Impact Farming

Farm Marketer

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

  1. 4d ago

    Stop Kicking the Can on Farm Succession Planning | Farmstrong Series

    Farm succession is one of the most important conversations in agriculture, yet it's also one of the easiest for farm families to put off. But what happens when the unexpected occurs? What happens when the person making all the key decisions is suddenly unable to run the operation? And what happens when years of hard work, family relationships, and the future of the farm are left without a clear plan? In this episode of The Impact Farming Show, as part of our ongoing Farmstrong series, I'm joined by Rob Saik and Derryn Shrosbree for an important conversation about farm succession, transition, and continuity planning. Both grew up on farms, founded their own companies, and have spent years working alongside farmers. They also bring personal experiences with farm succession that weren't necessarily positive, giving them a unique perspective on why these conversations matter. We explore why Derryn prefers the term continuity planning, what it means for farm families, and why planning for the future needs to happen long before retirement is on the horizon. We also dig into whether larger or more business-minded farm operations are better at planning, the consequences of having no continuity plan, and how decisions around technology, debt, expansion, and investment can impact the next generation. And because farm succession is about more than paperwork and business structures, we explore the push and pull between generations, balancing the goals of today's farm owners with the ambitions and security of those who will carry the operation forward. In this episode, we discuss: • Rob and Derryn's personal experiences with farm succession and what they wish had been different. • The difference between succession, transition, and continuity planning. • Why continuity planning deserves more attention in agriculture. • Whether larger and more business-focused farms are better at planning for the future. • The financial, legal, and family consequences of not having a continuity plan. • Why younger farmers need to plan for the unexpected, too. • How technology, debt, expansion, and investment decisions affect long-term farm sustainability. • Balancing the current generation's goals with the next generation's ambitions. • Practical lessons and advice for farm families who haven't started the conversation. We also finish with a few personal questions for Rob and Derryn about the books that have shaped their thinking, experiences that have profoundly moved them, and what they're most excited about right now. Continuity planning is about protecting what you've built, preparing for what you can't predict, and giving the next generation a stronger foundation to build upon. Don't keep kicking the can down the road. Start the conversation. Thanks for tuning in, Tracy Brunet SHOW RESOURCES Connect with Derryn Shrosbree — Farmstrong  Website: https://farmstrong.ca/ Connect with Rob Saik https://robertsaik.com =========== 🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Derryn Shrosbree, Farmstrong, Rob Saik, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #Farmlife #Farmtok ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    Stop Kicking the Can on Farm Succession Planning | Farmstrong Series
  2. Oct 30

    When the Pressure Is On: Support That Fits Farm Life with Shawna Percy

    Farmer mental health awareness has come a long way, but are we doing enough to make support accessible in the realities of farm life? On this episode of The Impact Farming Show, Tracy sits down with Shawna Percy, Ontario farmer, mental health and suicide prevention specialist, and founder of Ag Care Connect, to explore how support can better meet farmers where they're at. Shawna brings together her experience in agriculture and more than 15 years of work in mental health and suicide prevention to help address the challenges facing farmers and farm families. Farmers often work alone, carry enormous responsibilities and face barriers that can make reaching out for help difficult. So what does support look like when someone is short on time, values their privacy or isn't ready to ask for help? Shawna shares the story behind Ag Care Connect, a free initiative created by producers, for producers, offering practical, agriculture-specific resources that people can access on their own terms. Together, we discuss the importance of early support, how to approach someone we're concerned about, and why improving farmer mental health requires more than simply asking individuals to become more resilient. Because supporting farmer well-being means making help accessible before a crisis and building an agricultural community where people feel comfortable reaching out. In this episode, we discuss: • Why raising awareness about farmer mental health is only part of the solution • The barriers that prevent farmers from seeking support • Ag Care Connect and its free, agriculture-specific resources • Why early support matters before someone reaches a crisis • How to approach a neighbour, employee, friend or family member who may be struggling • The role of agricultural communities in supporting farmer well-being • How we can make meaningful progress in farmer mental health Together, we discuss the importance of early support, how to approach someone we're concerned about, and why improving farmer mental health requires more than simply asking individuals to become more resilient. Because supporting farmer well-being means making help accessible before a crisis and building an agricultural community where people feel comfortable reaching out. Thanks for tuning in, Tracy SHOW RESOURCES Ag Care Connect Explore Ag Care Connect: https://agcareconnect.ca/ ================= 🔎 Related Phrases: Impact Farming Show, Agriculture Podcast, Tracy Brunet, Shawna Percy, Ag Care Connect, Mental Health in Agriculture, Mental health in farmers, farmer mental health, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success,  Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Transition Planning, Farm Succession Planning, Farm Founders, Farm Successors, Agribusiness, Agriculture, Farming, Farmers #Mentalhealth #mentalhealthawareness #mentalhealthmatters #mentalhealthadvocate#agriculture #farming ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    When the Pressure Is On: Support That Fits Farm Life with Shawna Percy
  3. Oct 28

