MediaTalk

S&P Global Market Intelligence

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

  1. 13h ago

    The Future of Broadcast: Betting on Sports, Streaming, and ATSC 3.0

    NAB Show New York 2026 is in the books. From Oct. 20-22, some 6,700 event attendees in Manhattan were able to catch up on the latest video system and equipment advances. "MediaTalk" reviews the most important takeaways from the show: What will shape local TV's future: live sports, streaming, or both? In this episode of "MediaTalk," host Mike Reynolds and Kagan research director Justin Nielson discuss how broadcasters are adapting as audiences and advertising shift toward streaming. Live sports remain a powerful draw, while local partnerships, over-the-air games, and digital distribution could help stations preserve relevance and expand fan engagement. How strong will TV station advertising be in 2026 and 2027? The hosts examine the impact of political advertising, the Winter Olympics, and the FIFA World Cup in 2026 and what that means for 2027, especially amid continued growth in digital and retransmission revenue. What other forces are reshaping the industry? Reynolds and Nielson explore artificial intelligence in newsrooms, potential media consolidation, the future of ATSC 3.0, and the challenge of reaching younger audiences who increasingly turn to social media for news. They also consider whether major streamers could pursue additional studio and broadcast assets. More S&P Global content: Technology, Media, & Telecoms Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    The Future of Broadcast: Betting on Sports, Streaming, and ATSC 3.0
  2. Oct 22

    Expansion, Disruption and the Growing Business of the NBA

    What will define the NBA's next season—and reshape its media business? Did the new national rights deal deliver? Yes. Broadcast networks and streaming platforms generated strong viewership, with NBC, ESPN, ABC, Peacock, and Prime Video each playing distinct roles. Prime Video stood out for reaching younger, more affluent audiences, while NBC benefited from high-profile matchups and major-market teams. What does this mean for the NBA's media strategy? The league is emphasizing broad distribution across broadcast, cable, and streaming, including expanded coverage of "Inside the NBA" and continued experimentation with technology and betting-related data. Could expansion be next? Las Vegas and Seattle are leading candidates in the United States, while NBA Europe could launch as early as 2027, potentially creating a 16-team international competition. Is the US regional sports network model finished? The collapse of Main Street Sports is accelerating a shift toward free over-the-air broadcasts, direct-to-consumer streaming, and hybrid local-rights agreements. The episode also explores MSG Sports' planned separation of the Knicks and Rangers as stocks and features predictions for the NBA Finals. More S&P Global content: The Business of Sports US prediction market trades are predominantly sports-based Featured experts: Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    Expansion, Disruption and the Growing Business of the NBA
  3. Oct 8

    Broadcast, Digital, and CTV: The Battle for Political Ad Revenue in the 2026 US Midterms

    The 2026 US midterm elections are shaping up to be one of the most consequential cycles in recent history. Americans will head to the polls to vote for House, Senate, gubernatorial, and local candidates, as well as decide on a host of ballot issues. With control of both chambers of Congress at stake and a slate of competitive races across the country, the political advertising landscape is in overdrive.  The episode offers a rare behind-the-scenes look at the mechanics of political advertising, blending data-driven forecasts with real-world strategy. Listeners will learn: How billions of dollars are spent and tracked across platforms. Why certain markets and station groups dominate the ad landscape. Which issues are shaping voter sentiment—and how campaigns respond. How technology, from CTV to AI, is transforming political messaging. What historical analogies can teach us about community engagement and campaign strategy. More S&P Global content: CTV, Broadcast, and the Battle for Political Dollars: Kagan Research Forecasts the 2026 Midterms Featured experts: Steve Passwaiter, president of Silver Oak Political Samantha Osborne, vice president of political sales at Nexstar Peter Leitzinger, analyst at S&P Global Market Intelligence Kagan. Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    Broadcast, Digital, and CTV: The Battle for Political Ad Revenue in the 2026 US Midterms
  4. Oct 1

    Can Hockey Translate Olympic Gold into NHL Revenue Growth?

