RETHINK RETAIL

RETHINK Retail

RETHINK Retail - the evolution of retail in today’s connected world. Join us as we explore the most recent trends and innovations in commerce.

  1. 11h ago

    Amazon Doubled Apparel Share. Shein's IPO Fell

    Welcome to another edition of Retail Roundup. This is your weekly brief helping retail leaders decode the biggest shifts in retail, AI, and commerce. In this week’s episode, Jeremy Goldman sits down with Sky Canaves (Principal Analyst, EMARKETER), James Tenser (Storyteller-in-Chief, CPGMatters), and Lavina Suthenthiran (Senior Retail Analyst, RETHINK Retail) to discuss a shaky IPO, a widening apparel gap, and what's really building shopper trust in 2026. IN THIS EPISODE, THE PANEL BREAKS DOWN: - Shein's anticlimactic Hong Kong IPO. After years of regulatory setbacks in New York and London, Shein finally went public at roughly a quarter of its 2022 valuation. The panel unpacks why investor enthusiasm cooled and whether Shein's real long-term opportunity is less about fast fashion and more about becoming an AWS-style supply chain service for other brands. - Amazon's growing grip on apparel. Amazon's share of US clothing spend has doubled since 2019, while Walmart's has stayed flat. The group examines broader brand selection, easier returns, and an AI shopping assistant that's quietly reshaping how people discover what to buy. - Target's beauty reset draws scrutiny. Following its split from Ulta, Target's new in-house beauty assortment features just 2% Black-owned brands, a percentage that's raising questions given the company's prior commitments and recent DEI reversals. - Physical retail might be the best ad you're not counting. The group explores how a store's mere presence, even one a shopper never enters, can build the trust that drives online conversion. Listen now for the full conversation.

    Amazon Doubled Apparel Share. Shein's IPO Fell
  2. 2d ago

    Why Brand Loyalty Is Retail's Best AI Defense

    Global retail leaders are adjusting their strategic playbooks as practical AI integration, localized omnichannel operations, and customer retention redefine competitive growth across worldwide markets. On this special edition of Global Lens, Jill Dvorak (NRF) and Annabelle Serres (NRF Europe) sit down with host and Senior Retail Analyst Lavina Suthenthiran to unpack how overarching industry strategies translate into practical solutions on the ground at NRF 2026: Retail's Big Show Europe. AI is an Efficiency Enabler, Not a Full Replacement: - Brands are steering clear of full-scale AI handoffs or replacing core infrastructure. Instead, forward-thinking teams are layering AI directly over tedious operational functions like budget scenario planning, inventory forecasting, and product and pricing research to clear immediate operational slowdowns. Regional Market Divergence and Localization Strategy: - Digital commerce tools fail when copied verbatim across regions. Effective strategies adapt directly to local realities, whether that means capitalizing on live video commerce and dense quick-delivery networks in Asian markets, or navigating complex cross-border licensing regulations, fragmented payment systems, and strict compliance standards throughout Europe. Prioritizing Brand Loyalty and Customer Retention: - Generative search and agentic discovery engines risk turning unbranded product searches into pure commodities. Capturing mindshare and maintaining active direct-to-consumer relationships are no longer just a marketing metric. It is the single most critical defense against having your catalog filtered out by third-party search tools. Listen to the full episode above for expert takes on navigating global market shifts, putting impactful technology to work, and maximizing your experience on the show floor in Paris.

    Why Brand Loyalty Is Retail's Best AI Defense
  3. Aug 28

    FTC Cracks Down on Pricing as Amazon Bets $530M on Delivery

    Welcome to another edition of Retail Roundup. This is your weekly brief helping retail leaders decode the biggest shifts in retail, AI, and commerce. In this week's episode, Jeremy Goldman sits down with David Polinchock (Brand Experience Lab) and Drew Cashmore (Vantage & Chair of MiR) to mark nine years since Amazon's Whole Foods acquisition, unpack the FTC's new scrutiny of personalised pricing, and break down what Walmart and Target's latest earnings reveal about the state of retail media. Inside this special edition, Cashmore shares the motivation behind expanding Media in Retail (MiR) to include brand and agency founding members, rounding out the community for retail media's full ecosystem. He explains how this move elevates the discipline's voices and craft while developing the next generation of retail media talent. Learn more about the community here. ALSO INCLUDED IN THIS WEEK'S EPISODE: Nine Years of Whole Foods, and Amazon's Next Flywheel Bet A look at Project Tetramino, Amazon's next-generation delivery station projected to cost over $530 million through 2029 and process packages 2.5x faster than current systems. Why the panel thinks most retailers can't compete on throughput alone, and what differentiating instead of imitating actually looks like. Is Personalised Pricing Retail's Next Trust Problem? The FTC's proposed crackdown on undisclosed personalised pricing, and why the panel thinks consumer tolerance comes down to whether a price shift feels like it's working in their favor. Retail Media Is Growing, Just Not Evenly Walmart's ad business grew 38%, and Target's Roundel grew nearly 30%. Still, Cashmore's numbers show growth outside Amazon and Walmart is slowing fast, leaving dozens of smaller retail media networks competing for a shrinking pool of dollars. 🎧 Listen above for the full conversation on the trends making us rethink retail this week.

    FTC Cracks Down on Pricing as Amazon Bets $530M on Delivery
  4. Aug 26

    When Creative Becomes Software: Walmart Connect Product Leader Nishanth Kadiyala on Scaling AI

    Global retail media expansion hinges on balancing localized AI-generated creative with brand integrity. In this episode of the Global Lens podcast series, host Lavina Suthenthiran speaks with Nishanth Kadiyala (Walmart Connect) about how Walmart built an automated creative generation system handling nearly $1 billion in ad spend and how to scale generative AI across international borders. INSIDE THE EPISODE: - Creative was retail media's last automation holdout. While ad tech automated targeting, bidding, and attribution in seconds, creative production traditionally took weeks of manual reviews across designers, researchers, and policy checkers. This bottleneck is critical to solve as the IAB 2026 Outlook study projects commerce media spend to grow 12.1% this year, with two-thirds of buyers prioritizing agentic AI for campaign execution. - Scaling AI creative requires a non-negotiable rubric. To manage brand risk across endless product catalogs, Walmart aligned stakeholders around four core evaluation pillars: product truth, compliance and policy, brand voice, and visual aesthetics. - Rollouts must be sequenced by brand sophistication. Walmart launched its automated tool with long-tail marketplace sellers who prioritize raw performance first, using that volume to build its evaluation engine before expanding to mid-market brands and eventual Fortune 50 CPGs with strict national campaign guidelines. - Tech infrastructure travels across borders, but cultural nuance requires local expertise. When expanding its creative AI tools from the US to Mexico, Walmart found that 80% of the underlying tech guardrails transferred directly. However, because US consumer habits do not automatically generalize, the team trained local subject-matter experts to teach the AI regional language, culture, and shopper preferences. Listen above to learn how Walmart Connect built its automated creative generation system, how to manage AI-driven brand risk, and what retailers need in place before scaling generative AI globally.

    When Creative Becomes Software: Walmart Connect Product Leader Nishanth Kadiyala on Scaling AI
  5. Aug 21

    David’s Bridal, Brooks Running, and Does Sustainability Matter?

    Welcome to another edition of Retail Roundup. This is your weekly brief helping retail leaders decode the biggest shifts in retail, AI, and commerce. In this week’s episode, Jeremy Goldman sits down with industry experts Charisma Glassman (Genpact), Ricardo Belmar (Retail Razor Podcast Network), and David Polinchock (Brand Experience Lab) to examine Prime Day's impact on July sales, the boom in health and wellness, and why sustainable denim brand Mud Jeans filed for bankruptcy. Plus, stick around for an interview from the eTail Boston show floor with David’s Bridal’s Chief Communications & Creative Officer, Lisa Horton, and President & Chief Business Officer, Elina Vilk. INSIDE THE WEEK's EPISODE: DECODING JULY RETAIL SALES A look behind July’s 0.6% drop in retail sales and e-commerce shifts. Why month-to-month volatility can misread the consumer, how Back-to-School moved into June, and what category-level spending reveals about the economic landscape. WHY BROOKS RUNNING IS WINNING How Brooks achieved 14% revenue growth by capturing replacement purchases from dedicated run clubs, where runners treat $150+ shoes as consumable tools rather than fashion accessories. THE SUSTAINABILITY REALITY CHECK Why consumers care about circular commerce but resist paying a premium: from the fall of Mud Jeans to the rise of thrifting, resale, and DIY personalization. TRANSFORMING A 76-YEAR-OLD RETAILER: DAVID's BRIDAL Lisa Horton and Alina Vilk break down how David's Bridal operates like a startup inside a legacy brand by expanding into the $100B+ wedding ecosystem, mastering LLM discovery, and launching new outlet retail concepts. 🎧 Listen above for the full conversation on the trends making us rethink retail this week.

    David’s Bridal, Brooks Running, and Does Sustainability Matter?
  6. Aug 19

    Global Lens: What Nike & Under Armour Got Wrong in China

    Scaling an international brand isn't about flooding new markets with identical stores. It is about knowing exactly what to protect in your brand's DNA and what to rewrite on the ground. In this week's episode of our Global Lens podcast, Senior Retail Analyst Lavina Suthenthiran sits down with global growth advisor Renee Hartmann (who has advised brands such as Armani, YSL, and Fendi) to explain why precision, not footprint size, drives modern international expansion. INSIDE THE EPISODE: - Domestic success breeds arrogance abroad. Local success requires auditing brand awareness, adjusting product fit, and ditching copy-paste strategies. - Adapting locally shouldn't dilute core heritage. Successful brands protect their identity while letting regional teams drive authentic partnerships and tailored experiences. - China isn't just a luxury buyer anymore. Local beauty, tech, and EV brands are now driving global retail innovation. - The hidden trap of cross-border e-commerce: Turning on international digital shipping is easy, but if you under-invest in local demand generation, nobody shows up. Sustainable market entry requires bottom-up financial planning rather than relying on technical capability alone. Tune in to the full episode above to hear Renee's field-tested advice on navigating global expansion, the financial realities of market entry, and local execution. Download the Global Lens Report to access the complete framework for building an agile, future-proof global operating model.

    Global Lens: What Nike & Under Armour Got Wrong in China
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RETHINK Retail - the evolution of retail in today’s connected world. Join us as we explore the most recent trends and innovations in commerce.

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