Plenty of business owners are great at the service they deliver, then freeze the moment the work shifts to running the business behind it. Those are two separate jobs, and Kirsten Franklin has built her career in the space between them. In this episode, GiGi talks with Kirsten, a former attorney who built a title company across three states in her 20s, lost all of it in the 2008 crash, and rebuilt from nothing as a single mom with a nine-month-old and millions in debt. She now coaches elite athletes, CEOs, and top performers, more than 3,000 people so far, and her work starts a layer below strategy, with the mindset and identity underneath it. They get into what it means to run your business as its problem-solver, how letting go of control can make you a more disciplined operator, and what's going on when you tell yourself you're afraid of the unknown. In this episode: What it means to be the solutions developer inside your own business, and why that reframe shrinks every road bump that hits youHow hiring at 70% capacity buys you a more disciplined business, and the discipline it asks from you firstThe lie hiding inside "fear of the unknown," and the identity shift that turns years of reading and workshops into who you areAbout Kirsten Franklin Kirsten is a former attorney who built a title company across three states in her 20s, lost it when the 2008 market crashed, and rebuilt from the ground up as a single mom carrying a nine-month-old and millions in debt. That season taught her to embody the personal-development work she had spent years collecting, and it reshaped how she sees resilience, empathy, and capacity. Today she coaches elite performers, CEOs, and pro athletes, people who already look successful from the outside and want their next level, on the mindset and identity shifts that get them there. She also spent several years as a board president of a foundation serving youth in the largest public housing project in North America. She's the creator of the MVP Method. A few moments worth the listen: Kirsten on the hard days: there is no such thing as a problem, only a challenge, and as an entrepreneur you are a solutions developer who sometimes has to jerry-rig things together to make them work.Kirsten on fear: you don't fear the unknown, you fear everything you think you know could go wrong, which makes it the fake known.Kirsten on the real work: it's the state of becoming, and the version of you standing here right now has to die a little so the next one can step in.Kirsten on capacity, in her Kabbalistic framing: you can't pour a waterfall into a leaky vessel, so the work is vessel repair and vessel expansion.Come meet Kirsten in person This is one conversation in the Chats with GiGi series leading up to the flagship event. The full experience, including the V and the P of Kirsten's MVP Method (she hands you the M, mastery of your mindset, right on the episode), happens live at Move, Breathe, Grow™ 2026 on September 19th in Miami. Grab your ticket at seizinghappy.com/mbg Help the show grow If it lit you up, rate and review the show and pass it to a business bestie who needs it, since sharing is how the Seizing Happy® tribe keeps growing. Come say hi on Instagram @seizinghappy, or explore the latest courses and programs at seizinghappy.com.
