Farm4Profit Podcast

David Whitaker, Corey Hillebo, Tanner Winterhof

Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.

  1. The Evolution of Witte Beef: Generations, Trucking, and Prime Steaks

    3D AGO

    The Evolution of Witte Beef: Generations, Trucking, and Prime Steaks

    Instead of chasing scale, the Witte family leaned into trucking, building a nationwide refrigerated logistics company. Then in the mid-2000s, they made another shift—this time back to cattle, but with a completely different focus: quality over quantity. Today, Witte Beef Co. is built around producing Prime-grade beef comparable to top steakhouses across the country—while maintaining control over nearly every input along the way. In this episode, we cover: The history of the Witte family operation from the 1940s to today Lessons learned from scaling up—and scaling back Why they shifted from commodity cattle to premium beef production How feeding, genetics, and environment impact marbling and taste Their monoslope barn system and low-stress cattle philosophy Growing 90%+ of their own feed and controlling input costs The finishing vs. breeding program strategy How trucking and logistics tie into their overall business And what it takes to build a vertically integrated, quality-focused beef brand This is a masterclass in adapting to markets, controlling your system, and building a premium product in agriculture.   www.johndeere.com Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  2. What's Working in Ag : Simplifying Farm Finances

    4D AGO

    What's Working in Ag : Simplifying Farm Finances

    In this What’s Working in Ag segment, we sat down with the Ambrook team to break down how they’re building accounting software specifically for agriculture—and why so many producers are making the switch. Ambrook isn’t just bookkeeping—it’s about understanding your operation at a deeper level. From splitting out enterprises like cow-calf, hay, or trucking… to tracking receipts in real time… to generating tax-ready reports without digging through piles of paper—this platform is designed for how farmers actually operate. In this episode, we cover: What Ambrook is and why it was built specifically for agriculture Why farmers are moving away from QuickBooks How enterprise-level tracking helps identify profitability across your operation Real-time receipt capture and automation tools Mobile-first functionality for in-field financial management Built-in invoicing, inventory tracking, and reporting How Ambrook helps simplify tax prep and improve decision-making If you’ve ever wondered which part of your farm is actually making money—or if one enterprise is subsidizing another—this is a tool worth paying attention to. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    11 min
  3. Giving Farmers Tools to Save Lives: Mental Health Awareness in Agriculture

    6D AGO

    Giving Farmers Tools to Save Lives: Mental Health Awareness in Agriculture

    Sarah shares her powerful personal story and how it led to the creation of The RedShirt Foundation after losing her son Vincent in 2021. What started from tragedy has turned into a mission to ensure no family faces these struggles without support, tools, and hope. We also dive into LivingWorks ASIST (Applied Suicide Intervention Skills Training), a globally recognized, evidence-based program that teaches everyday people how to step in, have difficult conversations, and help someone stay safe in critical moments. In this episode, we cover: Why mental health can be harder to talk about in agriculture The “pull yourself up by your bootstraps” mindset—when it helps and when it hurts Real warning signs that often go unnoticed What “suicide first aid” actually means How ASIST equips everyday people—not just professionals—to intervene The importance of building a “network of safety” in rural communities Why open conversations reduce stigma and strengthen farms and families This episode isn’t just about awareness—it’s about action, tools, and creating stronger communities across agriculture. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 6m
  4. From 3,000 Acres to Second Chances in Agriculture: Maize Valley

    APR 30

    From 3,000 Acres to Second Chances in Agriculture: Maize Valley

    https://www.maizevalley.com/ Today, Maize Valley Farms in Hartville, Ohio is something completely different: A destination. With agritourism, direct-to-consumer sales, events, a winery, brewery, and seasonal attractions, the farm has transformed into a diversified business that often outperforms traditional row crop income. In this Farm4Fun episode, Bill shares: What forced him to rethink the traditional commodity model How direct-to-consumer marketing became a second chance for the farm The early challenges of pivoting into agritourism and specialty crops What he learned from customers—not just markets Why one weekend of U-pick sunflowers can outperform 200 acres of soybeans How family plays a role in evolving the business The challenge of balancing “real farming” with entertainment-driven audiences And how he continues to adapt in an increasingly competitive environment This is a story about resilience, reinvention, and finding profitability outside the traditional ag playbook. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    59 min
  5. Former IRS and 20+ Year Renewable Fuels Expert talks 45Z

