The Ad Podcast

Dylan Conroy

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

  1. Verena Gründel - Director of Brand & Communications - DMEXCO

    6D AGO

    Verena Gründel - Director of Brand & Communications - DMEXCO

    Verena Gründel is a leading figure in the European digital marketing and media landscape. As of 2026, she serves as the Director of Brand & Communications for DMEXCO (Digital Marketing & Exposition), one of the world's largest digital industry events held annually in Cologne. The Voice of DMEXCO: Beyond her leadership role on the management board, she is the official host and face of the brand. She hosts the DMEXCO Podcast, where she interviews global C-level executives, CMOs, and tech disruptors on topics like agentic AI, retail media, and sustainable digital growth. Editorial Background: Before joining DMEXCO in late 2023, she was the Editor-in-Chief of W&V (Werben & Verkaufen), Germany's most influential trade publication for marketing, media, and tech. Her tenure there established her as a top authority on brand transformation and digital trends. Journalistic Roots: A trained journalist with a background in biology, she spent over 15 years reporting on the digital industry. She is known for her ability to "decode" complex tech buzzwords into actionable business strategies. Moderation & Speaking: She is a frequent moderator for high-level industry events and panels (such as the Horizont Snowmasters), focusing on female leadership, personal branding, and the future of work. Digital Transformation: Her current work focuses heavily on how companies can use data, creativity, and technology (specifically AI) to drive real business impact rather than just chasing hype. Industry Advocacy: She is a member of the MMA (Marketing & Media Alliance) and is deeply involved in shaping the strategic positioning of the digital economy in Europe. In her recent podcast episodes and speaking engagements, Verena has been particularly vocal about: Agentic AI: The shift from "chatbots" to autonomous AI agents that can handle full customer journeys. Retail Everywhere: How commerce is moving away from traditional websites and into AI conversations and social surfaces. Female Leadership: Mentoring the next generation of women in the tech and agency worlds.

    13 min

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About

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture