:28 – Meet the Founder of Ethical Schoolwear 08:49 – Why Buying a Farm in Wales Beat Selling the Business 13:35 – The Reality of Multiple Suppliers in School Uniform 17:53 – Rethinking the School Uniform Industry 23:20 – Weight Loss, Capsules & Consumer Trust 26:25 – “Uber for Dads”: The Best Business Lesson Learned 32:25 – Tesla, Trustpilot & the Power of Brand Reputation 37:23 – School Uniforms: Ethics, Scale & Impact 41:17 – The Biggest Challenges Facing the Business 43:29 – One Lesson Every Founder Learns the Hard Way 46:07 – How to Double Your Business in One Year

    50 min
  3. Tuesday Tea Break Talks Ep23: What Ecommerce Brands Must Get Right in 2026

    JAN 13

    Tuesday Tea Break Talks Ep23: What Ecommerce Brands Must Get Right in 2026

    We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year. In this episode:• Ecommerce trends shaping 2026• AI’s real impact on Shopify, CRO and content creation• UK Black Friday visibility winners and retail shake-ups• Why authenticity, reviews and UGC still drive conversions• The return of subscriptions (done smarter)• Why Boxing Day is still a critical sales moment• The biggest marketing blind spots heading into 2026 Key stats we cover:• Shopify BFCM hit $14.6B (+27% YoY)• 81M+ shoppers bought from Shopify brands• 39% YoY growth in Shop Pay• Smartphones now drive 77%+ of retail site traffic• Nearly 40% of Gen Z use TikTok or Instagram instead of Google Quivia – test your ecommerce knowledge:• What % of holiday shoppers planned to shop Boxing Day sales?• Did “Black Friday” search volume rise or fall YoY? • What % of shoppers use Google or YouTube to shop?• True or false: Over half of users leave if a site takes more than 3 seconds to load? If you’re responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.

    30 min
  4. Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026

    JAN 6

    Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026

    New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026. This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens. We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are. Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead. Grab a drink and join us for a Tea Break designed to spark smarter decisions.

    18 min
  5. Kicking Off 2026 The Right Way

    JAN 1 · BONUS

    Kicking Off 2026 The Right Way

    Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams.  In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026. Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses. We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a surprising lesson from Tupperware - a brand that scaled without traditional marketing. Grab a tea and let’s set the tone for the year ahead☕️

    32 min
  6. Tuesday Tea Break Talks Ep20: Christmas Edition!

    12/23/2025 · BONUS

    Tuesday Tea Break Talks Ep20: Christmas Edition!

    Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas. This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing. 🎁 Fact of the Week: Shopify BFCM Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants. From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 2024, and what brands should be preparing for next. We won’t spoil all the stats… but let’s just say it was a very merry BFCM. Big Topics: Looking Ahead to 2026 As the year winds down, we’re turning our attention to what’s coming next. In this episode, we chat through the marketing trends set to dominate 2025, including: How AI is becoming part of everyday marketing life Why video (especially short-form) is still topping wish lists The growing importance of data-driven decisions for better results Agency Updates: Before we sign off for the holidays, we’re sharing a little festive teaser: We’ll be hosting a January webinar (date TBC) with TaxCloud & Seguno - more details coming in the new year ! Perfect listening while wrapping presents or planning for the new year.

    20 min
  7. From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

    12/19/2025

    From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

    This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you! Takeaways: 0:00 Introduction 1:41 How Cheekbone Beauty Started from a Dream 9:30 Why hitting rock bottom can be a good thing 11:09 How to communicate a personal story through a brand 15:02 How to choose winning products? 18:46 Being the face of the brand 23:17 The real challenges of mission driven growth 28:27 How to Hire the Right People 31:46 The important KPIs and Data to track35:19 Advice For Starting a Business Today EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

    40 min
  8. Tuesday Tea Break Talks Ep19: Google Updates, AI Myths & Why Customers Decide Everything

    12/16/2025 · BONUS

    Tuesday Tea Break Talks Ep19: Google Updates, AI Myths & Why Customers Decide Everything

    This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything. From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared? We also touch on: The data marketers should be paying attention to A new Google Ads bidding approach that could change campaign strategy A live Google core update and what it means for visibility Why AI in marketing isn’t being understood properly Signals that shopper behaviour may be changing again Short & sharp insights - perfect for your tea break ☕

    20 min
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4.5
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About

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

Information

  • Creator
    Winning With Shopify
  • Years Active
    2018 - 2026
  • Episodes
    370
  • Rating
    Clean
  • Copyright
    © Winning With Shopify
  • Show Website
    Winning With Shopify

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