Shoot Wisely the content creators Podcast with Amir Ebrahimi

Amir Ebrahimi

Shoot Wisely podcast host Amir Ebrahimi has over 20 years of experience in production and has traveled the world as a documentarian covering a wide range of projects including the 2016 Olympics in Rio, social issues for the health ministry of Ethiopia, extensive global and national coverage of the NBA on and off the court, and documenting Cambodian orphanages to name a few. Host Amir Ebrahimi talks to guests about their process of creation and the road that led them to create for a living. The Shoot Wisely Podcast will have a heavy focus on photographers and videographers/DP's but will be open to inspiring creators such as artists, writers, designers, editors, etc. The main aim of the show is to talk to creates about their journey and process of creating to inspire people to create and shoot wisely. The show will have a very loose format but will touch on the who, what, where, and why. With a small portion of the conversation dedicated to the tools each creator utilizes. Thank you and please leave a review and share. 

Episodes

  1. Sep 17

    34 - Nicole Zimmermann: Sobriety, Breathwork & Rebuilding Identity

    Nicole Zimmermann — On Sobriety, Breathwork & Rebuilding IdentityShoot Wisely — The Creators Podcast In this episode of Shoot Wisely, Amir Ebrahimi sits down with Nicole Zimmermann, a former model who transformed her creative journey into a deeper exploration of psychology, sobriety, spirituality, and healing. Nicole’s path has taken her from studying psychology and pursuing a career in therapy, to modeling in New York and Los Angeles, and eventually to becoming a breathwork facilitator, guide, and teacher. Her story is ultimately about identity—what happens when the version of yourself you built no longer feels authentic, and the courage it takes to create something new. Nicole opens up about discovering her creativity through art, writing, singing, music, and poetry before unexpectedly entering the modeling world after being approached while working as a waitress in upstate New York. While modeling gave her access to incredible creative experiences, it also exposed her to intense pressures around body image, eating, appearance, and the expectations placed on women in the industry. We talk candidly about the personal cost of chasing success, Nicole’s struggles with eating disorder patterns, and the role sobriety played in changing the direction of her life. She shares how getting sober initially made life feel harder rather than easier—and how, over time, it allowed her to reconnect with herself. A women’s retreat in Mount Shasta became another major turning point, introducing Nicole to breathwork and a spiritual practice that would eventually become the foundation of her work. She explains breathwork as a somatic practice that can help people regulate their nervous system, reconnect with their bodies, and access emotions that may have been stored or disconnected from conscious awareness. Nicole also talks about the transition from experiencing these practices herself to learning how to hold space for others. Rather than calling herself a “healer,” she sees her role as a facilitator—creating an environment where people can access their own healing and discover what is already within them. The conversation comes full circle as Nicole reflects on how much of her original interest in psychology still exists inside her current work, only now through a more embodied and experiential approach. We also explore spirituality, astrology, emotional safety, authenticity, performative spirituality, and whether Nicole could ever see herself returning to modeling. Her answer reveals how different her relationship with identity and creativity has become. At its core, this is a conversation about letting go of who you think you're supposed to be and learning to trust who you already are. Key Topics Nicole’s early creative expression through art, writing, singing, music, and poetryHer original interest in psychology and desire to become a therapistAn unexpected introduction to modeling while working as a waitress in upstate New YorkMoving from New