    Farming & Furious! Agriculture Update for Professionals 2026

    If you advise farm families in any capacity, this episode is for you! In this episode of The Impact Farming Show, Tracy sits down with Joel Bokenfohr, Colin Miller, and their team to discuss the upcoming 47th Agriculture Update for Professionals, an annual event (in-person & virtual options) bringing together professionals who work with farm families across the agriculture industry. Happening November 23-26, 2026, this year's event features the theme "Farming & Furious" and a lineup of sessions tackling the financial, tax, business, and family matters that shape the future of farm operations. From navigating family dynamics and protecting a farm family's legacy to preparing for the unexpected and avoiding tax filing traps, Agriculture Update for Professionals delivers relevant insights for the people who advise and support farm businesses. Tracy chats with Joel and Colin about how the event has continued for 47 years, what attendees can expect from this year's sessions, and why staying informed is so important when working with farm families. They also discuss the differences between attending in person and virtually, who should consider attending, and how to register. In This Episode • 47 Years of Agriculture Update: How this long-running event continues to serve professionals working with farm families. • Farming & Furious: A look at this year's theme and the inspiration behind the session lineup. Block 1:"Life a ¼ Section at a Time" Block 2:"I Don't Got Friends, I Got Family" TRACY:  I have to ask. What is trouble at rodeo school? Block 3: "It's Only Interest — Legacy Lasts Forever" Block 4: "Dealing With the Unexpected" Block 5: "The Fast and the Filings — Tips and Traps" • Meet the Team: Discover who's involved in bringing the event to professionals across the region. • Event Details: Learn about the schedule, locations, in-person and virtual options, and registration. Join Tracy, Joel, Colin, and their team for a preview of Agriculture Update for Professionals 2026 and discover what's in store for the professionals who help keep farm families and agricultural businesses moving forward. Thanks for tuning in, Tracy SHOW RESOURCES The 47th Agriculture Update for Professionals November 23-26, 2026, with in-person and virtual attendance options. For the complete schedule, event locations, registration details, and more information, visit the official Agriculture Update for Professionals event website or registration page. https://www.agricultureupdate.ca =========== 🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Farming, Farmlife, Agribusiness, Agriculture, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness, Wealth Building for Farmers, Farm Corporations, Retirement Planning for Farmers, Tracy Brunet, Impact Farming Show, Joel Bokenfohr, Colin Miller #WealthPlanning #TaxPlanning #FarmAdvisor #FarmTransitionPlanning #FarmSuccessionPlanning #Farmlife #Farmtok ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    Farming & Furious! Agriculture Update for Professionals 2026
  4. Oct 26

