The Ad Podcast

Dylan Conroy
  • 5.0 (6)
  • Business
  • Updated Bimonthly

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

  1. 13h ago

    Why Digital Billboards and Creator Stunts Are Surging | Ryan Laul, Talon, North American CEO

    In this episode of The AD Podcast, host Dylan Conroy sits down with Ryan Laul, North American CEO of Talon, to explore the rapid evolution of out-of-home (OOH) media, digital billboard automation, and retail media integration. Discover how brands are bypassing legacy print lead times with programmatic platforms, why digital creators are using physical billboards for offline validation, and how physical real-world inventory provides ultimate resilience against AI disruption. Core topics discussed include: Programmatic digital out-of-home planning and real-time data triggers Creative breakthroughs utilizing 3D anamorphic production and live feeds The convergence of the creator economy, social media, and physical billboards Nationwide synchronized campaigns and public service takeovers in Times Square Retail media networks, last-mile proximity marketing, and AI-resilient infrastructure Ryan Laul is the North American CEO at Talon, where he leads out-of-home media strategy, simplifying complex media spaces for major global brands and agency partners. Connect with the Guest & Partners: Ryan Laul LinkedIn: https://www.linkedin.com/in/ryan-laul-34ba533/North American CEO, Talon: https://www.talonooh.comDylan Conroy LinkedIn:⁠⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠⁠Strike Social:⁠⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠

    Why Digital Billboards and Creator Stunts Are Surging | Ryan Laul, Talon, North American CEO

  2. 15h ago

    Why Athletes Make the Ultimate Corporate CEOs | Chantell Preston, San Francisco Signal, Co-Founder & Owner

    The commercial landscape of women's professional sports is undergoing an unprecedented operational evolution. In this episode, Chantell Preston, Co-Founder and Owner of the San Francisco Signal, breaks down the strategic economics of launching a franchise within League One Volleyball (LOVB). Discover how private capital deployment, aligned equity structures, and player welfare standards are reshaping professional sports investments. Franchise Economics & League Alignment: Examining how team owners hold equity in the parent league to ensure mutual financial growth. Youth Ecosystem Integration: Leveraging downstream youth sports participation to create unique B2B marketing channels for major brands. Player Welfare & Talent Retention: Standardizing year-round pay, full benefits, and maternity leave to keep elite domestic athletes in the United States. Corporate Leadership Translation: Translating core athletic competencies like resilience and problem-solving into executive boardroom success. Chantell Preston is a seasoned healthcare entrepreneur and sports franchise owner specializing in enterprise scaling, capital deployment, and organizational culture building. Connect with the guest and hosts: Chantell Preston: https://www.linkedin.com/in/chantellpreston/San Francisco Signal: lovbsf.comDylan Conroy LinkedIn:⁠⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠⁠Strike Social:⁠⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠

    Why Athletes Make the Ultimate Corporate CEOs | Chantell Preston, San Francisco Signal, Co-Founder & Owner

  3. 15h ago

    Why Gen Z and Gen Alpha Are Gamified Consumers | Matt Edelman, Super League, CEO

    Reaching modern consumers requires moving past passive video and into immersive, participatory gaming ecosystems. In this episode, Matt Edelman, CEO of Super League, breaks down how enterprise brands successfully navigate multi-platform advertising campaigns, leverage native ad tech, and build long-term connections with younger demographics. Cross-Platform Advertising: Executing custom builds, rewarded media, and community integrations across Roblox, Minecraft, Fortnite, and CTV. The Research Lab Framework: Why brands should test activations in existing game environments before investing in dedicated virtual destinations, as demonstrated by the Panda Express case study. Dynamic Creative Evolution: Adapting to platform policy shifts and utilizing native tooling for playable brand experiences. The Gamified Consumer: Analyzing why Gen Alpha, Gen Z, and millennials respond powerfully to progression-reward systems. AI & Creator Ecosystems: Evaluating the 3-to-5-year outlook for generative AI and vibe coding in game development. Matt Edelman is the CEO at Super League, overseeing enterprise strategies that connect leading brands and agencies with video game audiences worldwide. Connect with the guest and host: Matt Edelman on LinkedIn: https://www.linkedin.com/in/mattedelman/Super League Website: http://www.superleague.comDylan Conroy LinkedIn:⁠⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠⁠Strike Social:⁠⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠

    Why Gen Z and Gen Alpha Are Gamified Consumers | Matt Edelman, Super League, CEO

  4. 18h ago

    ⁠Tom Telford⁠ - President of Digital Marketing and CDO - ⁠Clarity

    Tom Telford, President of Digital Marketing and Chief Digital Officer at Clarity. Tom is a veteran agency leader who is actively reshaping how enterprise brands navigate the biggest shift in search and communications in two decades. Rather than treating PR, performance media, and SEO as separate agency silos, Tom connects earned authority directly with digital growth. Today, he’s leading the charge on Generative Engine Optimization—or GEO—helping brands build the 'Authority Stack' required to win in an era where AI search tools like ChatGPT and Google AI Overviews replace traditional blue links. Today, we’re diving into the convergence of PR and digital marketing, managing search in the age of generative AI, and how agency leaders can bridge the gap between CMOs and CCOs.

