The Ad Podcast

Dylan Conroy

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

  1. Sam Lewis - Senior Vice President (SVP), Creative & Media (Americas) - DEPT®

    May 26

    Sam Lewis - Senior Vice President (SVP), Creative & Media (Americas) - DEPT®

    Executive Profile: Sam Lewis Current Role: Senior Vice President (SVP), Creative & Media (Americas) at DEPT® Industry Focus: Brand Strategy, Integrated Marketing, AI & Digital Transformation Sam Lewis is a seasoned marketing transformation specialist and executive with over 20 years of experience building integrated agency models that merge creative storytelling, media, and technology. The son of an entrepreneur, Lewis inherited a restless curiosity for business, which eventually led him into the fast-paced world of global advertising. Before joining DEPT®, Lewis spent nearly two decades navigating major industry shifts. He famously served as Partner and US CEO of T&Pm (formerly CHI&Partners / The&Partnership, a prominent WPP-backed network), where he helped scale the independent creative shop into a global network spanning more than 30 offices worldwide. Throughout his career, he has driven nearly $1 billion in net new revenue, spearheading massive, headline-making pitch wins for global juggernauts like Toyota (including the London 2012 Olympics campaign) and The Coca-Cola Company. Lewis joined DEPT®'s Americas leadership team, stepping into his role as SVP of Creative & Media. At DEPT®, he oversees a massive portfolio that accounts for roughly half of the agency’s regional revenue. Known for his "newsroom mentality"—moving brands away from static campaigns and toward always-on, social-first cultural platforms—Lewis has guided major brands like Google, Snap, eBay, Coach, Mazda, SiriusXM, and The Washington Post through complex digital evolutions. He is a major proponent of fusing human creativity with AI, frequently speaking at industry events (like CES) on how modern, future-fit agencies must leverage technology to scale growth without losing their creative edge.

    13 min
  2. Brandon Lentino - Chief Creative Officer (CCO) - Viral Nation

    May 21

    Brandon Lentino - Chief Creative Officer (CCO) - Viral Nation

    Brandon Lentino is a prominent creative executive in the social media and creator economy space, currently serving as the Chief Creative Officer (CCO) at Viral Nation, one of the world’s leading social media marketing transformation agencies. His work focuses on bridging the gap between traditional brand marketing and the fast-moving "social-first" world of creators and influencers. Chief Creative Officer: Lentino oversees the creative direction for global brands, ensuring that their social presence isn't just "ads," but content that resonates with modern audiences (especially Gen Z and Gen Alpha). VN Studio: Following Viral Nation’s acquisition of Eight Seven Media (a production agency Lentino co-owned), he helped spearhead the creation of "VN Studio." This internal hub focuses on high-speed content production, distribution, and monetization for athletes, celebrities, and brands. Strategy: He is a vocal advocate for "engineering UGC" (User Generated Content). His philosophy is that brand activations should be designed as "social engines" where the physical experience is built specifically to prompt sharing and digital engagement. Zillow & "Demure" Marketing: He led a viral 2025 campaign for Zillow featuring creator Jools Lebron, leveraging the "very demure, very mindful" trend to reach first-time homebuyers on social media. Super Bowl Coverage: In February 2026, he was a featured expert for ADWEEK’s "Big Game Live Show," providing real-time analysis of Super Bowl ads, social sentiment, and creator-led marketing strategies. 7-Eleven "Summer of Sev": He oversaw the award-winning creative for 7-Eleven Canada, which used a digital-first approach to position the brand as a convenience leader for a younger, social-savvy demographic. Lentino often speaks about the "Hybrid of Tech and Humanity." He argues that while a strong tech stack (social listening, AI, and analytics) is necessary, it must be combined with human expertise to know when a brand should enter a cultural conversation without looking like an "outsider."

    16 min

Ratings & Reviews

5
out of 5
5 Ratings

About

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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