The Flower Podcast

Scott Shepherd, Host and Flower Educator
  • 4.8 (228)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Flower Podcast

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast.com . You can also follow us on Instagram and Facebook at @theflowerpodcast .

  1. Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden

    1 DAY AGO

    Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden

    Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers. Learn more about Eleanor and today’s show notes with all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 15m
  2. Sarah Winward: Creating Weddings That Reflect Nature

    NOV 19

    Sarah Winward: Creating Weddings That Reflect Nature

    Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locations to seamlessly integrate with the surroundings. Passionate about flowers, Sarah collaborates closely with clients to create unique, memorable designs that reflect the season and environment. She believes in prioritizing key floral elements within a budget, planning for delicate blooms, and using mock-ups to ensure a flawless result. Above all, Sarah encourages embracing creativity, trusting your instincts, and allowing your designs to evolve as you grow. Learn more about Sarah and today’s show notes with all of our past guests by visiting TheFlowerPodcast.com We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! When you select an app be sure to subscribe to receive the episodes automatically. Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 14m
  3. Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop

    NOV 5

    Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop

    Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both flower farmers and florists, in addition to starting two podcasts, Field and Garden and Seed Talk. I’m really excited to have Lisa back for a personal year-in-review for flower growers. It’s been several years since our last episode, and I always learn something new from my conversations with her. In this episode, Lisa shares some of the valuable lessons she’s learned along the way, many that are at the heart of what she teaches in her courses. We talk about the importance of setting clear goals and truly understanding your market. I appreciate how she encourages aspiring entrepreneurs to tackle challenges with confidence while keeping customer convenience front and center. Her practical advice on building a solid foundation for success in flower farming is incredibly helpful, and she also offers a realistic perspective on business and the importance of continually moving forward. This conversation is a must-listen for anyone looking to grow in the industry!  Be sure to listen Lisa’s other episode on The Flower Podcast and also search The Gardener’s Workshop on our YouTube Channel to watch my chats and an instagram Live with Lisa.  Learn more about Lisa and listen to her first episode with today’s show notes and all of our past guests by visiting TheFlowerPodcast.com  Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!  Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.  Sponsors of The Flower Podcast The Gardener's Workshop ASCFG  Farmer Bailey Rooted Farmers Real Flower Business Accent Decor

    1h 3m
  4. Selling to Florists with Sarah Jo Eversole of Everbloom Fields

    OCT 22

    Selling to Florists with Sarah Jo Eversole of Everbloom Fields

    My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips in this episode, and it’s our hope that you’re inspired and encouraged that no matter the size of your business, it’s yours and has every opportunity to succeed.  Learn more about Sarah Jo and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 7m
  5. Mindshift: Serving Not Selling with Charlotte Smith

    OCT 15

    Mindshift: Serving Not Selling with Charlotte Smith

    I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.   The great thing about this kind of coaching is that it’s good for any kind of business. So this episode isn’t just for farmers, it’s also for florists, educators, or anyone that’s an entrepreneur with a business. Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself. Listen to our first episode with Charlotte Smith. Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 3m
  6. Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias

    OCT 8

    Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias

    Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Society and travels with her blooms to local and national dahlia shows and today we get to step into the world of dahlias with Kristine. So get your notebooks ready, we’re talking dahlias, now on The Flower Podcast. Learn more about Kristine and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 10m
  7. Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral

    OCT 2

    Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral

    I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of  Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of Father of the Bride as well as several TV series many of which can be found on Netflix. We had a great chat about how she buys her flowers for her hotels and movies, she also shares tips for helping flowers last longer, and the importance of perseverance. Learn more about Kimberlee and all of our past guests on TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras. Sponsors of The Flower Podcast Farmer Bailey Accent Decor Real Flower Business Rooted Farmers ASCFG The Gardener’s Workshop

    1h 16m
  8. Growing Your Flower Dream: Natalie Geehr of The Farmer Florist

    SEP 17

    Growing Your Flower Dream: Natalie Geehr of The Farmer Florist

    My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one of the founding members of the San Joaquin Flower Collective that supplies local florists and shoppers with flowers that are grown in their own town. Learn more about Natalie Geehr and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

    1h 6m
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4.8
out of 5
228 Ratings

About

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast.com . You can also follow us on Instagram and Facebook at @theflowerpodcast .

Information

  • Creator
    Scott Shepherd, Host and Flower Educator
  • Years Active
    2018 - 2024
  • Episodes
    299
  • Rating
    Clean
  • Copyright
    ©2018-2024 The Flower Podcast
  • Show Website
    The Flower Podcast

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