The Story Engine Podcast

Kyle Gray
  • 5.0 (50)
  • Marketing
  • Updated Weekly

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

  1. 7h ago

    People only think other people die with Andrew Quebbemann

    div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> On this episode of The Story Engine Podcast I sit down with Andrew Quebbemann, and we discuss something on the podcast that I haven't stopped thinking about. "People only think other people die." Not morbid. Just true. You know people get sick, but it's someone else. You know people get laid off, but not you. You're a safe driver, you eat healthy, you got your shots. So the plan gets pushed to twelve on the top ten list. Every year. Andrew had a client call him at 58 and say he wanted to retire in two years. Andrew ran the numbers. Second meeting, he had to say it straight: the math doesn't work. Not because the guy didn't have money. Because nobody had mapped where he was actually headed until it was almost too late. Time is the one thing you can't buy back once it's gone. That's the whole episode.

  2. 3d ago

    The Success Trap: Why High Achievers Feel Stuck (And How to Lead with More Humanity) With Justin Ricklefs

    What happens when you've built the career, earned the title, achieved the success—and still feel disconnected from yourself? In this deeply honest conversation, I sit down with Justin Ricklefs, founder of Guild Collective and author of *Give a Damn*, to explore the hidden cost of achievement-driven leadership. Justin shares the personal journey that transformed his life—from sitting alone in a Target parking lot while working what many would consider a dream job, to building a human-centered company rooted in purpose, presence, and genuine connection. Together, we unpack why so many leaders reach a point where hustle, control, and performance stop working—and what happens when you're forced to confront the deeper fears, identities, and stories driving your success. Justin reveals how burnout, numbness, strained relationships, and constant striving are often symptoms of something much deeper, and why the path forward isn't found in another productivity hack, marketing strategy, or business book. If you've ever felt trapped by the very success you've created, this episode offers a powerful reminder: your value is not determined by what you do. It's determined by who you are. And when leaders learn to lead from that place, they create healthier teams, stronger cultures, more meaningful businesses, and ultimately a more fulfilling life.

  3. Jul 24

    Why Your Diagnosis Isn't the Whole Story with Dr. Scott Richmond

    Scott Richmond was lying on a hotel bathroom floor in Atlanta, the day after his birthday, on the phone with his mom. He'd already spent thirteen days in two hospitals that month. He'd lost 42 pounds. His mom was telling him they couldn't afford this anymore. He needed to come home. He didn't go home. He stayed anchored to one thing: his five year old daughter back in Iowa. That's what kept him fighting through a year that included being told, by the best pulmonary hospital in the country, that they simply didn't have an answer for him. Here's what Scott told me on this episode of Story Engine. Almost nobody who comes to him needs more information. They've already Googled everything, tried every protocol, seen twenty or thirty practitioners. What they're actually missing is one thing, the piece that makes all the other pieces finally connect. And more often than not, that piece isn't physical at all. If you've ever felt like you're doing everything right and still stuck, this conversation is for you.

  4. Jul 21

    From Cancer Survivor to Medical Detective: The Hidden Causes of Chronic Illness Most Doctors Miss With Dr. Jill Carnahan

    What if the symptoms you're fighting aren't the real problem? In this powerful episode of The Story Engine Podcast, I sit down with functional medicine pioneer and bestselling author Dr. Jill Carnahan to explore her extraordinary journey from a 25-year-old battling aggressive breast cancer and Crohn's disease to becoming one of the leading voices in root-cause medicine. Dr. Jill shares how a seemingly healthy childhood on a family farm exposed her to hidden environmental toxins, setting the stage for a health crisis that would ultimately transform her life's mission. Through her own healing journey, she discovered that true health isn't just physical—it's deeply connected to our emotional resilience, spiritual perspective, and willingness to ask better questions. But this conversation goes far beyond disease and diagnosis. We dive into why modern healthcare is failing both patients and practitioners, the burnout epidemic among clinicians, and the critical importance of treating people as human beings rather than collections of symptoms. Dr. Jill reveals the mindset shifts that helped her overcome seemingly impossible odds, why curiosity may be one of the most powerful healing tools available, and how she's now helping an entirely new generation of practitioners rediscover the humanity at the heart of medicine. If you've ever struggled with chronic illness, felt unheard by the medical system, or wondered how adversity can become your greatest gift, this episode is one you won't forget.

