Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • Marketing
  • Updated Semiweekly

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 3d ago

    How To Build Go-To-Market Engines For B2B Companies

    About James Hayden I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements. Book a Free 30-Min GTM Diagnostic → I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments. My client and employer roster spans enterprise technology, SaaS, hospitality, automotive, and government sectors across four continents: Enterprise & Technology: Microsoft, Oracle, Cendant, TravelClick (acquired by Amadeus), Zipwhip (acquired by Twilio for $850M), Zumobi, Uniken, RESAAS, LodgIQ, FingermarkAutomotive: Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, KiaMedia & Partnerships: MSNBC, StarbucksGovernment & Trade: New Zealand Trade and Enterprise (NZTE), Government of Costa Rica, Government of GuatemalaStartups & Ventures: Hotelscan (successful exit), Ortega Expansion Consulting, Hayden Marketing Inc., Dignity For Divas When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver. I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly. I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook. Don't forget to check our Expert Content Society LinkedIn Content Community here: https://www.thetimetogrow.com/expert-content-society

    How To Build Go-To-Market Engines For B2B Companies

  2. 6d ago

    LinkedIn's New KPI Metric That Can Help Your Content

    Most LinkedIn users are missing one of the most important analytics updates the platform has released. Likes, comments, and even total impressions only tell part of the story.LinkedIn has quietly introduced a much more valuable KPI inside your analytics: Discovery. Under your impression analytics, you'll now see two categories: • In-network impressions: People who already follow you or are connected to you. • Out-of-network impressions: People who don't follow you and aren't connected to you. Here's why this matters. If the majority of your impressions are coming from your existing network, you're primarily reaching the same audience over and over again. But if a growing percentage of your impressions are coming from out-of-network viewers, LinkedIn is signaling that your content is valuable enough to recommend to people who have never heard of you before. That is how real audience growth happens. In my opinion, this is one of the healthiest KPIs to track because it shows whether your content is expanding beyond your current circle rather than simply recycling within it. Now, that doesn't mean in-network impressions are bad. Your existing audience should absolutely continue seeing your content. But if your goal is to attract new clients, grow your authority, and consistently reach fresh audiences, you want to see your out-of-network percentage increasing over time. Instead of asking, "How many impressions did this post get?"Start asking, "Who generated those impressions?" That's a much more meaningful question. Focus on creating content that teaches, sparks thoughtful conversations, and keeps people reading. When LinkedIn sees people finding value in what you share, it's far more likely to introduce your content to people outside your existing network. Growth doesn't happen by talking to the same people louder. It happens when LinkedIn starts introducing you to the people who don't know you yet. Don't forget to sign up for our FREE LinkedIn Content Roadmap workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

  3. Jul 23

    How To Build and Scale A Profitable Course Business

    Ruzanna Tovmasyan founded Ruz Studios Inc. in Burbank, California, after years of building course businesses for coaches, authors, and thought leaders who knew they had something valuable to teach but had no idea how to turn it into a product. Her clients have collectively generated over three million dollars in course revenue. One of them made a hundred and fifty thousand dollars in a single launch. Over forty thousand students have gone through courses she produced. She describes what she does as taking someone from a book or an idea all the way to a live school with paying students, and handling every single step in between so her clients never have to think about the business side. For those who want to learn how to build and scale their own profitable course business, she also runs the Ruz Creator Lab, her online academy, and a private Mastermind for creators who are ready to go deeper. Connect with Ruzanna here: www.linkedin.com/in/ruzannatovmasyan www.facebook.com/iamruzanna www.instagram.com/iamruz https://workwithruz.manus.space Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop HERE: https://www.thetimetogrow.com/LinkedInContentRoadmap