York to Los Angeles and pursuing modeling professionallyThe creative freedom and opportunities modeling providedBody image, eating disorder patterns, and the darker side of the modeling industryThe tension between self-expression and being asked to embody someone else’s visionSobriety and the emotional challenges of getting soberThe role of healing and self-discovery in rebuilding her identityA women’s retreat in Mount Shasta and her first experience with breathworkSpiritual mentorship and discovering her ability to hold space for othersLeaving a comfortable relationship and lifestyle that no longer felt alignedBuilding a new business and creating her own breathwork schoolWhat breathwork is and how it relates to the nervous system and the bodyTrauma, stored emotion, and reconnecting with the bodyWhy Nicole prefers the role of facilitator over the label “healer”Authenticity versus performative spiritualityHow psychology continues to influence her workEmotional safety and creating spaces where people can express themselvesAstrology, intuition, and taking spiritual practices with perspectiveWhether Nicole would ever return to modelingWhat she would tell her younger self about trusting the processTimestamps 01:18 — Nicole’s background: Virginia, Wisconsin, upstate New York, and California 02:30 — Early creativity: art, writing, music, and poetry 03:32 — Studying psychology and the desire to understand people 0:35 — College, modeling, and the decision to move to Los Angeles 10:20 — How modeling started with a random encounter at a restaurant 14:15 — Getting signed, body pressure, and early campaign work 16:25 — Eating disorder struggles and the toll modeling took 20:25 — What Nicole actually loved about modeling 22:11 — Self-expression versus playing assigned roles 24:00 — Rock bottom, sobriety, and 2018 26:02 — Coming back to life and finding alignment 31:13 — The retreat, spiritual mentorship, and discovering breathwork 34:40 — Learning to facilitate and recognizing a gift for holding space 37:16 — Leaving a fast-paced lifestyle and choosing a different path 39:43 — Building her business after another difficult year in 2021 41:28 — Creating her breathwork school and training others 43:03 — What breathwork is and why it works 45:06 — Breath, trauma, and the body as a storage system for emotion 47:20 — Why healing has to come from within 51:51 — Why Nicole doesn't identify with the label “healer” 54:46 — The problem with performative spirituality 57:14 — How psychology still lives inside her current work 58:39 — Emotional safety, authenticity, and why feeling matters 64:15 — Advice to her 2018 self: trust the process and remember who you are 67:06 — Astrology, Leo energy, and taking it with a grain of salt 69:30 — Would Nicole model again? 72:09 — Why Amir created Shoot Wisely and what he hopes to leave his daughter Notable Quotes “When we heal ourselves inside, it manifests into the outer expression as well.”  “The way that we breathe is the way that we live.” “It’s not about becoming anything. It’s just about remembering who you are.” About Shoot WiselyShoot Wisely is a creators podcast hosted by photographer and creative producer Amir Ebrahimi. With more than 20 years of experience working across photography, film, television, branded content, and production, Amir created Shoot Wisely to explore the stories behind the people who make things. The podcast goes beyond portfolios, credits, and finished work to uncover the creative process, personal experiences, failures, pivots, and decisions that shape a creator’s career. While photography and filmmaking are at the heart of many conversations, Shoot Wisely is ultimately about creativity in all its forms—and the people behind the work. Shoot Wisely Media Shoot Wisely Media is a creative production company focused on documentary storytelling, photography, branded content, and cultural storytelling. The company works with brands, organizations, and individuals to create authentic visual stories that connect people with their audiences. Shoot Wisely Stories behind the creators. Host: Amir Ebrahimi Podcast: Shoot Wisely — The Creators Podcast Production Company: Shoot Wisely Media

