Beauty and the Biz

Catherine Maley, MBA

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

  1. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO

    1d ago

    Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years 3 providers, 16 staff, zero lead conflict. Here's his model. First, my latest "Beauty and the Biz" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements: First, a facial plastic surgeon joined the team. Second, an internal medicine physician came on board. Third, the clinic offers injectors, lasers and wellness services. Fourth, the practice employs 16 team members and keeps growing. However, what stood out the most was his mindset. Ultimately, Dr. Micallef credits much of his success to his military background. Fundamentally, systems, consistency, accountability and leadership are not optional. Frankly, that discipline clearly shows in his work. Thus, in this "Beauty and the Biz" episode, we discuss the following topics: First, we explore how he scaled quickly without chaos. Next, we uncover why patient experience is his true differentiator instead of price. Then, we review the hiring mistakes he wishes he avoided early on. Meanwhile, we discuss how to get every staff member aligned around the same patient journey. Finally, we explain why consistency in leadership is non-negotiable. Emphatically, he emphasized his focus is equally on systems, staff experience and procedures. Therefore, that is how you prevent growth leaks from happening. Assuredly, if you are building, scaling or trying to create a stronger culture in your practice, this episode is worth your time. Incidentally, the practices winning today are not always the best surgeons. Instead, they are often the best operators. Consequently, I talk about this concept in more detail in my brand-new book. Now, you can read "The Plastic Surgery Practice Growth Playbook." Finally, get your copy today.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Micallef's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    33 min
  2. Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD

    1d ago

    Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Smarter Growth Model for Surgeons? Why Some Plastic Surgeons Scale Faster (Without Going Solo). Initially, I recorded an insightful episode regarding a "Smarter Growth Model for Surgeons?" Specifically, I conversed with Dr. Nathaniel Villanueva. Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Interestingly, he decided to join an established multi-surgeon group. Consequently, he avoided going straight into a solo practice. Admittedly, he joined a highly renowned clinic. Subsequently, he built his patient base strategically from there. Therefore, here are the main takeaways. First, joining the right practice can accelerate growth faster than working alone. Second, a partnership model reduces risk while creating significant financial upside. Third, specialization inside a group reduces internal competition. Furthermore, a strong leadership mindset keeps surgeon egos in check. Moreover, culture matters more than credentials when adding another surgeon to the team. Finally, staff compensation transparency helps avoid office drama. Also, remember this final thought. Surprisingly, the fastest-growing surgeons usually are not working harder. Rather, they are making better strategic decisions earlier. Additionally, you might want more strategic insights like these. Thus, my new book provides the answers. Notably, "The Plastic Surgery Practice Growth Playbook" pulls together the best podcast pearls. Ultimately, it compiles advice from top-performing surgeons into one practical resource. Accordingly, get the playbook here.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Villanueva's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    49 min
  3. Why This Surgeon "Lives Lean" in Beverly Hills — Faryan Jalalabadi, MD

    May 15

    Why This Surgeon "Lives Lean" in Beverly Hills — Faryan Jalalabadi, MD

    📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Why this surgeon "lives lean" as a strategic choice in Beverly Hills with only three employees. Faryan Jalalabadi, MD explains. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why This Surgeon "Lives Lean" in Beverly Hills Consequently, this week's podcast features Dr. Faryan Jalalabadi, a board-certified plastic surgeon in Beverly Hills. Furthermore, he trained at Baylor College of Medicine and spent significant time with Dr. Rod Rohrich. Additionally, he completed the elite Marina Aesthetics Fellowship at USC under Dr. Grant Stevens. Currently, he runs a thriving facial aging practice with a tiny staff of only three people. Specifically, here is what stood out from the episode: Moreover, he intentionally runs one of the leanest operations in the competitive Beverly Hills market. Similarly, he focused entirely on facial aging instead of trying to provide every possible procedure. Indeed, his biggest professional regret is not opening his solo practice sooner. Meanwhile, he follows his mentor's advice that your only real competition is yourself. Finally, he explains why not owning a surgery center is a strategic choice rather than a limitation. Therefore, you should listen if you wonder how a younger surgeon competes in a crowded market without massive overhead. Indeed, this episode reveals his unique blueprint for success. P.S. In fact, Dr. Jalalabadi credits his fellowship with teaching him what to avoid in business. Because this kind of insight is vital, I captured similar wisdom from 175 surgeons in "Beauty and the Biz". Therefore, you should pre-order the playbook today to receive four launch bonuses.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Jalalabadi's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    50 min
  4. The Difference Between Employed… and Free — Suma Maddox, MD