    Building an AI Operating System for Your Business with Dan Aberhart

    Artificial intelligence is changing the way businesses operate, but how can you move beyond experimenting with AI tools and start using them to make your business more efficient? In this episode of The Impact Farming Show, we sit down with Dan Aberhart of Growing the Future to explore the Growing Your Future Operating System (GYFOS), a hands-on program helping business owners and professionals build practical AI systems around their own knowledge, decision-making, and workflows. Rather than simply learning how to use AI, participants explore how to apply it to their actual business challenges. From identifying time-consuming workflows to building AI agents that reflect their own voice and judgment, the goal is to create systems that help business owners get more done without having to be involved in every decision. With the program entering its third cohort, Dan shares what inspired him to create GYFOS, how it works, and how business owners can begin thinking differently about the role of AI in their operations. In This Episode, We Explore • What GYFOS is and who the program is designed for • Why Dan created the program and the problem he wanted to solve • How the program helps participants build a practical AI operating system • Dan's favourite module and the lessons behind it • How AI agents can help capture business knowledge and streamline workflows • What the first two cohorts have taught Dan about implementing AI • How participants can apply what they learn to real-world business challenges • Why business owners should start thinking about AI as a business tool, not just a technology trend • How to determine whether GYFOS is the right fit for your business Whether you're looking to free up time, improve your team's ability to make decisions, or find new ways to run your business, this conversation offers a practical look at how AI could become part of your operating system. Thanks for tuning in, Tracy SHOW RESOURCES: Learn more about GYFOS: https://growingthefuture.ca/gyfos Connect with Growing the Future: https://growingthefuture.ca/ Apply to join GYFOS: https://docs.google.com/forms/d/e/1FAIpQLSeTEtr8sGZdaaCiaBOPGu5753eJUnJHzf6gRN7iRnIQPbuAXg/viewform?pli=1

    Building an AI Operating System for Your Business with Dan Aberhart
  5. Oct 23

    Farm Corporation & Estate Planning Done Right with Adam Pukalo (Part #1)

    How can farm families protect their wealth, reduce future tax challenges, and build a lasting legacy for the next generation? In Part 1 of our three-part series, Farm Corporation & Retirement Planning Done Right, Tracy sits down with Adam Pukalo, Portfolio Manager with Pukalo Prairie Wealth Group and Harbourfront Wealth, to discuss the important role farm corporations play in estate planning and protecting a family farm's future. Many farm families know they need an estate plan, but understanding which strategies are available to protect farm assets, manage future tax implications, and prepare for the next generation can be challenging. In this episode, Adam shares insights into how farmers can take a more proactive approach to financial planning, make the most of the wealth accumulated inside their farm corporation, and begin preparing for retirement and succession long before the time comes to step away from the operation. In this episode, we discuss: • Farm Corporation & Retirement Planning: How can a farm corporation become an important part of a farmer's retirement plan? • Common Wealth-Building Mistakes: What mistakes do farmers make when accumulating wealth inside their corporation? • Planning Ahead for Retirement: Why should retirement planning start long before retirement? • Estate Planning & Farm Legacy: How does estate planning fit into a farm corporation legacy plan? Whether you're building your farm business, accumulating wealth, approaching retirement, or thinking about transitioning your operation to the next generation, this conversation highlights important considerations for planning ahead. Thanks for tuning in, Tracy …………………………… SHOW RESOURCES Connect with Adam Pukalo Interested in learning more about farm wealth management and financial planning? Connect with Adam and his team at Pukalo Prairie Wealth Group or Harbourfront Wealth. https://harbourfrontwealth.com/team-members/adam-pukalo/ Don't Miss Part 2 & Part 3 (Airing November & December 2026) This is Part 1 of our three-part series, Farm Corporation & Retirement Planning Done Right. Join us for the next conversation with Adam Pukalo as we continue exploring the financial planning considerations that matter to farm families. https://www.farmmarketer.com/impact_farming_show/sign-up Subscribe to The Impact Farming Show for more conversations about farm business, financial management, succession planning, and building a stronger future for Canadian agriculture. https://www.farmmarketer.com/impact_farming_show/sign-up =========== 🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Adam Pukalo, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness, Wealth Building for Farmers, Farm Corporations, Retirement Planning for Farmers #FarmTransitionPlanning #FarmSuccessionPlanning #Farmlife #Farmtok ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    Farm Corporation & Estate Planning Done Right with Adam Pukalo (Part #1)
  6. Oct 21