    34 - Nicole Zimmermann: Sobriety, Breathwork & Rebuilding Identity
  2. Aug 26

    33 - Nathalie Kossek, Creative Director and Photographer talks refinement over reinvention

    Nathalie Kossek on Creativity, Identity, Burnout, and Building a Life That Fits In this episode of Shoot Wisely, the Creators Podcast, Amir Ebrahimi sits down with visual and creative director Nathalie Kossek for a conversation about creativity, identity, culture, burnout, and what it means to build a life that actually fits who you are. Born in Toronto to a Polish family and raised in Ohio, Nathalie grew up navigating two cultures while being surrounded by two very different influences at home: a deeply artistic, intuitive mother and an engineer father who brought structure and discipline to the family. That balance between creativity and structure would eventually become a defining part of her career. Natalie takes us from journaling and writing as a child to discovering photography, documenting the people around her, and eventually finding her way into surf and action-sports culture. Her path would take her from Ohio to California, from an early internship at Surfer to photography, modeling, art direction, and ultimately creative direction. But this conversation isn't just about Nathalie's career. We talk about the ways creativity becomes intertwined with identity, what it feels like to grow up feeling like an outsider, and how photography gave her a way to connect with people. We explore her lifelong relationship with horses and motorcycles, and how both have helped her get out of her head and back into her body. Natalie also opens up about burnout, living in a van during COVID, building that van with her father, and reconsidering what success and safety actually meant to her. She shares her decision to stop using cannabis after recognizing that something she once used as a coping mechanism had begun holding her back. We also get into the distinction between art direction and creative direction, the importance of delegation and trust on set, and how to maintain a point of view while working across different brands and industries. Ultimately, this is a conversation about refinement over reinvention—and about creating a life and a creative practice with enough soul, perspective, and intention to actually feel like your own. In This Episode Growing up between Toronto and Ohio and navigating two cultures as the child of immigrantsHow Nathalie's Polish family and creative upbringing shaped her identityThe balance between her mother's artistic, intuitive worldview and her father's structured engineering mindFeeling like an outsider and how that experience influenced her creative perspectiveWhy writing and journaling were her first creative outletsDiscovering photography and becoming the person who documented her friends and surroundingsHow photography became a way to connect with peopleThe role horses have played in Nathalie's life since she was seven years oldWhy riding horses continues to be a grounding and almost spiritual experienceMotorcycle culture, embodiment, community, and getting out of her headDiscovering surf culture and action-sports magazines from OhioCalling Surfer magazine and finding her way into the industryMoving to Los Angeles and discovering that the reality of California was different from the fantasyModeling as another extension of her visual identityHow the modeling industry and agency world have evolvedThe transition from photographer to art director and creative directorWhy creative leadership requires learning to delegate and trust other peopleMaintaining a point of view while working across different brandsBurnout, COVID, van life, and building a van with her fatherRethinking work, safety, independence, and self-trustThe difference between art direction and creative directionWhy the best creatives bring a distinct point of view to the roomRefinement over reinventionWhat it means to "shoot wisely"Timestamps 01:00 — Baby names, Polish roots, and growing up between Canada and Ohio 02:23 — Where Natalie grew up and how her creative journey began 04:22 — Immigration, trauma, and why stability mattered at home 06:54 — Why creative work feels tied to identity and soul 08:05 — Her mother's creative life, folklore, and intuitive worldview 010:25 — Creativity as a hobby versus a real path 11:21 — Writing, journaling since age 10, and the beginning of her creative practice 12:29 — Discovering photography and becoming the documentarian friend 14:06 — Feeling like she didn't fit in and using images to connect 16:40 — How giving people images became a way of making friends 17:48 — Moving from Canada to Ohio and navigating immigrant identity 20:14 — Being the new kid and feeling visibly different 24:12 — Horseback riding, horse camp, and a spiritual connection 26:03 — Why horses bring her back into her body 27:23 — Motorcycles, embodiment, and getting out of her head 31:57 — Motorcycle culture and community in Los Angeles 35:03 — Buying her first bike for Babes Ride Out 37:58 — Surf culture, magazines, and calling Surfer from Ohio 42:18 — Moving to LA, rent shock, and expecting it to be temporary 44:52 — Modeling, agency changes, and industry inclusivity 49:42 — How creative direction emerged from photography and observation 55:26 — Learning to trust others and delegate on set 59:40 — Staying authentic across brands while continuing to evolve 66:28 — Burnout, van life, and building the van with her dad 81:12 — Art director vs. creative director 84:32 — What "Shoot Wisely" means to Natalie Notable Quotes “Creativity actually has a cost and a value to it.”“I think the most valuable people in a room of creatives are the ones that have a point of view.”“Refinement over reinvention.”Key Takeaways Refinement over reinvention You don't always need to completely reinvent yourself. Sometimes the next stage of your creative life comes from refining what already feels true. Point of view is everything Technical skill matters, but the creatives who bring a distinct perspective to the room are often the ones who become indispensable. Creativity needs structure Natalie's story reflects the tension—and balance—between intuition and discipline, imagination and structure. Get out of your head Horses, motorcycles, movement, and physical experiences have helped Natalie reconnect with herself and escape the constant mental noise that can accompany creative work. Creative direction is about people Moving from photographer to creative director meant learning that leadership isn't about controlling every image. It's about communicating a vision, trusting others, and knowing when to let someone else contribute to the work. Build a life that fits Burnout forced Natalie to reconsider not only how she worked, but what kind of life she actually wanted to build around her creativity. Ways to conect with Nathalie Kossek Website  Social Linkedin About Shoot Wisely Shoot Wisely, the Creators Podcast is hosted by filmmaker, photographer, and creative producer Amir Ebrahimi. After more than 20 years working in production, Amir created Shoot Wisely to have deeper conversations with the people behind the creative work—to understand how they think, what drives them, how they found their way into the industry, and what they've learned along the way. Because the camera isn't the hard part. The hard part is getting close enough to people to understand why they create.

