It's Not About The Money

Catherine Morgan

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.

  1. MAR 16

    Will AI Replace Financial Advisers? (What 15 Years Taught Me)

    In this conversation I discuss the transformative impact of AI on the financial services industry, emphasising the importance of human skills and emotional intelligence in financial advice. I explore how AI can handle technical aspects of financial planning but cannot replicate the deep human connection and understanding required to navigate clients' emotional relationships with money. I introduce the concept of 'money story types' and highlight the growing need for financial coaching as a means to address the emotional side of money management. I conclude by asserting that the future of financial advice will rely on professionals who can integrate AI's capabilities with their own human insights to better serve clients.   Chapters 00:00 The Rise of AI in Financial Services 02:48 Understanding Human Skills in Financial Advice 06:12 The Emotional Side of Money 09:07 Money Story Types and Their Impact 12:08 Integrating AI with Human Insight 14:54 The Future of Financial Advice 17:51 The Importance of Emotional Intelligence 20:56 Exploring Financial Coaching Opportunities Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money Watch episode: What Financial Coaching Actually Looks Like

    26 min
  2. MAR 9

    What Financial Coaching Actually Looks Like

    In this conversation, I discuss my journey from being a qualified financial advisor in debt to understanding the deeper emotional patterns behind financial behaviors. I introduce the Money Narratives Clearing Framework, emphasising the importance of awareness, recognising benefits and costs, and exploring secondary gains in financial decision-making. The discussion highlights how shame and acceptance play crucial roles in transforming financial patterns and the impact of loss aversion on choices. I encourage approaching financial coaching with compassion and understanding, aiming for lasting change rather than quick fixes. Chapters 00:00 Understanding Financial Patterns and Personal Debt 02:46 The Money Narratives Clearing Framework 05:22 The Importance of Awareness in Financial Coaching 08:29 Recognizing Benefits and Costs of Financial Patterns 10:58 Exploring Secondary Gains in Financial Behavior 13:34 The Role of Shame and Acceptance in Financial Change 16:17 Identifying Hidden Trade-offs in Financial Decisions 18:47 The Impact of Loss Aversion on Financial Choices21:16 Transforming Patterns Through Compassion and Understanding Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money

    28 min
  3. FEB 16

    2026 Planetary Shifts and the New Economy: How Astrology Is Reshaping Money, Work & Power with Jazze Jervis

    his conversation, Jazze Jervis and I explore the significant shifts occurring in the economy and society, driven by planetary changes. We discuss how these shifts impact our understanding of money, power, and personal value, emphasizing the importance of humaneness, visibility, and nervous system regulation in navigating these changes. Our conversation encourages you to embrace curiosity and authenticity as you adapt to the evolving landscape of business and personal growth. Chapters 00:00 Entering the New Economy 01:56 Planetary Shifts and Their Impact 06:59 Navigating Changes in Business and Life 15:56 The Importance of Humaneness in Business 24:51 Visibility and Authenticity in the New Era 32:12 Nervous System Regulation and Decision Making 42:34 Curiosity and Action in 2026 Resources: Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Follow Jazze on Instagram Check out the Energy Guide here Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Disclaimer: Educational only, not financial advice. Do your own research and seek regulated advice where appropriate. This podcast contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in.

    46 min
  4. FEB 9

    Who Are You When AI Can Do What You Do?

    ught: will people still want to hear from me when AI can give them information instantly? I felt panic - who am I if I'm not a content creator? If you've been feeling that uncertainty too, this episode will completely reframe everything, because it's not really about AI at all. Maybe you're worried AI will replace you or your clients won't need you anymore. Here's what I want to explore - what if this is about something we've been avoiding our entire lives: uncertainty. We spend so much time creating certainty in our careers, finances, and identities, then AI reminds us none of this was ever certain to begin with. Today, I'm diving into why uncertainty equals danger in our nervous systems, how every moment of expansion came through uncertainty, and the three Rs to navigate this threshold - release your performance-based identity, reconnect to your inherent worth, and reclaim your irreplaceable humanity, because AI isn't stealing your identity, it's revealing how you relate to uncertainty itself. Chapters 00:00 Navigating Identity in the Age of AI 08:07 Embracing Uncertainty for Growth 17:43 Practices for Managing Uncertainty 24:37 Reclaiming Your Humanity in an AI World 30:27 Building a Relationship with AI Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    29 min
  5. FEB 2

    How AI Will Change the Way You Feel About Money

    The way you've been relating to money is about to fundamentally shift, not because of what AI can do, but because of what it's forcing you to feel. Maybe you're overwhelmed by AI, worried about being replaced, or anxious about putting financial information into something that might not be secure. Here's what I've discovered - that fear isn't really about AI at all. When I first started using AI around money, my entire body felt incredible fear: would people still need me? But all those AI fears - will it replace me, am I techie enough, which tool should I choose - they're the exact same money fears that have been showing up for years, just in a new disguise. Today, I'm exploring why AI is holding up a mirror to our three core beliefs about productivity, worth, and scarcity, how to use AI safely without exposing personal information, and why the real question isn't "will AI replace me" but rather "what becomes possible when I stop replacing my humanity with productivity." Chapters 00:00 The Emotional Impact of AI on Money Management 03:31 Practical Tips for Using AI Safely 08:29 Understanding the Root of AI Anxiety 10:19 Core Beliefs About Worth and Productivity 17:54 Identifying Emotions Linked to Money Beliefs 21:38 Reframing AI as a Tool for Transformation 29:19 Navigating AI Without Losing Humanity Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beli

    37 min
5
out of 5
11 Ratings

About

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.

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