Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist
  • 4.5 (96)
  • Marketing
  • Updated Semiweekly

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

  1. 3d ago

    AI Inventory Planning: How AI Can Stop Inventory Destroying Your Shopify Store

    Bad inventory management can quietly destroy an ecommerce business. In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions. We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory issues, improve reorder timing and make better decisions without relying entirely on spreadsheets and gut instinct. You'll also learn why your inventory strategy needs to connect with your marketing, pricing and profitability – particularly during high-demand periods like Black Friday. In this episode: How inventory mistakes can destroy ecommerce cash flowWhy overstocking and discounting can destroy profit marginsHow AI can improve inventory managementWhat Sage Copilot and the Retail Intelligence Agent can doWhy your inventory levels need to connect with your marketing strategyCan AI replace spreadsheets and gut instinct?How to improve inventory planning for Black FridayHow to prevent stockouts and improve reorder timingWhy late purchase orders can create cash flow problemsThe importance of accurate inventory data across multiple warehousesWhy discounting your bestsellers can sometimes be a mistakeHow to connect inventory, pricing and profitabilityIf you're running a Shopify store and want to avoid tying up cash in the wrong stock, this episode looks at how better inventory planning and AI can help you make smarter decisions. Timestamps: (00:00) - How Inventory Mistakes Can Destroy Your Cash Flow(02:08) - How Overstocking and Discounts Destroy Profit Margins(03:06) - How AI Can Improve Inventory Management(03:41) - Sage Copilot and the Retail Intelligence Agent(04:49) - Connecting Inventory Levels With Your Marketing Strategy(06:24) - Can AI Replace Spreadsheets and Gut Instinct?(06:54) - AI Inventory Planning for Black Friday(09:20) - Preventing Stockouts and Improving Reorder Timing(10:47) - Late Purchase Orders and Cash Flow Problems(11:17) - Accurate Inventory Data Across Multiple Warehouses(12:20) - Why Discounting Your Bestsellers Can Be a Mistake(13:04) - Connecting Inventory, Pricing and Profitability(15:11) - Final Thoughts and Inventory Planner Resources Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world lessons for building and scaling online brands.

    AI Inventory Planning: How AI Can Stop Inventory Destroying Your Shopify Store

  2. 5d ago

    How Rebel Cheese Scaled From $750K To $20M+: The Tech Behind The Growth | Ft. Rebel Cheese

    What actually happens behind the scenes when a Shopify brand scales to $20M+? In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it. From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business. You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows. In this episode: The biggest challenges that come with scaling a Shopify brandHow Rebel Cheese has grown to a $20M+ ecommerce businessManaging perishable products and customer delivery expectationsBuilding a Shopify tech stack that can support rapid growthHow Shopify, Klaviyo, ShipStation and Odoo work togetherHow to test Shopify apps without breaking your storeSolving split shipping and complex fulfilment challengesWhy 75% of holiday orders used scheduled deliveryHow inventory forecasting and production planning work at scaleWhy the technology and operational requirements of ecommerce change as you growIf you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale. Timestamps: (00:00) - The Challenges of Scaling a Shopify Brand(00:43) - Rebel Cheese's $20M+ Growth Story(01:37) - Managing Perishable Shipping and Customer Communication(03:15) - Building a Shopify Tech Stack and Supplier Relationships(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo(11:17) - How to Test Shopify Apps Without Breaking Your Store(17:23) - Solving Split Shipping and Fulfillment Challenges(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery(26:50) - Inventory Forecasting and Production Planning(30:01) - Outro Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Rebel Cheese Socials - Instagram: @rebel.cheese  Facebook: Rebel Cheese Facebook Page TikTok: @rebel.cheese   Rebel Cheese Linktree Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

    How Rebel Cheese Scaled From $750K To $20M+: The Tech Behind The Growth | Ft. Rebel Cheese