    33 - Nathalie Kossek, Creative Director and Photographer talks refinement over reinvention
  3. Aug 19

    32 - Dave Herring, Photography, Creativity, Community & the Power of Intentionality

    Dave Herring: Photography, Creativity, Community & the Power of Intentionality Photography is often reduced to cameras, lenses, and settings. But the longer I've done this, the more I've realized that none of those things are what make a photograph meaningful. It's the intention behind it. In this episode of Shoot Wisely, I sit down with photographer, filmmaker, educator, and YouTuber Dave Herring for a conversation about what it really means to build a creative life. We explore how technical mastery eventually gives way to intuition, why limitations often produce stronger work than unlimited options, and how community can become one of the most valuable tools a photographer has. From the precision of German engineering and the enduring appeal of film photography to documenting the changing landscapes of the American West, Dave shares a perspective that reminds us photography isn't just about preserving moments—it's about understanding why they're worth preserving in the first place. We also dive into creativity, burnout, YouTube, AI, legacy, and the responsibility that comes with pointing a camera at the world. Whether you're just picking up your first camera or you've been making photographs for decades, this conversation is a reminder that the best images don't begin with the shutter—they begin with curiosity, purpose, and learning to truly see. Key Topics Dave's journey into photography, from North Carolina to GermanyHow living in Europe shaped his creative eye and appreciation for craftsmanshipWhy film still influences the way he shoots digitalLessons learned working in a film lab and darkroomTeaching photography on YouTube without getting lost in gear reviewsBuilding a sustainable creative career and avoiding burnoutWhy community will always outperform competitionOrganizing meetups that create real relationships, not just networkingMoving to the Bay Area and finding inspiration in the American WestDocumentary photography vs. street photography—and why intent mattersPhotographing people with honesty instead of perfectionWhy creative limitations often produce stronger workUsing AI as a tool without giving up creative authorshipWhy every photographer should consider documenting their processWhat "Shoot Wisely" means to DaveLeaving a legacy through photographs, videos, and storytellingTimestamps 01:00 – Dae's background and how photography found him 02:14 – Moving to Germany and discovering photography 03:50 – Growing up between the film and digital eras 05:14 – Working in a film lab and lessons from the darkroom 08:13 – Why teaching photography comes naturally 09:35 – Photography as art, preservation, and legacy 11:32 – When photographers become too focused on gear 12:42 – Building a YouTube channel without burning out 15:52 – Community over competition 18:43 – Creating photography meetups that matter 21:20 – Moving to San Francisco during the pandemic 23:48 – What makes the Bay Area so inspiring 26:29 – Why the American West continues to shape his work 28:53 – Road trips, exploration, and photographing overlooked places 31:47 – What makes a landscape photograph meaningful 37:28 – Documentary photography vs. street photography 41:05 – Photographing people with authenticity 44:20 – Treating digital photography like film 48:44 – Why limitation is creativity's greatest advantage 51:11 – AI as a tool, not a replacement for creativity 54:13 – Why photographers should share their process on YouTube 56:28 – What "Shoot Wisely" means 57:52 – Legacy, fatherhood, and creating work that outlives us 60:12 – Dream adventures and where Dave hopes to photograph next Notable Quotes "My win is at the expense of me yesterday.""Restraint is discipline. Restraint is what makes things better.""A wise person shoots with a lot of intentionality."

