217 episodes

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

Savvy Shopkeeper Retail Podcast Kathy Cruz

    • Business
    • 5.0 • 123 Ratings

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

    188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores

    188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores

    Did you know you can sell from your window display, even when your store is closed? 
    In today’s episode, I’m sharing my QR code tutorial for brick and mortar stores. This is a fun way to make your window display attract potential customers, provide them with product information, and even drive them to your online shop!
    For show notes, including a link to get the tutorial and template I mentioned in this episode, visit www.savvyshopkeeper.com/episode188.
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 13 min
    187. Five Common Questions I Hear About Joining Master Shopkeepers

    187. Five Common Questions I Hear About Joining Master Shopkeepers

    I get asked a LOT of questions about Master Shopkeepers. As a retail store mastermind coach, I completely understand why you have questions and want to put your mind at ease.
    With applications closing for 2023 on September 30, I’m answering the five most common questions store owners ask me about Master Shopkeepers. Listen in for the five Qs & As—and learn about the two incredible bonuses you’ll get if you join before Q4!
    For show notes, including everything I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode187. 
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 20 min
    186: The 3 S’s to Mompreneur with Ease

    186: The 3 S’s to Mompreneur with Ease

    Being a mompreneur is incredibly rewarding, but it’s also challenging to find a balance between motherhood and owning a business. We love our kids, but we love our businesses, too. Finding the time to do it all while still making ourselves happy, well, that can seem impossible at times. 
    No one knows this better than Megan Moran, a third-generation mompreneur, the founder of Mompreneur Co., and of course, mother of two. She’s on a mission to give mompreneurs the tools and space to help them live the present and productive lifestyle they crave. 
    Listen in to hear how Megan became a mompreneur and learn how strategy, support, and self-care can help you mompreneur with ease!
    Visit www.savvyshopkeeper.com/episode186 for links to anything mentioned in this episode, including Megan’s generous gift for Savvy Shopkeeper podcast listeners.
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 32 min
    185. When Are You Ready to Open a Second Retail Store Location?

    185. When Are You Ready to Open a Second Retail Store Location?

    I can’t tell you how often I’ve seen a shopkeeper open a second retail store location and want to tell them, “Wait, don’t do that quite yet!” I’ve also seen many store owners go on to close their second retail store location later on. 
    This doesn’t mean that second, third, or fourth locations don’t work out for ALL retailers. They absolutely can work! But before you open a second retail store location, there are a few things to consider. 
    In this short and sweet episode, I’m sharing eight things retailers should consider before opening a second retail store location.
    For show notes, visit www.savvyshopkeeper.com/episode185.
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 13 min
    184: Are You Using Defeat to Win or Quit? Failing Vs. Experimenting in Business

    184: Are You Using Defeat to Win or Quit? Failing Vs. Experimenting in Business

    Your brain might tell you that every other business immediately succeeds—and that you’re a failure when yours doesn’t. But what if you could reframe your failures as experiments instead?
    Failing versus experimenting might seem subtle, but this reframe can be a pivotal mindset shift for retail business owners! 
    In today’s episode, I’m sharing my 3-step process for reframing your thoughts around your business’s success and failures so you can be a happier, more resilient, and more successful indie shopkeeper.
    For show notes, visit www.savvyshopkeeper.com/episode184.
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 13 min
    183. Optimize Your Operations Group Program (Launch Day!)

    183. Optimize Your Operations Group Program (Launch Day!)

    Over the past few weeks, I’ve shared why an operations manual is beneficial, five systems you should document for your retail store, and a free resource to give you a head start on creating your operations manual. 
    All of these podcast episodes have had one goal: to help indie retail store owners optimize their operations. Today, I’m excited to share that we can work together on this same goal inside a 5-week, small group program! 
    Optimize Your Operations is intentionally designed to help brick and mortar shopkeepers at every level build their operations manuals (without the “where do I even start?!” overwhelm).
    To learn more about this program and grab one of the limited spots, visit www.savvyshopkeeper.com/episode183.
    Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
    Follow Kathy on Instagram (@savvyshopkeeper)

    • 22 min

Customer Reviews

5.0 out of 5
123 Ratings

123 Ratings

пгжж ,

Worth Every Listen!

Savvy Shopkeeper is the only podcast that I listen to each episode more than once because it’s so full of information! I learn something new or am reminded of something each episode. Highly recommend for anyone with a brick and mortar store or who is thinking of opening a store!

mitchstacey ,

Value Packed!

This podcast is value packed with great insights and information if you’re looking to learn and grow as a retailer. When I first discovered Kathy’s podcast I binged every single episode! Thank you Kathy for sharing your experience and expertise!
💙Stacey @ Duluth Studio Market

Mallory10 ,

10/10 recommend to anyone who owns a small business!

I had always worked retail and at small business growing up. In 2019, my mom had mentioned she wanted to start and open an brick and mortar retail store… but she had ZERO retail experience so once I graduated college with my business degree, I moved to help her open the store. 3 years later, I now co-own the store with my mom. There’s SO MUCH nobody teaches you about owning a small business. Kathy/Savvy Shopkeeper gives you everything you need to know and everything you didn’t know you needed to be successful in your small business. I just started listening to this podcast a month or so ago and just binge listen to the episodes every morning while I’m getting ready to go to my store. It’s the perfect business hype me up podcast I have ever listened to and couldn’t recommend it enough to any new or experienced small business owners in any industry!

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