    APR 29

    Former IRS and 20+ Year Renewable Fuels Expert talks 45Z

    Here’s the reality: this is not a direct payment to farmers. It’s a producer tax credit for biofuel companies—but the potential impact on grain demand, carbon scoring, and farming practices could be significant. In this conversation, we cover: What 45Z actually is and how it works Why it was created and how it differs from past biofuel credits The role of carbon intensity (CI) scores Why rules are still not finalized—and what that means The GREET model and how emissions are calculated How farmers could eventually be involved through traceability and climate-smart practices What we know about timelines and the extension through 2029 And what (if anything) farmers should be doing right now This is one of the clearest explanations yet of a complicated program—and a must-listen if you’re trying to understand where this is headed. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  6. The Real Cost of Sprayers: Breaking Down the Cost, ROI, and the Real Advantages in the Field

    APR 27

    The Real Cost of Sprayers: Breaking Down the Cost, ROI, and the Real Advantages in the Field

    www.hagie.com We dive into: What different classes of sprayers actually cost The true operational expenses beyond the purchase price How technology impacts both cost and return The real comparison: owning vs. custom hiring Why timing might be the most valuable factor on your farm Labor efficiency and how sprayers replace multiple operations Where resale value fits into the equation And what makes Hagie stand out in performance, accuracy, and versatility This episode is all about helping you think through one of the biggest machinery decisions you’ll make—and whether it adds profit or just adds cost. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    55 min
  7. Old Iron to the Future of Farming: Just a Jackson Thing and the Millennial Farmer

    APR 23

    Old Iron to the Future of Farming: Just a Jackson Thing and the Millennial Farmer

    What does the future of agriculture look like? It might look a lot like this episode. We’re bringing together two of the most recognizable voices in ag content—Just A Jackson Thing and Millennial Farmer—for a conversation that spans generations, experiences, and perspectives on modern farming. Jackson is coming off a massive 2025—named Chief Tractor Kid, partnering with John Deere, raising his first independent crop (213 bpa on his first try), and building his operation from the ground up with everything from a 3020 to a 6620 combine. On the other side, Zach Johnson—better known as Millennial Farmer—has helped define what ag storytelling looks like online, building one of the largest audiences in agriculture while documenting the realities of farming. Together, this episode dives into: What it takes to get started in farming today Lessons learned from running your own crop The reality behind social media in agriculture The pressure and responsibility of being a voice for the industry And how the next generation is shaping what comes next From tractor restoration to content creation, this episode blends humor, real-world experience, and insight into where agriculture is headed. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min
  8. What’s Working: Real-Time Data for Cattle Producers

    APR 22

    What’s Working: Real-Time Data for Cattle Producers

    Here’s what’s working: One System for Everything • Track feed, health, inventory, and inputs • Monitor performance at the pen level • Know exactly what’s happening in your yard — anytime Connect Your Advisory Team • Nutritionists, vets, and consultants can all access your data • Diagnose problems faster without waiting for a visit • Build a stronger, more connected operation Real-Time Decision Making • Know when you’re running low on feed — before it’s a problem • Set alerts to avoid costly mistakes • Make decisions based on data, not memory Why It Matters • Prevent downtime and missed feed deliveries • Improve efficiency across the operation • Turn better data into better profitability At the end of the day: 👉 The operations winning right now are the ones that know their numbers. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min
4.8
out of 5
357 Ratings

About

Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.

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