    2026 AgExcellence Event with Heather Watson

    What can farmers look forward to at this year's AgExcellence Conference? Tracy sits down with Heather Watson, Executive Director of Farm Management Canada, to discuss the upcoming event, its lineup of speakers and the ideas that will help farmers strengthen their businesses. Heather shares more about Farm Management Canada's work supporting farm business management, what attendees can expect from this year's conference, and the announcement of Canada's Young Farmers. Tune in to learn more about the event, what makes this year's program exciting, and how you can register to attend. Topics Covered: • An introduction to Farm Management Canada and Heather's role • The mission and details of the 2026 AgExcellence Conference • Featured speakers and key topics on this year's program • The announcement of Canada's Young Farmers • What attendees can expect to learn and take away from the event • How farmers can register for AgExcellence Resources Farm Management Canada:  https://fmc-gac.com 2026 AgExcellence Conference: Visit Farm Management Canada's website for event details, the speaker lineup and registration information. https://fmc-gac.com/programs-services/agricultural-excellence-conference/ ================== 🔎 Related Phrases: Farm Conference, AgExcellence Event, Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    2026 AgExcellence Event with Heather Watson
  7. Oct 14

    Farm Succession: Protecting Everything You've Built with Life Insurance | Farmstrong Series

    Farm succession planning involves more than deciding who will take over the land, equipment and day-to-day operation. It also means ensuring your family is financially protected and that the next generation has a path forward. Life insurance can play an important role in that process, helping farming families manage financial risks, provide for loved ones and plan for the unexpected. But many farmers avoid the conversation or don't fully understand how insurance fits into their overall succession strategy. In this episode of The Impact Farming Show, we're joined by Bill Paddon, from Grassland Finance Corp. and Derryn Shrosbree of Farmstrong to explore the role of life insurance in protecting farm families and the legacies they've worked so hard to build. We discuss common misconceptions about insurance, mistakes farming operations make when planning their coverage, and how Bill and Farmstrong work together to help farming families explore insurance solutions. We also look at how insurance fits into the bigger financial picture and why farmers should consider these questions before a crisis forces their hand. Whether you're preparing to transition your farm to the next generation, building your operation, or simply want to ensure your family is protected, this conversation offers important questions to consider as part of your farm succession plan. Show Highlights • Why life insurance matters in farm succession: Understand how insurance can support a family's financial security and succession goals. • Common misconceptions about insurance: Explore why farmers may misunderstand their coverage or put off reviewing their insurance needs.  • Fair and equal in farm succession: Explore how life insurance can be one of the few viable tools for helping farming families balance the needs of the child taking over the operation with those of children who aren't farming, without necessarily forcing the sale of farmland or other essential assets. • The biggest insurance planning mistakes: Learn why assuming you have adequate coverage can leave your farm family financially vulnerable. • Protecting your family's financial future: Consider how insurance fits into a broader plan to protect the people and assets that matter most. • The Farmstrong approach: Discover how Derryn Shrosbree and Bill work together to help farming families explore insurance solutions. • What the process looks like: Learn what farm families can expect when they begin a conversation about their insurance needs. • Planning for the unexpected: Understand why proactive planning can help families prepare for financial challenges that could affect the farm operation. • Advice for farming families: Hear practical takeaways from Bill and Derryn about taking the next step toward protecting your farm and family. For many farm families, the farm represents generations of hard work, sacrifice and commitment. But a successful operation doesn't automatically mean the family is financially protected if the unexpected happens. Life insurance may be one tool to consider when planning for succession, managing financial obligations and protecting family members. The right approach will depend on your operation, your family's circumstances, your financial commitments and your long-term goals. Fair and equal in farm succession: Explore how life insurance can be one of the few viable tools for helping farming families balance the needs of the child taking over the operation with those of children who aren't farming, without necessarily forcing the sale of farmland or other essential assets. You've worked hard to build your farm. Make sure you're thinking just as carefully about how to protect your family, your legacy and the next generation. Thanks for tuning in, Tracy …………………….. Show Resources Connect with Derryn Shrosbree — Farmstrong  Website: https://farmstrong.ca/ Connect with Bill Paddon – Grasslands Finance Corp. Website/contact: https://www.grasslandsfinance.com/billpaddon =========== 🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Derryn Shrosbree, Farmstrong, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #Farmlife #Farmtok ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    Farm Succession: Protecting Everything You've Built with Life Insurance | Farmstrong Series
  8. Oct 7