    32 - Dave Herring, Photography, Creativity, Community & the Power of Intentionality
  4. Aug 11

    31 - Aaron McKenzie, Shooting with Purpose: A Conversation on Creativity, Trust, and the Power of Place

    Shooting with Purpose: A Conversation on Creativity, Trust, and the Power of PlaceIn this episode, Aaron shares his journey from studying economics to becoming a versatile visual storyteller. We explore the importance of intentionality in photography, building trust with subjects, and the unique perspective of capturing places like San Pedro and Kenya. Whether you're interested in documentary work, adventure photography, or the logistics of production, this interview offers practical insights and inspiration.Key topics - 5-10 bullets:   Aaron’s transition from economics to creative storytelling and camera work  The role of storytelling as a universal human trait and Aaron’s passion for documentary work  Developing a cinematic eye influenced by film, literature, and National Geographic  The importance of trust and rapport with subjects to capture genuine moments  How producing skills—logistics, budgeting, permissions—inform and enhance photography  The value of intentionality and purpose in capturing compelling images  Navigating the challenges and rewards of maritime and adventure work  The cultural and historical richness of San Pedro and Kenya, and their influence on Aaron’s work  The significance of print and exhibiting work locally  Advice for aspiring filmmakers and photographers: shoot often, follow curiosity, and learn the craft  Timestamps:  01:00 - Intro: The importance of content-driven storytelling in photography and production   03:34 - Embracing storytelling as a core human trait and Aaron’s passion for documentary work 06:36 - How childhood influences and National Geographic shaped Aaron’s cinematic look 08:46 - The genesis of Aaron’s interest in photography and self-taught methods   10:36 - The intersection of production skills and capturing authentic images in the field   12:55 - The emotional impact and intentionality behind the scenes Aaron captures 15:39 - Influences from film and literature shaping Aaron’s visual style   18:38 - Building trust with maritime and industrial subjects through experience and respect 21:11 - Ethical considerations: balancing storytelling with subject integrity 24:17 - Transition from freelancing to founding a formal production company 25:50 - Comparing the simplicity and complexity of photographic projects versus video work 27:36 - Travel and adventure photography as a reflection of personal history and exploration 30:09 - Documenting a sculptor's studio and the storytelling behind art projects   32:30 - The role of local magazine features in fostering community and curiosity   35:02 - The complexities and beauty of printing and exhibiting photography work   37:53 - Working across different genres—racing, adventure, industry—and maintaining variety   42:21 - Capturing the wild beauty and ancient history of Kenya and Africa   45:50 - The connection between local places and global stories, the importance of place-based work   48:34 - Imagining a future without assignments and the endless subject matter in Aaron’s work   51:16 - The importance of juggling personalities and staying level-headed as a producer and artist   54:32 - The concept of shooting intentionally: preparation, purpose, and capturing meaningful moments 56:38 - The pride and identity of San Pedro as a blue-collar port town and creative community 63:58 - The potential of local exhibitions and the challenge of making meaningful public displays 64:38 - Closing thoughts: Passion, purpose, and the endless curiosity that drives creative storytelling

    31 - Aaron McKenzie, Shooting with Purpose: A Conversation on Creativity, Trust, and the Power of Place
  5. Aug 6

    30 - Olha Rykhliuk, Ukraine to the US and its influence on her artistic journey.

