Local SEO in 10

Magnified Media
  • 4.8 (20)
  • Marketing
  • Updated Weekly

This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.

  1. 15h ago

    You Have 4 Days Before Google Changes Your Business Profile

    Someone can suggest a change to your Google Business Profile, and for some edits, Google may give you just four daysto approve or reject it before deciding whether to publish the change. In this episode we explain where these suggested edits come from, which business details deserve the most attention, why your website can influence what Google believes, and what to do if incorrect information is already showing. A wrong category, phone number, website, address, or set of hours can cost you customers before you even realize something changed. We’ll also show you a simple monthly check that can help catch problems early. If your business depends on Google for calls, visits, or leads, this is one notification you don’t want sitting unread in your inbox. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    You Have 4 Days Before Google Changes Your Business Profile

  2. Sep 25

    What Does Google’s AI Think Your Business Actually Does?

    What does Google’s AI actually think your business does, who it serves, and why someone should choose it? In this episode we show business owners a simple way to use Google’s AI as a mirror for their online presence. You may discover missing services, unclear locations, weak differentiators, outdated information, or even that Google is confusing your company with another business that has the same name. We’ll also cover what to do when the information is wrong, how to uncover the sources AI is using, and how to test whether Google simply understands your business or would actually consider recommending it to a potential customer. Before worrying about whether AI recommends your business, make sure it knows exactly who you are. Try asking Google’s AI these questions about your own business: What problems does [Business Name] in [City, State], [Website], solve for its customers?What services does this business appear to specialize in?Who appears to be the ideal customer for this business?What makes this business different from its competitors?What cities or areas does this business appear to serve?What information about this business is unclear or difficult to verify?What questions would a potential customer still have before contacting this business?What could this business explain better on its website?What might make someone hesitate to recommend this business?What sources are you using to understand this business? Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    What Does Google’s AI Think Your Business Actually Does?

  3. Sep 11

    The AI Visibility Problem Local Businesses Need to Know

    What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else? A new Yext study analyzed 491,972 shared local query-market tests across four major AI platforms and found that all four chose the same #1 local business only 4% of the time. In 48% of cases, every platform picked a different winner. The study also found that when all four did agree, the winning business’s own website appeared among the cited sources 91% of the time.  In this episode of Local SEO in 10, we explain why there is no single “AI ranking,” how different AI platforms rely on different mixes of websites, directories, reviews, and other sources, and why a business can look strong in one AI system but barely appear in another. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    The AI Visibility Problem Local Businesses Need to Know

  4. Sep 4

    How to Use ChatGPT to Improve Your Website SEO

    What if ChatGPT could look at your website and tell you what is missing before you spend money rebuilding it? In this episode of Local SEO in 10, we show local business owners how to use ChatGPT to evaluate their homepage and most important service pages, uncover weak spots, strengthen trust, improve local relevance, and make each page more useful to both customers and search engines. Before you rewrite your website, use ChatGPT to figure out what actually needs fixing. Try These Prompts: Homepage Audit“What information is missing that would help a potential customer understand what this business does, who it serves, where it operates, and why they should choose it?” Trust Signals“What proof or trust signals are missing from this homepage?” Homepage Headline“Give me five clearer homepage headlines that explain the main service, customer, and location without sounding keyword stuffed.” Service Page Audit“After reading this page, what questions would a potential customer still have before deciding whether to contact this business?” Local Relevance“How can this service page demonstrate real experience in the cities we serve without simply repeating city names?” Final Review“Review this page as a potential customer, an SEO strategist, and an AI search system. What is still unclear, missing, repetitive, or unconvincing?” Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    How to Use ChatGPT to Improve Your Website SEO

  5. Aug 28

    Your LSA Leads Just Got More Expensive

    Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers. That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without a single conversation. In this episode we explain exactly what is changing, why missed calls are about to get much more expensive, and what you need to check before October 1. If you run LSAs, this is one episode you should hear before the new rule goes live. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠subscribe to our newsletter⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    Your LSA Leads Just Got More Expensive

  6. Aug 21

    Google’s Spam Update Is Here. Don’t Panic.

    Google’s latest spam update is rolling out now, and if your rankings are moving, this is not the week to ignore what’s happening. In this episode we break down what local business owners need to know about the update, why some websites could be more vulnerable than others, and what you should understand before making a rushed change that could make things worse. If your business depends on Google traffic, this is an episode you’ll want to hear sooner rather than later. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠subscribe to our newsletter⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠ is the owner of Solar Harmonics⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    Google’s Spam Update Is Here. Don’t Panic.

  7. Aug 14

    The Local SEO Asset Most Businesses Ignore

    What if one of your most valuable local SEO assets is something you already have, but probably aren’t using? In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠subscribe to our newsletter⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠ is a local SEO specialist and director of Magnified Media⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠ is the owner of Solar Harmonics⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    The Local SEO Asset Most Businesses Ignore

  8. Aug 7

    ChatGPT Ads for Local Businesses Should You Test Them Now?

    ChatGPT Ads are creating a new way for local businesses to reach potential customers while they are researching problems, comparing services, and deciding who to contact. In this episode we detail how ChatGPT Ads differ from traditional search ads, how local targeting works, and why context hints matter more than simple keywords. You will also learn how to structure a focused test campaign, choose the right landing page, and avoid wasting money on vague targeting and unqualified clicks. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and subscribe to our newsletter for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran is a local SEO specialist and director of Magnified Media, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran is the owner of Solar Harmonics, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    ChatGPT Ads for Local Businesses Should You Test Them Now?
See All (311)

4.8
out of 5
20 Ratings

About

This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.

Information

  • Creator
    Magnified Media
  • Years Active
    2019 - 2026
  • Episodes
    311
  • Rating
    Clean
  • Copyright
    © Magnified Media
  • Show Website
    Local SEO in 10

You Might Also Like