It's Not About The Money

Catherine Morgan

It's not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing Speaker, Financial Coach and Trauma-informed coach. You'll learn the steps to create more wealth, grow your business, and have a better relationship with money. This is the show for you to feel good with money and to explore the meaning beyond wealth. This podcast is the one to listen to if you're a female entrepreneur. 'Formerly the In Her Financial Shoes Podcast.'

  1. 3D AGO

    Why You Can't Earn More Than Your Parents Did

    Have you ever noticed that no matter how hard you work or how skilled you become, you seem to hit the same income ceiling over and over again? There's a fascinating concept in financial psychology called your financial set point - an unconscious income limit that most of us cap at roughly the same level our parents earned when we were growing up. When you try to exceed this invisible ceiling, your brain literally hits the emergency brake, triggering self-sabotage, guilt, or an overwhelming sense that you don't deserve more. I experienced this myself when my mum saw my bank statement showing over £50,000 in one month and I immediately downplayed it, feeling this deep shame about earning more easily than she ever did. Today, I'm unpacking why your childhood money environment is a stronger predictor of your financial success than your education or business skills, how unconscious loyalty patterns keep you stuck at your parents' income level, and the four essential steps to gradually expand your nervous system's capacity to hold more wealth - because breaking these patterns isn't just about you, it's about resetting the entire financial landscape for the next generation. Chapters 00:00 Understanding Financial Set Points 07:08 The Impact of Childhood on Financial Success 12:52 Identifying Signs of Financial Self-Sabotage 17:39 Breaking the Cycle of Financial Limitation24:48 Tools for Regulating Financial Anxiety Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth Listen to The Psychology of Wealth: How to Start Thinking Rich and How to Change Your Beliefs About Money with Dr. Brad Klontz

    36 min
  2. 12/29/2025

    The Money Visioning Ritual For Goal Setting

    Today, I'm sharing a practice that has supported me so much I can't even begin to tell you - one that allows for more flow, more ease, and some wiggle room for change. Traditional goal setting attaches your worthiness to a specific outcome, which means your whole body and nervous system code the entire process as a task you're measured against. If you fear failure, setting a goal activates fear instantly and your body goes into contraction. If you fear success - what happens if I actually achieve this? - you unconsciously self-sabotage. Instead, I'm sharing my four-step money visioning ritual that honours the season you're in, brings all parts of yourself along for the journey, and creates a future so exciting and inspiring that you'll want to follow it rather than feeling like you have to push yourself into rigid frameworks. Chapters 00:00 Introduction to Goal Setting Challenges 03:02 The Money Visioning Process 10:47 Creating an Expansive State for Visioning 16:38 Understanding Your Current Season 29:33 Welcoming All Parts of Yourself 39:03 Vividly Embodying Your Vision43:14 Conclusion and Invitation to Action Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal the Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth Want to coach on money? Work out your personal year Book your 1:1 sessions with Jo Discover why scaling broke me

    48 min
  3. 12/22/2025

    Make Money STICK: 7 Somatic Resets

    Is there this part of you that genuinely wants more, but another part of you that's pushing money away? What I'm about to share in today's episode might actually come as a bit of a relief - your money struggles aren't necessarily about what you know or what you don't know, and they're not even really just about what you think or what you believe. I've been able to bottle it all down to seven somatic resets, seven states of being that live in your body, seven ways that your body has essentially learnt to relate to money. I know this because I've lived all seven of them, even with my qualifications as a financial adviser, even whilst sitting across from clients helping them plan and invest their money. I still felt that familiar sensation of stress, tightness in my chest, not believing I was worthy of having money, and that sense that no matter what I did, I couldn't keep hold of it. Today, I'm walking you through all seven of these states - from separation to wholeness, scarcity to sufficiency, independence to interdependence, transactional to relational, forcing to allowing, fear to love, and forever to seasons - what they actually feel like in your body, why they keep you in these patterns, and the very specific invitation that's going to support you in shifting your relationship with money for good.   Chapters 00:00 Introduction to Somatic Financial Coaching 02:38 Understanding the Seven States of Being 03:03 State of Separation: Feeling Disconnected from Money 06:07 State of Scarcity: The Illusion of Lack 11:34 State of Independence: The Burden of Self-Reliance 16:57 State of Transaction: Moving to Relationship with Money 21:00 State of Forcing: Transitioning to Allowing 26:08 State of Fear: Embracing Love as a State of Being 31:42 State of Forever: Recognizing Natural Cycles 39:44 Conclusion: Embracing Change and Transformation   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal the Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth

    52 min
  4. 12/15/2025

    Money Myth: More Money Will Solve Your Money Problems

    How much more money would you need to earn to stop worrying about money? Is it £10,000 more, £20,000, £50,000? I've worked with many clients earning six figures, people who have millions in their bank account, who lie awake at night with the same money anxiety. The myth that more money will solve all of your money problems may be the myth that's keeping you broke - not because you're not earning enough, but because you're chasing a target that never stops moving. Let me tell you about when I finally earned "enough" - I'd spent years convinced that the next pay rise would create certainty and financial stability. When I hit that number at 32, here's what happened: absolutely nothing. The financial anxiety was still there, the hypervigilance around checking my bank balance was still there, and that's when I realised it wasn't an income problem - I had a safety problem. Today, I'm breaking down why this myth is so destructive, how lifestyle creep and attachment patterns scale with your income, and the four practical steps to build genuine safety with money at any income level, because true wealth isn't about your bank balance - it's about healing your relationship with yourself. Chapters 00:00 The Myth of Money Anxiety 03:12 Understanding Financial Anxiety 08:17 The Destructive Patterns of Money Myths 12:58 Attachment Styles and Money 18:14 The Concept of Abundance 22:01 Building a Healthy Relationship with Money Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    33 min
  5. 12/08/2025

    The Millionaire Mindset Myth: Can You Get Rich Without One?

