Beauty and the Biz

Catherine Maley, MBA
  • 5.0 (26)
  • Marketing
  • Updated Biweekly

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

  1. 6d ago

    2 Locations in 5 Years — Here's How She Did It — Stephenie Poris, M

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Initially, Dr. Stephanie Poris went straight from fellowship into private practice. Subsequently, she learned the business as she grew. Admittedly, many surgeons consider themselves poor businesspeople. However, this "Beauty and the Biz Podcast" guest rejected that limiting belief. Specifically, Dr. Stephanie Poris is a board-certified plastic surgeon. Currently, she operates a private practice in Orlando and Winter Park, Florida. Previously, she went directly from fellowship into private practice five years ago. Today, she has two locations. Additionally, she manages a thriving med spa and a growing team. Furthermore, she owns an in-house operating facility. Nevertheless, her journey interested me the most. Initially, Poris lacked a large management team. Instead, she acted as the surgeon, owner and manager for four years. Also, she served as the IT person and handled everything in between. Consequently, this forced her to learn essential skills. First, she learned where the money was going. Next, she figured out practice operations. Then, she discovered how to hire and manage staff. Afterward, she evaluated risk. Ultimately, she recognized when to delegate. Then, an unusual opportunity arose. Consequently, she doubled her staff and space almost overnight. Additionally, she gained an operating room. Unquestionably, such rapid growth brings risk. Moreover, it increases overhead and creates new headaches. Accordingly, we discuss everything in this week's "Beauty and the Biz Podcast." Undoubtedly, you will relate to this episode. Specifically, this applies if you want to grow without losing control of your practice. Importantly, Poris noted that surgeons are well-prepared for business leadership. Indeed, they are better prepared than they realize. Absolutely, I agree with her observation. Finally, I built a quick calculator for surgeons. Specifically, you can see the value of three additional monthly surgeries. Therefore, calculate your potential revenue here:   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Poris' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    2 Locations in 5 Years — Here's How She Did It — Stephenie Poris, M

  2. Sep 4

    Specialization + Reputation = New Patients — Peter Capizzi, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Peter Capizzi, MD, a double board-certified plastic surgeon, explains how specialization + reputation = new patients. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How becoming known for something specific can strengthen your authority, visibility and patient demand. First, Dr. Peter Capizzi is a board-certified plastic surgeon. Currently, he operates a private practice in Charlotte, North Carolina. Notably, he has worked there for more than 20 years. Previously, someone gave him a valuable piece of advice. Essentially, this advice helped shape his current practice. Specifically, he learned to get really good at one thing. Instead, Dr. Capizzi narrowed his professional focus. Ultimately, breast surgery became a major part of his identity. Consequently, his reputation grew around this specialty. Undoubtedly, that specialization did something important. Furthermore, it made his expertise clear to prospective patients. Specifically, they easily understood his primary focus. However, expertise alone was never enough. Therefore, Dr. Capizzi spent years building his brand. Presently, his practice boasts a 4.8 rating from 649 online reviews. Additionally, he has decades of social proof. Moreover, he makes a six-figure marketing investment. Incidentally, hundreds of overwhelmingly positive reviews look great. Surprisingly, an occasional imperfect review makes them more believable. Truly, that offers a useful reminder for plastic surgeons. Often, many doctors still try to be everything to everybody. Conversely, growth comes from doing the exact opposite. First, you must narrow the message. Next, you must build authority around it. Then, you should consistently focus right there. Now, imagine a prospective patient saw your name today. Realistically, could they immediately tell your known specialty? Otherwise, your positioning might work against your marketing. Ultimately, you must remember that "Specialization + Reputation = New Patients." Finally, you might feel unsure about your current positioning. Alternatively, it helps or limits your overall growth. Therefore, you should reserve a Practice Performance Audit. Accordingly, we will identify your biggest practice opportunities. Reserve yours today.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny     Visit Dr. Capizzi's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Specialization + Reputation = New Patients — Peter Capizzi, MD