  5. Jul 17

    The Pattern You Don't Know You're In With Nancy Bisbikos

    On this episode of The Story Engine Podcast, I am talking to Nancy Bisbikos. Nancy runs a company called the Biko Method, and for fifteen years she's been helping people, from Olympic athletes to PGA golfers to executives, clear what she calls "emotional footprints." These are the patterns that get built when we're small and unprotected, then get passed down without anyone naming them. In aviation school, Nancy Bisbikos would walk into a classroom with tiny rectangular windows and feel like she couldn't breathe. Her nails turned blue every time. She had no idea why until her parents told her most of her family on her father's side died in concentration camps, through suffocation. We talk about the difference between a subconscious block and a conscious one, why the college basketball player who misses the game winning shot starts passing more the next season, and why the loudest voice in your head is usually the one you shouldn't trust. Nancy also tells a story about the moment she had to choose between staying sick and choosing real growth. It's not a comfortable story. It's a true one.

  6. Jul 14

    The Magic You're Missing: Why Your Greatest Value Might Be Hiding in Plain Sight With Chris Van Loan

    What if the biggest thing holding your brand back isn't a lack of content, strategy, or opportunity—but your inability to see your own value? In this deeply personal and insightful episode of The Story Engine Podcast, I sit down with filmmaker, storyteller, and entrepreneur Chris Van Loan II to explore the hidden art of capturing authentic moments that create lasting impact. From documenting elite masterminds and transformational events to helping entrepreneurs share their stories in ways that truly connect, Chris reveals why the most meaningful moments are often the ones that never make it to the screen—and how that realization sparked a powerful evolution in his own business. But this conversation goes far beyond media and marketing. Chris opens up about years of self-doubt, feeling overlooked despite an impressive track record, and the difficult journey of recognizing his own worth. Through a powerful live storytelling exercise, we uncover the deeper thread connecting his career, his purpose, and the message he most needed to hear himself: believe in your own magic. If you've ever struggled with imposter syndrome, questioned your value, or felt like your best work wasn't being seen, this episode will leave you inspired, challenged, and ready to step into your next chapter.

  7. Jul 7

    From Reinvention to Recognition: The Visibility Strategy You Can't Buy With Lauren Cobello

    What does it really take to stand out in a world where everyone is fighting for attention? In this powerful episode of The Story Engine Podcast, I sit down with PR strategist and visibility expert Lauren Cabello, founder of Leverage with Media PR and the newly launched Big City Podcast Tours. Lauren shares what most entrepreneurs get wrong about visibility, why traditional PR is making a surprising comeback in the age of AI, and how authentic relationships—not viral trends—are becoming the ultimate competitive advantage. But this conversation goes far deeper than media placements and podcast appearances. Lauren opens up about one of the most pivotal moments of her life: selling the home where she raised her children, walking away from a successful personal finance brand, changing her public identity, and betting everything on a new vision. Her story is a powerful reminder that true visibility starts with the courage to reinvent yourself, trust your instincts, and keep moving forward long before the results arrive. Whether you're an entrepreneur, author, speaker, or thought leader looking to expand your influence, this episode delivers both practical strategy and profound inspiration.

  8. Jun 30

    How I Learned to Regulate My Emotions When It Matters Most with Rubina Chadha

    In this episode, I sit down with Rubina Chadha, founder of Inner Design, to explore what it really means to regulate your nervous system in high-stakes moments. We go far beyond surface-level "mindset" advice and dive into the real reason so many high performers—entrepreneurs, leaders, and creatives—feel overwhelmed, burned out, or stuck despite their success. Rubina shares how we've been conditioned to live in our heads, and why reconnecting with our bodies is the key to clarity, resilience, and sustainable performance. Through a powerful, real-life story, we uncover what emotional regulation actually looks like in practice—not in theory. From navigating major life transitions to making better decisions under pressure, this conversation reveals simple, practical tools you can use immediately. If you've ever felt like overthinking, stress, or emotional overwhelm is holding you back, this episode will show you a new way forward—one rooted in presence, awareness, and real inner alignment. Highlights: 00:00 – Introduction to Rubina Chadha and the power of nervous system regulation 01:17 – What creativity and mindfulness really mean (and why everyone is creative) 03:19 – Why high performers default to overthinking—and where it stops working 05:05 – The hidden cost of stress: health, relationships, and burnout 07:27 – Why we're not taught how to handle stress—and what's missing 11:22 – Rubina's unique approach: creative expression + breathwork as entry points 12:59 – Simple ways to release stress (that most adults have forgotten) 15:17 – What becomes possible when you learn to regulate your emotions 17:59 – A real-life story: receiving life-changing news in the kitchen 19:40 – The emotional conflict of letting go and supporting growth 22:46 – Finding peace, presence, and gratitude on the other side 24:32 – A powerful live storytelling transformation of Rubina's journey 28:07 – The impact of being seen—and the importance of community

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About

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

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