    The 2026–'27 NHL season has become a turning point for hockey in the US. In this episode, "MediaTalk" host Mike Reynolds and S&P Global Market Intelligence Kagan analyst Michael Johnson break down the key moments and business impacts shaping the league's momentum. What drove record-breaking viewership and attendance? The US men's gold medal win and the Carolina Hurricanes' Stanley Cup fueled a surge in fan engagement, boosting ratings for ESPN and TNT Sports. Why are media rights negotiations and expansion generating so much buzz? With lucrative rights renewals on the horizon and new expansion markets like Houston, Atlanta, and Phoenix in play, the NHL is poised for growth both nationally and globally. At the same time, innovative streaming partnerships and centralized production models are reshaping fan access and revenue streams. What's next for NHL revenue and leadership? With revenue projections reaching $8 billion and new financial products like futures contract trading, the business side of hockey is evolving fast. Tune in for actionable insights on the intersection of sports, media, and business — and discover why this NHL season is one for the record books. More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    Can Hockey Translate Olympic Gold into NHL Revenue Growth?
  5. Sep 24

    Data Center Debates: Tax Incentives, Emission Increases & Sustainability

    What's fueling the explosive growth of AI data centers — and who's paying the price? In this episode of "MediaTalk," S&P Global Market Intelligence reporters Mike Reynolds, Stefan Modrich, and editor Sarah James unpack the critical questions facing the tech and business world: How are leading companies like Microsoft and Amazon balancing massive investments in AI infrastructure with sustainability goals? The discussion highlights the growing scrutiny around clean energy purchases, revealing that sustainability claims often face skepticism regarding their real-world impact. The episode also delves into shifting state policies, as Arizona, Illinois, Ohio, and others pause or repeal tax incentives for data center development. Local opposition is intensifying, especially in Virginia's Data Center Alley, prompting new regulations and accountability frameworks. The team covers the financial and operational implications for data center developers, emphasizing how evolving incentives and environmental standards are reshaping the industry. With insights from industry leaders and policymakers, "MediaTalk" provides a comprehensive look at the intersection of AI, energy, and regulation, offering business professionals a timely perspective on the challenges and opportunities ahead for digital infrastructure. More S&P Global content: Next in Tech | Ep. 286: Resilient Digital Infrastructure Next in Tech | Ep. 283: Sustainable Energy and Data Center Demand Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Sarah James, TMT News Lead at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    Data Center Debates: Tax Incentives, Emission Increases & Sustainability
  6. Sep 17

    Beyond the Billion-Dollar Hits: The Surprising Winners and Losers of the Summer Box Office

    The summer box office delivered a blockbuster performance, generating $4.64 billion domestically — the second-highest total ever. On this episode of "MediaTalk," Mike Reynolds is joined by Kagan Senior Research Analyst Wade Holden and Mac Mathews to unpack what powered the surge. The discussion explores how "Spider-Man: Brand New Day" and "The Odyssey" helped push the market past $4 billion, while a record 331 films contributed to the season's unusually broad release slate. The experts also examine the surprising struggles of several high-profile, mid-range and superhero releases, including "Supergirl," "Masters of the Universe," "Star Wars: The Mandalorian and Grogu" and the live-action "Moana." Their underperformance contrasted sharply with breakout successes such as "Obsession" and "The Backrooms," highlighting how strong word of mouth and cultural buzz can outweigh a film's budget or franchise pedigree. Looking ahead, the conversation turns to the fall lineup and what it may reveal about the theatrical recovery. Can the fall slate sustain the box office momentum? What lessons will studios draw from this summer's unexpected winners and disappointments? More S&P Global content: Gen Z and Nostalgia: New Power Players to Lift 2026 Summer Box Office Past $4B Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

    Beyond the Billion-Dollar Hits: The Surprising Winners and Losers of the Summer Box Office
  7. Sep 10

    Streaming, Sports and 5G: The Deals Reshaping Global Media

    What does the future of global media look like as traditional pay TV declines, streaming matures and sports rights become more valuable than ever? In this episode of "MediaTalk," S&P Global Market Intelligence Kagan analysts examine the forces reshaping the technology, media and telecom sectors across the United States and Europe. The discussion covers telcos divesting content businesses, bundling Netflix and other OTT services, mobile and fiber consolidation, the slower adoption of 5G, and the financial benefits of replacing copper networks with fiber. The episode also explores why live sports remain a powerful advertising engine and how leagues are monetizing digital and social-media rights. As streaming growth shifts from subscriber acquisition to profitability, are ad-supported plans and telco bundles becoming the next major growth drivers? Listen for insights on the global advertising outlook, sports-rights negotiations, AI applications in media and the trends likely to dominate conversations at IBC and an upcoming Kagan London briefing. More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Mohammed Hamza, principal research analyst at S&P Global Market Intelligence Kagan. Georgia Jordan, research analyst at S&P Global Market Intelligence Kagan. Michail Chandakas, analyst at S&P Global Market Intelligence Kagan.  Richard Berndes, associate media analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    Streaming, Sports and 5G: The Deals Reshaping Global Media

Ratings & Reviews

5
out of 5
6 Ratings

About

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

You Might Also Like