Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs

Moms Do Business Different
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Welcome to the Moms Do Business Different Podcast for Christian Mom Entrepreneurs to help you improve your business strategy and implement a bare minimum sales system so you can make more money and impact. Every week your host Kay Hillman is going to share honest and raw conversations on the intersection between motherhood, business, and capacity. Together we will focus on mindset, business fundamentals, lead generation, metrics, and sales strategy so that you can build a peaceful and profitable business that supports your capacity in any season of life. You'll learn how to start, grow, and scale a service based or coaching business - God's way. From how to create a solid foundation for starting your business to how to strategically align your calling with your marketing and then how to scale, we got you covered. In this space we don't apologize for being moms that have our kids on calls, you'll definitely hear mine snoring in the background of the episodes. We embrace our primary ministry of motherhood and are building businesses that always give us options. Kay Hillman is a scientist, turned 5-figure photographer, turned sales and business strategist for female service providers building PEACEFUL and profitable businesses. She helps confused business owners find clarity, implement aligned strategies, and grow their impact and income that supports your capacity. Kay believes in serving and empowering women through faith so they can live in abundance and flourish in their calling. LETS GET THIS SCHMONEY. Work with me: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Connect on Instagram: https://www.instagram.com/momsdobusinessdifferent Read on Substack: https://dearmamaceo.substack.com/ Watch us on Youtube: https://www.youtube.com/@momsdobusinessdifferent Email me: info@mrskayh.com

  1. 3D AGO

    372. Is Your Price Too High? Why People Aren’t Buying Your Offer

    Getting people in your DMs? Booking calls? Having real sales conversations? But still not seeing people buy? In this episode, I'm answering a commonly asked question and scenario: “People are interested in my offer, but they don’t end up buying. Does that mean my price is too high?” And the answer might surprise you. Because most of the time, it’s not a pricing problem. It’s a positioning and messaging problem. In this episode, I break down: why lowering your price is usually not the first fixhow unclear positioning can kill conversionsthe difference between pricing problems and messaging problemswhy sales resistance is often about clarity and trustthe one exercise to help you spot whether your offer messaging is the real issue If your offers are getting attention but not converting, this episode will help you diagnose what’s actually going on. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/Previous Episode: Stuck at $3K–$5K Months? Here’s What I’d Fix First100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    39 min

  2. MAR 18

    371. What to fix first if your business is stuck at $3-5k months

    If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you. In this episode, I’m answering a question I see all the time from founders: “I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?” And the answer might not be what you think. Because most founders at this stage don’t have an effort problem. They have a clarity problem. Inside this episode, I break down: The real reason you’re stuck at $3K–$5K monthsWhy more content and visibility won’t fix itThe 4 core issues I see in almost every sales auditWhat to fix first if you want to start signing more clients If you’re tired of inconsistent months and want a simpler way to grow your business in the margins of motherhood, this will give you a starting point. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    22 min

  3. MAR 11

    370. Why Hiring Help Didn’t Actually Make Your Business Easier

    Have you ever hired help, built a system, or brought someone onto your team… and still felt like everything somehow came right back to you? All the work, decisions, and frustration—right on your back. In this episode, I’m breaking down the real reason delegation doesn’t always create freedom — and why this is often a leadership gap issue, not a "people on the team" problem. We’re talking about: why delegation doesn’t remove your responsibilitythe difference between task delegation and true ownershipwhy your team keeps checking back with youhow unclear leadership creates bottleneckswhat “decision density” is and how it affects your ability to scalea simple 5-day exercise to help you identify the decisions that are still bottlenecking at you If you’ve ever felt disappointed after hiring help… this episode is going to help you understand why. Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsPartnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    18 min

  4. MAR 10

    369. Evergreen Podcast Marketing for Moms: How to Get Leads and Clients While You Take Breaks with Andria Singletary

    Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes! Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing income or peace. You’ll learn when it actually makes sense to start long-form content, why a podcast can create deeper connection than short-form platforms, and how to build an evergreen marketing system that brings in quality leads and conversions weeks, months, and even years after you hit publish. In this episode, we cover:What “evergreen podcast marketing” really means (and why it doesn’t feel cold or disconnected)The 3 prerequisites before starting long-form content: messaging, audience clarity, validated offerRealistic timelines for results: why 3–6 months is common, and what it can look like over 12 monthsHow podcast SEO keeps your show visible even when you pause“Bare minimum” marketing: what still works when you’re not actively postingHow to revive a podcast after a break (without making it a big deal)Faith, ambition, rest, and motherhood: how to prioritize without guilt This is Part 1 of a two-part Q&A—listen here, then head to Andria’s show (Evergreen Marketing Era) for Part 2. Go listen to part 2 on her podcast The Evergreen Marketing Era Podcast here! About Andria: Andria Singletary is a podcast strategist who helps women entrepreneurs step into their evergreen marketing era through podcasting. She works with business owners whose capacity has changed and whose marketing and sales strategies no longer work for how their lives look now. Through podcasting, she helps them build a marketing and sales system that continues to bring in leads and clients weeks, months, even years after they’ve hit publish on an episode. She’s also the host of the Evergreen Marketing Era podcast, where she shares behind the scenes of building an evergreen marketing system through podcasting and building a business that fits your current season of life. Find her here: WebsiteEvergreen Marketing Era for Women Entrepreneurs PodcastThreadsInstagram ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    43 min

