Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs

Moms Do Business Different
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Welcome to the Moms Do Business Different Podcast for Christian Mom Entrepreneurs to help you improve your business strategy and implement a bare minimum sales system so you can make more money and impact. Every week your host Kay Hillman is going to share honest and raw conversations on the intersection between motherhood, business, and capacity. Together we will focus on mindset, business fundamentals, lead generation, metrics, and sales strategy so that you can build a peaceful and profitable business that supports your capacity in any season of life. You'll learn how to start, grow, and scale a service based or coaching business - God's way. From how to create a solid foundation for starting your business to how to strategically align your calling with your marketing and then how to scale, we got you covered. In this space we don't apologize for being moms that have our kids on calls, you'll definitely hear mine snoring in the background of the episodes. We embrace our primary ministry of motherhood and are building businesses that always give us options. Kay Hillman is a scientist, turned 5-figure photographer, turned sales and business strategist for female service providers building PEACEFUL and profitable businesses. She helps confused business owners find clarity, implement aligned strategies, and grow their impact and income that supports your capacity. Kay believes in serving and empowering women through faith so they can live in abundance and flourish in their calling. LETS GET THIS SCHMONEY. Work with me: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Connect on Instagram: https://www.instagram.com/momsdobusinessdifferent Read on Substack: https://dearmamaceo.substack.com/ Watch us on Youtube: https://www.youtube.com/@momsdobusinessdifferent Email me: info@mrskayh.com

  1. APR 22

    376. How Many Leads Do You Actually Need to Hit $5K or $10K Months? (The Simple Math Most Founders Ignore)

    Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ If you’ve been trying to hit consistent income months—$5K, $10K, or more—and it feels unpredictable… this episode is going to shift everything. Because your business isn’t random. It’s math. In this episode, I’m breaking down exactly: How many leads you actually need to hit your income goalsWhy more content, followers, or going viral isn’t the real solutionThe simple formula to reverse-engineer your revenueHow to use your conversion rate to predict salesWhy most launches fail (and how to fix it) If you’ve ever thought: “I just need more visibility…” or “I need more followers to make more money…” This will show you what actually drives consistent revenue. Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership (mentioned as a way to work together): https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    24 min

  2. APR 15

    375. Why Your Launch Flopped (Even With a Good Offer) — The Real Problem No One Talks About

    You created a solid offer. You showed up. You posted. You launched… and it still flopped. In this episode, I'm breaking down the real reasons your launch didn’t convert—and it’s probably not what you think. Most founders blame their content, consistency, or audience size. But in reality, failed launches usually come down to two things: Weak messaging and positioningA lack of qualified leads (not just visibility) I’m walking you through how to diagnose what actually went wrong, how to fix it, and what to focus on before your next launch so you can finally see results. If you’ve ever thought: “I know my offer is good… so why isn’t it selling?” This episode is for you. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    27 min

  3. APR 8

    374. Are Paid Private Podcasts Worth It? My Honest Experience After 1 Year—Here’s Why I Quit and The Truth About Private Podcasts (Before You Start One)

    I ran a private podcast for a year… and I loved it. It was raw, unfiltered, and felt like letting people directly into my thoughts, decisions, and behind-the-scenes moments. But I stopped. And not because it failed. In this episode, I’m breaking down: what my paid private podcast actually looked likewhy it worked so well (and why people loved it)the real reason I stopped—even though it was successfulhow monetization changed the relationship with my audiencewhy consistency and creativity started to clashthe deeper lesson about intimacy, scalability, and sustainability Because this isn’t just about private podcasts. It’s about what happens when you turn something natural into something you “owe.” If you’ve ever thought about starting a paid private podcast—or you’re trying to figure out how to monetize your content without burning out—this episode will give you clarity. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    34 min

  4. APR 1

    373. I Lost 5,000+ Downloads in a Month — Why Repurposing Content Hurt My Business (What I’d Do Instead)

    I tried to turn my podcast into a YouTube show… and within 4 episodes, my downloads dropped to levels I haven’t seen since 2019. In this episode, I’m breaking down exactly what happened—from the strategy I thought would work to the data that proved otherwise—and the deeper lesson every mom building a business needs to hear. Because this wasn’t just about YouTube. It was about alignment, capacity, and understanding how your audience actually consumes your content. We’re talking about: The “work smarter, not harder” trap that led me hereWhat I thought would happen vs. what actually happenedThe 5 things that quietly broke my content (and my downloads)Why your audience won’t always tell you something is offThe real reason repurposing doesn’t always workHow to make decisions that actually support your capacity If you’ve ever felt pressure to be on every platform, repurpose everything, or “do more” to grow—this episode is your permission to simplify. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    52 min