    May 15

    The Difference Between Employed… and Free — Suma Maddox, MD

    📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Suma Maddox, MD, shares her journey into private practice and the difference between being employed and free. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Difference Between Employed… and Free Frankly, most surgeons will not do this, but that is the point. Indeed, most surgeons talk about going out on their own. However, few actually do it. Furthermore, even fewer emulate Dr. Suma Maddox. Specifically, she is a board-certified plastic surgeon in New Orleans. Previously, she spent years as a hospital-employed general surgeon. Consequently, she was locked into a noncompete agreement. Then, she made a definitive decision. Next, she went back into training. Afterward, she started over. Ultimately, she drove 200 miles each way every week. Moreover, she did this for months to secure the surgery cases needed for board certification. Undeniably, that immense effort paid off. Today, she owns her own practice. Additionally, she built a surgery center with two operating rooms. Plus, she rents this space to other surgeons. Furthermore, she will have that loan paid off by November. Truthfully, this success was not luck. Rather, it was the result of thinking like a founder. Surprisingly, she did not ask how to do more surgery. Instead, she asked how to build something she could control. Remarkably, this is the exact pattern I observed across 175 surgeons. Concurrently, I noticed this while writing my book. Unquestionably, the ones who break away and grow share specific traits: First, they protect their autonomy. Second, they build systems around themselves. Third, they create new revenue streams. Finally, they think long-term rather than just focusing on survival. Ultimately, success starts with thinking differently about "The Difference Between Employed… and Free". P.S. Importantly, the shift from surgeon to owner changes everything. Therefore, everything is detailed in my new book, "Plastic Surgery Practice Playbook." Currently, it is available at BeautyAndTheBizBook.com.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Maddox's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    26 min
  5. The Difference Isn't More Leads — Dan Hatef, MD

    May 1

    The Difference Isn't More Leads — Dan Hatef, MD

    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dan Hatef, MD, explains how the difference isn't more leads when it comes to patient acquisition, fulfillment and retention. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Difference Isn't More Leads Specifically, "The difference isn't more leads" features Dr. Dan Hatef. Indeed, he is a board-certified plastic surgeon. Currently, Hatef runs a high-performing private practice in Nashville, Tennessee. First, I have a quick heads-up before you dive in. Actually, my new book, "The Plastic Surgery Practice Growth Playbook," is now at the printer. Moreover, this book is built from pearls gathered from over 175 top plastic surgeon interviews. Ultimately, it reveals the exact patterns behind stronger conversion and higher retention. Consequently, it helps build more efficient and profitable practices. Soon, it will be available for pre-order. Now, here is why this podcast episode matters. Surprisingly, Hatef's success is not about doing more. Rather, it is about doing the right things consistently. Next, here are a few key takeaways. First, growth comes from execution instead of effort. Second, networking with the right people in your community is a game changer. Third, your team either elevates or erodes the patient experience. Therefore, you must stop guessing to improve conversion, retention and staff performance. Fortunately, "The difference isn't more leads" will show you exactly where to start. Also, these takeaways are exactly what I organized into "The Plastic Surgery Practice Growth Playbook." Consequently, you can see where your practice stands and what to fix next. Presently, the book is shipping soon. Furthermore, pre-orders this week include four exclusive launch bonuses. Afterward, those bonuses are gone forever. Finally, pre-orders will be available soon. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."  Visit Dr. Hatef's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    49 min
  6. What it Really Takes to Open Your Own Practice — Kristina Tansavatdi, MD