  3. Aug 28

    Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Jonathan Pontell, MD shares how he moved from solo surgeon to equal partnership without forcing the fit. First, most plastic surgeons are attracted to the idea of adding another surgeon for three compelling reasons. Namely, these reasons include increasing practice revenue and securing trusted coverage for patients when they are away. Furthermore, doctors want to build a more valuable practice they can eventually sell and exit profitably. Consequently, how do you know you chose the right surgeon? Additionally, how do you position two surgeons? Next, who gets the leads? Ultimately, what happens when their experience and pricing are different? Today, this week on "Beauty and the Biz," I talk with Dr. Jonathan Pontell. Specifically, he is a facial plastic surgeon who has practiced in Philadelphia's Main Line area for more than two decades. Previously, he spent roughly two years looking for the right associate. Therefore, he took a much more thoughtful approach instead of rushing into a partnership. Presently, we talk about several key topics on "Beauty and the Biz." First, we discuss why shared values mattered more than simply filling the position. Second, we explore why his associate spent a year as an employee before becoming an equal partner. Third, we reveal why a second price point captures patients who previously walked away. Fourth, we highlight the benefit of being able to leave the practice knowing patient care is covered. Undoubtedly, you might be thinking about adding a surgeon, growing beyond yourself or creating more freedom without giving up control. Thus, you should listen to this episode of "Beauty and the Biz." Interestingly, the smartest part of this model may be that the second surgeon did not simply add capacity. Rather, she gave prospective patients another reason to stay inside the practice. PS: Currently, are you thinking about adding another surgeon? However, before you commit to the added salary, overhead and complexity, let's look at whether your practice is truly ready. Specifically, we will evaluate how to structure it for growth, profitability and your eventual exit. Finally, reserve your Practice Performance Audit today.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny     Visit Dr. Pontell's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD

  4. Aug 25

    Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This is where the real leverage in your practice begins. First, how much value are you getting from every lead and patient? Admittedly, you already paid to attract them. Actually, getting the lead is only the beginning. Furthermore, the real leverage happens when you turn that opportunity into something lasting. Consequently, it keeps producing for you in the following ways: First, a happy patient returns for additional services. Next, a referral brings you another qualified patient. Additionally, a five-star review influences hundreds of prospective patients. Also, a patient story becomes website, email and social media content. Finally, a database continues generating revenue instead of collecting dust. Undoubtedly, I call these growth assets. Moreover, you can build the right systems around them. Therefore, they keep working long after the original marketing dollars are spent. Indeed, that is what I discuss in this week's new "Beauty and the Biz" episode. Clearly, the primary focus is "Growth Assets: The Leverage Your Practice is Missing." Next, I will show you where practices overlook growth. Surprisingly, this growth is already sitting right in front of them. Also, you will learn how to get more from your current efforts. Lastly, consider where your practice could get more return from the leads, patients and reputation you already have. Ultimately, let us find out if you do not know. Finally, reserve your Practice Performance Audit today. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA

  5. Aug 14

    Extremely Lean Start to Multiple Locations — Anthony Admire, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Extremely lean start to multiple locations. Specifically, learn how to grow from one employee to multiple locations and a multi-specialty surgery center. First, Dr. Anthony Admire is a board-certified plastic surgeon. Additionally, he is the founder of AdmireMD Plastic Surgery and AdmireMD Skin & Wellness Clinic. Specifically, these clinics are located in Scottsdale and Arcadia, Arizona. Currently, his operation includes two locations. Furthermore, he owns full-service aesthetic and wellness clinics. Moreover, he operates a 16,000-square-foot multispecialty surgery center. However, that is not how he started. Initially, Dr. Admire opened his private practice with minimal resources. Namely, he had one employee and two treatment rooms. Additionally, he operated in less than 1,000 square feet. Plus, he had no Instagram or dedicated marketing team. Likewise, he avoided business loans. Instead, he answered the phones and responded to inquiries himself. Furthermore, he removed sutures and handled his own marketing. Therefore, his advice to younger surgeons is simple. Ultimately, you must stay lean. Now, tune in to this week's "Beauty and the Biz" podcast. Accordingly, Dr. Admire shares his strategic evolution. Gradually, he moved away from doing nearly every type of plastic surgery. Eventually, he built a highly focused and sophisticated aesthetic practice. Specifically, you will hear his growth strategies on "Beauty and the Biz". First, he transitioned from an exhausting university position into private practice. Next, he expanded without starting with an expensive office. Then, he built a multispecialty ambulatory surgery center. Later, he brought in strategic partners. Additionally, he learned to track profit and loss statements. Similarly, he mastered tracking the cost of goods, provider compensation, and patient acquisition. Thus, do not add more space or overhead yet. Rather, listen to how Dr. Admire built his foundation first on the "Beauty and the Biz" podcast. Consequently, he expanded only when the practice could support it. Ultimately, Dr. Admire built strategically by understanding his numbers. Furthermore, he controlled expenses and focused on growth. Similarly, your Practice Performance Audit gives you that same objective view of your practice. Consequently, you can stop guessing and make smarter decisions.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Admire's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Extremely Lean Start to Multiple Locations — Anthony Admire, MD

  6. Aug 14

    Employed in Group Practice with Autonomy — Shawna R. Kleban, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Shawna R. Kleban, MD shares her career journey where she's currently employed in a group practice but with autonomy to grow. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Employed in Group Practice with Autonomy. The right employed position offers growth, support, and a life outside the practice. Specifically, Dr. Shawna Kleban is a board-certified plastic surgeon practicing inside a multi-surgeon group with locations across the country. Additionally, she practices in Charlotte, Huntersville, and South Park, North Carolina, where she performs 100% aesthetic surgery. Initially, Dr. Kleban joined this big organization as a fellow. Subsequently, she deliberately chose to remain a W-2 employed surgeon. Naturally, you might wonder why she made this choice. Indeed, the right business model allows her to focus on surgery. Furthermore, it lets her participate in major decisions. Ultimately, it enables her to turn off her phone at the end of the day. Notably, in this week's "Beauty and the Biz" podcast, Dr. Kleban explains how being part of a large, physician-led organization gives her key advantages: An established flow of leads and patients Experienced operational and marketing support Access to seasoned surgeons and business leaders Greater work-life balance during this stage of her life Consequently, for Dr. Kleban, it is the best of both worlds. Clearly, she gains the support of an employed position without feeling like a cog in a corporate machine. To summarize, ownership is not the only path to a successful surgical career. Therefore, the right structure should support the practice and the life you actually want. In conclusion, there is no single "right" practice model. However, there is a right model for your goals, lifestyle, and stage of growth. Meanwhile, my new Practice Growth Playbook shares the real-world lessons of more than 175 surgeons to help you make smarter business decisions without learning everything the hard way. The "Beauty and the Biz" Practice Growth Playbook.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Kleban's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Employed in Group Practice with Autonomy — Shawna R. Kleban, MD