    ⁠Tom Telford⁠ - President of Digital Marketing and CDO - ⁠Clarity

  5. 1d ago

    Eliminating Wasted Ad Spend Through AI Multi-Channel Attribution | Zach Dugow, The Cool Company, Founder and CEO

    Enterprise marketing organizations waste millions of dollars annually by isolating performance budgets into rigid, channel-specific walled gardens. In this episode, Zach Dugow, Founder and CEO of The Cool Company, breaks down how merging search, social, and programmatic spend into a unified AI-managed pool unlocks performance gains between 30% and 75%. Key tactical themes covered in this episode include: Consolidating fragmented media budgets to allow algorithms to chase optimal conversion signals Deploying automated AI creative generation by parsing briefs and live website assets Scaling campaign optimization through 4,000 weekly micro-enhancements versus manual trading baselines Evaluating empirical consumer perception data from the "Cool AI Challenge" regarding AI ad effectiveness Zach Dugow is the Founder and CEO of The Cool Company, overseeing 14 years of ad-tech innovation and five strategic acquisitions built on top of over $1 billion in managed media spend. Connect with the guest and host: Zach Dugow on LinkedIn:⁠ https://www.linkedin.com/in/zackarydugow/The Cool Company Website: http://www.cool.coDylan Conroy LinkedIn:⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠Strike Social:⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠

    Eliminating Wasted Ad Spend Through AI Multi-Channel Attribution | Zach Dugow, The Cool Company, Founder and CEO

  6. 1d ago

    How Custom AI Workflows Scale Agency Creative Output | Steve O'Connell, Modop, Co-CEO

    In this episode, Modop Co-Chief Creative Officer Steve O'Connell sits down at Advertising Week in New York City to unpack how modern agencies are successfully integrating technology expertise with world-class brand creative strategy. Discover how building custom AI layers fine-tuned to client data creates an unbeatable competitive advantage in client pitches compared to generic off-the-shelf software models. Agency Integration & Acquisitions: Examining the three-year post-acquisition journey of merging a tech-forward parent company with an award-winning creative shop. Proprietary AI Infrastructure: Why fine-tuning AI models on client data delivers superior flexibility and brand alignment. Pre-Production Timeline Compression: Practical case studies on how AI collapses storyboarding windows—such as producing 250 frames for a 12-episode micro-drama in just one week. Cross-Functional Creative Democratization: How advanced prompt engineering empowers copywriters and non-art directors to generate high-end visual comps. Advertising Week Takeaways: Intel-gathering strategies and observations on direct-to-consumer brand success stories like Graza. Steve O'Connell is the Co-Chief Creative Officer at Modop, overseeing daily creative department operations and bridging the gap between traditional brand strategy and enterprise technology integration. Connect with the Guest & Partners: Steve O'Connell on LinkedIn: https://www.linkedin.com/in/steve-o-connell-934a753/Modop Website: http://www.modop.comDylan Conroy LinkedIn:⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠Strike Social:⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠

    How Custom AI Workflows Scale Agency Creative Output | Steve O'Connell, Modop, Co-CEO

  7. 1d ago

    ⁠Andrew Graff⁠ - CEO - ⁠Allen & Gerritsen

    Andrew Graff is an agency leader, marketing innovator, and the long-standing Chief Executive Officer of Allen & Gerritsen (A&G), an independent, integrated agency with offices in Boston and Philadelphia.Under Graff’s leadership, A&G has expanded into a national powerhouse bringing together creative, media, PR, customer experience (CX), data, and technology to help brands become "Unignorable". A&G has twice been named an Ad Age "Best Place to Work in U.S. Marketing". A frequent contributor to Fast Company and an industry speaker, Graff advocates for bridging the gap between brand marketing promises and actual frontline customer experience, as well as fostering an intrapreneurial company culture.

    ⁠Andrew Graff⁠ - CEO - ⁠Allen & Gerritsen

  8. 2d ago

    The B2B-to-C Playbook Behind Agricultural Cooperatives | Pat Dunneback, Battery Agency, Managing Director

    In this episode of The Ad Podcast, host Dylan Conroy sits down with Pat Dunneback, Managing Director of Battery Agency’s Chicago office, live from Advertising Week in New York. They unpack the intricacies of managing a multi-year enterprise relationship with Land O'Lakes, examining how legacy brands navigate shifting agricultural economics and consumer expectations. The operational mechanics of a 105-year-old Fortune 500 cooperative owned by 3,000+ farmer-owners. The B2B-to-C marketing framework: leveraging retail grocery brand affinity to power commercial food service distribution. Overcoming current agricultural headwinds, regulatory pressures, and operational costs. The mission of the Modern Rural Collective to authentically represent the 46 million Americans living in rural communities. High-impact creative partnerships with Getty Images and Ron Howard's Imagine Entertainment. Pat Dunneback leads Battery Agency's Chicago office and oversees comprehensive brand strategy, creative campaigns, and client partnerships for major enterprise accounts. Connect with the Guest & Partners: Pat Dunneback on LinkedIn: https://www.linkedin.com/in/pat-dunneback/ Battery Agency Website: https://batteryagency.com/ Follow Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/ Scale your performance marketing with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/

    The B2B-to-C Playbook Behind Agricultural Cooperatives | Pat Dunneback, Battery Agency, Managing Director
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Ratings & Reviews

5
out of 5
6 Ratings

About

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

Information

  • Creator
    Dylan Conroy
  • Years Active
    2018 - 2026
  • Episodes
    514
  • Rating
    Clean
  • Copyright
    © Dylan Conroy
  • Show Website
    The Ad Podcast