    Apr 25

    What it Really Takes to Open Your Own Practice — Kristina Tansavatdi, MD

    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Kristina Tansavatdi, MD shares her experience on what it really takes to open your own practice and what she would have done differently. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What it Really Takes to Open Your Own Practice Admittedly, lots of surgeons think about going out on their own. However, very few actually do it. Specifically, in this week's episode of "Beauty and the Biz," Dr. Kristina Tansavatdi discusses her journey. Furthermore, this facial plastic surgeon in private practice in Thousand Oaks, California, didn't wait for the perfect time. Instead, she just made the decision and figured it out. Below, here are some highlights of our conversation: First, she chose betting on herself over buying into someone else's practice. Additionally, she used real pro forma data to eliminate guessing and hoping. Simultaneously, she built her practice while doing locum tenens to stay afloat. Moreover, she answered her own phones and converted patients herself. Ultimately, she faced the reality of hearing crickets in the beginning. Currently, where is she now? Today, she runs a fully built-out, Quad-A-accredited surgical center in Southern California. Clearly, there are no shortcuts. Likewise, there is no magic. Rather, her success required smart decisions, risk tolerance and consistency. So, if you're sitting on the fence about going solo, this episode will either validate your hesitation or push you forward. PS: My "Beauty and the Biz Plastic Surgery Practice Playbook" is coming soon. First copies will go to those on the early access list. Look out for an upcoming episode post on how to sign up! Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Tansavatdi's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    45 min
  7. She Started SOLO… Pregnant… and Built THIS — Lindsey Pennington, MD

    Apr 17

    She Started SOLO… Pregnant… and Built THIS — Lindsey Pennington, MD

    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lindsey Pennington, MD, shares on how she started in solo practice, pregnant, and built this successful practice in Shreveport, LA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. She Started SOLO… Pregnant… and Built THIS Initially, Dr. Lindsey Pennington did not ease into private practice. Instead, she jumped in five months pregnant straight out of her fellowship. Furthermore, she built a solo facial plastic surgery practice from scratch in Shreveport, Louisiana. Thus, her journey perfectly embodies the podcast episode, "She started SOLO… pregnant… and built THIS." Breaking the Mold Truly, here is what makes her story worth your attention. First, she became the very first female in Louisiana to accomplish this feat. Additionally, she built a high-touch, concierge-level experience that patients consistently rave about. Moreover, she currently operates without an office manager. Consequently, she leads everything herself alongside a 14-person team. However, here is the real kicker. Surprisingly, she admits her fellowship taught her absolutely nothing about business. Therefore, she simply figured it out herself. Doing It Right Now, let us examine what she did right. Firstly, she chose a nonmedical retail location to create a consumer-friendly feel. Secondly, she obsessed over every single patient touchpoint, including the phones and the lobby. Thirdly, she traveled across the country learning directly from top surgeons. Finally, she built up her social media presence and created a huge demand for her services. The Takeaway Ultimately, here is what this means for you. Clearly, if you are waiting to feel ready before building your dream practice, you will wait forever. Indeed, Dr. Pennington proves you must build it by doing and refining as you go. Currently, the fastest-growing surgeons are not the most experienced. Rather, they are the ones learning from others and implementing quickly. P.S. Lastly, if you want help applying these lessons to your own practice, book a quick Practice Growth Review Call here. Undoubtedly, this will help you secure more converting consults, higher patient value and smoother systems. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Pennington's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    57 min
  8. What it Really Takes to Start Over — Maryam Saheb-Al-Zamani, MD

    Apr 10

    What it Really Takes to Start Over — Maryam Saheb-Al-Zamani, MD

    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Maryam Saheb-Al-Zamani, MD, shares her journey into private practice in Beverly Hills, California, and explains what it really takes to start over. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What it Really Takes to Start Over Currently, the fastest-growing practices do not work harder because they reposition smarter. Consequently, you might wonder what you would do if you had to start over in a new market without a built-in patient base. Actually, that is exactly what Dr. Maryam Zamani has done more than once. First, she began her career in Toronto by joining an established practice. Subsequently, she moved to Southern California to join a different practice. Today, she has built a "practice within a practice" in Beverly Hills. Undoubtedly, this is one of the most competitive markets in the world. Interestingly, several factors make her journey fascinating. Initially, she did not rely on her history. Instead, she rebuilt her reputation each time. Furthermore, Zamani leveraged associations with strong practices to gain traction faster. Moreover, she used the geography of Beverly Hills to elevate her perceived value and credibility. Ultimately, she understood that growth is not just clinical. Rather, growth is highly strategic. Typically, most surgeons think growth means acquiring more leads and doing more procedures. Consequently, they believe it requires more hustle. However, sometimes the real move involves repositioning yourself in the right environment. Additionally, it means rebuilding smarter. Therefore, if you have ever thought about expanding or relocating your practice model, you should listen. Specifically, tuning into "What it really takes to start over" is well worth your time. P.S. Admittedly, the surgeons who grow the fastest are not always the most experienced. Instead, they are the most strategic. Finally, if that describes you, let us schedule a Practice Growth Review. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Saheb-Al-Zamani's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    52 min
5
out of 5
24 Ratings

About

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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