  5. MAR 25

    372. Is Your Price Too High? Why People Aren’t Buying Your Offer

    Getting people in your DMs? Booking calls? Having real sales conversations? But still not seeing people buy? In this episode, I'm answering a commonly asked question and scenario: “People are interested in my offer, but they don’t end up buying. Does that mean my price is too high?” And the answer might surprise you. Because most of the time, it’s not a pricing problem. It’s a positioning and messaging problem. In this episode, I break down: why lowering your price is usually not the first fixhow unclear positioning can kill conversionsthe difference between pricing problems and messaging problemswhy sales resistance is often about clarity and trustthe one exercise to help you spot whether your offer messaging is the real issue If your offers are getting attention but not converting, this episode will help you diagnose what’s actually going on. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/Previous Episode: Stuck at $3K–$5K Months? Here’s What I’d Fix First100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    39 min

  6. MAR 18

    371. What to fix first if your business is stuck at $3-5k months

    If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you. In this episode, I’m answering a question I see all the time from founders: “I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?” And the answer might not be what you think. Because most founders at this stage don’t have an effort problem. They have a clarity problem. Inside this episode, I break down: The real reason you’re stuck at $3K–$5K monthsWhy more content and visibility won’t fix itThe 4 core issues I see in almost every sales auditWhat to fix first if you want to start signing more clients If you’re tired of inconsistent months and want a simpler way to grow your business in the margins of motherhood, this will give you a starting point. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

    22 min

  7. MAR 11

    370. Why Hiring Help Didn’t Actually Make Your Business Easier

    Have you ever hired help, built a system, or brought someone onto your team… and still felt like everything somehow came right back to you? All the work, decisions, and frustration—right on your back. In this episode, I’m breaking down the real reason delegation doesn’t always create freedom — and why this is often a leadership gap issue, not a "people on the team" problem. We’re talking about: why delegation doesn’t remove your responsibilitythe difference between task delegation and true ownershipwhy your team keeps checking back with youhow unclear leadership creates bottleneckswhat “decision density” is and how it affects your ability to scalea simple 5-day exercise to help you identify the decisions that are still bottlenecking at you If you’ve ever felt disappointed after hiring help… this episode is going to help you understand why. Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsPartnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    18 min

  8. MAR 10

    369. Evergreen Podcast Marketing for Moms: How to Get Leads and Clients While You Take Breaks with Andria Singletary

    Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes! Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing income or peace. You’ll learn when it actually makes sense to start long-form content, why a podcast can create deeper connection than short-form platforms, and how to build an evergreen marketing system that brings in quality leads and conversions weeks, months, and even years after you hit publish. In this episode, we cover:What “evergreen podcast marketing” really means (and why it doesn’t feel cold or disconnected)The 3 prerequisites before starting long-form content: messaging, audience clarity, validated offerRealistic timelines for results: why 3–6 months is common, and what it can look like over 12 monthsHow podcast SEO keeps your show visible even when you pause“Bare minimum” marketing: what still works when you’re not actively postingHow to revive a podcast after a break (without making it a big deal)Faith, ambition, rest, and motherhood: how to prioritize without guilt This is Part 1 of a two-part Q&A—listen here, then head to Andria’s show (Evergreen Marketing Era) for Part 2. Go listen to part 2 on her podcast The Evergreen Marketing Era Podcast here! About Andria: Andria Singletary is a podcast strategist who helps women entrepreneurs step into their evergreen marketing era through podcasting. She works with business owners whose capacity has changed and whose marketing and sales strategies no longer work for how their lives look now. Through podcasting, she helps them build a marketing and sales system that continues to bring in leads and clients weeks, months, even years after they’ve hit publish on an episode. She’s also the host of the Evergreen Marketing Era podcast, where she shares behind the scenes of building an evergreen marketing system through podcasting and building a business that fits your current season of life. Find her here: WebsiteEvergreen Marketing Era for Women Entrepreneurs PodcastThreadsInstagram ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

    43 min
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4.9
out of 5
78 Ratings

About

Welcome to the Moms Do Business Different Podcast for Christian Mom Entrepreneurs to help you improve your business strategy and implement a bare minimum sales system so you can make more money and impact. Every week your host Kay Hillman is going to share honest and raw conversations on the intersection between motherhood, business, and capacity. Together we will focus on mindset, business fundamentals, lead generation, metrics, and sales strategy so that you can build a peaceful and profitable business that supports your capacity in any season of life. You'll learn how to start, grow, and scale a service based or coaching business - God's way. From how to create a solid foundation for starting your business to how to strategically align your calling with your marketing and then how to scale, we got you covered. In this space we don't apologize for being moms that have our kids on calls, you'll definitely hear mine snoring in the background of the episodes. We embrace our primary ministry of motherhood and are building businesses that always give us options. Kay Hillman is a scientist, turned 5-figure photographer, turned sales and business strategist for female service providers building PEACEFUL and profitable businesses. She helps confused business owners find clarity, implement aligned strategies, and grow their impact and income that supports your capacity. Kay believes in serving and empowering women through faith so they can live in abundance and flourish in their calling. LETS GET THIS SCHMONEY. Work with me: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Connect on Instagram: https://www.instagram.com/momsdobusinessdifferent Read on Substack: https://dearmamaceo.substack.com/ Watch us on Youtube: https://www.youtube.com/@momsdobusinessdifferent Email me: info@mrskayh.com

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