Savvy Shopkeeper Retail Podcast

Kathy Cruz
  • 5.0 (137)
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  • UPDATED BIWEEKLY

Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.

  1. JAN 30

    267. Independent Retail Trends for 2026: How to Decide What Actually Matters

    Every January, I take a step back and talk about trends in independent retail. But this year, I'm doing it differently. Instead of a long list of what's "in" or "out," I'm sharing the six lenses I use to make sense of retail trends and decide what actually matters for a real, independent store. In this episode, I look back at past trend conversations, explain how these six lenses emerged, and walk through real examples, like AI and short-form video, to show how the same trend can be a yes for one store and a no for another. If you're tired of chasing trends and want a steadier way to think about 2026, this episode is for you. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode267 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    22 min

  2. JAN 23

    266. Before You Try to Fix Your Traffic Problem, Start Here

    This episode is about traffic, but not tactics. When store owners say they have a traffic problem, they're often reacting to low sales and reaching for visible fixes like ads, promotions, or new platforms. In this episode, I explain why that approach can get expensive, and why clarity has to come before action. I share a real story from a group member who invested in visibility without enough context, introduce the idea of the visibility gap, and explain why I'm focusing an entire year on visibility inside Master Shopkeepers. If traffic has felt unpredictable or frustrating, this episode will help you rethink where to start. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode266 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    24 min

  3. JAN 1

    265. Fear Is The Thief Of Profit: Build a Braver, More Profitable Business in 2026

    Fear rarely looks like fear. It shows up as hesitation, overthinking, or waiting for "the right time." And for many independent retailers, it quietly becomes the biggest barrier to profit. In this episode, Kathy shares the true story of a high-revenue store owner whose business looked successful on the outside but struggled to profit behind the scenes. Together they uncovered the real issue holding her back. It wasn't her systems, her margins, or her traffic. It was fear shaping her decisions. You'll hear how fear sneaks into pricing, hiring, buying, marketing, and even everyday leadership choices, along with the small, brave shifts that began turning everything around. This conversation will help you see where fear might be influencing your business too, and how courage creates more clarity, more momentum, and more profit in the year ahead. For show notes, including links to anything I mentioned in this episode, visit www.savvyshopkeeper.com/episode265  If today's conversation resonated with you, and you are already building the habits and systems that help your store run with more clarity and confidence, then you will feel right at home inside Master Shopkeepers. It is the place where store owners are learning to use their data, strengthen their operations, and make decisions that support long term growth. It is not a library of quick tips. It is a community and a structure that helps you lead at a higher level without working harder. If you are ready to step into that version of yourself, you can learn more about Master Shopkeepers here. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    27 min

  4. 12/18/2025

    264. The Year-End Inventory Count: What it is, Why it Matters, and What it Reveals About Your Business

    Your year end inventory count is more than a tax requirement. It is a clear reflection of your business. In this episode, Kathy shares what your shelves are really telling you about your systems, buying habits, and financial health. You will hear why an accurate count matters for clarity and cash flow, where Master Shopkeepers members can find full resources in The Lab and how it connects to the Cash Flow Clarity work done in the group membership in 2025. For show notes, visit www.savvyshopkeeper.com/episode264. If you want more support and structure as you work through these areas in your own store, you can learn more about Master Shopkeepers. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode264  Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    13 min

  5. 12/04/2025

    263. A Note to Your Future Self: What to Remember from Any Busy Retail Season

    Even your most successful seasons can leave you drained. In this episode, Kathy shares how one client's record-breaking quarter became a turning point—and why taking notes during any busy retail season can help you plan smarter, protect your peace, and create success that actually feels good. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode263  Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    26 min

  6. 11/20/2025

    262. Small Business Saturday Success Plan: How to Make the Whole Weekend Work for You

    Small Business Saturday isn't just a single day, it's part of a powerful five-day stretch that can grow your sales and strengthen your connection with customers. In this episode, Kathy shares a realistic plan for making the entire weekend work for you, from Black Friday through Giving Tuesday. You'll learn simple, strategic ways to pace yourself, boost engagement, and build momentum, without burning out. Whether you're going all in this year or taking notes for next, you'll walk away with practical ideas and peace of mind. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode262  Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    26 min

  7. 11/06/2025

    261. How to Motivate Your Retail Team (and Keep Them Engaged) During the Holidays

    As the holiday rush approaches, your team's energy can make or break the customer experience. In this episode, Kathy shares what she noticed during her travels in 2025—how disengagement shows up in stores—and why connection matters more than ever in Q4. Learn what real engagement looks like, why it drives sales, and how to model it as the leader. Plus, a quick discussion on whether "secret shoppers" help or hurt team morale.   For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode261  Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    27 min

  8. 10/23/2025

    260. Small Business Saturday Discounts: Do You Really Need Them? (And Smarter Strategies to Try Instead)

    Are Small Business Saturday discounts really worth it? In this episode, I'm breaking down when discounts make sense, when they don't, and smarter ways to attract shoppers without giving away your profit. You'll hear real examples from my own store and other indie retailers, plus advanced strategies for seasoned shop owners—like using data from past years, segmenting customers, and streamlining operations for your busiest day of the season. If you're planning your Small Business Saturday strategy, this episode will help you protect your margins and make the day more profitable, intentional, and fun. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode260  Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

    25 min
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5
out of 5
137 Ratings

About

Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.

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