  5. MAR 4

    368. Why Your Business Slows Down When You Stop Working (Founder Dependency Explained)

    Do you feel like you can’t take a real break—maternity leave, a sabbatical, a vacation, even a sick week—without your business slowing down or sales dropping? This episode is for the mom whose business feels too dependent on her presence. I’m breaking down what’s actually happening when your business can’t move without you, the common traps that keep you stuck (doing more, pushing harder, delegating but micromanaging), and the first practical shift to start rebuilding a business that can run without constant access to you. In this episode we cover: Why this fear is normal—and what it’s really signalingThe signs your business is growing around you (not beyond you)Why execution shouldn’t require access to the founderThe key shift: separate the doing from the decidingHow to make your business executable (even when you’re unavailable)Why you need a capacity plan as a mom in business Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsPartnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    20 min

  6. FEB 25

    367. The “More Clients” Trap: When Your Business Stops Feeling Worth It

    Have you ever hit a new level in business—more clients, more money, more momentum—and realized you feel less free than before? You thought more money would give you more freedom and realize, more clients aint what it's cracked up to be. This episode is for the mom who thought growth would create margin… but instead it created pressure. We’re talking about: Why revenue growth can actually shrink your freedomThe danger of a founder-centered business (where everything depends on you)How capacity as a mom changes what “scaling” should look likeWhy growth should shift the type of work you do—not increase the volumeThe shift from expansion-based growth to compression-based growthA simple weekly filter to help you reclaim margin and redesign your business model If your business is working on paper but it’s not working for your life, this is your sign: you don’t need more grind. You need a better business design. Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsMy 2023 “unraveling / crash out” season : https://podcasts.apple.com/us/podcast/moms-do-business-different-the-business-strategy/id1398027231?i=1000639314616 ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    30 min

  7. FEB 18

    366. Why Your Revenue Feels Unstable (Even If You’re Doing Everything Right)

    Why does your revenue feel unstable… even when you're doing everything right? In the 2026 State of Moms in Business Report, nearly 90% of moms said sales was their biggest struggle. But what if sales isn’t the problem? In this episode, I unpack: Why more sales can actually expose weaknessesThe concept of business constraintsCapacity mismatch and why moms hit invisible ceilingsWhy your business model determines stabilityThe hidden bottlenecks causing income swings If you’ve ever felt like: “I’m working so hard… for what?” “I can’t keep doing this.” “If I just made more money everything would calm down…” This episode will shift how you think about growth, revenue, and stability. Read the full 2026 State of Moms in Business Report here: https://momsdobusinessdifferent.com/the-2026-state-of-moms-in-business-report/ ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    26 min

  8. FEB 11

    365. How Taking the Sabbath Changed My Business (and My Peace)

    In this episode, I’m answering a question one of my clients asked me: how did my business change when I started taking the Sabbath? I’ve been observing the Sabbath consistently for about the last 2–2.5 years, and I’m not going to lie... there was some real wrestling in the beginning. I had to put down weekend work, set stronger boundaries, and I even stopped doing weddings because most weddings are on Saturdays. But what I gained has been deeper than strategy. I’m sharing what actually shifted for me: The belief I had to do more to make more moneyThe control I didn’t realize I was holdingHow Sabbath rest made me feel clearer, more creative, and more groundedWhy it helped me attract more aligned clients and support them betterAnd why I genuinely believe the Sabbath is a gift, especially for moms carrying multiple callings If you’ve been curious about the Sabbath, inconsistent with it, or feeling like rest makes you restless… I think this episode will meet you right where you are. ------------ Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    40 min
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About

Welcome to the Moms Do Business Different Podcast for Christian Mom Entrepreneurs to help you improve your business strategy and implement a bare minimum sales system so you can make more money and impact. Every week your host Kay Hillman is going to share honest and raw conversations on the intersection between motherhood, business, and capacity. Together we will focus on mindset, business fundamentals, lead generation, metrics, and sales strategy so that you can build a peaceful and profitable business that supports your capacity in any season of life. You'll learn how to start, grow, and scale a service based or coaching business - God's way. From how to create a solid foundation for starting your business to how to strategically align your calling with your marketing and then how to scale, we got you covered. In this space we don't apologize for being moms that have our kids on calls, you'll definitely hear mine snoring in the background of the episodes. We embrace our primary ministry of motherhood and are building businesses that always give us options. Kay Hillman is a scientist, turned 5-figure photographer, turned sales and business strategist for female service providers building PEACEFUL and profitable businesses. She helps confused business owners find clarity, implement aligned strategies, and grow their impact and income that supports your capacity. Kay believes in serving and empowering women through faith so they can live in abundance and flourish in their calling. LETS GET THIS SCHMONEY. Work with me: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Connect on Instagram: https://www.instagram.com/momsdobusinessdifferent Read on Substack: https://dearmamaceo.substack.com/ Watch us on Youtube: https://www.youtube.com/@momsdobusinessdifferent Email me: info@mrskayh.com

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