    Securing What Feeds Us: Why Cybersecurity Matters to Agriculture with Kristin King

    Cybersecurity probably isn't at the top of most farmers' priority lists—but it should be. As agriculture becomes increasingly connected through precision technology, automated equipment, digital farm management systems, connected facilities and complex food supply chains, the potential impact of a cyberattack is growing right along with it. In this episode of The Impact Farming Show, Tracy sits down with Kristin King, author of Securing What Feeds Us and an expert in OT/ICS security and risk management for food and agriculture. Kristin explains why agriculture is becoming an increasingly important target for cyber threats, shares real-world examples of attacks and vulnerabilities, and discusses what farmers and agricultural businesses can do to better protect themselves. They also explore why cybersecurity isn't getting the attention it deserves, what the industry needs to stop doing, the connection between cybersecurity and public trust, and why protecting our digital infrastructure is ultimately about protecting the food system itself. Whether you're a small family farm, a large agricultural operation or part of the broader food system, this conversation will give you a better understanding of the risks—and some practical steps you can take to reduce them. Episode Highlights • Why cybersecurity is an agriculture issue, not just an IT issue • Real-world examples of cyber threats affecting agriculture and food • Why agriculture can be an attractive target for cybercriminals • How increasingly connected farms create new vulnerabilities • Why cybersecurity isn't getting the attention it deserves • What prompted Kristin to write Securing What Feeds Us • What farmers and food businesses can expect to learn from the book • What small, medium and large farms can do to protect themselves • Common cybersecurity mistakes farmers should avoid • Whether large agricultural corporations are actually prepared for cyber threats • The connection between cybersecurity, food security and public trust • One simple action every farmer can take to improve their cybersecurity readiness Cybersecurity may feel like something that belongs to the IT department, but as Kristin explains in this episode, it is becoming an important part of protecting your farm business, your customers, your data—and ultimately our food system. Take one small step today: talk to your technology providers, review who has access to your systems and accounts, and start asking questions about your cybersecurity readiness. And if you want to go deeper, check out Kristin's book, Securing What Feeds Us, for a broader look at the cybersecurity challenges facing agriculture and food. Thanks for tuning in, Tracy …………….. Show Resources Kristin King — Author of Securing What Feeds Us OT/ICS Security Risk Management for Food & Agriculture, Zoos & Aquariums 📖 Book: Securing What Feeds Us: Cybersecurity in Agriculture  https://securingwhatfeedsus.com 🎙️ Bites & Bytes Podcast: Kristin's podcast exploring cybersecurity and technology issues. https://www.bitesandbytespodcast.com #farmtok #familyfarm #farming #ranching #agriculture  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Please perform your research.  © The Impact Farming Show: Produced by Farm Marketer

    Securing What Feeds Us: Why Cybersecurity Matters to Agriculture with Kristin King

Ratings & Reviews

5
out of 5
7 Ratings

About

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

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