Back of Napkin: CMO hot topics discussed in less time than lunch.

FleishmanHillard Brand & Consumer Marketing
Back of Napkin: CMO hot topics discussed in less time than lunch.

Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.

Episodes

  1. Back of Napkin: Is your brand invisible?

    08/27/2019

    Back of Napkin: Is your brand invisible?

    Back of Napkin: CMO hot topics discussed in less time than lunch.

    29 min
  2. Back of Napkin: PR Lions Jury Soundbites

    07/03/2019

    Back of Napkin: PR Lions Jury Soundbites

    Fresh from Cannes, hear key themes from members of the 2019 PR Lions Jury.

    12 min
  3. Back of Napkin: It's Your Brand, Get Personal

    05/30/2019

    Back of Napkin: It's Your Brand, Get Personal

    Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

    27 min
  4. Back of Napkin: Dissecting Pester Power

    03/29/2019

    Back of Napkin: Dissecting Pester Power

    Host Candace Peterson chats with FleishmanHillard's Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert, to discuss the evolution of who controls household spending.

    38 min
  5. Back of Napkin: New plays for the D&I playbook

    02/26/2019

    Back of Napkin: New plays for the D&I playbook

    Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.

    42 min
  6. Back of Napkin: The 2019 Crystal Ball

    01/15/2019

    Back of Napkin: The 2019 Crystal Ball

    Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

    25 min
  7. Back of Napkin: The wild west of podcasts and how brands can stake a claim.

    12/14/2018

    Back of Napkin: The wild west of podcasts and how brands can stake a claim.

    As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

    31 min
  8. Back of Napkin: Luxury is dead. Long live luxury.

    09/25/2018

    Back of Napkin: Luxury is dead. Long live luxury.

    What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.

    41 min
  9. Back of Napkin: Culture Mash-Ups with LDH

    06/29/2018

    Back of Napkin: Culture Mash-Ups with LDH

    Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity

    34 min
  • 9 Episodes

Ratings & Reviews

4.7
out of 5
3 Ratings

About

Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.

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