The Money Sessions

Tiffany McLain

Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

  1. The Weirdest Episode I've Ever Done — with Therapist Maggie

    1D AGO

    The Weirdest Episode I've Ever Done — with Therapist Maggie

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free This episode is unlike anything Tiffany has ever done on The Money Sessions. A week before recording an entire season of the podcast, Tiffany received a winding, honest email from a therapist named Maggie. Maggie was already charging $250 per session. She had a full practice. On paper, everything looked "successful." And yet… something wasn't right. Instead of booking a private consult, Maggie made a bold proposal: What if we recorded the conversation — live — and let listeners hear the decision-making process in real time? Tiffany said yes. What follows is a raw, unscripted, fly-on-the-wall conversation where nothing is polished and nothing is hidden. You'll hear Tiffany think out loud, name unconscious dynamics, challenge money stories, and explore what Life First Fee really means — even (especially) for therapists who "already charge a lot." This episode is part money work, part psychoanalytic process, and part mirror. If you've ever wondered: "Is it enough to just raise my fee?" "Why do I still feel anxious even though I'm doing well?" "What if something is still off — even when the numbers look good?" …this episode is for you. In this episode, Maggie and Tiffany explore: Why charging $250/session doesn't automatically mean you're living your Life First Fee The difference between saying your fee and actually committing to it What happens when a practice looks ideal on paper but feels unsustainable in the body The hidden cost of seeing 18–20 clients a week — even at high rates How "being busy" can keep you from facing deeper questions about desire and ease Why Maggie's nervous system — not her spreadsheet — was sounding the alarm The unconscious stories therapists tell themselves about worth, entitlement, and greed How many therapists are closer than they think… but still not in reality What it really looks like when 100% of your caseload pays your Life First Fee   Resources mentioned: LIMB Academy Fun With Fees Calculator

    45 min
  2. You're Still the Identified Patient. Own It.

    FEB 23

    You're Still the Identified Patient. Own It.

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free Therapists are the identified patients of our culture. You were the one who noticed when something wasn't right. You named what everyone else refused to see. You felt the emotional temperature of the room before anyone else had words for it. And because of that, you were often told to be quiet. To stop making things uncomfortable. To sit down, calm down, tone it down. This episode is Tiffany naming what has always been true about you — and why it matters more now than ever. In a world addicted to black-and-white thinking, hot takes, and algorithmic "answers," you are the one built to hold nuance, depth, and complexity. And that makes you powerful. It also makes you inconvenient. In this episode, Tiffany unpacks: Why therapists have always been the identified patients — in our families and in society How early punishment for naming truth trained you to silence yourself Why being sensitive, perceptive, and attuned is not a liability but a leadership trait What it means to be "on the vanguard" — and why it often comes with initial rejection How culture's push toward flattening complexity (AI, algorithms, binaries) directly threatens therapy Why therapists must claim authority in 2026 — or big tech will do it for us The direct link between owning your authority and charging your Life First Fee Why you cannot be an empowered change agent while overworked, underpaid, and trapped in insurance systems What becomes possible when you charge enough to have time, space, rest, and creative freedom Why the work of cultural change has to start in your own practice This episode is not about marketing. It's not about mindset. It's about agency. If therapists do not step into authority — intellectually, clinically, financially — we will be replaced by systems that cannot hold human complexity. And the first place to reclaim your power is your fee. If you're tired of being exhausted, underpaid, and pushed around — by systems or by your own fear — email Tiffany at tiffany@leaninmakebank.com with the word "Impact." She'll know exactly what you mean. It's time to stop shrinking. It's time to stop apologizing. It's time to take your place. And yes — it starts with you owning your Life First Fee.

    10 min
  3. The Room Where It Happens

    FEB 9

    The Room Where It Happens

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free There's a reason your practice feels capped. There's a reason $300 per session feels theoretical instead of inevitable. And it has nothing to do with your clinical skill, your niche, or "this economy." It's this: you are not in the room. In this episode, Tiffany builds on her conversation with Sarayu and names the uncomfortable truth most therapists avoid: if you are not consistently putting yourself in spaces with people who have the resources to pay your Life First Fee, you are unconsciously choosing to stay stuck. Not because you're lazy. Not because you're bad at business. But because fear, shame, and old class conditioning are quietly running the show. In this episode, Tiffany breaks down: Why therapists instinctively avoid rooms where people can easily pay $300–$400 per session The real emotions that surface when you imagine being around wealth, power, and influence (imposter syndrome, envy, shame, fear) How "networking with struggling therapists" and outdated marketing tactics protect you from discomfort—but sabotage your income Why this is not a moral failure, but is a strategic problem The two things required to do the unimaginable (leave insurance, raise fees, step into authority): a container for regulation and integration clear, strategic steps so you know what you're doing and why Why staying out of the room doesn't just hurt your business—it harms the future of therapy itself How therapists excluding themselves from power has opened the door for AI, tech companies, and non-clinicians to define the field Why agency in your business is the gateway to real cultural impact How booking your first Life First Fee client fundamentally changes how clients experience you This episode isn't about marketing tactics. It's about agency. If therapists are not in the rooms where decisions are being made, we will be replaced, undercut, and erased. And the way back starts in your private practice. If you're ready to stop hiding, stop circling scarcity, and finally be in the room where it happens, email Tiffany at tiffany@leaninmakebank.com with the word "Room." Because your clients are not just paying for therapy. They're paying to experience agency—and it starts with you embodying it first.