    How To Build and Scale A Profitable Course Business

  4. Jul 20

    This 15-Minute LinkedIn Routine Will Grow Your Business

    LinkedIn engagement, lead generation, networking, and marketing don't require posting every day. If you're a coach, consultant, or service professional, there's a better way to build visibility, start conversations, and attract qualified clients in just 15 minutes a day. In this training, I'll share the simple... Comment. Reply. Connect  routine that consistently creates more opportunities without spending hours creating content. You'll learn why these three habits outperform simply publishing another post and how they help expand your reach, strengthen relationships, and bring more of the right people to your profile. Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

  5. Jul 17

    The #1 Neuro-Performance Expert In The World

    Hundreds of high-achieving women, CEO's , industry leaders & entrepreneurs have worked with me to relaunch their careers, rediscover their purpose, & reclaim their confidence—often after years of feeling stuck, burned out, or unsure of what’s next. I know what it feels like to hit a turning point & wonder if it's too late to make a change. Spoiler: it's not.The success my clients' experience isn’t about my credentials (which I’m incredibly proud of). It’s about the proven coaching frameworks, transformational programs, & supportive community I’ve built & the fact that I’ve been in their shoes.That’s why I created the 3HQ™ Method (Head, Heart, Higher Self)—a neuroscience-based system that teaches women how to align their mindset, reconnect with purpose, & step into what’s truly possible—personally & professionally.Clients come in feeling exhausted, disconnected, or craving more. They leave with clarity, courage, & a game plan. They launch businesses. Step into executive roles. Break income ceilings. And perhaps most importantly—finally feel aligned with who they are and where they’re headed. Connect with Hilary here: https://therelaunch.com/ Don't forget to register for our upcoming FREE LinkedIn Clients On Command Workshop Here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    The #1 Neuro-Performance Expert In The World

  6. Jul 13

    The Types Of LinkedIn Content That Turn Your Connections Into Clients

    If you're a coach, consultant, or service professional struggling to generate leads on LinkedIn, your content strategy may be the real problem. Posting more isn't the answer. Posting the right mix of content is what builds visibility, trust, conversations, and qualified opportunities. In this episode, I break down the four types of LinkedIn content that every service professional, coach, and consultant should create to attract the right audience and turn visibility into business growth. You'll learn how to create authority content that positions you as the expert, story content that builds trust, proof content that builds credibility, and conversation content that encourages meaningful engagement. When you consistently combine all four, LinkedIn becomes more than a place to post. It becomes a platform that helps you build relationships, generate conversations, and create more opportunities. Don't forget to register for our FREE Connections Into Clients LinkedIn Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

  7. Jul 9

    How To Create More Money, More Wealth, and More Freedom

    Trevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt. He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes. They all come to Trevor for one thing: life-changing transformation, both personally and professionally, so that they can achieve More Success, More Wealth and More Freedom, faster than they ever thought possible. Connect with Trevor here: https://ca.linkedin.com/in/trevor-mcgregor-93375862 https://www.facebook.com/trev.mcg https://www.instagram.com/iamcoachtrevor/ http://www.trevormcgregor.com/ Don't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    How To Create More Money, More Wealth, and More Freedom

  8. Jul 6

    LinkedIn Content "Saves" Are More Impactful Than "Likes"

    For years, everyone chased likes. Today, LinkedIn is paying much closer attention to something else. Saves. A like takes a second. A save tells LinkedIn your content was valuable enough for someone to come back to later. That is a much stronger signal of quality. The same goes for dwell time. The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing to additional people. This is why a coach, consultant, or service provider with a smaller but highly engaged audience can now outperform someone with a much larger audience posting generic content. The best part? You do not have to create something completely new. Your most valuable content is already hiding in your client conversations, coaching sessions, sales calls, frameworks, and success stories. Those are the insights people save because they solve real problems. Stop measuring success by how many people tap the like button. Start creating content people want to save, revisit, and share. That is the new math of LinkedIn reach, and it is working in your favor. Don't forget to register for our "Clients On Command: Your LinkedIn Content Roadmap" 3-Day Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

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4.9
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About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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