  7. Jul 31

    How to Leave a Practice with Relationships Intact — Neil Vranis, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Neil Vranis, MD, based on his own experience in Beverly Hills, CA, explains how to leave a plastic surgery practice with relationships intact. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How to Leave a Practice with Relationships Intact. Dr. Neil Vranis shares what he learned inside an elite Beverly Hills practice before opening his own. Notably, I speak with Dr. Neil Vranis in this week's "Beauty and the Biz" podcast. Undoubtedly, he is a board-certified plastic and reconstructive surgeon in Beverly Hills. Previously, he completed his fellowship with world-renowned plastic surgeon Dr. Ashkan Ghavami. Subsequently, Dr. Vranis was invited to join the practice. Notably, he became its first associate surgeon. Thereafter, he spent the next three years learning firsthand. Specifically, he learned what it takes to operate inside an elite, highly competitive aesthetic practice. Eventually, he made the decision to open his own boutique office. Importantly, this represents The Smart Way to Transition from Associate to Owner. Fortunately, it was not a bitter breakup. Instead, it was a thoughtful and respectful transition. Chiefly, this move was based on communication, gratitude and a shared desire to preserve the relationship. Additionally, Dr. Vranis shares valuable lessons about What Every Junior Associate Should Know Before Going Solo. Particularly, he discusses joining an established surgeon's practice and earning the team's respect. Furthermore, he explains why a senior surgeon must actively position and market an associate. Obviously, they cannot simply hope patients choose them. Moreover, he reveals how to build your own reputation while practicing under a well-known surgeon's name. Interestingly, he believes many solo practices are operationally inefficient. Likewise, he details how to know when there is no longer room to grow. Ultimately, he teaches the mature way to leave a practice with relationships intact. Undeniably, one of the biggest takeaways is that a respected surgeon's name can open doors. However, patients ultimately choose the surgeon rather than just the practice name. Regardless, this is an honest conversation worth hearing. Certainly, it applies whether you are considering bringing on an associate or deciding to venture out on your own. P.S. Finally, my new "Beauty and the Biz Practice Growth Playbook" shares practical pearls from top surgeons. Specifically, these tips cover growth, leadership, patient attraction and building a practice that lasts. Accordingly, this helps whether you are just starting out, growing or planning your exit.  Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Vranis' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    How to Leave a Practice with Relationships Intact — Neil Vranis, MD

  8. Jul 24

    Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Vinaya Rednam, MD, shares her experience on how private equity can actually work for plastic surgeons — even in a multi-location partnership. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Can Private Equity Actually Work for Plastic Surgeons? — Dr. Vinaya Rednam shares how her group preserved its autonomy. Additionally, she discusses individual brands and clinical control. Admittedly, private equity has a mixed reputation in plastic surgery. Indeed, there is a good reason for this. Therefore, this week's "Beauty and the Biz Podcast" interview with Dr. Vinaya Rednam was so interesting. Specifically, Dr. Rednam is a board-certified plastic and reconstructive surgeon in Houston. Furthermore, she has spent all 11 years of her career in the same private multi-surgeon practice. Unsurprisingly, she watched it grow from three surgeons in a tiny office to eight surgeons. Also, the practice expanded into two 10,000-square-foot locations. Additionally, they now have three operating rooms. Presently, a fourth operating room is coming. Moreover, the group opened multiple medical spas. Subsequently, the group joined a surgeon-led reconstructive private equity model. Crucially, they did this without giving up everything that made its surgeons successful. Significantly, in this episode of the "Beauty and the Biz Podcast", Dr. Rednam explains why their arrangement has worked: First, practicing plastic surgeons help lead the private equity organization. Second, partners still influence budgets, equipment and marketing. Third, surgeons maintain their own websites, social media and coordinators. Finally, compensation rewards individual profitability while supporting shared expenses. However, it isn't all smooth sailing. Sometimes, different leadership styles can create tension. Particularly, this happens when building one culture and a consistent patient experience. Nevertheless, Dr. Rednam's experience offers a rare look at how private equity can support growth. Ultimately, this growth happens without taking away the surgeon's identity. Thus, if you are considering a group practice, partnership or private equity deal, listen before signing anything. Undoubtedly, the structure and who controls it matters. P.S. Ultimately, Dr. Rednam's model works for her. However, every practice has different goals, risks and trade-offs. Fortunately, the "Practice Growth Playbook" shares lessons from more than 175 surgeon interviews. Hopefully, this will help you make smarter decisions about growth, leadership, marketing and your future. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Rednam's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD
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5
out of 5
26 Ratings

About

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Information

  • Creator
    Catherine Maley, MBA
  • Years Active
    2019 - 2026
  • Episodes
    378
  • Rating
    Clean
  • Copyright
    © Copyright Catherine Maley, MBA
  • Show Website
    Beauty and the Biz

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