The Shopify Solutions Podcast

Scott Austin
  • 4.9 (30)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

  1. 3D AGO

    Episode 178 - Let's Review some Shopify Stores

    2/4/26 Episode Summary Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query. He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s. Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores). The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples. Show Links Products Artic Angel - https://articangel.com/products/special-gift-for-wife-i-cant-live-without-you-gold-heart-necklaceBearaby - https://bearaby.com/products/the-napperLola Blankets - https://lolablankets.com/products/rosewaterMaster & Dynamic - https://www.masterdynamic.com/products/mw75-active-noise-cancelling-wireless-headphonesPrime Choice - https://primechoiceshop.com/products/i-cant-live-without-you-to-my-wife-necklace-1Pure Enrichment - https://pureenrichment.com/products/purebliss-luxury-towel-warmerApps Datify - https://apps.shopify.com/datifyBadgezilla - https://apps.shopify.com/badgezillaLinear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceVideo & Transcript  https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

    1h 1m

  2. JAN 21

    Episode 177 - ADA Compliance in Shopify Stores

    1/21/26 Episode Summary The host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They discuss how ADA compliance is currently not clearly defined in law, leading to a surge in lawsuits from attorneys targeting e-commerce sites. Key points covered include: What ADA compliance means for online stores and why it matters domestically in the U.S. context.How stores built with Shopify themes may be partially compliant out-of-the-box but often require additional work, especially after customizations or apps are added.Tools and practices that help evaluate and improve accessibility, such as contrast checks and alt text for images.Limitations of low-cost ADA apps and the need for deeper adjustments like CSS changes and structured content.Discussion on when to bring in an agency for compliance support and what to look for in a partner.Overall, the episode emphasizes that ADA compliance is important for accessibility and legal risk reduction, but achieving it requires more than just add-on tools — it involves careful evaluation and ongoing effort. Show Links Coalition - https://coalitiontechnologies.com/Wave Evaluation Tool for Chrome - https://chromewebstore.google.com/detail/wave-evaluation-tool/jbbplnpkjmmeebjpijfedlgcdilocofhaxe DevTools Web Accessibility Testing for Chrome - https://chromewebstore.google.com/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbddAccessibly Shopify app - https://apps.shopify.com/accessibly-app?ref=835204AccessPro Accessibility Widget - https://apps.shopify.com/access-pro?ref=835204Badgezilla - https://apps.shopify.com/badgezillaVideo & Transcript  https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-177-ada-compliance-with-jordan-brannon

    38 min

  3. JAN 7

    Episode 176 - Day in a Canoe Podcast

    1/7/26 Episode Summary In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares his perspective on technology—especially AI—and how he uses it effectively while being mindful of its limitations. The conversation highlights broader themes of true wealth, curiosity, relationships, and lifelong learning rather than focusing solely on ecommerce topics. Show Links Day in a Canoe Podcasts - https://planningalt.com/insights/tag/day-in-a-canoe-podcastsBadgezilla - https://apps.shopify.com/badgezillaTranscript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-176-day-in-a-canoe-podcast

    23 min

  4. 12/24/2025

    Episode 175 - Talking ADA Compliance with an Attorney

    12/24/25 Episode Summary Guest & Topic Host Scott Austin brings on attorney Brenda Pagliaro to explain ADA (Americans with Disabilities Act) compliance as it applies to e-commerce websites, especially Shopify stores.Key Points ADA compliance requirements are complex and evolving, and many store owners are confused about what they must do to make their sites accessible. Pagliaro outlines background on the ADA, how accessibility regulations are interpreted for websites, and why online stores often get targeted with demand letters and lawsuits. There is no guaranteed way to prevent getting sued; the focus should be on mitigating risk by implementing accessibility practices, documentation, processes, and using tools (like accessibility apps), though none are a silver bullet. Many cases settle before court, but even settlements and legal defense can be costly for small stores. Practical Takeaways Ecommerce site owners should take ADA compliance seriously, proactively prepare for potential claims, and combine accessibility tools with internal policies and ongoing review to reduce legal risk.Show Links Brenda Pagliaro - brendapagliarollc@gmail.com or brenda@mediationworksfl.comBrand-It! Calendar - https://apps.shopify.com/brand-it-calendarTranscript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-175-talking-ada-compliance-with-an-attorney