    20 min
  4. Finding Herself at 40 — Sarayu Steps Into Her Life First Fee

    FEB 2

    Finding Herself at 40 — Sarayu Steps Into Her Life First Fee

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with Sarayu Meraki, a Wisconsin-based therapist who joined LIMB Academy at a powerful crossroads: turning 40, questioning everything she'd been told about success, and finally asking herself what kind of life she actually wanted. For years, Sarayu did what so many therapists do — she worked hard, followed the rules, kept her head down, and waited for things to feel "worth it." Instead, she found herself exhausted, disconnected, and quietly wondering if this was really all there was. This conversation is about identity, grief, reinvention, and what happens when you stop living by other people's timelines and start choosing yourself. In this episode, Sarayu shares: What turning 40 revealed about the life she'd been unconsciously settling for How growing up without financial modeling shaped her relationship with money and safety Why she realized she was building a practice that looked good on paper — but didn't feel good in her body The moment she stopped outsourcing her decisions and claimed her Life First Fee How redefining success changed the way she shows up as a therapist, partner, and human What it means to let go of hustle and step into intentional, values-led earning Why choosing herself didn't make her less caring — it made her more alive Resources mentioned: LIMB Academy Fun With Fees Calculator Sarayu`s email

    52 min
  5. The Most Important Question You Will Ever Ask

    JAN 26

    The Most Important Question You Will Ever Ask

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free This is the episode Tiffany herself calls one of the most important she's ever recorded. It is short. It is piercing. And for the therapist who is ready — even slightly — this episode will change your entire paradigm. Most therapists live in a constant loop of: "I can't afford it." "Who would ever pay me that?" "That's impossible for someone like me." But Tiffany shows you the real problem: You're asking the wrong questions. And your questions determine your results. This episode teaches you the single most important shift you must make to stop thinking like a scared consumer and start thinking like a Life First entrepreneur. In this episode, Tiffany reveals: Why the question "Who would ever pay me that?" keeps you stuck — and how one tiny shift unlocks possibility; How setting an "impossible goal" forces your brain into clarity and problem-solving; Why you don't know what questions to ask (and how to start asking the right ones today); The difference between "I can't afford it" and "How could I afford it?" — and why that shift alone can double your income; How to use audacious goals to uncover blind spots, expand capacity, and activate strategic thinking; Why being in a community with live feedback collapses timelines and accelerates breakthroughs. This is the episode that snaps you out of helplessness and straight into agency, strategy, and possibility. If you let it land, your life and business won't be the same. If you're ready for a paradigm shift, email Tiffany at tiffany@leaninmakebank.com with the subject line: "Paradigm Shift." She'll help you take the first step into your new reality.

    11 min
  6. Why Does Building a Practice Feel So Hard Right Now? — with Allison Puryear

    JAN 19

    Why Does Building a Practice Feel So Hard Right Now? — with Allison Puryear

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with the incomparable Allison Puryear, founder of Abundance Practice Building and one of the original voices in the therapist–business space. Allison has been helping therapists build sustainable, ethical, full private practices for over a decade — long before Instagram therapists, "passive income," or big therapy tech took over the landscape. Allison and Tiffany pull back the curtain on what's actually happening in the industry right now. If you've been wondering: "Why is filling my practice harder than it used to be?" "Why am I doing everything 'right' but suddenly not getting clients?" "Is something wrong with ME?" …this conversation is your antidote. This episode is part industry truth-telling, part strategy session, and part intimate behind-the-scenes between two long-time colleagues who've seen the full arc of private practice — pre-pandemic, boom times, and now. In this episode, Allison shares: The actual timeline of how private practice has changed from 2014 → 2025 (and why it feels harder now) Why the pandemic created a false "new normal" for filling practices The impact of Big Therapy Tech (VC-backed platforms) on referrals — and why therapists can't out-market them online The real reason therapists feel more discouraged and hopeless today How to market effectively in 2025 — even with tech giants owning the SEO game The truth about group practice and online courses — and why most therapists skip the step that would make them the most money with the least chaos Why self-trust, consistency, and community matter more now than ever   Resources mentioned: LIMB Academy Fun With Fees Calculator Abundance Practica Instagram Abundance Practice Website

    50 min
4.9
out of 5
95 Ratings

About

Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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