  3. Oct 14

    How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101

    What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value? In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC. From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value. Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today. In this episode: How a £4 customer acquisition cost was achievedHow customers were turned into £500+ lifetime-value buyersHow TV, press and PPC worked together to acquire customersWhy dedicated landing pages can outperform traditional ecommerce websitesHow free products can be used to acquire new customersHow first-time buyers were turned into subscribersWhy subscriptions can dramatically increase customer lifetime valueHow PPC campaigns were optimised for profitabilityWhy a one-product ecommerce strategy can workWhy giving customers more choice and adding more upsells actually reduced revenueIf you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results. Timestamps: (00:00) - £4 Customer Acquisition & £500 Lifetime Value (00:44) - The Ecommerce Funnel Behind the Results (01:27) - TV, Press & PPC Customer Acquisition (03:32) - High-Converting Ecommerce Landing Pages (04:56) - Turning Free-Product Buyers Into Subscribers (06:21) - Growing Customer Lifetime Value to £500+ (07:30) - Optimizing PPC Campaigns for Profitability (08:18) - Subscription Strategies for Ecommerce Brands (09:56) - Why Subscriptions Drive Repeat Purchases (10:47) - The One-Product Ecommerce Strategy (11:39) - Why More Upsells Reduced Revenue Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.

    How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101

  4. Oct 12

    Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

    Are AI visibility tools actually telling you the truth? In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue. We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impressions, citations, website traffic and conversions. You'll learn how to track AI performance by country and device, understand AI grounding queries, identify which pages are appearing in AI results and connect AI-driven traffic with actual ecommerce revenue. In this episode: Why many AI visibility reports can't be trustedHow to use Google Search Console to track AI performanceHow to identify AI impressions and the pages appearing in AI resultsHow to analyse AI visibility by country and deviceHow Bing Webmaster Tools can reveal AI performance dataWhat AI grounding queries are and why they matterHow to track AI citations and share of voiceHow to use GA4 to measure AI-driven traffic and revenueWhy AI visibility matters for ecommerce brandsHow AI is changing Google Search and ShoppingWhy brands should focus on real performance data rather than estimated AI visibilityIf you're trying to understand whether AI is actually driving traffic, customers and revenue to your ecommerce store, this episode shows you where to find the data and how to start measuring your AI performance properly. Timestamps: (00:00) - Why AI Visibility Reports Can't Be Trusted(01:26) - Tool #1: Google Search Console for AI Tracking(02:04) - How to Track AI Impressions and Website Pages(03:43) - Tracking AI Visibility by Country and Device(06:17) - Tool #2: Bing Webmaster Tools AI Performance(08:33) - Understanding AI Grounding Queries(11:39) - Tracking AI Citations and Share of Voice(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenue(14:46) - Why AI Visibility Matters for Ecommerce(16:10) - How AI Is Changing Google Search and Shopping(17:43) - Final Thoughts on AI Performance Tracking Exclusive listener offers: ⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠Omnisend⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠Yoast⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠Easygift⁠ - ⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world tactics for growing online brands.

    Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

  5. Oct 7

    How To Build Brand Trust - Make Customers Find Like and Trust You

    Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying? In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale. Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong. You'll learn how to: Create a stronger first impression across your entire websiteUse product photography to remove customer uncertaintyTurn customer reviews into powerful trust signalsBuild consistency across your website, social media and customer experienceProve why customers should trust your brand rather than simply telling themUse product demos and after-sales support to reinforce buying decisionsBuild trust without making your brand boringUse your community and user-generated content as social proofBe more transparent about delivery, returns and stockMake customer support easier to accessIf you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers. Timestamps: (00:00) - How Ecommerce Brands Build Customer Trust (01:13) - Fix Your Brand's First Impression (02:36) - Stop Focusing Only on Your Homepage (04:20) - Product Photography That Actually Builds Trust (07:38) - Why Customer Reviews Are So Important (09:56) - Consistency Builds Trust & Conversions (11:05) - Prove Why Customers Should Trust Your Brand (13:03) - Product Demos & After-Sales Support (14:09) - Don't Make Your Brand Boring (15:40) - Use Your Community to Build Trust (18:19) - Why Transparency Matters in Ecommerce (19:41) - Delivery, Returns & Stock Transparency (21:15) - Make Customer Support Easy to Access (21:44) - Final Takeaway Exclusive listener offers: ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

