52 episodes

Does the world need another f’in' marketing podcast? Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he's met through his two-decade career as a B2B marketing leader, consultant, and analyst.

Rockstar CMO F‪M‬ Rockstar CMO

    • Marketing
    • 5.0 • 2 Ratings

Does the world need another f’in' marketing podcast? Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he's met through his two-decade career as a B2B marketing leader, consultant, and analyst.

    The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

    The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

    This week, we join the conversation about Google's decision on 3rd party cookies,  discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with...

    • 1 hr
    The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

    The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

    This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for...

    • 1 hr 1 min
    The Acronym Splitters, Irene and a Successful Content Cocktail Episode

    The Acronym Splitters, Irene and a Successful Content Cocktail Episode

    This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall...

    • 1 hr 5 min
    The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

    The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

    This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content,...

    • 1 hr
    The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

    The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

    This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,  but I've had pretty much a 50/50 split of male and female guests over the year of...

    • 1 hr 3 min
    The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

    The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

    Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester...

    • 1 hr 7 min

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