    37 min

  5. 12/10/2025

    Episode 174 - This Shopify Stuff is Hard Work

    12/10/25 Episode Summary 🎙️ What the episode is about The episode is actually the host — Scott Austin of JadePuma — being interviewed on another podcast, where he reflects on running a Shopify-focused agency, his career journey, and what it takes to build a sustainable ecommerce business.Scott describes how JadePuma serves mostly smaller or early-stage Shopify stores — founders and small teams, rather than big brands. He emphasizes his preference to work directly with decision-makers.🔎 Key Themes & Lessons Running a Shopify-only agency — Scott explains why he chose to focus exclusively on Shopify (vs. other platforms or marketplaces): because Shopify offers flexibility, control over your storefront, and strong infrastructure.Consistency and work ethic over “overnight success” — He warns against the “get-rich-quick” narratives. According to Scott, building a successful ecommerce business — or agency — takes persistent effort, long hours, and gradual progression.The hardest part is often customer acquisition and growth scaling — Scott says that while product creation or building the website/platform may seem hard, finding customers (and then retaining them) is the real, ongoing challenge.One flexible theme + repeatable processes = scalability across niches — He claims that using a single well-known theme (in his case a “Flex” theme) and mastering it lets him quickly deploy stores across various industries, without needing different themes for each niche.Growth comes from cumulative daily effort, not shortcuts — He shares a real client example whose revenue multiplied ~20× over a few years. The key: sticking with a plan, iterating consistently — even when progress seems slow — instead of chasing quick wins or marketing hype.✅ Main Takeaway Scott’s core message: building a Shopify-based business (or agency) is “hard work.” It’s not glamorous or immediate success. It requires discipline, consistency, honest effort over the long haul. There are no shortcuts — but with steady execution, small wins compound over time. Show Links - Badgezilla: https://apps.shopify.com/badgezilla Transcript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-174-this-shopify-stuff-is-hard-work

    28 min

  6. 11/26/2025

    Episode 173 - Discount Codes in Shopify

    11/26/25 Episode Summary Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate. Show Links  Discount Code Report - http://seguno.com/unique-discount-code-benchmarks Cara - cara@seguno.com Becky - becky@caddislife.com Transcript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify

    26 min

  7. 11/12/2025

    Episode 172 - Shopify App Development Just Got Easier

    11/12/25 Episode Summary Host Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023.  They cover the differences between public apps, private apps, and extension-only apps, and share real-world examples of how these new capabilities are being used to solve client problems more cost-effectively. Show Links  Charles Swayne - https://jadepuma.com/charlesLinear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceTranscript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-172-shopify-app-development-just-got-easier

    22 min

  8. 10/29/2025

    Episode 171 - Let's Review some Shopify Stores

    10/29/25 Episode Summary Scott Austin reviews three real Shopify stores and shares practical insights on what makes a store effective — and where many fall short. He looks at design, navigation, product presentation, branding, and storytelling, highlighting simple changes that can improve trust, clarity, and conversion. It’s a hands-on episode full of actionable tips for anyone who wants to make their Shopify store look better and sell more. Show Links  Stores reviewed: YumEarth - https://yumearth.com/products/organic-fruit-snacks-variety-boxTruly Good Foods - https://shop.trulygoodfoods.com/products/berry-good-120-pack-1-5oz-mini-snack-bagsElla's Flats - https://ellasflats.com/products/ellas-flats-everything-snack-packs Badgezilla - https://apps.shopify.com/badgezilla Transcript & Video https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-171-lets-review-some-shopify-stores

    44 min
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4.9
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About

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

Information

  • Creator
    Scott Austin
  • Years Active
    2019 - 2026
  • Episodes
    178
  • Rating
    Clean
  • Copyright
    © 2026 The Shopify Solutions Podcast
  • Show Website
    The Shopify Solutions Podcast

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