“That kind of put soccer on my radar as a sport. I saw how deeply it meant to people, in a way I didn’t appreciate prior to that. And then I was in London when the World Cup began, and I saw the opening match — Argentina and Cameroon, with Cameroon winning in an upset. Just the whole spectacle of it gave me an appreciation for the game.” — Brian Bunk, on Ireland, Italia ’90, and the moment everything changed Not long now. Only seven days until the World Cup begins. Just enough time to read Brian D. Bunk’s new The Shortest History of Soccer: From Ancient Kicking Games to the World’s Most Popular Sport. History isn’t Bunk with Brian. He looks a bit like Elton John, which is appropriate given that old Rocket Man was chairman of Watford and bankrolled the tiny English club to almost winning the league. Pop stars like Ed Sheeran (Ipswich) and Robert Plant (Wolves) love football, Bunk notes. Probably because it reminds them of where they came from. Bunk’s thesis is that soccer’s global dominance is not accidental. Born in the industrial communities of nineteenth-century England, the game gave workers a new identity, new evidence of their collective power, proof they’ll never walk alone. That same logic explains why middle-aged men all over America religiously gather at their local bars to watch English teams with strange names like Ipswich Town and Wolverhampton Wanderers. Such is religion in our globalised post-industrial age. “Some people think football is a matter of life and death. I don’t like that attitude. I can assure them it is much more serious than that,” the great Liverpool manager Bill Shankly quipped. That’s the shortest of short histories of football. What the working-class Shankly meant was that it gives us social meaning — which is, indeed, more historically significant than the life or death of a single individual. Or even God. Football saves our souls, Brian Bunk concurs with Bill Shankly. Enjoy the World Cup. Five Takeaways • Soccer Was Born in Industrial Communities for a Reason: The game emerged in industrial Britain in the second half of the nineteenth century not by accident but because industrialisation had shattered traditional community life. Mass migration to cities, technological disruption, the loss of familiar rhythms — all created a need for new kinds of identity and belonging. Soccer filled that need. It gave factory workers a team to follow, a ground to gather at, a shared identity that transcended ethnic and class lines. Bunk’s argument: this community function is baked into the game itself, which is why it has replicated across every culture it has touched. • Why Americans Love the Premier League: Bunk identifies the 1990s as the pivotal decade for American soccer. The 1994 World Cup on home soil. The women’s World Cup. The formation of MLS. The arrival of the FIFA video game. The Premier League broadcasting deals with ESPN and Fox. All of these combined and snowballed. Add to that the NFL owners investing in English clubs, the celebrity ownership wave (Ryan Reynolds, Elton John), and the cultural footprint of shows like Ted Lasso and Welcome to Wrexham. The result: a generation of Americans for whom following the Premier League is a primary source of community. • Maradona: All the Contradictions of Football in One Man: Asked which historical match he would most want to attend, Bunk chooses Mexico City, June 1986: Argentina vs England. Not for the Hand of God goal — which was cheating — but for the second goal, the one where Maradona picked up the ball in his own half, went past five English players, and scored what is generally considered the greatest goal in the history of the game. Bryon Butler’s BBC radio commentary: “turning like a little eel.” Andrew’s verdict: if any single figure captures all the genius, joy, turbulence, and tragedy of football, it is Maradona. • The World Cup Returns to North America: In seven days, the 2026 FIFA World Cup begins in the United States, Canada, and Mexico — the first time the tournament has returned to North America since the USA hosted in 1994. The timing of Bunk’s book is deliberate. Soccer is more popular in America than at any point in history, and the home World Cup is the event that could push it into the first tier of American sports culture. The Premier League, MLS, women’s soccer, and now the World Cup: the game’s US footprint is larger than it has ever been. • Andrew’s Game: Tottenham vs Benfica, April 1962: Andrew’s own fantasy match, offered unprompted at the end: the first leg of the 1962 European Cup semi-final between Tottenham Hotspur and Benfica at the Est00e1dio da Luz in Lisbon on March 20, 1962, with Eusebio and Jimmy Greaves on the same pitch. Spurs lost 320131 on the night, went out 420132 on aggregate. Two clear penalties not given. Andrew’s conclusion: had Spurs won that match, the history of European football — and possibly his own life — would have been different. He notes that he has a son, and that he should have called him Jimmy. About the Guest Brian D. Bunk is a Senior Lecturer in History at the University of Massachusetts Amherst, where he teaches courses on world history, modern Europe, and the global history of soccer. He is the author of The Shortest History of Soccer: From Ancient Kicking Games to the World’s Most Popular Sport (The Experiment, June 2026), Beyond the Field: How Soccer Built Community in the United States (University of Illinois Press, 2025), and From Football to Soccer: The Early History of the Beautiful Game in the United States (University of Illinois Press, 2021). He lives in Northampton, Massachusetts. References: • The Shortest History of Soccer by Brian D. Bunk (The Experiment, June 2026). • Beyond the Field: How Soccer Built Community in the United States by Brian D. Bunk (University of Illinois Press, 2025). • Argentina vs England, FIFA World Cup quarter-final, Azteca Stadium, Mexico City, June 22, 1986 — the Hand of God game, referenced as Bunk’s fantasy match. • Tottenham Hotspur vs Benfica, European Cup semi-final, Estádio da Luz, Lisbon, April 1962 — Andrew’s fantasy match. About Keen On America Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On A...