    How To Build Brand Trust - Make Customers Find Like and Trust You

  6. Oct 5

    How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

    What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them. These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search. You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO. In this episode: How a subscription change generated an additional $45KWhy a payment change was worth $400KWhy you shouldn't blindly chase a higher conversion rateHow a simple urgency change generated $55KWhat a mobile navigation change delivered $160K in additional valueHow to use heatmaps and Microsoft Clarity to find CRO opportunitiesWhy improving conversion rate can also benefit SEOThe $600K search change and what it tells us about ecommerce UXIf you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test. Timestamps: (00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands. Exclusive listener offers: ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Adam Pearce -  https://www.linkedin.com/in/shopifyexpertadampearce/ https://www.linkedin.com/company/blend-commerce-shopify-cro-agency https://www.linkedin.com/company/the-ecom-collab-club/ https://www.youtube.com/@blendcommerce

    How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

  7. Sep 30

    I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

    Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year. Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table. You'll learn how to use AI to: Run a BFCM Readiness Check and identify the biggest things you need to fix before Black FridayFind your biggest revenue leaks before Q4Run an Automation Stress Test to see whether your email marketing is ready for increased trafficIdentify the biggest Black Friday email mistakes brands makeUnderstand why discounting can destroy your profit even when sales and revenue increaseThink differently about the long-term value of customers acquired during Black FridayAvoid simply copying your competitors' Black Friday offersPlan what happens after the Black Friday purchaseFocus on profit rather than getting distracted by record revenueSponsored by Omnisend Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers. Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND. Exclusive listener offers:⁠ ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Timestamps: (00:00) - 3 AI Prompts for Black Friday(01:59) - AI Prompt #1: BFCM Readiness Check(03:00) - AI Prompt #2: Find Revenue Leaks(04:14) - AI Prompt #3: Automation Stress Test(05:37) - Biggest Black Friday Email Mistakes(07:07) - Why Discounting Can Destroy Profit(07:42) - The Problem With Black Friday Customers(09:56) - Stop Copying Competitors' Black Friday Offers(10:53) - Why Post-Purchase Planning Matters(11:46) - Profit vs Revenue During Black Friday Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

    I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

  8. Sep 28

    This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

    Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery. Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/ SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever. You’ll learn: Why SEO is still one of the biggest growth opportunities for Shopify brands.What 1 billion+ downloads says about the importance of SEO foundations.Why Shopify SEO is about more than just keywords.The search intent mistake many ecommerce brands make.How Yoast helps Shopify merchants improve their SEO.How AI is changing search and what brands need to prepare for.The technical Shopify SEO issues merchants often overlook.Why URL structure matters and the Shopify problems you should fix.How to use AI to improve your SEO workflow.The SEO fixes every Shopify merchant should prioritise. Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now. Sponsored by Yoast Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements. Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. Timestamps: (00:00) - Why Shopify Stores Need Better SEO (00:44) - The SEO App With 1 Billion+ Downloads (02:28) - Shopify SEO Is More Than Keywords (03:11) - The SEO Search Intent Mistake Brands Make (06:00) - How Yoast Helps With Shopify SEO (07:58) - AI Is Changing SEO & Search (08:53) - Technical Shopify SEO You Can't Ignore (11:18) - A Shopify URL Problem You Should Fix (13:13) - Using AI to Improve Your Shopify SEO (15:12) - SEO Fixes Every Shopify Merchant Should Make Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

    This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?
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4.5
out of 5
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About

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

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