    How many times have you been told that your money problems are just a mindset issue? That if you're not wealthy yet, it's just because you've got money blocks or you're not aligned? Well, what if I told you that's actually emotional gaslighting designed to keep you blaming yourself instead of seeing the real problems? Welcome to the second episode in my Money Myths series where I'm busting the myths and beliefs that keep you stuck. Today, we're unpacking the myth that says you have to have a millionaire mindset to become wealthy. Now, I talk a lot about mindset - it is incredibly important - but it's not the only thing you need to become a millionaire. This belief glosses over systemic barriers like the gender pay gap, racial discrimination, caring responsibilities, and disability factors that affect your ability to build wealth. It completely bypasses money trauma and shames people for not being positive enough, creating toxic positivity that disconnects you from your actual lived experience. Instead of vision boards and affirmations, I'm sharing why we need to feel safe and grounded with money first, plus four practical steps to build genuine financial resilience that acknowledge both your internal patterns and the external systems working against you. Chapters 00:00 Introduction to Money Myths 02:56 The Millionaire Mindset Myth 05:47 Systemic Barriers to Wealth 09:02 The Impact of Money Trauma 11:57 Financial Education and Access 14:47 Collective Responsibility and Change 18:11 Emotional Responses to Money 20:54 Practical Steps for Financial Safety 24:04 The Importance of Reality in Financial Conversations 27:12 Conclusion and Call to Action Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Check out other episodes focusing on Money Trauma: https://catherinemorgan.com/podcastarchive/the-psychological-impact-of-money-trauma/ https://catherinemorgan.com/podcastarchive/financial-coaching-can-help-you-heal-money-trauma/ https://catherinemorgan.com/podcastarchive/10-steps-to-overcome-your-money-trauma/

    32 min
  6. 12/01/2025

    Budget Myth: Do You Need One to Stop Overspending?

    Is getting better with money on your resolution list again this year? Maybe you've already downloaded a budgeting app, promised yourself you're going to track every penny, or sworn that this is the year you finally get it together. Well, here's what no one actually tells you - budgets don't work. If they actually did work, you wouldn't need to keep making the same resolution year after year. Welcome to the first episode in my Money Myths series, where I'm busting the myths and beliefs that keep you stuck and stressed. Today, we're tackling one of the most persistent money myths: "I just need a strict budget to stop overspending." Let me tell you as a recovered emotional overspender, this does not work. Budgets are built on willpower and they ignore the real reasons we overspend - they can actually trigger a response to restriction, create money shame when we don't stick to them, and treat the behaviour of spending rather than how you feel in that moment before you spend. Instead, I'm sharing why a values-based approach works when traditional budgeting fails, plus practical tips for neurodivergent money management and permission to align your spending with what actually matters to you. Chapters 00:00 Introduction to Money Myths 02:48 The Budgeting Myth: Why Budgets Fail 06:04 Reframing Financial Language 08:51 Emotional Spending and Impulse Control 12:13 Values-Based Spending Plans 15:02 Tracking Money Emotions 17:51 The Power of Permission in Financial Decisions Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Check out other episodes focusing on ADHD: How my ADHD diagnosis shifted my identity My ADHD Diagnosis & How to Manage Money When You Have ADHD How to Manage Money in Business When You Have ADHD The best way to plan your finances if you have adult ADHD

    27 min
  7. 11/24/2025

    Space to Breathe: When Purpose Becomes More Valuable Than Money with Dr Becs Winterborn

    What does it really take to walk away from a six-figure consultant surgeon salary? This week, I'm delighted to chat with Dr Bex Winterborn, who did exactly that after 25 years in the NHS. From experiencing PTSD after losing a colleague during surgery, to burnout during the pandemic, to that pivotal moment when she realised she was avoiding theatre lists - Bex shares her powerful journey of rediscovering purpose beyond the identity she'd held since she was seven years old. We explore the courage it takes to remove the armour and mask we wear in high-pressure careers, why embodying your next chapter before you leap is essential, and how coaching and parts work helped Bex recognise she was multifaceted beyond just being a doctor. If you're in a well-paid job but know there's something bigger calling you, this conversation about finding joy, setting boundaries, and understanding that it's absolutely okay to have different chapters in your life is going to really resonate with you. Chapters 00:00 The Journey of Transitioning from Surgeon to Coach 05:23 Rediscovering Identity and Purpose 10:17 Understanding Parts Work and Its Impact 15:13 Navigating Financial Concerns During Transition 19:20 Breaking Down Hierarchies in Healthcare 24:16 The Power of Language in Transformation 27:44 Embracing Change and Supporting Others Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Connect with Dr Winterborn Take Becs' Heart Centered Free Compass Assessment

    32 min
5
out of 5
11 Ratings

About

It's not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing Speaker, Financial Coach and Trauma-informed coach. You'll learn the steps to create more wealth, grow your business, and have a better relationship with money. This is the show for you to feel good with money and to explore the meaning beyond wealth. This podcast is the one to listen to if you're a female entrepreneur. 'Formerly the In Her Financial Shoes Podcast.'

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