    The Intersection of Art, Photography, and Personal Resilience: A Conversation with Olha Discover how Olha's journey from Ukraine to New York shaped her perspective on street and film photography, her relationship with art and technology, and her hopes for Ukraine’s future. This episode explores the deep connection between personal history, artistic expression, and the rapidly evolving role of AI in photography.Key Topics:   Olha's migration from Ukraine to the United States and its influence on her artistic journey  Transition from digital to film photography and the emphasis on mindful shooting  The learning curve and community around film photography, including exploring stocks and expired film  Ethical considerations in street photography, approaching strangers, and respecting privacy  The impact of war and emotional storytelling through documentary photography  Her work in augmented reality and balancing digital presence with analog authenticity  The potential and pitfalls of AI in image analysis, editing, and copyright concerns  The significance of physical photographs for preserving personal and family history  Her creative aspirations: capturing remote, indigenous communities and documentary storytelling  The inspiring story of Vivian Meyer and the importance of authentic voice in art  Timestamps:  00:00 - Welcome and overview of Olha's photography journey  03:33 - Starting with film to learn discipline and focus  06:11 - Reflections on street photography in Ukraine during wartime  08:56 - Ethical practices and approaching strangers in street photography  12:08 - The story behind Olha’s Instagram handle "Small Secret Album"  17:55 - Olha’s work in augmented reality and its influence on her art  22:16 - Balancing analog art with digital and AI technologies  26:18 - Concerns about AI and the use of personal images in training data  31:01 - The subjective nature of what makes a good photograph  34:12 - Future aspirations: documenting remote cultures and uncharted territories  38:33 - The significance of preserving family history through physical photos  43:49 - Reflection on life, memory, and the power of photography as proof of existence  54:22 - The hopes for Ukraine’s future and the end of conflict  56:33 - Closing thoughts and appreciation for creative expression   Join us for an enriching conversation about how art can serve as both personal therapy and cultural preservation, especially amid global upheaval. Whether you're into street photography, AI, or personal storytelling, this episode offers valuable reflections on maintaining authenticity and resilience through art.

    30 - Olha Rykhliuk, Ukraine to the US and its influence on her artistic journey.
  6. Jul 21

    29 - Brendan McKay, Embracing Authenticity and Creativity in Photography and Car Culture

    Explore the insights of Brendan McKay as he reflects on his journey through photography, car culture, and the influence of personal experiences. This conversation delves into the importance of intentionality, the evolving relationship with art, and how life moments shape creative expression. Key Topics Brendan's background in finance and transition into photographyThe role of family and childhood experiences in shaping his love for cars and photographyEvolution of car culture across the East and West CoastsThe significance of capturing authentic moments versus curated aestheticThe impact of social media on creative expression and self-perceptionFinding purpose through art and recognizing burnout or shifts in passionThe interplay between film and digital photography, experimentation, and manipulationThe importance of intentionality in photography—acting with presence and purposePersonal reflections on mortality, loss, and the motivation to create meaningful workBrendan's upcoming exhibitions, projects, and aspirations for future workTimestamps 01:00 - Opening questions and Brendan’s background  03:48 - Brendan’s move from East Coast to West Coast  06:09 - Family influence and early photography interests  010:33 - The evolution of car culture and personal car history  13:56 - Moments of discovery in car community and photography 19:13 - Intentionality in vehicle and portrait photography  24:20 - The challenge and liberation of social media engagement  27:10 - The profound shift in art for the artist versus audience  34:35 - Balancing passion projects with day job in finance  39:26 - Recognizing shifts and emptiness in car-based photography  44:27 - Exploring film versus digital mediums  46:29 - The significance of prints, manipulation, and authenticity  55:16 - Facing mortality and its effect on purpose and creation  59:10 - Brendan’s upcoming exhibitions and projects  60:10 - Closing thoughts and the value of honest conversations Resources & Links Todd Hido on ApertureLangston Clay's CarsBrennan McKay's BlogConnect with Brendan McKay InstagramWebsite

    29 - Brendan McKay, Embracing Authenticity and Creativity in Photography and Car Culture
5
out of 5
10 Ratings

About

Shoot Wisely podcast host Amir Ebrahimi has over 20 years of experience in production and has traveled the world as a documentarian covering a wide range of projects including the 2016 Olympics in Rio, social issues for the health ministry of Ethiopia, extensive global and national coverage of the NBA on and off the court, and documenting Cambodian orphanages to name a few. Host Amir Ebrahimi talks to guests about their process of creation and the road that led them to create for a living. The Shoot Wisely Podcast will have a heavy focus on photographers and videographers/DP's but will be open to inspiring creators such as artists, writers, designers, editors, etc. The main aim of the show is to talk to creates about their journey and process of creating to inspire people to create and shoot wisely. The show will have a very loose format but will touch on the who, what, where, and why. With a small portion of the conversation dedicated to the tools each creator utilizes. Thank you and please leave a review and share. 

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